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  PROBIOTICS
A Global Strategic Business Report

This report analyzes the worldwide markets for Probiotics in Millions of US$. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 121 companies including players worldwide such as BioGaia Biologics AB, Chr. Hansen A/S, Danisco A/S, Groupe Danone, Institut Rosell, Lifeway Foods, Inc., Natren, Inc., Nestlé Nutrition, Probi AB, Seven Seas Ireland Ltd., Stonyfield Farm, Valio Ltd., and Yakult Honsha Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1084  PAGES:    328
PRICE:    $3950  DATE:       March 2008
COMPANIES:  121  MARKET DATA TABLES:   58
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  PROBIOTICS (Complete Report) Pages : 328   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS3$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
Quantitative Techniques & Analytics.....I-2
  
   Product Definitions and Scope of Study.....I-3  
II. EXECUTIVE SUMMARY71$2150
  1. Global Market Overview.....II-15 $700  
   Probiotic Transformation.....II-1 1$100
   Table 1: Global Probiotics Market (2005): Percentage Breakdown of Value Sales by End-Use Sector – Functional Foods, Food Supplements, and Pharmacy (includes corresponding Graph/Chart).....II-2
Increasing Number of Probiotic Products Grace the Marketplace.....II-2
1$300
   Table 2: Global Probiotics Market (2000-2005): Number of Probiotic Food and Beverage Products Introduced (includes corresponding Graph/Chart).....II-3
Probiotics – Future Directions.....II-3
Market Dynamics.....II-3
1$300
   Companies Vie for New Delivery Technologies to Boost Probiotics Consumption.....II-4
Current & Future Analysis.....II-4
1$100
   Table 3: World Market for Probiotics (2000-2010): Geographic Regions Ranked by Growth – USA, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East, and Latin America (includes corresponding Graph/Chart).....II-5
1$300
  2. Trends and Issues.....II-63 $300  
   Growing Consumer Awareness.....II-6
Little Bottles – Garner More Appeal.....II-6
Scientific and Clinical Validation – A Key to Growth.....II-6
1$100
   Culture Wars.....II-7
Emergence of Probiotic Cereals and Chocolate Bars.....II-7
Probiotics to Add Zing to Chilled Beverages.....II-7
Misleading Health Claims Dampen Demand.....II-7
1$100
   Formulation and Production of Probiotic Products – Major Technical Issues.....II-8
1$100
  3. Product Overview.....II-914 $800  
   Probiotics Defined.....II-91$100
   Probiotic Functioning Mechanism.....II-10
Concept of Prebiotics.....II-10
Synbiotics.....II-10
1$100
   Probiotic Products – A Briefing.....II-11
Probiotic Strains.....II-11
Lactobacillus Acidophilus.....II-11
1$100
   Bifidiobacterium Bifidum.....II-12
Bifidiobacterium Longum.....II-12
Lactobacillus GG.....II-12
1$100
   Lactobacillus Bulgaricus.....II-13
Lactobacillus Casei.....II-13
Lactobacillus Reuteri.....II-13
Major Species/Strains of Select Probiotics Bacteria.....II-13
1$100
   Dairy Products – A Popular Probiotic Delivery Vehicle.....II-14
Health Benefits of Probiotics.....II-14
1$100
   Intestinal Complaints.....II-15
Lifestyle-related Disorders.....II-15
1$100
   Effects of Pro and Prebiotics on Human Gut Health.....II-16
Microbial Function.....II-16
Gut Flora Composition.....II-16
1$100
   Benefits of Probiotics & Prebiotics.....II-17
Hypocholesterol Action.....II-17
Bowel Cancer.....II-17
Effect of Pathogens.....II-17
1$100
   Reduction in Virulence.....II-181$100
   Tips to Customers.....II-19
Species.....II-19
Potency.....II-19
Refrigeration.....II-19
Desiccants.....II-19
Stability.....II-19
Fructo-oligosaccharides.....II-19
1$100
   Method of Consumption.....II-20
Dosage .....II-20
Probiotic Risk Factors.....II-20
A Need for Consultation.....II-20
