PROBIOTICS - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Probiotics in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for each region for the period 2007 through 2015. Also, a seven-year historic analysis is provided for these markets. The report profiles 119 companies including many key and niche players such as BioGaia Biologics AB, Chr. Hansen A/S, Danisco A/S, Groupe Danone, Institut Rosell, Lifeway Foods, Inc., Natren, Inc., Nestlé Nutrition, Probi AB, Seven Seas Ireland Ltd., Stonyfield Farm, Valio Ltd., and Yakult Honsha Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Code : MCP-1084
Price : $4500
Companies : 119
Pages : 422
Date : September 2010
Market Data Tables : 20

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 TABLE OF CONTENTS


 
   Study Reliability and Reporting Limitations.......1  
   Disclaimers.......2
Data Interpretation & Reporting Level.......2
  
   Quantitative Techniques & Analytics.......3
Product Definitions and Scope of Study.......3
  
   Probiotics Sustain Growth with Minor Hiccup Due to Recession........4
The H1N1 Effect........4
1$100
   Probiotic Transformation........51$100
   Increasing Number of Probiotic Products Grace the Marketplace........6
Probiotics – Future Directions........6
1$100
   Market Dynamics........7
Companies Vie for New Delivery Technologies to Boost Probiotics Consumption........7
1$100
   Current & Future Analysis........8
Table 1: World Market for Probiotics (2007-2015): Geographic Regions Ranked by in Terms of CAGR – Europe, USA, Canada, Asia–Pacific (excluding Japan), Latin America, Middle East and Japan (includes corresponding Graph/Chart)........8
1$350
   Growing Consumer Awareness........9
Probiotic Skincare - The Latest Beauty Trend........9
Little Bottles – Garner More Appeal........9
1$100
   Scientific and Clinical Validation – A Key to Growth........10
Culture Wars........10
Emergence of Probiotic Cereals and Chocolate Bars........10
1$100
   Probiotics to Add Zing to Chilled Beverages........11
Misleading Health Claims Dampen Demand........11
Formulation and Production of Probiotic Products – Major Technical Issues........11
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   Multi-Level Marketing Networks Grow In Vogue........12
Regulations to Shape Future Market........12
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   Probiotics Defined........131$100
   Probiotic Functioning Mechanism........14
Concept of Prebiotics........14
Synbiotics........14
1$100
   Probiotic Products – A Briefing........15
Probiotic Strains........15
Lactobacillus Acidophilus........15
1$100
   Bifidiobacterium Bifidum........16
Bifidiobacterium Longum........16
1$100
   Lactobacillus GG........17
Lactobacillus Bulgaricus........17
Lactobacillus Casei........17
Lactobacillus Reuteri........17
1$100
   Major Species/Strains of Select Probiotics Bacteria........18
Dairy Products – A Popular Probiotic Delivery Vehicle........18
1$100
   Health Benefits of Probiotics........191$100
   Intestinal Complaints........20
Lifestyle-related Disorders........20
1$100
   Effects of Pro and Prebiotics on Human Gut Health........21
Microbial Function........21
1$100
   Gut Flora Composition........22
Benefits of Probiotics & Prebiotics........22
Hypocholesterol Action........22
1$100
   Bowel Cancer........23
Effect of Pathogens........23
Reduction in Virulence........23
1$100
   Tips to Customers........24
Species........24
Potency........24
Refrigeration........24
1$100
   Desiccants........25
Stability........25
Fructo-oligosaccharides........25
Method of Consumption........25
Dosage ........25
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   Probiotic Risk Factors........26
A Need for Consultation........26
Safety Measures........26
Prospects for Probiotics........26
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   Microbes for Health........27
Probiotics – A Historical Note........27
1$100
   Evaluation of Probiotics in Food – A Systematic Approach........28
Guidelines by Joint FAO/WHO Working Group........28
Introduction........28
Guidelines for Probiotics........28
Genus/Species/Strain........28
1$100
   In Vitro Tests to Screen Potential Probiotics........29
Safety Considerations........29
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   In Vivo Studies Using Animals and Humans........30
Health Claims and Labeling........30
1$100
   Recommendations........31
Growing Regulatory Control........31
2$200
   Probiotics Research – Varying Considerations........33
Microencapsulation Technology........33
1$100
   Biopolymers for Stabilization of Probiotics in Foods........34
Major Research Findings........34
