Global Sunless Tanners Market to Reach US$2.4 Billion by 2030

The global market for Sunless Tanners estimated at US$1.7 Billion in the year 2023, is expected to reach US$2.4 Billion by 2030, growing at a CAGR of 5.4% over the analysis period 2023-2030. Lotions, one of the segments analyzed in the report, is expected to record a 5.1% CAGR and reach US$1.1 Billion by the end of the analysis period. Growth in the Gels segment is estimated at 6.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$420.0 Million While China is Forecast to Grow at 7.7% CAGR

The Sunless Tanners market in the U.S. is estimated at US$420.0 Million in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$130.5 Million by the year 2030 trailing a CAGR of 7.7% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.2% and 4.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.0% CAGR.

Global Sunless Tanners Market - Key Trends & Drivers Summarized

Sunless tanners, also known as self-tanners, are cosmetic products designed to provide a tanned appearance without the need for sun exposure. These products come in various forms such as lotions, sprays, gels, and mousses, catering to a wide range of preferences and skin types. The active ingredient in most sunless tanners is dihydroxyacetone (DHA), a color additive that reacts with the amino acids in the dead layer of the skin, resulting in a temporary browning effect. Sunless tanning products offer an alternative to UV tanning, which is associated with an increased risk of skin cancer and premature aging. Over the years, advancements in formulation technology have improved the ease of application, reducing the streaking and orange tint that plagued earlier products, thus enhancing user experience and satisfaction.

The sunless tanning industry has seen significant growth due to increasing awareness of the harmful effects of UV radiation from sunbathing and tanning beds. Consumers are more health-conscious and seek safer alternatives for achieving a tanned look. Additionally, the market has expanded due to the development of products with added benefits, such as moisturizers, anti-aging components, and SPF protection. This multi-functionality appeals to consumers looking for comprehensive skincare solutions. The popularity of social media and the influence of beauty influencers have also played a role in popularizing sunless tanners, as they frequently showcase their use and results, reaching a wide audience. Furthermore, the diverse range of shades available now caters to different skin tones, broadening the product`s appeal across various demographics.

The growth in the sunless tanners market is driven by several factors, including technological advancements in product formulations, increasing consumer demand for safe tanning alternatives, and changing beauty standards. Innovations such as quick-drying formulas, gradual tanners, and products that develop color over several hours have made sunless tanning more convenient and appealing. Additionally, there is a growing trend of consumers preferring natural and organic ingredients in their skincare products, leading to the development of sunless tanners that meet these criteria. The rise of e-commerce platforms has also facilitated easier access to a variety of sunless tanning products, allowing consumers to purchase them from the comfort of their homes. Lastly, the endorsement of sunless tanners by dermatologists and health professionals as a safer alternative to UV tanning has bolstered consumer confidence and adoption. These factors collectively contribute to the expanding market and its evolving landscape.