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SOCIAL MEDIA ADVERTISING

Global Market Trajectory & Analytics

MCP-6823

VALIDATED EXECUTIVE ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

447

Interactions with Platform & by Email *

INTERACTIONS

89

Unique # Participated *

PARTICIPANTS

18

Responses Validated *

VALIDATIONS

8

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  •  DATE

    JULY 2020

  •  TABLES

    108

  •  PAGES

    195

  •  EDITION

    19

  •  PRICE

    USD $5450

COVID-19 IMPACT SURVEY
Amid the COVID-19 crisis, the global market for Social Media Advertising estimated at US$85.2 Billion in the year 2020, is projected to reach a revised size of US$248.2 Billion by 2027, growing at a CAGR of 16.5% over the period 2020-2027.Desktop, one of the segments analyzed in the report, is projected to grow at a 15.2% CAGR to reach US$155 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Mobile segment is readjusted to a revised 18.9% CAGR for the next 7-year period. This segment currently accounts for a 32.4% share of the global Social Media Advertising market.
The Social Media Advertising market in the U.S. is estimated at US$23 Billion in the year 2020. The country currently accounts for a 26.94% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$57 Billion in the year 2027 trailing a CAGR of 21.1% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12% and 14.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13% CAGR while Rest of European market (as defined in the study) will reach US$57 Billion by the year 2027.We bring years of research experience to this 19th edition of our report. The 195-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.
Competitors identified in this market include, among others, Amazon.com, Inc.; Google LLC; LinkedIn Corporation; Pinterest, Inc.; Snapchat; Tumblr/Verizon Media; Twitter; Vimeo, LLC; YouTube.
» Type (Desktop, and Mobile)
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa

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