Safety Measures.....II-20
1$100
   Prospects for Probiotics.....II-21
Microbes for Health.....II-21
Probiotics – A Historical Note.....II-21
2$200
  4. Regulatory Environment.....II-234 $400  
   Evaluation of Probiotics in Food – A Systematic Approach.....II-23
Guidelines by Joint FAO/WHO Working Group.....II-23
Introduction.....II-23
Guidelines for Probiotics.....II-23
Genus/Species/Strain.....II-23
1$100
   In Vitro Tests to Screen Potential Probiotics.....II-24
Safety Considerations.....II-24
1$100
   In Vivo Studies Using Animals and Humans.....II-25
Health Claims and Labeling.....II-25
Recommendations.....II-25
1$100
   Growing Regulatory Control.....II-26
1$100
  5. Research and Development.....II-276 $600  
   Probiotics Research – Varying Considerations.....II-27
Microencapsulation Technology.....II-27
1$100
   Biopolymers for Stabilization of Probiotics in Foods.....II-28
Major Research Findings.....II-28
Researchers Keen to Improve Probiotics Viability and Survival.....II-28
1$100
   Probiotics Improve Iron Absorption.....II-29
Probiotics Helpful in Treating Irritable Bowel Syndrome.....II-29
Probiotics Reduces Antibiotic-Associated Diarrhea Among Infants.....II-29
Probiotics Help Children Fight Atopic Dermatitis.....II-29
Probiotics Help Reduce Common Cold.....II-29
1$100
   Probiotics Helpful in Liver Disease.....II-30
Infant Probiotics – Bifidobacterium and Lactobacillus.....II-30
Probiotics in Pediatric Gastrointestinal (GI) Therapy.....II-30
Improving Intestinal Immune Function in Broilers – The Probiotic Way.....II-30
1$100
   Probiotic Research – A Historical Perspective.....II-31
Research Validity.....II-31
Application Effectiveness: Pulse and Rotation Methods.....II-31
2$200
  6. Product Innovations/Introductions.....II-3317 $1000  
   Verman to Launch BioGaia’s Probiotic Lozenge.....II-33
Yakult Danone India Launches Probiotic Drink.....II-33
Nestle India to Launch Special Milk Formulation in India.....II-33
Mother Dairy Launches Probiotic Curd.....II-33
Nestle India Introduces Nesvita Dahi.....II-33
Northwest Natural Products Launches AccuFlora®.....II-33
Nestle India to Launch Milkmaid Funshake.....II-33
Jamieson Laboratories Introduces Advanced 4 Strain Probiotic.....II-33
1$100
   CD Pharma Plans to Introduce Probiotics Product in India .....II-34
Danisco Introduces Howaru Protect.....II-34
Nestle Launches Probiotic Infant Formula.....II-34
Kraft Introduces Probiotic LiveActive Cheddar Cheese.....II-34
Ganeden Launches New Probiotic Supplement for Improved Health and Immunity.....II-34
1$100
   Amul Introduces Low-Fat, Sugar-Free Dessert.....II-35
Yakult Danone India to Introduce Yakult.....II-35
Chr. Hansen Launches Oral Probiotic Capsule for Women.....II-35
Mayfield Dairy Farms Launches Immunity-Boosting Milk.....II-35
WhiteWave Foods Launches Low-fat All-natural Yogurts.....II-35
1$100
   Aristo to Introduce Probi's Probiotics-based Dietary Supplement.....II-36
Attune Foods Introduces Probiotic-based Wellness Bar.....II-36
Merck to Launch Bion3.....II-36
Dannon Expands Probiotic Functional Dairy Foods Range.....II-36
P&G Launches Align Probiotic Supplement.....II-36
CD Pharma to Offer VSL 3 in Drug Form.....II-36
1$100
   Kashi Introduces First Probiotic Cereal for Digestive Health.....II-37
Seven Seas Introduces Probiotic Multivitamin.....II-37
Dannon Introduces Activia.....II-37
CoolBrands International Rolls Out Breyers Light Probiotic Yogurt.....II-37
Balan Natural Foods Rolls Out Probiotics- based Butter Milk.....II-37
Infacol Rolls Out Innovative Pediatric Probiotic Drops.....II-37
1$100
   Lifeway Foods Introduces ProBugs™.....II-38
Danone Introduces Activa®.....II-38
BAKOMA Introduces New Line of Probiotic Yogurt Drinks.....II-38
BioGaia Introduces First Probiotic Product for Dental Health.....II-38
