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DATE
JULY 2020
TABLES
114
PAGES
391
EDITION
19
PRICE
USD $5600
Is the U.S. Still a Better Global Barometer than China?
Amid the COVID-19 crisis, the global market for Wall Coverings estimated at US$30.9 Billion in the year 2020, is projected to reach a revised size of US$39.4 Billion by 2027, growing at a CAGR of 3.5% over the analysis period 2020-2027. Interior Paint, one of the segments analyzed in the report, is projected to record a 3.4% CAGR and reach US$22.6 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Wallpaper segment is readjusted to a revised 3.9% CAGR for the next 7-year period.
The Wall Coverings market in the U.S. is estimated at US$8.3 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$8.2 Billion by the year 2027 trailing a CAGR of 6.3% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 1.1% and 2.6% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 1.8% CAGR.
In the global Wall Tile segment, USA, Canada, Japan, China and Europe will drive the 3.5% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$3 Billion in the year 2020 will reach a projected size of US$3.9 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$5.5 Billion by the year 2027, while Latin America will expand at a 5% CAGR through the analysis period. We bring years of research experience to this 19th edition of our report. The 391-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.
Ahlstrom-Munksjö Oyj; Akzo Nobel NV; Asian Paints Limited; Benjamin Moore & Co. Inc.; Brewster Home Fashions LLC; British Ceramic Tile; Crossville, Inc.; Grespania SA; Gruppo Ceramiche Ricchetti SpA; Innovations in Wallcoverings, Inc.; Johnson Tiles Limited; Mohawk Industries, Inc.; Nippon Paint Holdings Co., Ltd.; Panariagroup Industrie Ceramiche S.p.A.; PPG Industries, Inc.; The Valspar Corporation; TIRI Group Ltd.; York Wallcoverings Inc.
» Product Segment (Interior Paint, Wallpaper, Wall Tile, Wall Panels)
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa
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05
| I. INTRODUCTION, METHODOLOGY & REPORT SCOPE |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Wall Coverings: An Aesthetic, Affordable, Reliable, and Timeless Architectural and Interior Design Option |
| Growth Drivers in a Nutshell |
| Recent Market Activity |
| Major Wall Treatment Trends & Designs Summarized |
| Superior Attributes of Wall Coverings over Other |
| Wall Décor Options Drive Steady Market Penetration |
| Global Market Outlook |
| Developing Countries Spearhead Current and Future Market Growth |
| Global Competitor Market Shares |
| Wall Coverings Competitor Market Share Scenario Worldwide (in %): 2020 & 2029 |
| Impact of Covid-19 and a Looming Global Recession |
| 2. FOCUS ON SELECT PLAYERS |
| Ahlstrom-MunksjöOyj (Sweden) |
| Akzo Nobel N.V. (The Netherlands) |
| Asian Paints Limited (India) |
| Benjamin Moore & Co. Inc. (USA) |
| Brewster Home Fashions LLC (USA) |
| British Ceramic Tile (UK) |
| Canteras Cerro Negro SA (Argentina) |
| Ceramiche Atlas Concorde S.p.A. (Italy) |
| CeramicheRefin S.p.A (Italy) |
| Ceramic Industries Group (South Africa) |
| Cristal Cerámica S.A. (Spain) |
| Crossville, Inc. (USA) |
| Decorative Panels International, Inc. (USA) |
| F. Schumacher & Co., Inc. (USA) |
| Florim USA, Inc. (USA) |
| Georgia-Pacific LLC (USA) |
| Grespania SA (Spain) |
| Gruppo Ceramiche Ricchetti SpA (Italy) |
| Innovations in Wallcoverings, Inc. (USA) |
| Internacional de Cerámica, S.A.B. de C.V. (Mexico) |
| John Morris Wallcoverings (UK) |
| Johnson Tiles Limited (UK) |
| Johns Manville Corporation (USA) |
| Kaleseramik Çanakkale Kalebodur Seramik |
| Sanayi A.S. (Turkey) |
| Kronospan Limited (Austria) |
| Laminating Services, Inc. (USA) |
| Lasselsberger, a. s (Czech Republic) |
| Manufacturas Vitromex, S.A. de C.V. (Mexico) |
| Mohawk Industries, Inc. (USA) |
| Marazzi Group S.p.A. (Italy) |
| EMILCERAMICA S.r.l. (Italy) |
| Dal-Tile Corporation (USA) |
| Nippon Paint Holdings Co., Ltd. (Japan) |
| Panariagroup Industrie Ceramiche S.p.A. (Italy) |
