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DATE
SEP 2020
TABLES
126
PAGES
484
EDITION
16
PRICE
USD $5600

Other noteworthy trends in the market include high risk of dental fluorosis among toddlers and children and the ensuing demand for fluoride free toothpaste; increasing incidence of tooth sensitivity to over 35% of the global population and the resulting demand for toothpaste with potassium nitrate; growing focus on maintaining flawless white and clean teeth and the rising popularity of tartar control and whitening toothpastes; growing demand for triclosan free toothpaste on back of recent negative publicity over triclosan with the FDA banning its use in soaps. The growing trend towards natural products is spurring interest in toothpaste with aloe, eucalyptus oil, myrrh, and other plant extract as active ingredients among health conscious consumers. Colgate launched Colgate Naturals toothpaste in China, looking to tap the consumer preference for natural local ingredients. Colgate Naturals toothpaste makes use of twin lotus flow for the purpose of soothing gums. Similarly in India, the company introduced Colgate Swarna Vedshakti toothpaste, as consumers began exhibiting strong preference for natural ingredients to prevent dental problems. Asia-Pacific including China is a major market led by favorable economic environment, rising standards of living, shift away from homemade toothpaste recipes to commercial toothpastes, growing trend towards premiumisation of toothpaste packaging; growing levels of health awareness and the resulting increase in demand for organic toothpastes; and untapped demand potential in densely populated countries such as India and China.
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE |
II. EXECUTIVE SUMMARY |
1. MARKET OVERVIEW |
Impact of Covid-19 and a Looming Global Recession |
Oral Care Products: Maintaining Health of Teeth & Mouth |
Toothpaste: An Essential Component of Routine Oral Hygiene Regimen |
Developing Countries Turbo Charge Future Market Growth |
TABLE: Per Capita Consumption (in Grams per Year) of Toothpaste in Select Countries for 2019 |
Whitening Toothpastes Lead Global Toothpaste Market |
Competitive Landscape |
Multinationals Rule the Roost in the Toothpaste Market |
Factors Impacting Sales of Toothpastes in the Worldwide Market (Score on a Scale of 1-10) |
Global Competitor Market Shares |
Table: Toothpaste Competitor Market Share Scenario Worldwide (in %): 2019 |
Saturation Triggers Competition and Segmentation |
Change in Marketers Strategy |
Recent Market Activity |
Leading Toothpaste Brands |
Brand Extensions: Order of the Day |
Advertising and Promotion |
Advertising – For a “Brand” New Smile |
The GEL Craze |
Branding – Impact on Purchases |
Advertising in the Children’s Toothpaste Segment |
Distribution Channels |
Supermarkets Grabs the Largest Pie |
Strategies to Increase Market Share |
Emergence of Multi-Channel Buyers |
Online Marketing Catching Up |
Product Overview |
Types of Toothpastes |
Regular |
Anti-Caries / Fluoride Toothpastes |
Whitening Toothpaste |
Children’s Toothpaste |
Desensitizing Toothpaste |
Gum Protection Toothpaste |
Multi-benefit Toothpaste |
Tartar Control Toothpaste |
Toothpaste Formula |
Toothpaste Ingredients |
Select Toothpaste Ingredients and their Attributes / Functions |
2. FOCUS ON SELECT PLAYERS |
CCA Industries, Inc. (USA) |
Church & Dwight Co., Inc. (USA) |
Colgate-Palmolive Company (USA) |
Colgate-Palmolive (India) Limited (India) |
Dabur India Limited (India) |
GlaxoSmithKline plc (UK) |
Henkel AG & Co. KGaA (Germany) |
LG Household & Health Care Ltd. (South Korea) |
Lion Corporation (Japan) |
Patanjali Ayurved Limited (India) |
Procter & Gamble Company (USA) |
Ranir, LLC (USA) |
Sunstar Suisse S.A. (Switzerland) |
Unilever NV (Netherlands) |
Hindustan Unilever Limited (India) |
3. MARKET TRENDS & DRIVERS |
Emerging Countries: Underpenetrated Markets Present Significant Growth Potential |
Exponential Increase in Global Urban Population |
Table: World Urban Population in Million: 1950-2050P |
