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WEB ANALYTICS

Global Market Trajectory & Analytics

MCP13371

VALIDATED EXECUTIVE ENGAGEMENTS

POOL + OUTREACH

1427
Number of executives repeatedly engaged by snail & email outreach

INTERACTIONS

257
Interactions with Platform & by Email

PARTICIPANTS

57
Unique # Participated

VALIDATIONS

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Responses Validated*
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DATE

SEPTEMBER 2020

TABLES

98

PAGES

360

EDITION

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PRICE

USD $4950


The global market for Web Analytics is projected to reach US$6.5 billion by 2025, driven by the growing importance and virtual indispensability of websites in the modern age of digitalization and the internet. Given the fact that over 80% to 85% of people search forbusinesses online, thevalue of an effective and robust website cannot be undermined. Websites help companies establish credibility as a business.Website performance therefore assumes critical importance. Web analytics in this regard helps analyze and quantify website visitor behavior and optimize website designs to ensure the bestvisitor experience. The trend towards online shopping as evidenced by the growth in e-commerce sales is additionally pushing up the need for effective websites. A key trend in the market is the use of artificial intelligence. Websites are often flooded with huge traffic which can be converted to real sale numbers. With digitalization of communication and information exchange, the volume of data pouring into an organization from digital platforms continues to double every two to three years, increasing from megabytes to terabytes to petabytes. While big data being produced has the potential to offer significant insights on various issues, the management and analysis of big data is extremely difficult. In this regard, artificial intelligence is emerging as a potential solution for companies in various end-use industries to manage, analyze and gain insights from the huge volumes of data being collected.

While data has long been a critical corporate asset, but only now it is being monetized by analytics to stay ahead of competition. Given the high value of information associated with it, big data is fast revolutionizing business intelligence and in the process is changing the way organizations carry out their routine business operations. With the cost of creating, aggregating, assimilating, storing, and accessing data continuously declining, analytical methods and tools are becoming ubiquitous and are emerging as an indispensable tool for businesses. Moreover with consumer making wider use of their smartphones over desktops and laptops for internet browsing, the volume of mobile traffic has increased significantly over the years. AI is being employed as a tool to interpret web analytics data. Automated web analytics allows users seamless access to critical and accurate data for better decision making. Another major trend is the growing popularity of cloud based web analytics. Against a backdrop where the traditional infrastructure of storing, managing and processing data is becoming expensive, slower and harder to manage, the cloud is increasingly becoming the most preferred vehicle to deploy big data projects,. Cloud-based web analytics tool requires installation of the javascript software on the website it tracks. Cloud-hosted solutions are affordable compared to on-premises solution. As cloud solutions are off-the-shelf and can be readily implemented, the solution saves on labor hours.

These solutions are faster and offer scalability for big data application workloads. The data can be accessed from anywhere and hence offers on-demand network access to data analytics and dynamic provisioning of data analytics resources as per need. Hence, small- or medium-sized organizations are increasingly implementing cloud based web analytics as against traditional web analytics tools.
Adobe, Inc.; Applied Technologies Internet SAS; Facebook, Inc.; Google LLC; Hootsuite, Inc.; IBM Corporation; Microsoft Corporation; MicroStrategy, Inc.; SAS Institute, Inc.; SimilarWeb Ltd.; Splunk, Inc.; Teradata Corporation; Webtrends, Inc.
» Organization Size (Large Enterprises, SMEs) » Deployment (On-Premise, Cloud) » Vertical (Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare, Other Verticals)
» World » USA » Canada » Japan » China » Europe » France » Germany » Italy » UK » Rest of Europe » Asia-Pacific » Rest of World