| Florida Tile, Inc. (USA) |
| Pilkington Group Limited (UK) |
| Porcelanite S.A. de C.V. (Mexico) |
| Portobello SA (Brazil) |
| PPG Industries, Inc. (USA) |
| Rust-Oleum Corporation (USA) |
| Rovese Spolka Akcyjna (Poland) |
| Sherwin-Williams Company (USA) |
| The Valspar Corporation (USA) |
| Thai Ceramic Co., Ltd. (Thailand) |
| TIRI Group Ltd. (New Zealand) |
| Aspiring Walls (New Zealand) |
| York Wallcoverings Inc. (USA) |
| 3. MARKET TRENDS & DRIVERS |
| Growing Interest in Smart Wallpapers, Smart Intelligent Multi-Purpose Tiles and Advanced Interior Paints Drive Healthy Market Growth |
| Smart Multi-Purpose Wall Tiles |
| Advanced Interior Paints: More than Just Wall Décor |
| Smart Wall Paper That Can Power Homes by Absorbing Light |
| Surging Popularity of Digitally Printed Stylish and Creative Wall Covering Solutions Drive Market Demand |
| Digital Printing Advancements Revive Wallpapers as Premium Décor Pieces |
| HP’s Advanced Digital Printing Device for Wall Coverings: The Next Big Thing |
| Significance of Walls in a Home Sustain Perennial Demand for Various Types of Wallpapers |
| Nonwoven Wallpapers Steadily Gain Share from Paper-Based Wallpapers |
| Notable Interior Wallpaper Trends |
| Select Designer Wallpaper Trends |
| Recovery in Construction Activity Worldwide Offer Bright Prospects for the Wallcoverings Market |
| Increasing Awareness of Interior Decoration with Improving Lifestyles Drive Demand for Interior Paints |
| Key Décor Trends in a Nutshell |
| The ‘Go Green’ Trend Benefit Demand for Green Panelized Housing |
| Shift from Traditional to Digital Wall Tiles Drive Faster Market Growth |
| Disadvantages of Traditional Process |
| Advantages of Digital Inkjet Printing |
| Need to Improve Indoor Air Quality Drive Consumer Interest in Sustainable Wall Coverings |
| ECORE™: An Eco-friendly Wall Covering Technology |
| Concerns over VOC Emissions Give Way to Eco-Friendly Interior Paints |
| Regulations Spur Recycling |
| Myriad Benefits and Rising Prominence of Plastics in Building Construction Benefits Demand for Vinyl Wall Coverings |
| Vinyl Wall Coverings: A Boon for the Healthcare Industry |
| Feature Walls Make a Comeback |
| Favorable Demographic & Economic Trends Strengthen Market Prospects |
| Exponential Increase in Urbanization |
| Population Growth |
| Burgeoning Middle Class Population |
| INNOVATIONS AND ADVANCEMENTS |
| Recent Innovative and Advanced Wall Covering Offerings |
| High-End Tiles by Fired Earth |
| Super Stripes from Little Greene |
| Confident Shades from Crown Paints |
| Contemporary Pastels by Occa-Home |
| Color Contrasts from Ecos Organic Paints |
| Copper Blush by Dulux |
| Soft Colors Wallpapers by Superfresco Easy |
| Soothing Color Options from Farrow & Ball |
| Industrial Look by Graham & Brown |
| Traviata Fabrics Range by Clarke & Clarke |
| Textured Wall Coverings |
| Astoria Loft and Bark |
| Union Peru, Plaster, Rhea, Zambezi and Boa |
| 3D Technology Enable Unlimited Possibilities for Innovative Wall Coverings |
| Paint Shield with Magnetic and Bacteria Killing Properties |
| Magnetically Active PULL Wall Covering |
| Silk-Leaf: A Man-made-cum-biological Leaf-Like Material for Wallpapers |
| Next-Generation Applications in Commercial Wall Coverings |
| Digital Wall Coverings |
| Wood Veneers |
| Wall Murals |
| Unconventional Wall Covering Designs |
| Plankprints: Innovative Wall Covering |
| Wall Coverings that Improve Indoor Air Quality |
| Sound-Proof Wall Coverings |
| Research Efforts Focus on Life-Saving Functionality of Wall Coverings |
| 4. GLOBAL MARKET PERSPECTIVE |
| Wall Coverings Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 |
| Wall Coverings Global Retrospective Market Scenario in US$ Million by Region/Country: 2009-2017 |
| Wall Coverings Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025 |
| Interior Paint (Product Segment) World Market by Region/Country in US$ Million: 2018 to 2025 |
| Interior Paint (Product Segment) Historic Market Analysis by Region/Country in US$ Million: 2009 to 2017 |