TABLE: Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 2000, 2020 & 2050 |
Burgeoning Middle Class Population |
Demographic Trends Influence Marketer Strategies |
Herbal and Natural Toothpastes Give Tough Competition to Conventional Toothpastes |
Biotechnology to Enable Re-growth of Teeth |
BioMin Technologies Introduces Innovative Toothpaste Ingredient |
Rise in Value-Added Toothpastes |
Select Value-Added Toothpaste Products |
New Flavors Flood Market |
Mint – The Preferred Toothpaste Flavor |
Toothpaste Flavors: A Comparison of Global Leading Flavors Used in Toothpastes |
Segment Trends in the Toothpaste Market |
Popularity of Whitening Toothpastes |
Toothpastes with Natural Ingredients Gain Popularity |
Sensitivity Toothpastes |
Children’s Toothpaste |
Remineralizing Systems |
Triclosan: Effective but Faces Concerns over Environmental & Health Risks |
Ban on Parabens in Few Markets |
Recyclable Toothpaste Tube – The New Trend in Oral Care Market |
4. GLOBAL MARKET PERSPECTIVE |
Toothpaste Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025 |
Toothpaste Global Retrospective Market Scenario in US$ Thousand by Region/Country: 2009-2017 |
Toothpaste Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025 |
Regular (Product Segment) World Market by Region/Country in US$ Thousand: 2018 to 2025 |
Regular (Product Segment) Historic Market Analysis by Region/Country in US$ Thousand: 2009 to 2017 |
Regular (Product Segment) Market Share Breakdown of Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025 |
Anti-Caries (Product Segment) Potential Growth Markets Worldwide in US$ Thousand: 2018 to 2025 |
Anti-Caries (Product Segment) Historic Market Perspective by Region/Country in US$ Thousand: 2009 to 2017 |
Anti-Caries (Product Segment) Market Sales Breakdown by Region/Country in Percentage: 2009 VS 2019 VS 2025 |
Whitening (Product Segment) Geographic Market Spread Worldwide in US$ Thousand: 2018 to 2025 |
Whitening (Product Segment) Region Wise Breakdown of Global Historic Demand in US$ Thousand: 2009 to 2017 |
Whitening (Product Segment) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025 |
Children's (Product Segment) World Market Estimates and Forecasts by Region/Country in US$ Thousand: 2018 to 2025 |
Children's (Product Segment) Market Historic Review by Region/Country in US$ Thousand: 2009 to 2017 |
Children's (Product Segment) Market Share Breakdown by Region/Country: 2009 VS 2019 VS 2025 |
Desensitizing (Product Segment) World Market by Region/Country in US$ Thousand: 2018 to 2025 |
Desensitizing (Product Segment) Historic Market Analysis by Region/Country in US$ Thousand: 2009 to 2017 |
Desensitizing (Product Segment) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025 |
Gum Protection (Product Segment) World Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018 to 2025 |
Gum Protection (Product Segment) Market Worldwide Historic Review by Region/Country in US$ Thousand: 2009 to 2017 |
Gum Protection (Product Segment) Market Percentage Share Distribution by Region/Country: 2009 VS 2019 VS 2025 |
Multi-benefit (Product Segment) Market Opportunity Analysis Worldwide in US$ Thousand by Region/Country: 2018 to 2025 |
Multi-benefit (Product Segment) Global Historic Demand in US$ Thousand by Region/Country: 2009 to 2017 |
Multi-benefit (Product Segment) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025 |
Tartar Control (Product Segment) World Market by Region/Country in US$ Thousand: 2018 to 2025 |
Tartar Control (Product Segment) Historic Market Analysis by Region/Country in US$ Thousand: 2009 to 2017 |
Tartar Control (Product Segment) Market Share Breakdown of Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025 |
III. MARKET ANALYSIS |
GEOGRAPHIC MARKET ANALYSIS |
United States |
Oral Hygiene Products: An Overview |
TABLE: Oral Care Market in the US (2018): Percentage Breakdown of Value Sales by Product Category - Mouthwash, Toothbrush, Toothpaste and Tooth Whiteners |
Toothpaste Market – A Review |
Outlook |
Whiteners Gain Market Share |
Growing Demand for “all in one” Toothpastes |
Strong Growth for Children’s Toothpaste Market |