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05
1. MARKET OVERVIEW
Web Analytics: An Introduction
Categories of Web Analytics
Off-Site Web Analytics Technologies
On-Site Web Analytics
Deployment Models for Web Analytics
Evolving Digital Marketing Landscape Continues to Spur Demand for Web Analytics
Rapid Growth of Digital Advertising and Marketing Presents Opportunity for Web Analytics Market
EXHIBIT: Digital Advertising Spending in $ Billion for the Years 2018, 2020, 2022 and 2024
EXHIBIT: Global Advertising Spending Share (in %) by Medium for 2019 and 2021
Imperative Need for Online Businesses to Improve Website Experience Spurs Demand for Web Analytics
EXHIBIT: Number of Websites (In Billion) for the Years 2012, 2014, 2016, 2018 and 2020
EXHIBIT: Correlation Between Page Loading Time (In Seconds) & Bounce Rates (In %)
EXHIBIT: Average Size of Websites (In Mb) by Device Format and Optimal Size
EXHIBIT: Average Bounce Rates (In %) by Sector
Global Competitor Market Shares
Web Analytics Competitor Market Share Scenario Worldwide (in %): 2019
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
Adobe, Inc. (USA)
Applied Technologies Internet SAS (France)
Facebook, Inc. (USA)
Google LLC (USA)
Hootsuite, Inc. (Canada)
IBM Corporation (USA)
Microsoft Corporation (USA)
MicroStrategy, Inc. (USA)
SAS Institute, Inc. (USA)
SimilarWeb Ltd. (USA)
Splunk, Inc. (USA)
Teradata Corporation (USA)
Webtrends, Inc. (USA)
3. MARKET TRENDS & DRIVERS
Exponential Rise in Data Volumes from Business Processes and Need for Effective Use of Unorganized Data Enhances Significance of Web Analytics
Web Analytics Market Poised to Benefit from the Steady Transition towards Data-Driven Businesses
Rapid Growth of Retail E-Commerce Market Boosts Market Prospects
EXHIBIT: Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
EXHIBIT: Global E-Commerce Market as a % of Retail Sales for the Period 2017-2023
EXHIBIT: Leading Retail E-Commerce Countries Worldwide: Ranked by Sales in $ Billion for 2019
Increasing Proliferation of Artificial Intelligence in Web Analytics
EXHIBIT: Global Big Data and Business Analytics Revenues in US$ Billion: 2015 to 2022
EXHIBIT: Percentage of Global Web Pages Served to Mobile: 2010-2022
Cloud Adoption of Web Analytics Gains Traction
Increasing Need for Predictive Analytics Sustains Demand for Web Analytics
Combination of Marketing Automation and Web Analytics Enhances Effectiveness of Digital Marketing Strategies
Potential Opportunities for Web Analytics Market Emerge from Multi-Channel Marketing
EXHIBIT: Spending on Multichannel Marketing Initiatives: % of Multichannel Budget Allocated by Channel
EXHIBIT: Challenges Confronting Implementation of Multichannel Marketing Campaigns (%)
With Social Media Platforms Growing in Prominence for Digital Marketers, Social Web Analytics Poised to Record High Growth
EXHIBIT: Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for 2019
EXHIBIT: Social Media Users Penetration (in %) by Generation
Emergence of Mobile Devices as a Promising Digital Advertising Platform Augurs Well for Mobile Web Analytics Market
EXHIBIT: Increased Spending on Mobile Advertising Propels Mobile Web Analytics Market: Global Mobile Advertising Spending in $ Billion for the Years 2019, 2021, 2023 and 2025
EXHIBIT: Increasing Proliferation of Mobile Devices Translates into High Demand Web Analytics: Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023
Open Source Vendors Challenge Commercial Web Analytics Vendors
Quality of Data: A Critical Factor Determining the Effectiveness of Web Analytical Tools
Real-Time Analytics Come to the Fore
Privacy Issues: A Cause of Concern
4. GLOBAL MARKET PERSPECTIVE
Web Analytics Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025
Web Analytics Market Share Shift across Key Geographies Worldwide: 2019 VS 2025
Large Enterprises (Organization Size) World Market by Region/Country in US$ Thousand: 2018 to 2025
Large Enterprises (Organization Size) Market Share Breakdown of Worldwide Sales by Region/Country: 2019 VS 2025
SMEs (Organization Size) Potential Growth Markets Worldwide in US$ Thousand: 2018 to 2025
SMEs (Organization Size) Market Sales Breakdown by Region/Country in Percentage: 2019 VS 2025
On-Premise (Deployment) Geographic Market Spread Worldwide in US$ Thousand: 2018 to 2025
