EXECUTIVE ENGAGEMENTS
POOL
24651
Number of executives repeatedly engaged by snail & email outreach
INTERACTIONS
2219
Interactions with Platform & by Email
PARTICIPANTS
493
Unique # Participated
VALIDATIONS
82
Responses Validated*
COMPANIES
32
Responses Validated*
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DATE
JAN 2022
TABLES
173
PAGES
239
EDITION
5
PRICE
USD 4950
CODE
MCP14884
*Engagement stats are ongoing and dynamic
HIGHLIGHTS & REPORT INDEX
Amid the COVID-19 crisis, the global market for Social Media Analytics estimated at US$4.6 Billion in the year 2020, is projected to reach a revised size of US$22.9 Billion by 2027, growing at a CAGR of 25.8% over the analysis period 2020-2027. Retail & eCommerce, one of the segments analyzed in the report, is projected to record a 27.5% CAGR and reach US$7.5 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the BFSI segment is readjusted to a revised 28.8% CAGR for the next 7-year period.
The Social Media Analytics market in the U.S. is estimated at US$1.4 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.9 Billion by the year 2027 trailing a CAGR of 25% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 23.3% and 21.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 17.9% CAGR.
In the global Government & Defense segment, USA, Canada, Japan, China and Europe will drive the 26% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$634.3 Million in the year 2020 will reach a projected size of US$3.2 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$2.7 Billion by the year 2027.
SELECT PLAYERS
Adobe Systems, Inc.; Brandwatch; Cision Ltd.; Clarabridge, Inc.; Crimson Hexagon; Digimind, Inc.; Germinait Solutions Private Limited (Germin); GoodData Corporation; Hootsuite, Inc.; IBM Corporation; Lithium Technologies, LLC.; Meltwater US Inc.; NetBase Solutions, Inc.; Oracle Corporation; Salesforce.com, Inc.; SAS Institute, Inc.; Simplify360; Socialbakers; Spredfast; Sprinklr, Inc.; Sprout Social, Inc.; Synthesio; Sysomos; Tableau Software, Inc.; Talkwalker Inc.; Unmetric Inc.
SEGMENTS
» Vertical (Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities, Other Verticals)
GEOGRAPHIES
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World
TABLE OF CONTENTS
| I. METHODOLOGY |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Influencer Market Insights |
| World Market Trajectories |
| Impact of Covid-19 and a Looming Global Recession |
| 2. FOCUS ON SELECT PLAYERS |
| 3. MARKET TRENDS & DRIVERS |
| 4. GLOBAL MARKET PERSPECTIVE |
| World Current & Future Analysis for Social Media Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Social Media Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2020 & 2027 |
| World Current & Future Analysis for Retail & eCommerce by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Retail & eCommerce by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Government & Defense by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Government & Defense by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Healthcare & Life Sciences by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Healthcare & Life Sciences by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Manufacturing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Energy & Utilities by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Energy & Utilities by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| III. MARKET ANALYSIS |
| UNITED STATES |
| USA Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| USA 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2020 & 2027 |
| CANADA |
| Canada Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Canada 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2020 & 2027 |
| JAPAN |
| Japan Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Japan 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2020 & 2027 |
| CHINA |
| China Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| China 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2020 & 2027 |
| EUROPE |
| Europe Current & Future Analysis for Social Media Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| Europe 7-Year Perspective for Social Media Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2020 & 2027 |
| Europe Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Europe 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2020 & 2027 |
| FRANCE |
| France Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| France 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2020 & 2027 |
| GERMANY |
| Germany Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Germany 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2020 & 2027 |
| ITALY |
| Italy Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Italy 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2020 & 2027 |
| UNITED KINGDOM |
| UK Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| UK 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2020 & 2027 |
| REST OF EUROPE |
| Rest of Europe Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of Europe 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2020 & 2027 |
| ASIA-PACIFIC |
| Asia-Pacific Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Asia-Pacific 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2020 & 2027 |
| REST OF WORLD |
| Rest of World Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of World 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2020 & 2027 |
| IV. COMPETITION |
| Total Companies Profiled: 32 |
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