1$100
   Chr. Hansen Develops of Probiotics Formulation System.....II-39
Valio Develops Probiotic Juice.....II-39
Arla Foods Introduces Cultura.....II-39
Chr. Hansen Expands Probiotic Product Line.....II-39
Kenwood Therapeutics Unveils Flora-Q.....II-39
Yakult Launches New Beverages.....II-39
1$100
   Ljubljanske Introduces first Probiotic based Dairy Product in Europe.....II-40
Lifeway Augments La Fruta™ Product Line.....II-40
Rhodia Launches Nutrition Bar.....II-40
Nature’s Life Unveils Acidophilus Probiotic Liquid.....II-40
BioGaia Launches LifeTop™ Straw.....II-40
Wildwood Augments Soyfood Product Line.....II-40
1$100
   Mjölkursamsalan Unveils Fermented Milk Drink.....II-41
Herron Launches New Probiotic Drink.....II-41
Meadow Gold Introduces Meadow Gold IS Probiotic Drink.....II-41
Garden of Life Introduces Primal Defense HSO Probiotic Formula.....II-41
Helios Launches New Probiotic Beverage.....II-41
1$100
   NutraStar Introduces Synbiotics™ Formulas.....II-42
Questcor Debuts VSL#3 Probiotic Product.....II-42
Wildwood Releases Probiotic SoySmoothies.....II-42
Farm Produce Marketing Introduces Probiotic Yogurt Beverage.....II-42
Orchard Maid Introduces LifeTop Straw.....II-42
Chr. Hansen Unveils Product to Combat Listeria Bacteria.....II-42
1$100
   Semper Unveils Nutritional Beverage.....II-43
Rhodia Food Enterprise Unveils NCFM Probiotic Culture.....II-43
Danisco Rolls Out Howaru Bifido Probiotic Bacteria Culture.....II-43
Lobelin Introduces Ortis Beneflora.....II-43
Glenisk Launches New Low Fat Probiotic Yogurt.....II-43
Glanbia Debuts New Everybody Probiotic Dairy Drink.....II-43
Valio Unveils New Probiotic Ingredient.....II-43
1$100
   Natren Introduces Probiotic Face Cream.....II-44
Rhodia Launches FloraFit™.....II-44
Nature's Life Introduces New Children's Probiotic Product.....II-44
Jarrow Unveils Jarro-Dophilus EPS and Green Defense.....II-44
Vets Plus Rolls Out Probiotic Plus E.....II-44
McNeil Launches Probiotic Chewable Tablets.....II-44
1$100
   Dannon Rolls Out Actimel Probiotic Beverage.....II-45
Wysong Launches Wysong Dentatreat.....II-45
Vets Plus Introduces New Probiotic Power Product.....II-45
Viba Introduces Viba Ace Fruchtriegel.....II-45
Sachsenmilch Unveils New Probiotic Butter.....II-45
Nom Introduces Voll Fit Probiotic Fitness Drink.....II-45
Peterstaler & Rippoldsauer Introduces New Breakfast Drink.....II-45
1$100
   Herz Konig Introduces Pro La5 Mild Cheese.....II-46
Aria Foods Launches Gab Drickyogurt.....II-46
Lifeplan Launches CultureCare.....II-46
Aria Foods Introduces Gaio Dofilus.....II-46
Seven Seas Adds Probiotics to Multibionta 50+.....II-46
BioGaia Debuts LifeTop Straw.....II-46
1$100
   Emmi Launches Emmi Fit Probiotic Drink.....II-47
Yakult Unveils Fermented Probiotic Milk Drink.....II-47
Bharat Biotech Unveils Biogit Probiotic Yeast.....II-47
Nestle Unveils LC1 Range of Probiotic Yogurt.....II-47
Nestle Releases New Natural Probiotic Supplement.....II-47
American Health Introduces More Than A Greens.....II-47
1$100
   Jarrow Formulas Unveils TH-1 Probiotics Product.....II-48
Dietetics Launches Dietetics Pharma Supplements.....II-48
Noga Introduces Dairy DeLite Probiotic Lowfat Yogurt.....II-48
Doctor's Best Introduces New Probiotic Supplement.....II-48
Diamant-Muhle Unveils Diamant Vitalance Probiotic Cereal.....II-48
Muller Unveils New Probiotic Low Fat Yogurt.....II-48
Co-Pharma Introduces TravelBac.....II-48
1$100
   Pharma Nord Introduces Bio-Culture Probiotic Supplements.....II-49
Valio Launches Gefilus.....II-49
Nordia Launches New Probiotic Drink.....II-49
Valio Launches Gefilac.....II-49
Merck Reintroduces Lacidofil®.....II-49
Adfac Introduces Herbal Drugs with Probiotics.....II-49
1$100
  7. Recent Industry Activity.....II-5015 $900  
