COVID-19 IMPACT SURVEY MAY 2020
The global market for Planting & Fertilizing Machinery is forecast to reach US$15.5 billion by 2024, driven by the untapped potential offered by low levels of farm automation in developing regions and replacement sales in developed markets supported by continuous innovation and addition to new technology features and functions. A key trend driving sales growth is the need among agriculturists across the globe to hedge the risks posed by worsening labor shortages with automated machinery and meet farm productivity goals to remain competitive and support national level food security goals. Against the backdrop of population growth, the need to increase food production by achieving optimum productivity on limited arable land is rendering mechanization of farming activities a necessity. Benefits of mechanization making it an important national priority in agriculture development include increase in per man productivity; increased production in the form of higher yield of land per unit of area; lower cost of labor and a parallel reduction in cost of production and food prices; aids in better use of land; helps preserve soil fertility and reduce risk of soil erosion; helps farmers shift from subsistence farming to commercial agriculture; reduces dependence on labor and decouples the industry from labor shortage risks; higher farm income.
Growing cereal crop production supported by the global wholesome food nutrition trend bodes well for the growth of planting and fertilizing machinery. Few of the factors driving global wheat and corn production include cereal crops are energy dense containing 10 000-15 000 kj/kg, providing 20 times more energy than fruits and vegetables; advances in cereal science and the increase in commercial value of processed cereal foods; growing demand for breakfast cereals containing wholegrains and low sugar; rise of corn as a biofuel crop for the production of ethanol; falling prices of food gains and farmers efforts to relieve the pressure on farm profits through the use of productivity enhancing mechanized farm equipment. Also poised to benefit growth in the market are technology innovations resulting in improvements in design, ease of operation, quality and performance of farm machinery. Few of the noteworthy innovations in planting machinery include integration of advanced sub-systems for high-speed; accurate seed measurement and seed delivery conveyors; liquid/dry fertilizer/nutrient-delivery system; seed blockage detection system to ensure appropriate seed-to-soil interaction for successful seed germination; multi-hybrid planting, among others. Asia-Pacific represents the largest market worldwide supported by the widespread availability of government subsidies, credits and bank financing for machinery. Buoyed by the towering presence of China and India, the region also ranks as the fastest growing market over the analysis period, with projected sales growing at a compounded annual rate of 8.1%.