Multi-Benefit Segment: On an Upward Trend |
Toothpaste for Sensitive Teeth: A Promising Market |
Competition |
Consumer Trends |
United States Toothpaste Market Estimates and Projections in US$ Thousand by Product Segment: 2018 to 2025 |
Toothpaste Market in the United States by Product Segment: A Historic Review in US$ Thousand for 2009-2017 |
United States Toothpaste Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
Canada |
Canadian Toothpaste Market Estimates and Forecasts in US$ Thousand by Product Segment: 2018 to 2025 |
Canadian Toothpaste Historic Market Review by Product Segment in US$ Thousand: 2009-2017 |
Toothpaste Market in Canada: Percentage Share Breakdown of Sales by Product Segment for 2009, 2019, and 2025 |
Japan |
Market Overview |
Table: Japanese Toothpaste Market Share (in %) by Company: 2019 |
Japanese Market for Toothpaste: Annual Sales Estimates and Projections in US$ Thousand by Product Segment for the Period 2018-2025 |
Toothpaste Market in Japan: Historic Sales Analysis in US$ Thousand by Product Segment for the Period 2009-2017 |
Japanese Toothpaste Market Share Analysis by Product Segment: 2009 VS 2019 VS 2025 |
China |
Toothpaste Market |
Table: Percentage Breakdown of Value Sales by Product Category in Chinese Oral Care Market: 2019 |
Table: Percentage Breakdown of Value Sales by Price Category in Chinese Toothpaste Market: 2019 |
Table: Percentage Breakdown of Value Sales by Toothpaste Type in Chinese Functional Toothpaste Market: 2019 |
China to Re-Define Safety Rules for Toothpaste |
Competitive Scenario |
Table: Chinese Toothpaste Market Share (in %) by Company: 2019 |
Chinese Toothpaste Market Growth Prospects in US$ Thousand by Product Segment for the Period 2018-2025 |
Toothpaste Historic Market Analysis in China in US$ Thousand by Product Segment: 2009-2017 |
Chinese Toothpaste Market by Product Segment: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
Europe |
Market Overview |
Government Initiatives Foster Oral Healthcare Market in Central & Eastern Europe |
Competitive Landscape |
Table: European Toothpaste Market Share (in %) by Company: 2019 |
European Toothpaste Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025 |
Toothpaste Market in Europe: A Historic Market Perspective in US$ Thousand by Region/Country for the Period 2009-2017 |
European Toothpaste Market Share Shift by Region/Country: 2009 VS 2019 VS 2025 |
European Toothpaste Market Estimates and Forecasts in US$ Thousand by Product Segment: 2018-2025 |
Toothpaste Market in Europe in US$ Thousand by Product Segment: A Historic Review for the Period 2009-2017 |
European Toothpaste Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
France |
Toothpaste Market in France by Product Segment: Estimates and Projections in US$ Thousand for the Period 2018-2025 |
French Toothpaste Historic Market Scenario in US$ Thousand by Product Segment: 2009-2017 |
French Toothpaste Market Share Analysis by Product Segment: 2009 VS 2019 VS 2025 |
Germany |
Market Overview |
Toothpaste Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Product Segment for the Period 2018-2025 |
German Toothpaste Historic Market Analysis in US$ Thousand by Product Segment: 2009-2017 |
German Toothpaste Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
Italy |
Italian Toothpaste Market Growth Prospects in US$ Thousand by Product Segment for the Period 2018-2025 |
Toothpaste Historic Market Analysis in Italy in US$ Thousand by Product Segment: 2009-2017 |
Italian Toothpaste Market by Product Segment: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
United Kingdom |
Market Overview |
Table: UK Toothpaste Market Share (in %) by Brands: 2019 |
United Kingdom Market for Toothpaste: Annual Sales Estimates and Projections in US$ Thousand by Product Segment for the Period 2018-2025 |
Toothpaste Market in the United Kingdom: Historic Sales Analysis in US$ Thousand by Product Segment for the Period 2009-2017 |
United Kingdom Toothpaste Market Share Analysis by Product Segment: 2009 VS 2019 VS 2025 |
Spain |