| Interior Paint (Product Segment) Market Share Breakdown of Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025 |
| Wallpaper (Product Segment) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025 |
| Wallpaper (Product Segment) Historic Market Perspective by Region/Country in US$ Million: 2009 to 2017 |
| Wallpaper (Product Segment) Market Sales Breakdown by Region/Country in Percentage: 2009 VS 2019 VS 2025 |
| Wall Tile (Product Segment) Geographic Market Spread Worldwide in US$ Million: 2018 to 2025 |
| Wall Tile (Product Segment) Region Wise Breakdown of Global Historic Demand in US$ Million: 2009 to 2017 |
| Wall Tile (Product Segment) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025 |
| Wall Panels (Product Segment) World Market Estimates and Forecasts by Region/Country in US$ Million: 2018 to 2025 |
| Wall Panels (Product Segment) Market Historic Review by Region/Country in US$ Million: 2009 to 2017 |
| Wall Panels (Product Segment) Market Share Breakdown by Region/Country: 2009 VS 2019 VS 2025 |
| III. MARKET ANALYSIS |
| GEOGRAPHIC MARKET ANALYSIS |
| United States |
| Market Facts & Figures |
| US Wall Coverings Market Share (in %) by Company: 2020 & 2025 |
| United States Wall Coverings Market Estimates and Projections in US$ Million by Product Segment: 2018 to 2025 |
| Wall Coverings Market in the United States by Product Segment: A Historic Review in US$ Million for 2009-2017 |
| United States Wall Coverings Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
| Canada |
| Canadian Wall Coverings Market Estimates and Forecasts in US$ Million by Product Segment: 2018 to 2025 |
| Canadian Wall Coverings Historic Market Review by Product Segment in US$ Million: 2009-2017 |
| Wall Coverings Market in Canada: Percentage Share Breakdown of Sales by Product Segment for 2009, 2019, and 2025 |
| Japan |
| Japanese Market for Wall Coverings: Annual Sales Estimates and Projections in US$ Million by Product Segment for the Period 2018-2025 |
| Wall Coverings Market in Japan: Historic Sales Analysis in US$ Million by Product Segment for the Period 2009-2017 |
| Japanese Wall Coverings Market Share Analysis by Product Segment: 2009 VS 2019 VS 2025 |
| China |
| Chinese Wall Coverings Market Growth Prospects in US$ Million by Product Segment for the Period 2018-2025 |
| Wall Coverings Historic Market Analysis in China in US$ Million by Product Segment: 2009-2017 |
| Chinese Wall Coverings Market by Product Segment: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| Europe |
| Market Facts & Figures |
| European Wall Coverings Market: Competitor Market Share Scenario (in %) for 2020 & 2025 |
| European Wall Coverings Market Demand Scenario in US$ Million by Region/Country: 2018-2025 |
| Wall Coverings Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2009-2017 |
| European Wall Coverings Market Share Shift by Region/Country: 2009 VS 2019 VS 2025 |
| European Wall Coverings Market Estimates and Forecasts in US$ Million by Product Segment: 2018-2025 |
| Wall Coverings Market in Europe in US$ Million by Product Segment: A Historic Review for the Period 2009-2017 |
| European Wall Coverings Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
| France |
| Wall Coverings Market in France by Product Segment: Estimates and Projections in US$ Million for the Period 2018-2025 |
| French Wall Coverings Historic Market Scenario in US$ Million by Product Segment: 2009-2017 |
| French Wall Coverings Market Share Analysis by Product Segment: 2009 VS 2019 VS 2025 |
| Germany |
| Wall Coverings Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Product Segment for the Period 2018-2025 |
| German Wall Coverings Historic Market Analysis in US$ Million by Product Segment: 2009-2017 |
| German Wall Coverings Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
| Italy |
| Italian Wall Coverings Market Growth Prospects in US$ Million by Product Segment for the Period 2018-2025 |
| Wall Coverings Historic Market Analysis in Italy in US$ Million by Product Segment: 2009-2017 |
| Italian Wall Coverings Market by Product Segment: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| United Kingdom |