   Sunstar Suisse and BioGaia Sign Agreement .....II-50
Aristo Pharmaceuticals and Institut Rosell Sign Agreement .....II-50
DSM Ventures and Capital Resource Partners Invest in Ganeden Biotech .....II-50
China-Biotics Enters into Contract with Shanghai Relax Xingiao Food .....II-50
Alpa Laboratories to Expand Manufacturing Facility .....II-50
Nebraska Enters into Partnership with Wilke Resources.....II-50
1$100
   Valio Signs Licensing Agreement with Dannon for Probiotic Products.....II-51
Blis Technologies Enters into Agreement with Nestle.....II-51
Institute Rosell Signs New Agreements for Probi’ Probiotic Supplements in Slovakia,
  Greece, and Czech Republic.....II-51
BioGaia Signs Deal with BioLife New Zealand to Sell New Product.....II-51
1$100
   BioGaia and Semper Sign Pact to Sell Probiotic- based Products in Nordic
  Markets.....II-52
BioGaia Signs Distribution Agreement with Delta Medical for Probiotic Drops.....II-52
Valio and Chr. Hansen Consolidate Co-operation in Probiotics development.....II-52
Institut Rosell-Lallemand Inks Agreement with Biostime.....II-52
1$100
   Danisco Expands Probiotic Facility.....II-53
Micropharma Concludes Latest Pre-clinical Tests for Probiotic-based Cholesterol
  Product.....II-53
China-Biotics Acquires Sinosmart Group to Establish Production Capacity.....II-53
Amerifit Nutrition Takes Over CULTURELLE®.....II-53
BioGaia and Ferring Extend Agreement.....II-53
1$100
   Institut Rosell and Merckle Recordati Ink Distribution Agreement.....II-54
Danone and Integrated Genomics Enter into a Licensing Agreement.....II-54
BioGaia Inks Distribution Agreement with Ewopharma.....II-54
Probi and Metagenics Sign Distribution Agreement.....II-54
BioGaia Signs Agreement with HSO Pharma.....II-54
1$100
   Brand New Brands Establishes Attune Foods.....II-55
French BiosTime Begins Construction of a GMP Plant.....II-55
BioGaia Joins Hands with Uni-President.....II-55
Chr. Hansen Signs Cooperation Agreement with Mengniu Dairy.....II-55
BioGaia Inks Pact with Victus.....II-55
Probi Inks Licensing Agreement with Institut Rosell.....II-55
1$100
   Danisco Acquires Rhodia Foods.....II-56
Institut Rosell Enters into Distribution Pact with Merck.....II-56
NutraHealth Acquires BioCare.....II-56
Yakult Establishes Research Center in Belgium.....II-56
SCOLR Divests Probiotics Business.....II-56
1$100
   Chr. Hansen Receives EU Registration of BioPlus® 2B for Sows.....II-57
BioGaia Enters into Agreement with Lotte.....II-57
Urex Biotech Enters into Agreement with Chr. Hansen.....II-57
Danisco Enhances Probiotics Presence in Slovenia with European Dairy Launch.....II-57
Danone and Yakult Enter into Probiotic Alliance.....II-57
BioGaia Signs Distribution Agreement with Blackmores.....II-57
1$100
   BioGaia Forges Agreement with Erina.....II-58
BioGaia Extends Agreement with Kraft.....II-58
Probi Inks Licensing Agreement with Institut Rosell.....II-58
Probi Enters into Agreement with Health World.....II-58
Probi Inks Licensing Agreement with Danone.....II-58
BioGaia Enters into Agreement with Nature’s Sunshine.....II-58
Danisco Signs Agreement.....II-58
1$100
   BioGaia Enters into Licensing Agreement with Fleet’s Subsidiary.....II-59
BioGaia Inks Agreement with Skånemejerier.....II-59
BioGaia Signs Agreement with Noos.....II-59
BioGaia Enters into Agreement with Procordia.....II-59
George Mason University Joins Forces with Ganeden Biotech.....II-59
1$100
   Questcor Inks Co-Promotion Agreement.....II-60
SCOLR Enters into Contract with ProBiotic Culture.....II-60
BioGaia Divests BioGaia Fermentation.....II-60
BioGaia Enters into Agreement with MaxMedica.....II-60
Nutraceutix Enters into Licensing Agreement with Nutravite.....II-60
1$100
   Nutraceutix Announces Name Change to SCOLR.....II-61