Spanish Toothpaste Market Estimates and Forecasts in US$ Thousand by Product Segment: 2018 to 2025 |
Spanish Toothpaste Historic Market Review by Product Segment in US$ Thousand: 2009-2017 |
Toothpaste Market in Spain: Percentage Share Breakdown of Sales by Product Segment for 2009, 2019, and 2025 |
Russia |
Market Overview |
Table: Russian Toothpaste Market Share (in %) by Brands: 2018 |
Russian Toothpaste Market Estimates and Projections in US$ Thousand by Product Segment: 2018 to 2025 |
Toothpaste Market in Russia by Product Segment: A Historic Review in US$ Thousand for 2009-2017 |
Russian Toothpaste Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
Rest of Europe |
Rest of Europe Toothpaste Market Estimates and Forecasts in US$ Thousand by Product Segment: 2018-2025 |
Toothpaste Market in Rest of Europe in US$ Thousand by Product Segment: A Historic Review for the Period 2009-2017 |
Rest of Europe Toothpaste Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
Asia-Pacific |
Outlook |
Table: Asia-Pacific Oral Care Market (2018): Percentage Breakdown of Volume Sales for Select Countries by Segment for Toothpaste, Toothbrush, and Others |
Competition |
Table: Asia-Pacific Toothpaste Market Share (in %) by Company: 2019 |
Asia-Pacific Toothpaste Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025 |
Toothpaste Market in Asia-Pacific: Historic Market Analysis in US$ Thousand by Region/Country for the Period 2009-2017 |
Asia-Pacific Toothpaste Market Share Analysis by Region/Country: 2009 VS 2019 VS 2025 |
Toothpaste Market in Asia-Pacific by Product Segment: Estimates and Projections in US$ Thousand for the Period 2018-2025 |
Asia-Pacific Toothpaste Historic Market Scenario in US$ Thousand by Product Segment: 2009-2017 |
Asia-Pacific Toothpaste Market Share Analysis by Product Segment: 2009 VS 2019 VS 2025 |
Australia |
Toothpaste Market in Australia: Recent Past, Current and Future Analysis in US$ Thousand by Product Segment for the Period 2018-2025 |
Australian Toothpaste Historic Market Analysis in US$ Thousand by Product Segment: 2009-2017 |
Australian Toothpaste Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
India |
Oral Hygiene Market – An Overview |
Table: Indian Oral Care Market (2019): Percentage Breakdown of Sales by Segment for Toothbrush, Toothpaste and Others |
COVID-19 Impact on FMCG Sector |
Consumer Behaviour & Marketing Response in Covid-19 Outbreak |
Low Per Capita Consumption Offer Lucrative Opportunities for the Toothpaste Market |
Competitive Landscape |
Table: Indian Toothpaste Market Share (in %) by Company: 2019 |
Table: Indian Toothpaste Market Share (in %) by Brands: 2019 |
Herbal & Ayurvedic Toothpaste Brands Challenge Colgate’s Leadership Position |
Indian Toothpaste Market Estimates and Forecasts in US$ Thousand by Product Segment: 2018 to 2025 |
Indian Toothpaste Historic Market Review by Product Segment in US$ Thousand: 2009-2017 |
Toothpaste Market in India: Percentage Share Breakdown of Sales by Product Segment for 2009, 2019, and 2025 |
South Korea |
Toothpaste Market in South Korea: Recent Past, Current and Future Analysis in US$ Thousand by Product Segment for the Period 2018-2025 |
South Korean Toothpaste Historic Market Analysis in US$ Thousand by Product Segment: 2009-2017 |
Toothpaste Market Share Distribution in South Korea by Product Segment: 2009 VS 2019 VS 2025 |
Rest of Asia-Pacific |
Rest of Asia-Pacific Market for Toothpaste: Annual Sales Estimates and Projections in US$ Thousand by Product Segment for the Period 2018-2025 |
Toothpaste Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Thousand by Product Segment for the Period 2009-2017 |
Rest of Asia-Pacific Toothpaste Market Share Analysis by Product Segment: 2009 VS 2019 VS 2025 |
Latin America |
Latin American Toothpaste Market Trends by Region/Country in US$ Thousand: 2018-2025 |
Toothpaste Market in Latin America in US$ Thousand by Region/Country: A Historic Perspective for the Period 2009-2017 |
Latin American Toothpaste Market Percentage Breakdown of Sales by Region/Country: 2009, 2019, and 2025 |
Latin American Toothpaste Market Growth Prospects in US$ Thousand by Product Segment for the Period 2018-2025 |