Researchers Keen to Improve Probiotics Viability and Survival........34
1$100
   Probiotics Improve Iron Absorption........35
Probiotics Helpful in Treating Irritable Bowel Syndrome........35
Probiotics Reduces Antibiotic-Associated Diarrhea Among Infants........35
1$100
   Probiotics Help Children Fight Atopic Dermatitis........36
Probiotics Help Reduce Common Cold........36
Probiotics Helpful in Liver Disease........36
Infant Probiotics – Bifidobacterium and Lactobacillus........36
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   Probiotics in Pediatric Gastrointestinal (GI) Therapy........37
Improving Intestinal Immune Function in Broilers – The Probiotic Way........37
Probiotic Research – A Historical Perspective........37
Research Validity........37
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   Application Effectiveness: Pulse and Rotation Methods........38
1$100
   Chobani Greek Yogurt Launches Chobani Champions........39
Douglas Laboratories Launches InfaSkin Probiotic........39
IR-L and LHI Launch Cysbiotic Women’s Dietary Supplement........39
1$100
   Oragenics Introduces EvoraKidsTM........40
Probi to Launch Dietary Supplements in South Africa in Collaboration with
  Camox........40
Alpharma Animal Health Launches ProfloraTM........40
Amerifit Unveils Newer Version of Culturelle for Kids........40
1$100
   BioGaia to Introduce Probiotic Products as Pharmaceuticals in India........41
Attune Foods Introduces Probiotic Bar Flavors........41
Ascent Nutrition Introduces Probiotic Beauty Supplement........41
doTERRA Introduces PB AssistTM........41
Institut Rosell-Lallemand Introduces New Flavorless Formulation of ProbioKid®........41
1$100
   Medical Nutrition USA Introduces Diff-StatTM........42
Nestle Introduced BISTROV® Prebio........42
Danisco and Anlit Unveil HOWARU® Probiotic Yogurt Bears........42
Energetix Introduces Flora 12+........42
1$100
   Enzymedica Launches Digest Gold +PROBIOTICSTM........43
Ganeden Biotech Launches GanProTM........43
Ganeden Biotech and Max Muscle Launch Pioneering Probiotics Protein Crunch
  Bar........43
Kibow Biotech Introduces Kibow Biotics®........43
Mars to Introduce Chocolate Flavored Probiotic Drink........43
1$100
   Procter & Gamble Introduces Align Probiotic........44
USANA Health Sciences Introduces Probiotic Plus........44
Oragenics Introduces Teddy's Pride Pet Oral Care........44
Ilovehealthychocolate Unveils XoBiotic........44
Iams Veterinary Formulas Introduces ProStora MAX for Dogs........44
1$100
   Skånemejerier and Probi Unveil Bravo Friscus........45
Sanofi Aventis Unveils Protecflor™ as ‘ErcéFlora Supra’ in Belgium........45
Sunny Crunch Launches Probiotic Chewy Cereal Bars........45
1$100
   YoCream Launches First Soft Server Frozen Yogurt in the US........46
Applegate Farms Launches Yogurt Cheese........46
Apotex Rolls Out Food Supplements........46
Attune® Foods to Roll Out Probiotic Mango Peach and Dark Chocolate Bars........46
1$100
   Cascade Fresh Launches Probiotic Crunch Bars........47
Chr. Hansen Introduces BMY-1 and BMY-2 Cultures........47
Flavours Launches NutraBitz........47
HealthCare Nutrition to Introduce BOOST® Kid Essentials........47
1$100
   Infacol Launches Probiotic Drops........48
Kraft Foods to Launch New Line of Granola Bars........48
Next Generation Organic Dairy Rolls Out New Probiotic Cheese........48
Ranbaxy Unveils Pioneering Probiotic Dental Drug........48
Unilever UK Introduces Probiotic Ice Lolly........48
Vaalia Rolls Out New Organic Probiotic Yoghurts........48
1$100
   Dr Oetker Launches Probiotic Drink........49
Unilever Introduces Milk Time Probiotic Ice Cream........49
Danisco Rolls Out Probiotic Fortification for Childern........49
Wildwood Organics Unveils Probiotic SoymilkTM........49
Yakult Honsha Expands Distribution of Yakult® in US Market........49
Turtle Island Soup Introduces New Line of Probiotics Soup........49
1$100
   World's Healthiest Pizza to Introduce First Probiotics Delivery Pizza........50
Main Street Gourmet Rolls Out Activate........50
Isabella's Health Bakery Unveils Activate........50
Zukay Live Foods Introduces Pioneering Probiotic Condiments........50
Sunstar Rolls Out GUM Perio Balance........50
Organic and Natural Foods Industry to Introduce GoodBellyTM........50
1$100
   Ganeden Biotech to Introduce Probiotic Health Bar........51
Q-Mejerierna to Unveil BioQ Yogurt Drink........51
1$100
   Yakult Danone India Launches Probiotic Drink........52
Mother Dairy Launches Probiotic Curd........52
Nestle India Introduces Nesvita Dahi........52
Northwest Natural Products Launches AccuFlora®........52
Jamieson Laboratories Introduces Advanced 4 Strain Probiotic........52
