TV Analytics

Global Market Trajectory & Analytics

MCP22984

EXECUTIVE ENGAGEMENTS

POOL

1079
Number of executives repeatedly engaged by snail & email outreach

INTERACTIONS

194
Interactions with Platform & by Email

PARTICIPANTS

43
Unique # Participated

VALIDATIONS

11
Responses Validated*

COMPANIES

36
Responses Validated*
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DATE

JAN 2022

TABLES

22

PAGES

92

EDITION

5

PRICE

USD 5600

CODE

MCP22984


COMPETITIVE METRICS

COMPETITORS (ALPHABETICAL)

S M N T

%

VALIDATED RESEARCH *

S M N T
S M N T
S M N T
S M N T
S M N T

* S = Strong; M = Moderate; N = Niche; T= Trivial (<1%)
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HIGHLIGHTS & REPORT INDEX

Amid the COVID-19 crisis, the global market for TV Analytics estimated at US$250.5 Million in the year 2020, is projected to reach a revised size of US$793.4 Million by 2027, growing at aCAGR of 17.9% over the period 2020-2027. On-Premise, one of the segments analyzed in the report, is projected to record 17.5% CAGR and reach US$626 Million by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Cloud segment is readjusted to a revised 19.4% CAGR for the next 7-year period.
The TV Analytics market in the U.S. is estimated at US$74.6 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$140.4 Million by the year 2027 trailing a CAGR of 17.6% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 16% and 15.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 12.4% CAGR.

SELECT PLAYERS

Admo.tv; Alphonso Inc.; Amobee Inc.; Blix; BrightLine Partners LLC.; Clarivoy; Conviva Inc; DCMN; Edgeware AB; FiscOwl LLC; FourthWall Media; Google; H-Tech; IBM Corporation; iQ Media Group Inc.; iSpot.tv Inc.; Nielsen Company LLC; Parrot Analytics Limited; Realytics; Sorenson Media; TVBEAT Inc.; TVSquared; Zapr

SEGMENTS

» Deployment (On-Premise, Cloud) » Application (Advertising, Content Management & Broadcasting, Audience Characterization, Competitor Analysis)

GEOGRAPHIES

» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World

TABLE OF CONTENTS

1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
World Current & Future Analysis for TV Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
World Historic Review for TV Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for TV Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2012, 2020 & 2027
World Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
World Historic Review for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2020 & 2027
World Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
World Historic Review for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2020 & 2027
World Current & Future Analysis for Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
World Historic Review for Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2020 & 2027
World Current & Future Analysis for Content Management & Broadcasting by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
World Historic Review for Content Management & Broadcasting by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Content Management & Broadcasting by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2020 & 2027
World Current & Future Analysis for Audience Characterization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
World Historic Review for Audience Characterization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Audience Characterization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2020 & 2027
World Current & Future Analysis for Competitor Analysis by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
World Historic Review for Competitor Analysis by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Competitor Analysis by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2020 & 2027
UNITED STATES
USA Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
USA Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
USA 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
USA Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
USA Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
USA 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
CANADA
Canada Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Canada Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
Canada 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
Canada Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Canada Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
Canada 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
JAPAN
Japan Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Japan Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
Japan 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
Japan Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Japan Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
Japan 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
CHINA
China Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
China Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
China 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
China Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
China Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
China 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
EUROPE
Europe Current & Future Analysis for TV Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
Europe Historic Review for TV Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
Europe 15-Year Perspective for TV Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2012, 2020 & 2027
Europe Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Europe Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
Europe 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
Europe Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Europe Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
Europe 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
FRANCE
France Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
France Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
France 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
France Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
France Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
France 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
GERMANY
Germany Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Germany Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
Germany 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
Germany Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Germany Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
Germany 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
ITALY
Italy Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Italy Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
Italy 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
Italy Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Italy Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
Italy 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
UNITED KINGDOM
UK Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
UK Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
UK 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
UK Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
UK Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
UK 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
REST OF EUROPE
Rest of Europe Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Rest of Europe Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
Rest of Europe 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
Rest of Europe Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Rest of Europe Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
Rest of Europe 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
ASIA-PACIFIC
Asia-Pacific Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Asia-Pacific Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
Asia-Pacific 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
Asia-Pacific Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Asia-Pacific Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
Asia-Pacific 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
REST OF WORLD
Rest of World Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Rest of World Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
Rest of World 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
Rest of World Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Rest of World Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
Rest of World 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
Total Companies Profiled: 36

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