Institut Rosell and Balchem Forms Partnership.....II-61
Nutraceutix Signs Agreement with Imedex.....II-61
Nutraceutix Signs MOU with Sinphar Pharmaceutical.....II-61
1$100
   Microbax Sets up New Manufacturing Plant for Probiotics.....II-62
Sami Labs Sets up Fermentation Unit for Probiotics.....II-62
Bharat Biotech Sets up New Plant.....II-62
Centro Sperimentale del Latte Establishes Colombian Operations.....II-62
Nutraceutix Divests Microbial Feed Additive Business.....II-62
1$100
   Nestle Withdraws LC1 Go Probiotic Drink.....II-63
MD Foods Forwards D-tagatose for Patent.....II-63
Ganeden Patents Probiotic Compositions.....II-63
Bingu Gure Bags New Patent.....II-63
Probi Bags Sports Drink Patent.....II-63
1$100
   Alpina ProBIOticos Launches Alpina ProBIOticos Yogurt.....II-64
BioGaia Enters into Strategic Alliance with Chr. Hansen.....II-64
Skane Dairy Enters into Agreement with Food Brokers.....II-64
Penford Debuts into Prebiotic Functional Foods Market.....II-64
1$100
  8. Focus on Select Global Players.....II-654 $400  
   BioGaia Biologics AB (Sweden).....II-65
Chr. Hansen A/S (Denmark).....II-65
Danisco A/S (Denmark).....II-65
Groupe DANONE (France).....II-65
1$100
   Institut Rosell (Canada).....II-66
Lifeway Foods, Inc. (USA).....II-66
Natren, Inc. (USA).....II-66
1$100
   Nestlé Nutrition (Switzerland).....II-67
Probi AB (Sweden).....II-67
Seven Seas Ireland Ltd. (Ireland).....II-67
1$100
   Stonyfield Farm (USA).....II-68
Valio Ltd. (Finland).....II-68
Yakult Honsha Co., Ltd. (Japan).....II-68
1$100
  9. Global Market Perspective.....II-69   
   Table 4: World Recent Past, Current & Future Analysis for Probiotics by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-691$300
   Table 5: World Long-term Projections for Probiotics by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-701$300
   Table 6: World 11-Year Perspective for Probiotics by Geographic Region – Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....II-711$300
III. MARKET76$1950
  1. The United States.....III-120 $1075  
   A. Market Analysis.....III-1
Current and Future Analysis.....III-1
Market Overview.....III-1
1$75
   Consumer Categorization.....III-2
New Products Holding Growth Potential.....III-2
Trends and Issues.....III-2
Changing Preferences of US Consumers Towards Probiotics.....III-2
Probiotics Gaining Ground.....III-2
1$75
   ‘Probiotic Shots’ Increase Penetration.....III-3
Probiotic Yogurt Replaces Natural Yogurt.....III-3
Consumer Education – Key to Market Success.....III-3
Consumer Marketing Trends.....III-3
1$75
   Probiotic Food Manufacturers Target Kids Segment.....III-4
Product Innovation.....III-4
Quality Control – Need of the Hour.....III-4
Challenges Facing Probiotics Market.....III-4
Price and Quality – A Tangled Issue.....III-4
1$75
   Shelf Life of the Product – A Concern to Resolve.....III-5
Distribution Channels.....III-5
Table 7: Distribution Channels for Dietary Supplements in the US (2006): Percentage Breakdown by Distribution Channel – Mass Market; Health, Food & Natural Products Stores; Internet & Multi Level Marketing (MLM); and Others, including Physicians and Alternative Medicine Practitioners (includes corresponding Graph/Chart) (includes corresponding Graph/Chart).....III-5
1$150
   Regulatory Scenario.....III-6
Tightening Regulations.....III-6
1$75
   International Probiotics Association – A Major Association.....III-7
Product Launches/Developments.....III-7
7$375
   Strategic Corporate Developments.....III-144$225
   Key Players.....III-18
Amerifit Brands, Inc......III-18
Lifeway Foods, Inc......III-18
Natren, Inc......III-18
Stonyfield Farm.....III-18
1$75
   B. Market Analytics.....III-19
Table 8: US Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-19
1$150