1$100
   Danisco Introduces Howaru Protect........53
Nestle Launches Probiotic Infant Formula........53
Kraft Introduces Probiotic LiveActive Cheddar Cheese........53
Ganeden Launches New Probiotic Supplement for Improved Health and Immunity........53
Amul Introduces Low-Fat, Sugar-Free Dessert........53
1$100
   Chr. Hansen Launches Oral Probiotic Capsule for Women........54
Mayfield Dairy Farms Launches Immunity-Boosting Milk........54
WhiteWave Foods Launches Low-fat All-natural Yogurts........54
Attune Foods Introduces Probiotic-based Wellness Bar........54
Dannon Expands Probiotic Functional Dairy Foods Range........54
1$100
   P&G Launches Align Probiotic Supplement........55
Kashi Introduces First Probiotic Cereal for Digestive Health........55
Seven Seas Introduces Probiotic Multivitamin........55
Dannon Introduces Activia........55
CoolBrands International Rolls Out Breyers Light Probiotic Yogurt........55
1$100
   Balan Natural Foods Rolls Out Probiotics-based Butter Milk........56
Infacol Rolls Out Innovative Pediatric Probiotic Drops........56
Lifeway Foods Introduces ProBugs™........56
Danone Introduces Activa®........56
1$100
   BAKOMA Introduces New Line of Probiotic Yogurt Drinks........57
BioGaia Introduces First Probiotic Product for Dental Health........57
Chr. Hansen Develops of Probiotics Formulation System........57
Valio Develops Probiotic Juice........57
1$100
   BioGaia Joins Hand with Interbat for Probiotics Drop Sales in Indonesia........58
BioGaia to Set Foot in Argentina in Collaboration with Ferring
  Pharmaceuticals........58
China-Biotics Commences Commercial Production in New Facility........58
Institut Rosell-Lallemand Enhances Probiotic Portfolio with LAFTI Acquisition........58
1$100
   Lallemand Health Ingredients Merges with Lal'Food Entities........59
Martek Biosciences Acquires Amerifit Brands........59
BioGaia Joins Hand with Pharma Nord and Laboratoires BIOETHIC........59
1$100
   BioGaia Conducts Successful Clinical Study for Probiotic Chewable Tablets........60
BioGaia Joins Forces with Tablets India to Manufacture and Sell Probiotic
  Products........60
CapAble inks Agreement with Aqua Scandik........60
Ewopharma to Sell BioGaia’s Products in Croatia and Serbia........60
China-Biotics Signs Supply Agreement with Dabeinong Group........60
1$100
   Atrium Innovation Takes Over Nutri-Health Supplements........61
Lifeway Foods Takes Over Fresh Made Dairy........61
Chr. Hansen takes over Urex Biotech........61
NXT Nutritional, Inc. Becomes Subsidiary of NXT Nutritional Holdings........61
1$100
   Encap Drug Delivery and Probac Enter into Collaboration Agreement........62
Caleco Pharma Inks Agreement with Puleva Biotech........62
Attune Foods Purchases Cereal Brands........62
Lifeway Foods Adds 7-Eleven Convenience Store Chain to Expand Distribution
  Channels........62
NXT Nutritionals Selects Kroger........62
1$100
   Semper Secures Distribution Rights for BioGaia’s Integrated Probiotic ORS........63
Lifeway Foods Unveils ‘Starfruit’ New Café in Chicago........63
China-Biotics Signs Contracts with Golden Sunshine Dairy and Panda Dairy........63
1$100
   BLIS Technologies Inks Agreement with Frutarom........64
Nellson Nutraceutical Signs Agreement with Ganeden Biotech........64
GTC Nutrition Enters into Partnership with Ganeden Biotech........64
BioGaia Inks Global Distribution Agreement with Sunstar Suisse........64
1$100
   BioGaia and Sunstar Suisse Enter into Agreement........65
Kraft Foods and Probi Enter into Agreement........65
Probi Appoints Sanum Polska as Distributor for New Product in Polish Market........65
BioGaia Extends Alliance with Ferring Pharmaceuticals........65
BioGaia Joins Hand with Delta Medical Promotions For Kazakhstan and Ukraine........65
1$100
   BioGaia Inks Agreement with NeoCare for Belgium and Luxembourg........66
BioGaia Expands Partnership with Verman........66
CapAble Inks Agreement with Mass Probiotics........66
Yakult Danone Establishes First Probiotics Factory in India........66
Tetra Pak Enters into Agreement with Unistraw International for Probiotic
  Straws........66
China Biotics Inks Agreement with Pharmaceutical Company to Supply Probiotics for
  Dietary Supplements........66
1$100
   Stonyfield Enters into Partnership with Danisco........67
China-Biotics Takes Membership of International Probiotics Association........67
China-Biotics Secures One-Year Probiotics Supply Contract from Henan Square
  Pharmaceutical........67
Institut Rosell Enters into Agreement with Merck........67
Institut Rosell Enters into Deal with SALVAT........67
1$100
   China-Biotics Enters into Agreement with Bright Dairy & Food........68
