Global Whole Grain and High Fiber Foods Market to Reach US$74.8 Billion by 2030

The global market for Whole Grain and High Fiber Foods estimated at US$48.8 Billion in the year 2023, is expected to reach US$74.8 Billion by 2030, growing at a CAGR of 6.3% over the analysis period 2023-2030. Wheat, one of the segments analyzed in the report, is expected to record a 7.4% CAGR and reach US$24.9 Billion by the end of the analysis period. Growth in the Maize segment is estimated at 6.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$16.5 Billion While China is Forecast to Grow at 8.5% CAGR

The Whole Grain and High Fiber Foods market in the U.S. is estimated at US$16.5 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$10.3 Billion by the year 2030 trailing a CAGR of 8.5% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.4% and 5.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.9% CAGR.

Global Whole Grain and High Fiber Foods Market - Key Trends & Drivers Summarized

Whole grain and high fiber foods have become central to modern dietary guidelines due to their numerous health benefits. Whole grains, which include the entire grain kernel – the bran, germ, and endosperm – are rich in essential nutrients such as vitamins, minerals, and fiber. Common examples include brown rice, oats, quinoa, barley, and whole wheat. High fiber foods, which encompass fruits, vegetables, legumes, and whole grains, are critical for maintaining digestive health, regulating blood sugar levels, and lowering cholesterol. The inclusion of these foods in the diet has been associated with reduced risks of chronic diseases such as heart disease, diabetes, and certain types of cancer. The growing awareness of these benefits has spurred a significant shift in consumer preferences towards incorporating more whole grains and high fiber foods into daily meals.

The food industry has responded to this shift with a wide array of product innovations aimed at meeting the rising demand for healthier options. Food manufacturers are increasingly offering products labeled as "whole grain" and "high fiber," including cereals, bread, pasta, and snack foods. These products are often enriched with additional fiber or formulated to contain a higher proportion of whole grains. Advances in food technology have enabled the development of more palatable and convenient whole grain and high fiber products, which appeal to a broader consumer base. Additionally, the clean label movement has driven manufacturers to use fewer artificial additives and more natural ingredients, further boosting the appeal of these foods. Educational campaigns and marketing strategies emphasizing the health benefits of whole grains and high fiber foods have also played a crucial role in driving consumer awareness and acceptance.

The growth in the whole grain and high fiber foods market is driven by several factors, including increasing health consciousness, favorable government dietary guidelines, and the rising prevalence of lifestyle-related diseases. As consumers become more aware of the importance of diet in maintaining health and preventing disease, there is a growing demand for nutritious food options. Government initiatives and dietary guidelines advocating for higher consumption of whole grains and dietary fiber are also encouraging consumers to make healthier food choices. The prevalence of lifestyle-related health conditions such as obesity, diabetes, and cardiovascular diseases has further emphasized the need for dietary interventions, boosting the demand for whole grain and high fiber foods. Additionally, the influence of social media and health influencers in promoting healthy eating habits is driving market growth. The continuous innovation in product offerings and the expansion of health-focused food segments are expected to sustain the market`s growth trajectory, meeting the evolving dietary preferences of health-conscious consumers.