   Table 9: US Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-20
1$150
  2. Canada.....III-214 $275  
   A. Market Analysis.....III-21
Current and Future Analysis.....III-21
Product Launches/Developments.....III-21
1$75
   Strategic Corporate Developments.....III-221$75
   Key Player.....III-23
Institut Rosell.....III-23
1$75
   B. Market Analytics.....III-24
Table 10: Canadian Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-24

Table 11: Canadian Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-24
1$150
  3. Japan.....III-253 $225  
   A. Market Analysis.....III-25
Current and Future Analysis.....III-25
Market Overview.....III-25
Product Launches/Developments.....III-25
1$75
   Strategic Corporate Development.....III-26
Key Player.....III-26
Calpis.....III-26
Yakult Honsha Co., Ltd......III-26
1$75
   B. Market Analytics.....III-27
Table 12: Japanese Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-27

Table 13: Japanese Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-27
1$150
  4. Europe.....III-286 $450  
   A. Market Analysis.....III-28
Current and Future Analysis.....III-28
Probiotic Market – A Perspective.....III-28
1$75
   Select Probiotic Dairy Brands in Europe by Country (2004).....III-29
Fermented Dairy Drink Consumption – A Brief History.....III-29
1$75
   Trends and Issues.....III-30
Yogurt Drink Drives Demand for Probiotics.....III-30
Intense Research.....III-30
Regulations.....III-30
1$75
   Strategic Corporate Development.....III-31
B. Market Analytics.....III-31
Table 14: European Recent Past, Current & Future Analysis for Probiotics by Geographic Region – France, Germany, Italy, UK, Spain, Russia, & Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-31
1$150
   Table 15: European Long-term Projections for Probiotics by Geographic Region – France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-321$150
   Table 16: European 11- Year Perspective for Probiotics by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-33
1$150
  4a. France.....III-343 $225  
   A. Market Analysis.....III-34
Current and Future Analysis.....III-34
Product Launch.....III-34
Strategic Corporate Developments.....III-34
1$75
   Key Player.....III-35
Groupe DANONE.....III-35
B. Market Analytics.....III-35
Table 17: French Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-35
1$150
   Table 18: French Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-36
1$150
  4b. Germany.....III-373 $225  
   A. Market Analysis.....III-37
Current and Future Analysis.....III-37
Product Launches/Developments.....III-37
1$75
   Strategic Corporate Developments.....III-381$75
   B. Market Analytics.....III-39
Table 19: German Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-39

Table 20: German Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-39
1$150
  4c. Italy.....III-402 $225  
   A. Market Analysis.....III-40
Current and Future Analysis.....III-40
Strategic Corporate Development.....III-40
B. Market Analytics.....III-40
Table 21: Italian Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-40
1$150
   Table 22: Italian Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-41
1$150
  4d. The United Kingdom.....III-424 $250  
   A. Market Analysis.....III-42
Current and Future Analysis.....III-42
Functional Foods Market Development.....III-42
Probiotic Drinks – Consumption Demographics.....III-42
Product Launches/Developments.....III-42
2$150
   Strategic Corporate Developments.....III-441$75
   B. Market Analytics.....III-45
Table 23: UK Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures inUS$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-45

Table 24: UK Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-45
1$150
  4e. Spain.....III-461 $150  
   Market Analysis.....III-46
