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SMART AUGMENTED REALITY (AR) GLASSES

Global Market Trajectory & Analytics

MCP-7083

VALIDATED EXECUTIVE ENGAGEMENTS

POOL + OUTREACH

14002
Number of executives repeatedly engaged by snail & email outreach

INTERACTIONS

1682
Interactions with Platform & by Email

PARTICIPANTS

422
Unique # Participated

VALIDATIONS

191
Responses Validated*
* Login to view program details and full enterprise executive list.

DATE

JULY 2020

TABLES

68

PAGES

152

EDITION

18

PRICE

USD $5600


GLOBAL EXECUTIVE SURVEY

Impact of Pandemic & Economic Slowdown

Monitor Market Dynamics!

Early March 2020, we reached out to senior enterprise executives who are driving strategy, business development, marketing, sales, product management, technology and operations at competitive firms worldwide. Our ongoing survey is focused on how this will this affect their business ecosystems. We invite you to participate in our survey and add to collective perspectives. Market movements are tracked for 2020, 2021 and broadly for the period of 2022 through 2025. Critical changes are monitored dynamically for the rest of this year. Updated analytics will reflect new and evolving market realities. Our first update scheduled for May 2020 and another in the Fall. Clients receive complimentary updates during 2020. If your company is a recent client for this project, we may have already reached out to your colleagues to participate in our program. If you're an active player in the space but hasn't yet subscribed to our project, we invite you to participate and share your perspectives. Please sign-up here.

Amid the COVID-19 crisis, the global market for Smart Augmented Reality (AR) Glasses estimated at 207.3 Thousand Units in the year 2020, is projected to reach a revised size of 31.1 Million Units by 2027, growing at a CAGR of 104.6% over the analysis period 2020-2027. Simple Assisted Reality Glasses, one of the segments analyzed in the report, is projected to record a 101.9% CAGR and reach 12.3 Million Units by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the MR Holographic Displays segment is readjusted to a revised 113.5% CAGR for the next 7-year period.
The Smart Augmented Reality (AR) Glasses market in the U.S. is estimated at 64.2 Thousand Units in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of 4.4 Million Units by the year 2027 trailing a CAGR of 98.4% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 93.8% and 89.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 70.7% CAGR.
In the global Smart Helmets segment, USA, Canada, Japan, China and Europe will drive the 93.5% CAGR estimated for this segment. These regional markets accounting for a combined market size of 39.2 Thousand Units in the year 2020 will reach a projected size of 4 Million Units by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach 4.1 Million Units by the year 2027.We bring years of research experience to this 18th edition of our report. The 152-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.
Atheer Inc.; Avegant Corp.; Daqri; Epson America Inc.; Everysight LTD; GlassUp; Google Inc.; Laforge Optical; Laster Technologies; Lumus Ltd.; Magic Leap Inc.; Meta Company; Microsoft Corp.; NVIS Inc.; Optinvent SA; Osterhout Design Group; Penny AB; Recon Instruments Inc.; Sony Corporation; Sulon Technologies Inc.; Tobii AB; Trivisio; Upskill; Vrvana Inc. Vuzix Corporation
» Product Type (Simple Assisted Reality Glasses, MR Holographic Displays, Smart Helmets) » Application (Enterprises, Individual Consumer)
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World