On-Premise (Deployment) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025
Cloud (Deployment) World Market Estimates and Forecasts by Region/Country in US$ Thousand: 2018 to 2025
Cloud (Deployment) Market Share Breakdown by Region/Country: 2019 VS 2025
Retail (Vertical) Worldwide Latent Demand Forecasts in US$ Thousand by Region/Country: 2018-2025
Retail (Vertical) Distribution of Global Sales by Region/Country: 2019 VS 2025
Manufacturing (Vertical) Sales Estimates and Forecasts in US$ Thousand by Region/Country for the Years 2018 through 2025
Manufacturing (Vertical) Global Market Share Distribution by Region/Country for 2019 and 2025
BFSI (Vertical) Global Opportunity Assessment in US$ Thousand by Region/Country: 2018-2025
BFSI (Vertical) Percentage Share Breakdown of Global Sales by Region/Country: 2019 VS 2025
IT & Telecom (Vertical) Worldwide Sales in US$ Thousand by Region/Country: 2018-2025
IT & Telecom (Vertical) Market Share Shift across Key Geographies: 2019 VS 2025
Logistics & Transportation (Vertical) Global Market Estimates & Forecasts in US$ Thousand by Region/Country: 2018-2025
Logistics & Transportation (Vertical) Market Share Breakdown by Region/Country: 2019 VS 2025
Healthcare (Vertical) Demand Potential Worldwide in US$ Thousand by Region/Country: 2018-2025
Healthcare (Vertical) Share Breakdown Review by Region/Country: 2019 VS 2025
Other Verticals (Vertical) Worldwide Latent Demand Forecasts in US$ Thousand by Region/Country: 2018-2025
Other Verticals (Vertical) Distribution of Global Sales by Region/Country: 2019 VS 2025
GEOGRAPHIC MARKET ANALYSIS
UNITED STATES
United States Web Analytics Market Estimates and Projections in US$ Thousand by Organization Size: 2018 to 2025
United States Web Analytics Market Share Breakdown by Organization Size: 2019 VS 2025
Web Analytics Market in US$ Thousand in the United States by Deployment: 2018-2025
United States Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025
United States Web Analytics Latent Demand Forecasts in US$ Thousand by Vertical: 2018 to 2025
Web Analytics Market Share Breakdown in the United States by Vertical: 2019 VS 2025
CANADA
Canadian Web Analytics Market Estimates and Forecasts in US$ Thousand by Organization Size: 2018 to 2025
Web Analytics Market in Canada: Percentage Share Breakdown of Sales by Organization Size for 2019 and 2025
Web Analytics Market Analysis in Canada in US$ Thousand by Deployment: 2018-2025
Canadian Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025
Canadian Web Analytics Market Quantitative Demand Analysis in US$ Thousand by Vertical: 2018 to 2025
Canadian Web Analytics Market Share Analysis by Vertical: 2019 VS 2025
JAPAN
Japanese Market for Web Analytics: Annual Sales Estimates and Projections in US$ Thousand by Organization Size for the Period 2018-2025
Japanese Web Analytics Market Share Analysis by Organization Size: 2019 VS 2025
Japanese Medium & Long-Term Outlook for Web Analytics Market in US$ Thousand by Deployment: 2018-2025
Japanese Web Analytics Market Percentage Share Distribution by Deployment: 2019 VS 2025
Japanese Demand Estimates and Forecasts for Web Analytics in US$ Thousand by Vertical: 2018 to 2025
Web Analytics Market Share Shift in Japan by Vertical: 2019 VS 2025
CHINA
Chinese Web Analytics Market Growth Prospects in US$ Thousand by Organization Size for the Period 2018-2025
Chinese Web Analytics Market by Organization Size: Percentage Breakdown of Sales for 2019 and 2025
Web Analytics Market Estimates and Forecasts in China in US$ Thousand by Deployment: 2018-2025
Web Analytics Market in China: Percentage Share Analysis by Deployment for 2019 and 2025
Chinese Demand for Web Analytics in US$ Thousand by Vertical: 2018 to 2025
Chinese Web Analytics Market Share Breakdown by Vertical: 2019 VS 2025
EUROPE
European Web Analytics Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025
European Web Analytics Market Share Shift by Region/Country: 2019 VS 2025
European Web Analytics Market Estimates and Forecasts in US$ Thousand by Organization Size: 2018-2025
European Web Analytics Market Share Breakdown by Organization Size: 2019 VS 2025
European Web Analytics Market Assessment in US$ Thousand by Deployment: 2018-2025
Web Analytics Market in Europe: Percentage Breakdown of Sales by Deployment for 2019 and 2025