Unistraw Enters into Partnership with Danisco........68
Lallemand and Biostime Enter into Joint venture........68
Chr Hansen to Purchase Medipharm........68
1$100
   Lifeway Foods Doubles Production Capacity at Morton Grove........69
1$100
   Sunstar Suisse and BioGaia Sign Agreement........70
Aristo Pharmaceuticals and Institut Rosell Sign Agreement........70
DSM Ventures and Capital Resource Partners Invest in Ganeden Biotech ........70
China-Biotics Enters into Contract with Shanghai Relax Xingiao Food ........70
Nebraska Enters into Partnership with Wilke Resources........70
1$100
   Valio Signs Licensing Agreement with Dannon for Probiotic Products........71
Blis Technologies Enters into Agreement with Nestle........71
Institute Rosell Signs New Agreements for Probi’ Probiotic Supplements in Slovakia,
  Greece, and Czech Republic........71
BioGaia Signs Deal with BioLife New Zealand to Sell New Product........71
1$100
   BioGaia and Semper Sign Pact to Sell Probiotic- based Products in Nordic
  Markets........72
BioGaia Signs Distribution Agreement with Delta Medical for Probiotic Drops........72
Valio and Chr. Hansen Consolidate Co-operation in Probiotics development........72
Institut Rosell-Lallemand Inks Agreement with Biostime........72
1$100
   Danisco Expands Probiotic Facility........73
Micropharma Concludes Latest Pre-clinical Tests for Probiotic-based Cholesterol
  Product........73
China-Biotics Acquires Sinosmart Group to Establish Production Capacity........73
Amerifit Nutrition Takes Over CULTURELLE®........73
BioGaia and Ferring Extend Agreement........73
1$100
   Institut Rosell and Merckle Recordati Ink Distribution Agreement........74
Danone and Integrated Genomics Enter into a Licensing Agreement........74
BioGaia Inks Distribution Agreement with Ewopharma........74
Probi and Metagenics Sign Distribution Agreement........74
1$100
   BioGaia Signs Agreement with HSO Pharma........75
Brand New Brands Establishes Attune Foods........75
French BiosTime Begins Construction of a GMP Plant........75
BioGaia Joins Hands with Uni-President........75
1$100
   Chr. Hansen Signs Cooperation Agreement with Mengniu Dairy........76
BioGaia Inks Pact with Victus........76
Probi Inks Licensing Agreement with Institut Rosell........76
Danisco Acquires Rhodia Foods........76
Institut Rosell Enters into Distribution Pact with Merck........76
NutraHealth Acquires BioCare........76
1$100
   Yakult Establishes Research Center in Belgium........77
1$100
   BioGaia AB (Sweden)........78
Chr. Hansen A/S (Denmark)........78
Danisco A/S (Denmark)........78
Groupe DANONE (France)........78
1$100
   Institut Rosell (Canada)........79
Lifeway Foods, Inc. (USA)........79
Natren, Inc. (USA)........79
1$100
   Nestlé Nutrition (Switzerland)........80
Probi AB (Sweden)........80
Seven Seas Ireland Ltd. (Ireland)........80
1$100
   Stonyfield Farm (USA)........81
Valio Ltd. (Finland)........81
Yakult Honsha Co., Ltd. (Japan)........81
1$100
   Table 2: World Recent Past, Current & Future Analysis for Probiotics by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........821$350
   Table 3: World Historic Review for Probiotics by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........831$350
   Table 4: World 11-Year Perspective for Probiotics by Geographic Region- Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........84
1$350
   A. Market Analysis........85
Current and Future Analysis........85
Market Overview........85
New Products Hold Growth Potential........85
1$100
   Trends and Issues........86
Changing Preferences of US Consumers Towards Probiotics........86
‘Probiotic Shots’ Increase Penetration........86
Consumer Education – Key to Market Success........86
1$100
   Consumer Marketing Trends........87
Probiotic Food Manufacturers Target Kids Segment........87
Product Innovation........87
Quality Control – Need of the Hour........87
1$100
   Challenges Facing Probiotics Market........88
Price and Quality – A Tangled Issue........88
Shelf Life of the Product – A Concern to Resolve........88
Distribution Channels........88
1$100
   Table 5: Distribution Channels for Dietary Supplements in the US (2009): Percentage Breakdown by Distribution Channel – Mass Market; Health, Food & Natural Products Stores; Internet & Multi Level Marketing (MLM); and Others, including Physicians and Alternative Medicine Practitioners (includes corresponding Graph/Chart)........89
Regulatory Scenario........89
Tightening Regulations........89
1$350
   International Probiotics Association – A Major Association........901$100
   B. Market Analytics........91
Table 6: US Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........91