Toothpaste Historic Market Analysis in Latin America in US$ Thousand by Product Segment: 2009-2017 |
Latin American Toothpaste Market by Product Segment: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
Argentina |
Argentinean Toothpaste Market Estimates and Forecasts in US$ Thousand by Product Segment: 2018-2025 |
Toothpaste Market in Argentina in US$ Thousand by Product Segment: A Historic Review for the Period 2009-2017 |
Argentinean Toothpaste Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
Brazil |
Toothpaste Market in Brazil by Product Segment: Estimates and Projections in US$ Thousand for the Period 2018-2025 |
Brazilian Toothpaste Historic Market Scenario in US$ Thousand by Product Segment: 2009-2017 |
Brazilian Toothpaste Market Share Analysis by Product Segment: 2009 VS 2019 VS 2025 |
Mexico |
Toothpaste Market in Mexico: Recent Past, Current and Future Analysis in US$ Thousand by Product Segment for the Period 2018-2025 |
Mexican Toothpaste Historic Market Analysis in US$ Thousand by Product Segment: 2009-2017 |
Mexican Toothpaste Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
Rest of Latin America |
Rest of Latin America Toothpaste Market Estimates and Projections in US$ Thousand by Product Segment: 2018 to 2025 |
Toothpaste Market in Rest of Latin America by Product Segment: A Historic Review in US$ Thousand for 2009-2017 |
Rest of Latin America Toothpaste Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
Middle East |
The Middle East Toothpaste Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025 |
Toothpaste Market in the Middle East by Region/Country in US$ Thousand: 2009-2017 |
The Middle East Toothpaste Market Share Breakdown by Region/Country: 2009, 2019, and 2025 |
The Middle East Toothpaste Market Estimates and Forecasts in US$ Thousand by Product Segment: 2018 to 2025 |
The Middle East Toothpaste Historic Market by Product Segment in US$ Thousand: 2009-2017 |
Toothpaste Market in the Middle East: Percentage Share Breakdown of Sales by Product Segment for 2009, 2019, and 2025 |
Iran |
Iranian Market for Toothpaste: Annual Sales Estimates and Projections in US$ Thousand by Product Segment for the Period 2018-2025 |
Toothpaste Market in Iran: Historic Sales Analysis in US$ Thousand by Product Segment for the Period 2009-2017 |
Iranian Toothpaste Market Share Analysis by Product Segment: 2009 VS 2019 VS 2025 |
Israel |
Israeli Toothpaste Market Estimates and Forecasts in US$ Thousand by Product Segment: 2018-2025 |
Toothpaste Market in Israel in US$ Thousand by Product Segment: A Historic Review for the Period 2009-2017 |
Israeli Toothpaste Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
Saudi Arabia |
Saudi Arabian Toothpaste Market Growth Prospects in US$ Thousand by Product Segment for the Period 2018-2025 |
Toothpaste Historic Market Analysis in Saudi Arabia in US$ Thousand by Product Segment: 2009-2017 |
Saudi Arabian Toothpaste Market by Product Segment: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
United Arab Emirates |
Toothpaste Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Thousand by Product Segment for the Period 2018-2025 |
United Arab Emirates Toothpaste Historic Market Analysis in US$ Thousand by Product Segment: 2009-2017 |
Toothpaste Market Share Distribution in United Arab Emirates by Product Segment: 2009 VS 2019 VS 2025 |
Rest of Middle East |
Toothpaste Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Thousand by Product Segment for the Period 2018-2025 |
Rest of Middle East Toothpaste Historic Market Analysis in US$ Thousand by Product Segment: 2009-2017 |
Rest of Middle East Toothpaste Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
Africa |
African Toothpaste Market Estimates and Projections in US$ Thousand by Product Segment: 2018 to 2025 |
Toothpaste Market in Africa by Product Segment: A Historic Review in US$ Thousand for 2009-2017 |
African Toothpaste Market Share Breakdown by Product Segment: 2009 VS 2019 VS 2025 |
IV. COMPETITION |
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