Global Virtual Fitting Rooms Market to Reach US$16.3 Billion by 2030

The global market for Virtual Fitting Rooms estimated at US$4.7 Billion in the year 2023, is expected to reach US$16.3 Billion by 2030, growing at a CAGR of 19.3% over the analysis period 2023-2030. Software, one of the segments analyzed in the report, is expected to record a 21.0% CAGR and reach US$9.3 Billion by the end of the analysis period. Growth in the Hardware segment is estimated at 16.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.5 Billion While China is Forecast to Grow at 20.9% CAGR

The Virtual Fitting Rooms market in the U.S. is estimated at US$1.5 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$2.0 Billion by the year 2030 trailing a CAGR of 20.9% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 15.5% and 16.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 18.7% CAGR.

Global Virtual Fitting Rooms Market - Key Trends & Drivers Summarized

Virtual fitting rooms are transforming the retail industry by providing customers with an interactive and personalized shopping experience. These digital platforms allow users to try on clothes virtually through augmented reality (AR) and artificial intelligence (AI) technologies. By using a smartphone, tablet, or in-store kiosk, customers can see how different garments will look on their bodies without physically trying them on. This innovation addresses common shopping challenges, such as sizing inconsistencies and the time-consuming nature of fitting room queues. Virtual fitting rooms utilize 3D body scanning and sophisticated algorithms to create realistic and accurate representations of how clothes fit, offering a convenient and engaging solution for both online and offline shoppers.

The technology behind virtual fitting rooms has advanced rapidly, driven by improvements in AR, AI, and machine learning. Advances in AR and AI technologies have made virtual fitting rooms more accurate and accessible, enhancing the shopping experience and driving consumer adoption. High-resolution cameras and depth sensors enable precise body measurements, while AI-driven software enhances the accuracy of garment visualization by considering fabric properties and movement dynamics. Upgrades to AI algorithms within virtual fitting rooms represent a significant advancement in the retail industry. Virtual fitting room domain is witnessing increasing use of machine learning (ML) and related algorithms for development of advanced apps to help users in virtually trying on clothing and yield precise body measurements for personalized experience. As AI continues to evolve, further innovations are expected to enhance the consumer shopping experience, offering a seamless blend of convenience, personalization, and inclusivity. AI solutions are tackling the issue of finding the right size online by using images and depth sensors to calculate accurate body measurements, offering a level of certainty similar to trying on clothes in a store.

Virtual fitting rooms are anticipated to register solid gains, driven by the intense competition in the retail industry that is prompting online retailers to embrace innovative solutions to improve customer engagement and business performance. The fashion landscape is poised to be shaped by rising attention on customer experience, digitalization and sustainability that are hot topics among young consumers. Virtual fitting rooms hold significant potential to help brands in scoring high in these areas. The technology is expected to move forward with continuously evolving shopper expectations and demands, indicating exciting avenues for innovative solutions. The proliferation on smartphone applications has played a crucial role in making virtual fitting experiences more accessible worldwide. Shoppers now have the convenience of virtually trying on clothes through their mobile devices, enhancing their shopping experience and decision-making process. Growing integration of virtual fitting rooms by e-commerce platforms is also spurring market growth. Retailers are investing in virtual fitting technologies to differentiate themselves in a competitive market and to provide a seamless omnichannel shopping experience. Furthermore, the growing emphasis on personalized shopping experiences is encouraging retailers to adopt virtual fitting rooms to meet the evolving expectations of tech-savvy consumers. The expansion of the fashion and apparel industry in emerging markets is creating new opportunities for the adoption of virtual fitting room technologies, supporting the overall growth of the market.