| United Kingdom Market for Wall Coverings: Annual Sales Estimates and Projections in US$ Million by Product Segment for the Period 2018-2025 |
| Wall Coverings Market in the United Kingdom: Historic Sales Analysis in US$ Million by Product Segment for the Period 2009-2017 |
| United Kingdom Wall Coverings Market Share Analysis by Product Segment: 2009 VS 2019 VS 2025 |
| Spain |
| Spanish Wall Coverings Market Estimates and Forecasts in US$ Million by Product Segment: 2018 to 2025 |
| Spanish Wall Coverings Historic Market Review by Product Segment in US$ Million: 2009-2017 |
| Wall Coverings Market in Spain: Percentage Share Breakdown of Sales by Product Segment for 2009, 2019, and 2025 |
| Russia |
| Russian Wall Coverings Market Estimates and Projections in US$ Million by Product Segment: 2018 to 2025 |
| Wall Coverings Market in Russia by Product Segment: A Historic Review in US$ Million for 2009-2017 |
| Russian Wall Coverings Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
| Rest of Europe |
| Rest of Europe Wall Coverings Market Estimates and Forecasts in US$ Million by Product Segment: 2018-2025 |
| Wall Coverings Market in Rest of Europe in US$ Million by Product Segment: A Historic Review for the Period 2009-2017 |
| Rest of Europe Wall Coverings Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
| Asia-Pacific |
| Asia-Pacific Wall Coverings Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 |
| Wall Coverings Market in Asia-Pacific: Historic Market Analysis in US$ Million by Region/Country for the Period 2009-2017 |
| Asia-Pacific Wall Coverings Market Share Analysis by Region/Country: 2009 VS 2019 VS 2025 |
| Wall Coverings Market in Asia-Pacific by Product Segment: Estimates and Projections in US$ Million for the Period 2018-2025 |
| Asia-Pacific Wall Coverings Historic Market Scenario in US$ Million by Product Segment: 2009-2017 |
| Asia-Pacific Wall Coverings Market Share Analysis by Product Segment: 2009 VS 2019 VS 2025 |
| Australia |
| Wall Coverings Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Product Segment for the Period 2018-2025 |
| Australian Wall Coverings Historic Market Analysis in US$ Million by Product Segment: 2009-2017 |
| Australian Wall Coverings Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
| India |
| Indian Wall Coverings Market Estimates and Forecasts in US$ Million by Product Segment: 2018 to 2025 |
| Indian Wall Coverings Historic Market Review by Product Segment in US$ Million: 2009-2017 |
| Wall Coverings Market in India: Percentage Share Breakdown of Sales by Product Segment for 2009, 2019, and 2025 |
| South Korea |
| Wall Coverings Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Product Segment for the Period 2018-2025 |
| South Korean Wall Coverings Historic Market Analysis in US$ Million by Product Segment: 2009-2017 |
| Wall Coverings Market Share Distribution in South Korea by Product Segment: 2009 VS 2019 VS 2025 |
| Rest of Asia-Pacific |
| Rest of Asia-Pacific Market for Wall Coverings: Annual Sales Estimates and Projections in US$ Million by Product Segment for the Period 2018-2025 |
| Wall Coverings Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Million by Product Segment for the Period 2009-2017 |
| Rest of Asia-Pacific Wall Coverings Market Share Analysis by Product Segment: 2009 VS 2019 VS 2025 |
| Latin America |
| Latin American Wall Coverings Market Trends by Region/Country in US$ Million: 2018-2025 |
| Wall Coverings Market in Latin America in US$ Million by Region/Country: A Historic Perspective for the Period 2009-2017 |
| Latin American Wall Coverings Market Percentage Breakdown of Sales by Region/Country: 2009, 2019, and 2025 |
| Latin American Wall Coverings Market Growth Prospects in US$ Million by Product Segment for the Period 2018-2025 |
| Wall Coverings Historic Market Analysis in Latin America in US$ Million by Product Segment: 2009-2017 |
| Latin American Wall Coverings Market by Product Segment: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| Argentina |
