EXECUTIVE ENGAGEMENTS
POOL
447
Number of executives repeatedly engaged by snail & email outreach
INTERACTIONS
89
Interactions with Platform & by Email
PARTICIPANTS
18
Unique # Participated
VALIDATIONS
7
Responses Validated*
COMPANIES
57
Responses Validated*
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DATE
APR 2021
TABLES
108
PAGES
195
EDITION
19
PRICE
USD 5450
CODE
MCP-6823
*Engagement stats are ongoing and dynamic
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HIGHLIGHTS & REPORT INDEX
Amid the COVID-19 crisis, the global market for Social Media Advertising estimated at US$85.2 Billion in the year 2020, is projected to reach a revised size of US$248.2 Billion by 2027, growing at aCAGR of 16.5% over the period 2020-2027. Desktop, one of the segments analyzed in the report, is projected to record 15.2% CAGR and reach US$155 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Mobile segment is readjusted to a revised 18.9% CAGR for the next 7-year period.
The Social Media Advertising market in the U.S. is estimated at US$23 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$57 Billion by the year 2027 trailing a CAGR of 21.1% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12% and 14.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13% CAGR.
SELECT PLAYERS
1 Web Street; 3-Bit Internet; Abule Graphics; Adit; AdPoint Video; AdsPalace Media; Adsyndicate Services Private Limted; Adtegrity; AdTribute; Advertise; Adwings Solutions; ADZ Impression Private Limited; Affiliati Network; Agencio; AOL, Inc.
SEGMENTS
» Type (Desktop, and Mobile)
GEOGRAPHIES
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa
TABLE OF CONTENTS
| I. METHODOLOGY |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Influencer Market Insights |
| World Market Trajectories |
| Impact of Covid-19 and a Looming Global Recession |
| 2. FOCUS ON SELECT PLAYERS |
| 3. MARKET TRENDS & DRIVERS |
| 4. GLOBAL MARKET PERSPECTIVE |
| World Current & Future Analysis for Social Media Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World Historic Review for Social Media Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| World 15-Year Perspective for Social Media Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2020 & 2027 |
| World Current & Future Analysis for Desktop by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World Historic Review for Desktop by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| World 15-Year Perspective for Desktop by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2020 & 2027 |
| World Current & Future Analysis for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World Historic Review for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| World 15-Year Perspective for Mobile by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2020 & 2027 |
| III. MARKET ANALYSIS |
| UNITED STATES |
| USA Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| USA Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| USA 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| CANADA |
| Canada Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Canada Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Canada 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| JAPAN |
| Japan Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Japan Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Japan 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| CHINA |
| China Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| China Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| China 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| EUROPE |
| Europe Current & Future Analysis for Social Media Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| Europe Historic Review for Social Media Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Europe 15-Year Perspective for Social Media Advertising by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2020 & 2027 |
| Europe Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Europe Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Europe 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| FRANCE |
| France Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| France Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| France 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| GERMANY |
| Germany Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Germany Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Germany 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| ITALY |
| Italy Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Italy Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Italy 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| UNITED KINGDOM |
| UK Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| UK Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| UK 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| SPAIN |
| Spain Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Spain Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Spain 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| RUSSIA |
| Russia Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Russia Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Russia 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| REST OF EUROPE |
| Rest of Europe Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of Europe Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Rest of Europe 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| ASIA-PACIFIC |
| Asia-Pacific Current & Future Analysis for Social Media Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| Asia-Pacific Historic Review for Social Media Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Asia-Pacific 15-Year Perspective for Social Media Advertising by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2012, 2020 & 2027 |
| Asia-Pacific Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Asia-Pacific Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Asia-Pacific 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| AUSTRALIA |
| Australia Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Australia Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Australia 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| INDIA |
| India Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| India Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| India 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| SOUTH KOREA |
| South Korea Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| South Korea Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| South Korea 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| REST OF ASIA-PACIFIC |
| Rest of Asia-Pacific Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of Asia-Pacific Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Rest of Asia-Pacific 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| LATIN AMERICA |
| Latin America Current & Future Analysis for Social Media Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| Latin America Historic Review for Social Media Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Latin America 15-Year Perspective for Social Media Advertising by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2012, 2020 & 2027 |
| Latin America Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Latin America Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Latin America 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| ARGENTINA |
| Argentina Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Argentina Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Argentina 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| BRAZIL |
| Brazil Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Brazil Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Brazil 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| MEXICO |
| Mexico Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Mexico Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Mexico 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| REST OF LATIN AMERICA |
| Rest of Latin America Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of Latin America Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Rest of Latin America 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| MIDDLE EAST |
| Middle East Current & Future Analysis for Social Media Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| Middle East Historic Review for Social Media Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Middle East 15-Year Perspective for Social Media Advertising by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2012, 2020 & 2027 |
| Middle East Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Middle East Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Middle East 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| IRAN |
| Iran Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Iran Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Iran 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| ISRAEL |
| Israel Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Israel Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Israel 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| SAUDI ARABIA |
| Saudi Arabia Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Saudi Arabia Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Saudi Arabia 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| UNITED ARAB EMIRATES |
| UAE Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| UAE Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| UAE 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| REST OF MIDDLE EAST |
| Rest of Middle East Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of Middle East Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Rest of Middle East 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| AFRICA |
| Africa Current & Future Analysis for Social Media Advertising by Type - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Africa Historic Review for Social Media Advertising by Type - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Africa 15-Year Perspective for Social Media Advertising by Type - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2012, 2020 & 2027 |
| IV. COMPETITION |
| Total Companies Profiled: 57 |
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