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DATE
APR 2021
TABLES
78
PAGES
126
EDITION
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USD 4950
CODE
MCP16797
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HIGHLIGHTS & REPORT INDEX
Amid the COVID-19 crisis, the global market for Smart Toys estimated at US$4.1 Billion in the year 2020, is projected to reach a revised size of US$5.6 Billion by 2027, growing at a CAGR of 4.5% over the analysis period 2020-2027. Screenless Toys, one of the segments analyzed in the report, is projected to record a 4.1% CAGR and reach US$877.7 Million by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the App-Enabled Mechanical Toys segment is readjusted to a revised 5.5% CAGR for the next 7-year period.
The Smart Toys market in the U.S. is estimated at US$1.2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$999.2 Million by the year 2027 trailing a CAGR of 4.3% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 4.2% and 3.8% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 4.3% CAGR.
In the global Voice or Image Recognition Toys segment, USA, Canada, Japan, China and Europe will drive the 5.1% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$950.3 Million in the year 2020 will reach a projected size of US$1.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$628.8 Million by the year 2027.
SELECT PLAYERS
Dream International Ltd.; Integrity Toys, Inc.; JAKKS Pacific, Inc.; Kids2 Inc.; Konami Holdings Corp.; LeapFrog Enterprises, Inc.; Mattel, Inc.; TOMY Co., Ltd.
SEGMENTS
» Technology (Wi-Fi, Bluetooth, RFID or NFC) » Type (Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games, Other Types)
GEOGRAPHIES
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World
TABLE OF CONTENTS
| I. METHODOLOGY |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Influencer Market Insights |
| World Market Trajectories |
| Impact of Covid-19 and a Looming Global Recession |
| 2. FOCUS ON SELECT PLAYERS |
| 3. MARKET TRENDS & DRIVERS |
| 4. GLOBAL MARKET PERSPECTIVE |
| World Current & Future Analysis for Smart Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Smart Toys by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2020 & 2027 |
| World Current & Future Analysis for Screenless Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Screenless Toys by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for App-Enabled Mechanical Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for App-Enabled Mechanical Toys by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Voice or Image Recognition Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Voice or Image Recognition Toys by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Health-Tracking Toys or Wearable by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Health-Tracking Toys or Wearable by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Toys-To-Life by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Toys-To-Life by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Puzzles & Building Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Puzzles & Building Games by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Other Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Wi-Fi by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Wi-Fi by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Bluetooth by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Bluetooth by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for RFID or NFC by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for RFID or NFC by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| III. MARKET ANALYSIS |
| UNITED STATES |
| USA Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| USA 7-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2020 & 2027 |
| USA Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| USA 7-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2020 & 2027 |
| CANADA |
| Canada Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Canada 7-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2020 & 2027 |
| Canada Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Canada 7-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2020 & 2027 |
| JAPAN |
| Japan Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Japan 7-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2020 & 2027 |
| Japan Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Japan 7-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2020 & 2027 |
| CHINA |
| China Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| China 7-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2020 & 2027 |
| China Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| China 7-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2020 & 2027 |
| EUROPE |
| Europe Current & Future Analysis for Smart Toys by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| Europe 7-Year Perspective for Smart Toys by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2020 & 2027 |
| Europe Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Europe 7-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2020 & 2027 |
| Europe Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Europe 7-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2020 & 2027 |
| FRANCE |
| France Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| France 7-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2020 & 2027 |
| France Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| France 7-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2020 & 2027 |
| GERMANY |
| Germany Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Germany 7-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2020 & 2027 |
| Germany Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Germany 7-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2020 & 2027 |
| ITALY |
| Italy Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Italy 7-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2020 & 2027 |
| Italy Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Italy 7-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2020 & 2027 |
| UNITED KINGDOM |
| UK Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| UK 7-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2020 & 2027 |
| UK Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| UK 7-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2020 & 2027 |
| REST OF EUROPE |
| Rest of Europe Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of Europe 7-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2020 & 2027 |
| Rest of Europe Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of Europe 7-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2020 & 2027 |
| ASIA-PACIFIC |
| Asia-Pacific Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Asia-Pacific 7-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2020 & 2027 |
| Asia-Pacific Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Asia-Pacific 7-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2020 & 2027 |
| REST OF WORLD |
| Rest of World Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of World 7-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2020 & 2027 |
| Rest of World Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of World 7-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2020 & 2027 |
| IV. COMPETITION |
| Total Companies Profiled: 18 |
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