European Web Analytics Addressable Market Opportunity in US$ Thousand by Vertical: 2018-2025
European Web Analytics Market Share Analysis by Vertical: 2019 VS 2025
FRANCE
Web Analytics Market in France by Organization Size: Estimates and Projections in US$ Thousand for the Period 2018-2025
French Web Analytics Market Share Analysis by Organization Size: 2019 VS 2025
French Web Analytics Market Estimates and Projections in US$ Thousand by Deployment: 2018-2025
French Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025
Web Analytics Quantitative Demand Analysis in France in US$ Thousand by Vertical: 2018-2025
French Web Analytics Market Share Analysis: A 7-Year Perspective by Vertical for 2019 and 2025
GERMANY
Web Analytics Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Organization Size for the Period 2018-2025
German Web Analytics Market Share Breakdown by Organization Size: 2019 VS 2025
German Web Analytics Latent Demand Forecasts in US$ Thousand by Deployment: 2018-2025
German Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025
Web Analytics Market in Germany: Annual Sales Estimates and Forecasts in US$ Thousand by Vertical for the Period 2018-2025
Web Analytics Market Share Distribution in Germany by Vertical: 2019 VS 2025
ITALY
Italian Web Analytics Market Growth Prospects in US$ Thousand by Organization Size for the Period 2018-2025
Italian Web Analytics Market by Organization Size: Percentage Breakdown of Sales for 2019 and 2025
Web Analytics Market Estimates and Forecasts in Italy in US$ Thousand by Deployment: 2018-2025
Web Analytics Market in Italy: Percentage Share Analysis by Deployment for 2019 and 2025
Italian Demand for Web Analytics in US$ Thousand by Vertical: 2018 to 2025
Italian Web Analytics Market Share Breakdown by Vertical: 2019 VS 2025
UNITED KINGDOM
United Kingdom Market for Web Analytics: Annual Sales Estimates and Projections in US$ Thousand by Organization Size for the Period 2018-2025
United Kingdom Web Analytics Market Share Analysis by Organization Size: 2019 VS 2025
United Kingdom Medium & Long-Term Outlook for Web Analytics Market in US$ Thousand by Deployment: 2018-2025
United Kingdom Web Analytics Market Percentage Share Distribution by Deployment: 2019 VS 2025
United Kingdom Demand Estimates and Forecasts for Web Analytics in US$ Thousand by Vertical: 2018 to 2025
Web Analytics Market Share Shift in the United Kingdom by Vertical: 2019 VS 2025
REST OF EUROPE
Rest of Europe Web Analytics Market Estimates and Forecasts in US$ Thousand by Organization Size: 2018-2025
Rest of Europe Web Analytics Market Share Breakdown by Organization Size: 2019 VS 2025
Rest of Europe Web Analytics Market Assessment in US$ Thousand by Deployment: 2018-2025
Web Analytics Market in Rest of Europe: Percentage Breakdown of Sales by Deployment for 2019 and 2025
Rest of Europe Web Analytics Addressable Market Opportunity in US$ Thousand by Vertical: 2018-2025
Rest of Europe Web Analytics Market Share Analysis by Vertical: 2019 VS 2025
ASIA-PACIFIC
Web Analytics Market in Asia-Pacific by Organization Size: Estimates and Projections in US$ Thousand for the Period 2018-2025
Asia-Pacific Web Analytics Market Share Analysis by Organization Size: 2019 VS 2025
Asia-Pacific Web Analytics Market Estimates and Projections in US$ Thousand by Deployment: 2018-2025
Asia-Pacific Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025
Web Analytics Quantitative Demand Analysis in Asia-Pacific in US$ Thousand by Vertical: 2018-2025
Asia-Pacific Web Analytics Market Share Analysis: A 7-Year Perspective by Vertical for 2019 and 2025
REST OF WORLD
Rest of World Web Analytics Market Estimates and Forecasts in US$ Thousand by Organization Size: 2018 to 2025
Web Analytics Market in Rest of World: Percentage Share Breakdown of Sales by Organization Size for 2019 and 2025
Web Analytics Market Analysis in Rest of World in US$ Thousand by Deployment: 2018-2025
Rest of World Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025
Rest of World Web Analytics Market Quantitative Demand Analysis in US$ Thousand by Vertical: 2018 to 2025
Rest of World Web Analytics Market Share Analysis by Vertical: 2019 VS 2025
Total Companies Profiled : 71 (including Divisions/Subsidiaries - 71)

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