EXECUTIVE ENGAGEMENTS
POOL
50877
Number of executives repeatedly engaged by snail & email outreach
INTERACTIONS
16281
Interactions with Platform & by Email
PARTICIPANTS
3582
Unique # Participated
VALIDATIONS
104
Responses Validated*
COMPANIES
393
Responses Validated*
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DATE
JAN 2022
TABLES
147
PAGES
394
EDITION
19
PRICE
USD 5600
CODE
MCP-6153
*Engagement stats are ongoing and dynamic
HIGHLIGHTS & REPORT INDEX
Amid the COVID-19 crisis, the global market for Smartphones estimated at 1.5 Billion Units in the year 2020, is projected to reach a revised size of 1.6 Billion Units by 2027, growing at a CAGR of 0.8% over the analysis period 2020-2027. Android, one of the segments analyzed in the report, is projected to record a 0.9% CAGR and reach 1.3 Billion Units by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the iOS segment is readjusted to a revised 0.3% CAGR for the next 7-year period.
The Smartphones market in the U.S. is estimated at 401 Million Units in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of 286.3 Million Units by the year 2027 trailing a CAGR of 1.9% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at -0.2% and 0.5% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 0% CAGR.
In the global Other OS Types segment, USA, Canada, Japan, China and Europe will drive the -0.2% CAGR estimated for this segment. These regional markets accounting for a combined market size of 33.1 Million Units in the year 2020 will reach a projected size of 32.7 Million Units by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach 201.6 Million Units by the year 2027, while Latin America will expand at a 0.5% CAGR through the analysis period.
SELECT PLAYERS
Apple, Inc.; ASUSTeK Computer, Inc.; Celkon Impex Pvt., Ltd.; Cosmic Technologies, Inc. - Cherry Mobile; Digicel Group; Fujitsu Mobile Communications Limited; Gionee Communication Equipment Co., Ltd.; Google LLC; HTC Corporation; Huawei Technologies Co., Ltd.; Intex Technologies (India) Ltd.; Karbonn Mobiles; Kyocera Communications, Inc.; Lava International Ltd.; Lenovo Group Ltd.; LG Electronics, Inc.; Micromax Informatics Ltd.; Motorola Mobility LLC; Olive Telecom; OnePlus; Oppo Electronics Corporation; Orange SA; Panasonic Corporation; Samsung Electronics Co., Ltd.; Sony Mobile Communications, Inc.; Spice Mobility Ltd.; TCL Corporation; Vodafone Group PLC; Xiaomi (Mi Global); ZTE Corporation
SEGMENTS
» OS Type (Android, iOS, and Other OS Types)
GEOGRAPHIES
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa
TABLE OF CONTENTS
| I. METHODOLOGY |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Influencer Market Insights |
| World Market Trajectories |
| Impact of Covid-19 and a Looming Global Recession |
| 2. FOCUS ON SELECT PLAYERS |
| 3. MARKET TRENDS & DRIVERS |
| 4. GLOBAL MARKET PERSPECTIVE |
| World Current & Future Analysis for Smartphones by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2020 & 2027 |
| World Current & Future Analysis for Android by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Android by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027 |
| World Current & Future Analysis for iOS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for iOS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027 |
| World Current & Future Analysis for Other OS Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Other OS Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027 |
| III. MARKET ANALYSIS |
| UNITED STATES |
| USA Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| USA 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| CANADA |
| Canada Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Canada 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| JAPAN |
| Japan Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Japan 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| CHINA |
| China Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| China 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| EUROPE |
| Europe Current & Future Analysis for Smartphones by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2020 through 2027 and % CAGR |
| Europe 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2020 & 2027 |
| Europe Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Europe 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| FRANCE |
| France Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| France 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| GERMANY |
| Germany Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Germany 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| ITALY |
| Italy Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Italy 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| UNITED KINGDOM |
| UK Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| UK 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| SPAIN |
| Spain Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Spain 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| RUSSIA |
| Russia Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Russia 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| REST OF EUROPE |
| Rest of Europe Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Rest of Europe 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| ASIA-PACIFIC |
| Asia-Pacific Current & Future Analysis for Smartphones by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2020 through 2027 and % CAGR |
| Asia-Pacific 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2020 & 2027 |
| Asia-Pacific Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Asia-Pacific 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| AUSTRALIA |
| Australia Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Australia 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| INDIA |
| India Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| India 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| SOUTH KOREA |
| South Korea Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| South Korea 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| REST OF ASIA-PACIFIC |
| Rest of Asia-Pacific Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Rest of Asia-Pacific 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| LATIN AMERICA |
| Latin America Current & Future Analysis for Smartphones by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2020 through 2027 and % CAGR |
| Latin America 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2020 & 2027 |
| Latin America Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Latin America 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| ARGENTINA |
| Argentina Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Argentina 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| BRAZIL |
| Brazil Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Brazil 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| MEXICO |
| Mexico Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Mexico 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| REST OF LATIN AMERICA |
| Rest of Latin America Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Rest of Latin America 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| MIDDLE EAST |
| Middle East Current & Future Analysis for Smartphones by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2020 through 2027 and % CAGR |
| Middle East 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2020 & 2027 |
| Middle East Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Middle East 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| IRAN |
| Iran Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Iran 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| ISRAEL |
| Israel Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Israel 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| SAUDI ARABIA |
| Saudi Arabia Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Saudi Arabia 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| UNITED ARAB EMIRATES |
| UAE Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| UAE 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| REST OF MIDDLE EAST |
| Rest of Middle East Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Rest of Middle East 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| AFRICA |
| Africa Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
| Africa 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2020 & 2027 |
| IV. COMPETITION |
| Total Companies Profiled: 393 |
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