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05
1. MARKET OVERVIEW
With Wearable Computing Gaining Mainstream Attention, the Time is Ripe for Mobility in the Realm of Augmented Reality
Recent Market Activity
Market Review
By Combining Augmented Reality with Mobility, Smart AR Glasses Wield a Clear Advantage Over Competitive Substitutes
Smart AR Glasses Roadmap
Competition in the Market Remains Volatile & Transformative
Why Google Glass Failed & the Lessons Learnt
Googles Comeback Highlights the Positive Benefits of Failure
Impact of Googles Resurrection on the Competitive Climate in the Market
Market Outlook
Global Competitor Market Shares
Smart Augmented Reality (AR) Glasses Competitor Market Share Scenario Worldwide (in %): 2020 & 2029
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
Atheer, Inc. (USA)
Avegant Corp. (USA)
DAQRI (USA)
Epson America, Inc. (USA)
Everysight LTD (Israel)
GlassUp (Italy)
Google Inc. (USA)
LAFORGE OPTICAL (USA)
Laster Technologies (France)
Lumus Ltd. (Israel)
Magic Leap, Inc. (USA)
Meta Company (USA)
Microsoft Corporation (USA)
NVIS, Inc. (USA)
Optinvent SA (France)
Osterhout Design Group (USA)
Penny AB (Sweden)
Recon Instruments Inc. (Canada)
Samsung (South Korea)
Sony Corporation (Japan)
Sulon Technologies, Inc. (Canada)
Tobii AB (Sweden)
TRIVISIO (Germany)
Upskill (USA)
Vrvana, Inc. (Canada)
Vuzix Corporation (USA)
3. MARKET TRENDS & DRIVERS
A Review of Major Market Trends and Drivers
Growing Investments in Smart Workforce Mobility & Productivity to Benefit Adoption of AR in the Enterprise/Industrial Sector
Increasing Investments in BYOD Brings Greater Market Opportunity for Smartphone Tethered Smartglasses in the Enterprise Sector as Against PC Tethered Variants
With Apple Not Yet in the Market, Android Rules the OS Space for Smart AR Glasses
The App Ecosystem, the Most Vital Ingredient in Making Augmented Reality Enterprise Ready
Rapid Sales of Smartphones to Benefit Smartphone-Dependent AR Glasses in the Immediate to Medium Term Period
The 3rd Wave of MAR "Standalone SARGs" to Replace Smartphones in the Long-Run
A Peek Into Emerging New Application Possibilities in the Enterprise & Industrial Sectors
AR, the Next Revolution in Retail & Shopping
SARGs Enable "Hands-Free Order Picking" in Warehouses & Logistics
"Hands-Free" Inspection, Maintenance & Repair of Production Floor Machinery
AR Compliments CRM to Transform Sales and Service Processes in Enterprises
Growing Use of Smart AR Glasses for 3D/CAD Modelling in Design Firms
Revolutionary Impact of AR in Healthcare & Medicine
Key Challenges to Growth
Privacy & Societal Issues
Cost Continues to Remain High
Computer Vision Syndrome
Narrow Field of View
Latency Issues
Lack of Awareness & Penetration in Addressable Markets
4. GLOBAL MARKET PERSPECTIVE
Smart Augmented Reality (AR) Glasses Global Market Estimates and Forecasts in Units by Region/Country: 2018-2025
Smart Augmented Reality (AR) Glasses Market Share Shift across Key Geographies Worldwide: 2019 VS 2025
Simple Assisted Reality Glasses (Product Type) World Market by Region/Country in Units: 2018 to 2025
Simple Assisted Reality Glasses (Product Type) Market Share Breakdown of Worldwide Sales by Region/Country: 2019 VS 2025
MR Holographic Displays (Product Type) Potential Growth Markets Worldwide in Units: 2018 to 2025
MR Holographic Displays (Product Type) Market Sales Breakdown by Region/Country in Percentage: 2019 VS 2025
Smart Helmets (Product Type) Geographic Market Spread Worldwide in Units: 2018 to 2025
Smart Helmets (Product Type) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025
Enterprises (Application) Demand Potential Worldwide in Units by Region/Country: 2018-2025
Enterprises (Application) Share Breakdown Review by Region/Country: 2019 VS 2025
Individual Consumer (Application) Worldwide Latent Demand Forecasts in Units by Region/Country: 2018-2025
Individual Consumer (Application) Distribution of Global Sales by Region/Country: 2019 VS 2025
GEOGRAPHIC MARKET ANALYSIS
United States
Market Facts & Figures
US Smart Augmented Reality (AR) Glasses Market Share (in %) by Company: 2020 & 2025
United States Smart Augmented Reality (AR) Glasses Market Estimates and Projections in Units by Product Type: 2018 to 2025
United States Smart Augmented Reality (AR) Glasses Market Share Breakdown by Product Type: 2019 VS 2025
United States Smart Augmented Reality (AR) Glasses Latent Demand Forecasts in Units by Application: 2018 to 2025
Smart Augmented Reality (AR) Glasses Market Share Breakdown in the United States by Application: 2019 VS 2025
Canada
Canadian Smart Augmented Reality (AR) Glasses Market Estimates and Forecasts in Units by Product Type: 2018 to 2025
Smart Augmented Reality (AR) Glasses Market in Canada: Percentage Share Breakdown of Sales by Product Type for 2019 and 2025
Canadian Smart Augmented Reality (AR) Glasses Market Quantitative Demand Analysis in Units by Application: 2018 to 2025
Canadian Smart Augmented Reality (AR) Glasses Market Share Analysis by Application: 2019 VS 2025
Japan
