GIA - Where Research Innovation Thrives
At GIA, we set the benchmark for innovation in the off-the-shelf market research industry. Over the past 25 years, we developed several comprehensive primary research programs applying advanced techniques and state-of-the-art technologies. These programs are geographically modified and constantly updated to the changing market conditions.
A series of complex multi-level, multilingual research programs are launched all year long, with highly evolved proprietary authentication processes. The overall primary research program annually reaches more than 140,000 executives worldwide. More than 1300 report-specific questionnaires and focused company/region/product specific multilingual communications target key executives worldwide. In addition to the 140,000+ general research mailers, our customized electronic and postal communications to the global industry reaches 60,000 different individuals annually.
On a continuous basis, we adopt a focused reach strategy and target a worldwide total pool of 130,000+ corporate executives, 8,000+ investment analysts and 2,000+ Industry Managers who monitor over 22,000 companies. We also draw from published works of these analysts representing over 650+ leading equity research firms, operating out of 5,500+ offices worldwide. The expertise and extensive insight of these analysts significantly contributes to our analyses of companies and markets. A highly successful Research Partnership Program with special participation incentives was introduced in 1998. Ever since, we’ve expanded our network of participating executives and currently have more than 3400 active participants from 21 countries.
Our research sources are mostly in digital form and are available through a well-developed internal content search and delivery system enabling efficient instant access by all research staff worldwide. We subscribe to most major online business information retrieval services that are not overlapping in source content. We also have several of CD-ROM based offline databases. Our print reference library consists of thousands of special reference publications that are not available electronically. The digital and print archive goes back to 1986 and is invaluable in tracking historic sales.
GIA's Research Administration Group (RAG) of trained information retrieval experts support research teams in their secondary research requirements. RAG maintains a complex and comprehensive record keeping system minimizing duplication, enabling efficient multi-project administration.
The General Strategy
We present below, the general sequence of research and analysis activity prior to the publication of every report
- Completing an extensive secondary research effort.
- Formulating a study outline by diligently examining all issues -
- Market and Product Segment grouping and evaluating their relative significance.
- Key Competitors Evaluations including their relative positions in the business and other relevant facts to prioritize diligence levels and assist in designing a primary research strategy.
- End-User Research to evaluate analytical significance in market estimation.
- Supply Chain Research and Analysis to identify any factors affecting the market.
- Outlining the key technology and market trends that drive or affect these markets. Assessing the regional significance for each product and market segment for proper emphasis of further regional/national primary and secondary research. Sharing regional analyses with GIA's regional research coordinators for implementing localized primary research programs.
- Launching a combination of primary research activities including two levels of questionnaires, executive-direct focused, company-specific, and region-specific communications to qualified and experienced senior executives worldwide. Finally, completing a confirmatory primary research assessment of the report's findings with the assistance of research partners from the industry.
Additional Research Techniques
Executive opinions constitute the primary basis for all our Research & Analysis.
Standard techniques used to derive market data from sources that mostly utilize high quality primary research inputs. The process includes -
- Preliminary Research: Extensive secondary research based preliminary market evaluations.
- Fill-gap Research: Selectively sampled and focused primary research as a fill-gap strategy.
- Historic Analysis - Primary Product/s: Comprehensive analysis of all data for each primary product market
- Historic Analysis - End-user Market/s: Historic analysis of all end-user industries/markets for primary product, requiring technology and market evaluations, growth projections (historic only), and market size estimation of each end-user market.
- Historic Supply Chain/Raw Materials Analysis: Comprehensive analysis of all data for each primary product market.
- Data Consolidation: Of all historic end-user market data to yield consolidated primary market data.
- Cross Linking: Primary market data (historic) is compared with the resulting end-user consolidated market data and the variance in percentages between both data for each year is calculated.
- Variance Determination: A median figure for each year with a tolerance range equal to twice the variance percentage is placed. The resulting numbers are recorded.
- Projections: Each end-user industry/market is projected forward (2011-2016) based upon historic growth, technology and market trends, and primary research from the market place.
- Variance Factorization: Consolidation of all projected end-user market data to yield derived primary market data. This data is adjusted to the historic variance determinations as above. The resulting data is further verified by confirmatory primary research.
- Confirmatory Primary Research: Such resulting data is presented to marketing executives from companies participating as research partners. Variations from derived data are adjusted to best reflect primary research based executive consensus.