Current and Future Analysis.....III-46
Table 25: Spanish Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-46

Table 26: Spanish Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-46
1$150
  4f. Russia.....III-472 $225  
   A. Market Analysis.....III-47
Current and Future Analysis.....III-47
Not a New Concept.....III-47
B. Market Analytics.....III-47
Table 27: Russian Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-47
1$150
   Table 28: Russian Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-48
1$150
  4g. Rest of Europe.....III-4913 $650  
   A. Market Analysis.....III-49
Current and Future Analysis.....III-49
Focus on Select Markets.....III-49
Ireland.....III-49
Probiotics Industry Witnessing Rapid Growth.....III-49
Poland.....III-49
Sweden.....III-49
1$75
   Product Launches/Developments.....III-504$225
   Strategic Corporate Developments.....III-544$225
   Key Players.....III-58
BioGaia Biologics AB (Sweden).....III-58
1$75
   Chr. Hansen A/S (Denmark).....III-59
Danisco A/S (Denmark).....III-59
Nestlé Nutrition (Switzerland).....III-59
Probi AB (Sweden).....III-59
1$75
   Seven Seas Ireland Ltd. (Ireland).....III-60
Valio Ltd. (Finland).....III-60
1$75
   B. Market Analytics.....III-61
Table 29: Rest of Europe Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-61

Table 30: Rest of Europe Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-61
1$150
  5. Asia-Pacific.....III-6211 $625  
   A. Market Analysis.....III-62
Current and Future Analysis.....III-62
Focus on Select Markets.....III-62
Australia & New Zealand.....III-62
Growing Awareness of Health Issues Spur Probiotics Market.....III-62
Competitive Scenario.....III-62
China.....III-62
Market Overview.....III-62
1$75
   Yucheng – China’s Probiotic Hub.....III-63
Government Lends a Push to Probiotics Consumption.....III-63
India.....III-63
Probiotics Market Draws Attention.....III-63
1$75
   Bigwigs Lock Horns.....III-64
Probiotics Market Drugs Surges Ahead.....III-64
Major Pharmaceutical Companies into Probiotics.....III-64
1$75
   Physicians Promoting Probiotics.....III-65
Dairy Companies Exploring Probiotics Segment .....III-65
Regulations.....III-65
Product Launches/Developments.....III-65
3$225
   Strategic Corporate Developments.....III-683$225
   B. Market Analytics.....III-71
Table 31: Asia Pacific Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-71
1$150
   Table 32: Asia-Pacific Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-72
1$150
  6. The Middle East.....III-732 $225  
   A. Market Analysis.....III-73
Current and Future Analysis.....III-73
Product Launch.....III-73
B. Market Analytics.....III-73
Table 33: Middle East Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-73
1$150
   Table 34: Middle East Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-74
1$150
  7. Latin America.....III-752 $300  
   A. Market Analysis.....III-75
Current and Future Analysis.....III-75
Strategic Corporate Developments.....III-75
B. Market Analytics.....III-75
Table 35: Latin America Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-75
1$150
   Table 36: Latin America Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-761$150
IV. COMPETITIVE LANDSCAPE169$995
  
Total Companies Profiled: 121  (including Divisions/Subsidiaries-134)

Region/Country                 Players

The United States                  71
Canada                              6
Japan                               2
Europe                             40
     France                         4
     Germany                        3
     The United Kingdom            10 
     Italy                          1
     Rest of Europe                22
Asia-Pacific (Excluding Japan)     14
Latin America                       1
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