Japanese Market for Smart Augmented Reality (AR) Glasses: Annual Sales Estimates and Projections in Units by Product Type for the Period 2018-2025
Japanese Smart Augmented Reality (AR) Glasses Market Share Analysis by Product Type: 2019 VS 2025
Japanese Demand Estimates and Forecasts for Smart Augmented Reality (AR) Glasses in Units by Application: 2018 to 2025
Smart Augmented Reality (AR) Glasses Market Share Shift in Japan by Application: 2019 VS 2025
China
Chinese Smart Augmented Reality (AR) Glasses Market Growth Prospects in Units by Product Type for the Period 2018-2025
Chinese Smart Augmented Reality (AR) Glasses Market by Product Type: Percentage Breakdown of Sales for 2019 and 2025
Chinese Demand for Smart Augmented Reality (AR) Glasses in Units by Application: 2018 to 2025
Chinese Smart Augmented Reality (AR) Glasses Market Share Breakdown by Application: 2019 VS 2025
Europe
Market Facts & Figures
European Smart Augmented Reality (AR) Glasses Market: Competitor Market Share Scenario (in %) for 2020 & 2025
European Smart Augmented Reality (AR) Glasses Market Demand Scenario in Units by Region/Country: 2018-2025
European Smart Augmented Reality (AR) Glasses Market Share Shift by Region/Country: 2019 VS 2025
European Smart Augmented Reality (AR) Glasses Market Estimates and Forecasts in Units by Product Type: 2018-2025
European Smart Augmented Reality (AR) Glasses Market Share Breakdown by Product Type: 2019 VS 2025
European Smart Augmented Reality (AR) Glasses Addressable Market Opportunity in Units by Application: 2018-2025
European Smart Augmented Reality (AR) Glasses Market Share Analysis by Application: 2019 VS 2025
France
Smart Augmented Reality (AR) Glasses Market in France by Product Type: Estimates and Projections in Units for the Period 2018-2025
French Smart Augmented Reality (AR) Glasses Market Share Analysis by Product Type: 2019 VS 2025
Smart Augmented Reality (AR) Glasses Quantitative Demand Analysis in France in Units by Application: 2018-2025
French Smart Augmented Reality (AR) Glasses Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025
Germany
Smart Augmented Reality (AR) Glasses Market in Germany: Recent Past, Current and Future Analysis in Units by Product Type for the Period 2018-2025
German Smart Augmented Reality (AR) Glasses Market Share Breakdown by Product Type: 2019 VS 2025
Smart Augmented Reality (AR) Glasses Market in Germany: Annual Sales Estimates and Forecasts in Units by Application for the Period 2018-2025
Smart Augmented Reality (AR) Glasses Market Share Distribution in Germany by Application: 2019 VS 2025
Italy
Italian Smart Augmented Reality (AR) Glasses Market Growth Prospects in Units by Product Type for the Period 2018-2025
Italian Smart Augmented Reality (AR) Glasses Market by Product Type: Percentage Breakdown of Sales for 2019 and 2025
Italian Demand for Smart Augmented Reality (AR) Glasses in Units by Application: 2018 to 2025
Italian Smart Augmented Reality (AR) Glasses Market Share Breakdown by Application: 2019 VS 2025
United Kingdom
United Kingdom Market for Smart Augmented Reality (AR) Glasses: Annual Sales Estimates and Projections in Units by Product Type for the Period 2018-2025
United Kingdom Smart Augmented Reality (AR) Glasses Market Share Analysis by Product Type: 2019 VS 2025
United Kingdom Demand Estimates and Forecasts for Smart Augmented Reality (AR) Glasses in Units by Application: 2018 to 2025
Smart Augmented Reality (AR) Glasses Market Share Shift in the United Kingdom by Application: 2019 VS 2025
Rest of Europe
Rest of Europe Smart Augmented Reality (AR) Glasses Market Estimates and Forecasts in Units by Product Type: 2018-2025
Rest of Europe Smart Augmented Reality (AR) Glasses Market Share Breakdown by Product Type: 2019 VS 2025
Rest of Europe Smart Augmented Reality (AR) Glasses Addressable Market Opportunity in Units by Application: 2018-2025
Rest of Europe Smart Augmented Reality (AR) Glasses Market Share Analysis by Application: 2019 VS 2025
Asia-Pacific
Smart Augmented Reality (AR) Glasses Market in Asia-Pacific by Product Type: Estimates and Projections in Units for the Period 2018-2025
Asia-Pacific Smart Augmented Reality (AR) Glasses Market Share Analysis by Product Type: 2019 VS 2025
Smart Augmented Reality (AR) Glasses Quantitative Demand Analysis in Asia-Pacific in Units by Application: 2018-2025
Asia-Pacific Smart Augmented Reality (AR) Glasses Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025
Rest of World
Rest of World Smart Augmented Reality (AR) Glasses Market Estimates and Forecasts in Units by Product Type: 2018 to 2025
Smart Augmented Reality (AR) Glasses Market in Rest of World: Percentage Share Breakdown of Sales by Product Type for 2019 and 2025
Rest of World Smart Augmented Reality (AR) Glasses Market Quantitative Demand Analysis in Units by Application: 2018 to 2025
Rest of World Smart Augmented Reality (AR) Glasses Market Share Analysis by Application: 2019 VS 2025
Total Companies Profiled : 48

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