Table 7: US Historic Review for Probiotics Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........91
1$350
   A. Market Analysis........92
Current and Future Analysis........92
Regulations........92
B. Market Analytics........92
Table 8: Canadian Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........92
1$350
   Table 9: Canadian Historic Review for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........93
1$350
   A. Market Analysis........94
Current and Future Analysis........94
Market Overview........94
1$100
   B. Market Analytics........95
Table 10: Japanese Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........95

Table 11: Japanese Historic Review for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........95
1$350
   A. Market Analysis........96
Current and Future Analysis........96
Probiotic Market – A Perspective........96
1$100
   Competitive Structure........97
Select Probiotic Dairy Brands in Europe by Country (2004)........97
1$100
   Fermented Dairy Drink Consumption – A Brief History........98
Trends and Issues........98
Yogurt Drink Drives Demand for Probiotics........98
Intense Research........98
1$100
   Regulations........99
Focus on Select Markets........99
The United Kingdom........99
Probiotic Drinks – Consumption Demographics........99
Ireland........99
Probiotics Industry Witnessing Rapid Growth........99
1$100
   Poland........100
B. Market Analytics........100
Table 12: European Recent Past, Current & Future Analysis for Probiotics by Geographic Region – France, Germany, Italy, UK, Spain, Russia, & Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........100
1$350
   Table 13: European Historic Review for Probiotics by Geographic Region – France, Germany, Italy, UK, Spain, Russia, & Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1011$350
   Table 14: European 11-Year Perspective for Probiotics by Geographic Region- Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years2005, 2010 & 2015 (includes corresponding Graph/Chart)........102
1$350
   A. Market Analysis........103
Current and Future Analysis........103
Focus on Select Markets........103
Australia & New Zealand........103
Growing Awareness of Health Issues Spur Probiotics Market........103
Competitive Scenario........103
China........103
Market Overview........103
1$100
   Yucheng – China’s Probiotic Hub........104
Government Lends a Push to Probiotics Consumption........104
India........104
Probiotics Market Draws Attention........104
1$100
   Bigwigs Lock Horns........105
Probiotics Market Drugs Surges Ahead........105
1$100
   Major Pharmaceutical Companies into Probiotics........106
Physicians Promoting Probiotics........106
Dairy Companies Exploring Probiotics Segment........106
Regulations........106
1$100
   B. Market Analytics........107
Table 15: Asia-Pacific Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........107

Table 16: Asia-Pacific Historic Review for Probiotics Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........107
1$350
   Market Analysis........108
Table 17: Middle East Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........108
1$350
   Table 18: Middle East Historic Review for Probiotics Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........109
1$350
   Market Analysis........110
Table 19: Latin America Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........110
1$350
   Table 20: Latin American Historic Review for Probiotics Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1111$350
  
Total Companies Profiled: 119 (including Divisions/Subsidiaries - 134)

Region/Country Players

The United States 71 Canada 6 Japan 2 Europe 40 France 4 Germany 3 The United Kingdom 10 Italy 1 Rest of Europe 22 Asia-Pacific (Excluding Japan) 14 Latin America 1
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