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DATE
MAR 2023
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HIGHLIGHTS & REPORT INDEX
What`s New for 2023?
»Special coverage on Russia-Ukraine war; global inflation; easing of "zero-Covid" policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
»Global competitiveness and key competitor percentage market shares
» Market presence across multiple geographies - Strong/Active/Niche/Trivial
»Online interactive peer-to-peer collaborative bespoke updates
»Access to our digital archives and MarketGlass Research Platform
»Complimentary updates for one year
Looking Ahead to 2023
The global economy is at a critical crossroads with a number of interlocking challenges and crises running in parallel. The uncertainty around how Russia`s war on Ukraine will play out this year and the war`s role in creating global instability means that the trouble on the inflation front is not over yet. Food and fuel inflation will remain a persistent economic problem. Higher retail inflation will impact consumer confidence and spending. As governments combat inflation by raising interest rates, new job creation will slowdown and impact economic activity and growth. Lower capital expenditure is in the offing as companies go slow on investments, held back by inflation worries and weaker demand. With slower growth and high inflation, developed markets seem primed to enter into a recession. Fears of new COVID outbreaks and China’s already uncertain post-pandemic path poses a real risk of the world experiencing more acute supply chain pain and manufacturing disruptions this year. Volatile financial markets, growing trade tensions, stricter regulatory environment and pressure to mainstream climate change into economic decisions will compound the complexity of challenges faced. Year 2023 is expected to be tough year for most markets, investors and consumers. Nevertheless, there is always opportunity for businesses and their leaders who can chart a path forward with resilience and adaptability.
Global Smartphones Market to Reach 1.7 Billion Units by 2030
In the changed post COVID-19 business landscape, the global market for Smartphones estimated at 1.4 Billion Units in the year 2022, is projected to reach a revised size of 1.7 Billion Units by 2030, growing at aCAGR of 2.4% over the period 2022-2030. Android, one of the segments analyzed in the report, is projected to record 2.5% CAGR and reach 1.5 Billion Units by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the iOS segment is readjusted to a revised 1.8% CAGR for the next 8-year period.
The U.S. Market is Estimated at 382.1 Million Units, While China is Forecast to Grow at 3.8% CAGR
The Smartphones market in the U.S. is estimated at 382.1 Million Units in the year 2022. China, the world`s second largest economy, is forecast to reach a projected market size of 322.9 Million Units by the year 2030 trailing a CAGR of 3.8% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 1.8% and 1.9% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 2% CAGR.
SELECT PLAYERS
Apple, Inc.; ASUSTeK Computer, Inc.; Celkon Impex Pvt., Ltd.; Cosmic Technologies, Inc. - Cherry Mobile; Digicel Group; Fujitsu Mobile Communications Limited; Gionee Communication Equipment Co., Ltd.; Google LLC; HTC Corporation; Huawei Technologies Co., Ltd.; Intex Technologies (India) Ltd.; Karbonn Mobiles; Kyocera Communications, Inc.; Lava International Ltd.; Lenovo Group Ltd.; LG Electronics, Inc.; Micromax Informatics Ltd.; Motorola Mobility LLC; Olive Telecom; OnePlus; Oppo Electronics Corporation; Orange SA; Panasonic Corporation; Samsung Electronics Co., Ltd.; Sony Mobile Communications, Inc.; Spice Mobility Ltd.; TCL Corporation; Vodafone Group PLC; Xiaomi (Mi Global); ZTE Corporation
SEGMENTS
» OS Type (Android, iOS, Other OS Types)
GEOGRAPHIES
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa
TABLE OF CONTENTS
I. METHODOLOGY |
II. EXECUTIVE SUMMARY |
1. MARKET OVERVIEW |
Influencer Market Insights |
World Market Trajectories |
Smartphones – Global Key Competitors Percentage Market Share in 2022 (E) |
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E) |
Impact of Covid-19 and a Looming Global Recession |
2. FOCUS ON SELECT PLAYERS |
3. MARKET TRENDS & DRIVERS |
4. GLOBAL MARKET PERSPECTIVE |
World Recent Past, Current & Future Analysis for Smartphones by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2020 through 2027 and % CAGR |
World 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2021 & 2027 |
World Recent Past, Current & Future Analysis for Android by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2020 through 2027 and % CAGR |
World 7-Year Perspective for Android by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2021 & 2027 |
World Recent Past, Current & Future Analysis for iOS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2020 through 2027 and % CAGR |
World 7-Year Perspective for iOS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2021 & 2027 |
World Recent Past, Current & Future Analysis for Other OS Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2020 through 2027 and % CAGR |
World 7-Year Perspective for Other OS Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2021 & 2027 |
World Smartphones Market Analysis of Annual Sales in Thousand Units for Years 2012 through 2027 |
III. MARKET ANALYSIS |
UNITED STATES |
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E) |
USA Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
USA 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
CANADA |
Canada Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Canada 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
JAPAN |
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E) |
Japan Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Japan 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
CHINA |
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E) |
China Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
China 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
EUROPE |
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E) |
Europe Recent Past, Current & Future Analysis for Smartphones by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2020 through 2027 and % CAGR |
Europe 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2021 & 2027 |
Europe Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Europe 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
FRANCE |
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E) |
France Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
France 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
GERMANY |
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E) |
Germany Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Germany 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
ITALY |
Italy Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Italy 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
UNITED KINGDOM |
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E) |
UK Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
UK 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
SPAIN |
Spain Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Spain 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
RUSSIA |
Russia Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Russia 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
REST OF EUROPE |
Rest of Europe Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Rest of Europe 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
ASIA-PACIFIC |
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E) |
Asia-Pacific Recent Past, Current & Future Analysis for Smartphones by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2020 through 2027 and % CAGR |
Asia-Pacific 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2021 & 2027 |
Asia-Pacific Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Asia-Pacific 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
AUSTRALIA |
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E) |
Australia Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Australia 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
INDIA |
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E) |
India Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
India 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
SOUTH KOREA |
South Korea Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
South Korea 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
REST OF ASIA-PACIFIC |
Rest of Asia-Pacific Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Rest of Asia-Pacific 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
LATIN AMERICA |
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E) |
Latin America Recent Past, Current & Future Analysis for Smartphones by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2020 through 2027 and % CAGR |
Latin America 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2021 & 2027 |
Latin America Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Latin America 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
ARGENTINA |
Argentina Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Argentina 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
BRAZIL |
Brazil Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Brazil 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
MEXICO |
Mexico Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Mexico 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
REST OF LATIN AMERICA |
Rest of Latin America Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Rest of Latin America 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
MIDDLE EAST |
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E) |
Middle East Recent Past, Current & Future Analysis for Smartphones by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2020 through 2027 and % CAGR |
Middle East 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2021 & 2027 |
Middle East Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Middle East 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
IRAN |
Iran Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Iran 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
ISRAEL |
Israel Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Israel 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
SAUDI ARABIA |
Saudi Arabia Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Saudi Arabia 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
UNITED ARAB EMIRATES |
UAE Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
UAE 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
REST OF MIDDLE EAST |
Rest of Middle East Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Rest of Middle East 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
AFRICA |
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E) |
Africa Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2020 through 2027 and % CAGR |
Africa 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2021 & 2027 |
IV. COMPETITION |
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