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DATE
OCT 2022
TABLES
173
PAGES
239
EDITION
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USD 4950
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MCP14884
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HIGHLIGHTS & REPORT INDEX
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Global Social Media Analytics Market to Reach $10.1 Billion by 2027
In the changed post COVID-19 business landscape, the global market for Social Media Analytics estimated at US$2.5 Billion in the year 2020, is projected to reach a revised size of US$10.1 Billion by 2027, growing at a CAGR of 22% over the analysis period 2020-2027. Retail & eCommerce, one of the segments analyzed in the report, is projected to record a 23.5% CAGR and reach US$3.2 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the BFSI segment is readjusted to a revised 28.4% CAGR for the next 7-year period.
The U.S. Market is Estimated at $716.6 Million, While China is Forecast to Grow at 21.1% CAGR
The Social Media Analytics market in the U.S. is estimated at US$716.6 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.7 Billion by the year 2027 trailing a CAGR of 21.1% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 20.1% and 18.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 15.1% CAGR.
Government & Defense Segment to Record 21.5% CAGR
In the global Government & Defense segment, USA, Canada, Japan, China and Europe will drive the 21.5% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$345.1 Million in the year 2020 will reach a projected size of US$1.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets.
SELECT PLAYERS
Adobe Systems, Inc.; Brandwatch; Cision Ltd.; Clarabridge, Inc.; Crimson Hexagon; Digimind, Inc.; Germinait Solutions Private Limited (Germin); GoodData Corporation; Hootsuite, Inc.; IBM Corporation; Lithium Technologies, LLC.; Meltwater US Inc.; NetBase Solutions, Inc.; Oracle Corporation; Salesforce.com, Inc.; SAS Institute, Inc.; Simplify360; Socialbakers; Spredfast; Sprinklr, Inc.; Sprout Social, Inc.; Synthesio; Sysomos; Tableau Software, Inc.; Talkwalker Inc.; Unmetric Inc.
SEGMENTS
» Vertical (Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities, Other Verticals)
GEOGRAPHIES
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World
TABLE OF CONTENTS
| I. METHODOLOGY |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Influencer Market Insights |
| World Market Trajectories |
| Social Media Analytics – Global Key Competitors Percentage Market Share in 2022 (E) |
| Impact of Covid-19 and a Looming Global Recession |
| Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E) |
| 2. FOCUS ON SELECT PLAYERS |
| 3. MARKET TRENDS & DRIVERS |
| 4. GLOBAL MARKET PERSPECTIVE |
| World Recent Past, Current & Future Analysis for Social Media Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Social Media Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2021 & 2027 |
| World Recent Past, Current & Future Analysis for Retail & eCommerce by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Retail & eCommerce by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027 |
| World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027 |
| World Recent Past, Current & Future Analysis for Government & Defense by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Government & Defense by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027 |
| World Recent Past, Current & Future Analysis for Healthcare & Life Sciences by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Healthcare & Life Sciences by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027 |
| World Recent Past, Current & Future Analysis for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Manufacturing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027 |
| World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027 |
| World Recent Past, Current & Future Analysis for Energy & Utilities by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Energy & Utilities by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027 |
| World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027 |
| World Social Media Analytics Market Analysis of Annual Sales in US$ Million for Years 2012 through 2027 |
| III. MARKET ANALYSIS |
| UNITED STATES |
| Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E) |
| USA Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| USA 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027 |
| CANADA |
| Canada Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Canada 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027 |
| JAPAN |
| Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E) |
| Japan Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Japan 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027 |
| CHINA |
| Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E) |
| China Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| China 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027 |
| EUROPE |
| Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E) |
| Europe Recent Past, Current & Future Analysis for Social Media Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| Europe 7-Year Perspective for Social Media Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2021 & 2027 |
| Europe Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Europe 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027 |
| FRANCE |
| Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E) |
| France Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| France 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027 |
| GERMANY |
| Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E) |
| Germany Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Germany 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027 |
| ITALY |
| Italy Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Italy 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027 |
| UNITED KINGDOM |
| Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E) |
| UK Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| UK 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027 |
| REST OF EUROPE |
| Rest of Europe Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of Europe 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027 |
| ASIA-PACIFIC |
| Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E) |
| Asia-Pacific Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Asia-Pacific 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027 |
| REST OF WORLD |
| Rest of World Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of World 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027 |
| IV. COMPETITION |
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