| Argentinean Wall Coverings Market Estimates and Forecasts in US$ Million by Product Segment: 2018-2025 |
| Wall Coverings Market in Argentina in US$ Million by Product Segment: A Historic Review for the Period 2009-2017 |
| Argentinean Wall Coverings Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
| Brazil |
| Wall Coverings Market in Brazil by Product Segment: Estimates and Projections in US$ Million for the Period 2018-2025 |
| Brazilian Wall Coverings Historic Market Scenario in US$ Million by Product Segment: 2009-2017 |
| Brazilian Wall Coverings Market Share Analysis by Product Segment: 2009 VS 2019 VS 2025 |
| Mexico |
| Wall Coverings Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Product Segment for the Period 2018-2025 |
| Mexican Wall Coverings Historic Market Analysis in US$ Million by Product Segment: 2009-2017 |
| Mexican Wall Coverings Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
| Rest of Latin America |
| Rest of Latin America Wall Coverings Market Estimates and Projections in US$ Million by Product Segment: 2018 to 2025 |
| Wall Coverings Market in Rest of Latin America by Product Segment: A Historic Review in US$ Million for 2009-2017 |
| Rest of Latin America Wall Coverings Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
| Middle East |
| The Middle East Wall Coverings Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 |
| Wall Coverings Market in the Middle East by Region/Country in US$ Million: 2009-2017 |
| The Middle East Wall Coverings Market Share Breakdown by Region/Country: 2009, 2019, and 2025 |
| The Middle East Wall Coverings Market Estimates and Forecasts in US$ Million by Product Segment: 2018 to 2025 |
| The Middle East Wall Coverings Historic Market by Product Segment in US$ Million: 2009-2017 |
| Wall Coverings Market in the Middle East: Percentage Share Breakdown of Sales by Product Segment for 2009, 2019, and 2025 |
| Iran |
| Iranian Market for Wall Coverings: Annual Sales Estimates and Projections in US$ Million by Product Segment for the Period 2018-2025 |
| Wall Coverings Market in Iran: Historic Sales Analysis in US$ Million by Product Segment for the Period 2009-2017 |
| Iranian Wall Coverings Market Share Analysis by Product Segment: 2009 VS 2019 VS 2025 |
| Israel |
| Israeli Wall Coverings Market Estimates and Forecasts in US$ Million by Product Segment: 2018-2025 |
| Wall Coverings Market in Israel in US$ Million by Product Segment: A Historic Review for the Period 2009-2017 |
| Israeli Wall Coverings Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
| Saudi Arabia |
| Saudi Arabian Wall Coverings Market Growth Prospects in US$ Million by Product Segment for the Period 2018-2025 |
| Wall Coverings Historic Market Analysis in Saudi Arabia in US$ Million by Product Segment: 2009-2017 |
| Saudi Arabian Wall Coverings Market by Product Segment: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| United Arab Emirates |
| Wall Coverings Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Product Segment for the Period 2018-2025 |
| United Arab Emirates Wall Coverings Historic Market Analysis in US$ Million by Product Segment: 2009-2017 |
| Wall Coverings Market Share Distribution in United Arab Emirates by Product Segment: 2009 VS 2019 VS 2025 |
| Rest of Middle East |
| Wall Coverings Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Product Segment for the Period 2018-2025 |
| Rest of Middle East Wall Coverings Historic Market Analysis in US$ Million by Product Segment: 2009-2017 |
| Rest of Middle East Wall Coverings Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
| Africa |
| African Wall Coverings Market Estimates and Projections in US$ Million by Product Segment: 2018 to 2025 |
| Wall Coverings Market in Africa by Product Segment: A Historic Review in US$ Million for 2009-2017 |
| African Wall Coverings Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
| IV. COMPETITION |
| Total Companies Profiled : 265 Click here to request a full table of contents and more details on this project. |
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