Proximity Marketing

World Market Report

MCP14269

EXECUTIVE ENGAGEMENTS

POOL

22214
Number of executives repeatedly engaged by snail & email outreach

INTERACTIONS

1999
Interactions with Platform & by Email

PARTICIPANTS

444
Unique # Participated

VALIDATIONS

76
Responses Validated*

COMPANIES

44
Responses Validated*
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DATE

OCT 2022

TABLES

152

PAGES

224

EDITION

8

PRICE

USD 4950

CODE

MCP14269


COMPETITIVE METRICS

COMPETITORS (ALPHABETICAL)

RANK

(S/A/N/T)

%

VALIDATED RESEARCH *

* S = Strong; A = Active; N = Niche; T= Trivial (<1%)
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HIGHLIGHTS & REPORT INDEX

What`s New for 2023?

» Special coverage on Russia-Ukraine war; global inflation; easing of "zero-Covid" policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
» Global competitiveness and key competitor percentage market shares
» Market presence across multiple geographies - Strong/Active/Niche/Trivial
» Online interactive peer-to-peer collaborative bespoke updates
» Access to our digital archives and MarketGlass Research Platform
» Complimentary updates for one year

Looking Ahead to 2023

The global economy is at a critical crossroads with a number of interlocking challenges and crises running in parallel. The uncertainty around how Russia`s war on Ukraine will play out this year and the war`s role in creating global instability means that the trouble on the inflation front is not over yet. Food and fuel inflation will remain a persistent economic problem. Higher retail inflation will impact consumer confidence and spending. As governments combat inflation by raising interest rates, new job creation will slowdown and impact economic activity and growth. Lower capital expenditure is in the offing as companies go slow on investments, held back by inflation worries and weaker demand. With slower growth and high inflation, developed markets seem primed to enter into a recession. Fears of new COVID outbreaks and China’s already uncertain post-pandemic path poses a real risk of the world experiencing more acute supply chain pain and manufacturing disruptions this year. Volatile financial markets, growing trade tensions, stricter regulatory environment and pressure to mainstream climate change into economic decisions will compound the complexity of challenges faced. Year 2023 is expected to be tough year for most markets, investors and consumers. Nevertheless, there is always opportunity for businesses and their leaders who can chart a path forward with resilience and adaptability.

Global Proximity Marketing Market to Reach $208.5 Billion by 2027
In the changed post COVID-19 business landscape, the global market for Proximity Marketing estimated at US$37.3 Billion in the year 2020, is projected to reach a revised size of US$208.5 Billion by 2027, growing at aCAGR of 27.9% over the period 2020-2027. Indoor, one of the segments analyzed in the report, is projected to record 29% CAGR and reach US$131.9 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Outdoor segment is readjusted to a revised 26.1% CAGR for the next 7-year period.

The U.S. Market is Estimated at $10.6 Billion, While China is Forecast to Grow at 26.7% CAGR
The Proximity Marketing market in the U.S. is estimated at US$10.6 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$35.5 Billion by the year 2027 trailing a CAGR of 26.7% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 25.2% and 23.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 19.5% CAGR.

SELECT PLAYERS

Apple, Inc.; Bluvision, Inc.; Estimote, Inc.; Google LLC; Microsoft Corporation; Qualcomm, Inc.; Scanbuy, Inc.; Shopkick, Inc.; Swirl Networks, Inc.; Unacast; Zebra Technologies Corporation

SEGMENTS

» Location (Indoor, Outdoor) » Technology (Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC), Other Technologies)

GEOGRAPHIES

» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World

TABLE OF CONTENTS

1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Proximity Marketing – Global Key Competitors Percentage Market Share in 2022 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
World Recent Past, Current & Future Analysis for Proximity Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Proximity Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2021 & 2027
World Recent Past, Current & Future Analysis for Indoor by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Indoor by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
World Recent Past, Current & Future Analysis for Outdoor by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Outdoor by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
World Recent Past, Current & Future Analysis for Wi-Fi by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Wi-Fi by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
World Recent Past, Current & Future Analysis for BLE Beacons by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for BLE Beacons by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
World Recent Past, Current & Future Analysis for NFC by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for NFC by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
World Recent Past, Current & Future Analysis for GPS Geofencing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for GPS Geofencing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
World Recent Past, Current & Future Analysis for Other Technologies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Other Technologies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
World Proximity Marketing Market Analysis of Annual Sales in US$ Million for Years 2012 through 2027
UNITED STATES
Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
USA Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
USA 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
USA Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
USA 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027
CANADA
Canada Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Canada 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Canada Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Canada 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027
JAPAN
Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
Japan Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Japan 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Japan Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Japan 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027
CHINA
Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
China Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
China 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
China Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
China 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027
EUROPE
Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
Europe Recent Past, Current & Future Analysis for Proximity Marketing by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Europe 7-Year Perspective for Proximity Marketing by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2021 & 2027
Europe Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Europe 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Europe Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Europe 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027
FRANCE
Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
France Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
France 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
France Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
France 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027
GERMANY
Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
Germany Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Germany 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Germany Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Germany 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027
ITALY
Italy Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Italy 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Italy Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Italy 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027
UNITED KINGDOM
Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
UK Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
UK 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
UK Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
UK 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027
REST OF EUROPE
Rest of Europe Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Europe 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Rest of Europe Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Europe 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027
ASIA-PACIFIC
Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
Asia-Pacific Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Asia-Pacific 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Asia-Pacific Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Asia-Pacific 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027
REST OF WORLD
Rest of World Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of World 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Rest of World Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of World 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027

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