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OUTDOOR ADVERTISING

Global Market Trajectory & Analytics

MCP-1610

VALIDATED EXECUTIVE ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

3402

Interactions with Platform & by Email *

INTERACTIONS

612

Unique # Participated *

PARTICIPANTS

102

Responses Validated *

VALIDATIONS

46

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  •  DATE

    JUNE 2020

  •  TABLES

    207

  •  PAGES

    429

  •  EDITION

    15

  •  PRICE

    US$5800

COVID-19 IMPACT SURVEY MAY 2020
Amid the COVID-19 crisis and the looming economic recession, the Outdoor Advertising market worldwide will grow by a projected US$11.1 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 3.4%. Traditional, one of the segments analyzed and sized in this study, is forecast to grow at over 3.8% and reach a market size of US$38 Billion by the end of the analysis period. An unusual period in history, the coronavirus pandemic has unleashed a series of unprecedented events affecting every industry. The Traditional market will be reset to a new normal which going forwards in a post COVID-19 era will be continuously redefined and redesigned. Staying on top of trends and accurate analysis is paramount now more than ever to manage uncertainty, change and continuously adapt to new and evolving market conditions.

As part of the new emerging geographic scenario, the United States is forecast to readjust to a 2.1% CAGR. Within Europe, the region worst hit by the pandemic, Germany will add over US$267.9 Million to the region's size over the next 7 to 8 years. In addition, over US$277.6 Million worth of projected demand in the region will come from Rest of European markets. In Japan, the Traditional segment will reach a market size of US$2 Billion by the close of the analysis period. Blamed for the pandemic, significant political and economic challenges confront China. Amid the growing push for decoupling and economic distancing, the changing relationship between China and the rest of the world will influence competition and opportunities in the Outdoor Advertising market. Against this backdrop and the changing geopolitical, business and consumer sentiments, the world's second largest economy will grow at 6.7% over the next couple of years and add approximately US$3.6 Billion in terms of addressable market opportunity. Continuous monitoring for emerging signs of a possible new world order post-COVID-19 crisis is a must for aspiring businesses and their astute leaders seeking to find success in the now changing Outdoor Advertising market landscape. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others, Adams Outdoor Advertising; Adspace Networks, Inc.; APG|SGA SA; APN Outdoor Group Ltd.; Bell Media; Burkhart Advertising, Inc.; Captivate Network; Clear Channel Outdoor, Inc.; Clear Media Limited; Daktronics, Inc.; EPAMEDIA; Euro Media Group S.A.; Fairway Outdoor Advertising; Focus Media Holding Limited; JCDecaux SA; Lamar Advertising Company; Outfront Media, Inc.; Pattison Outdoor Advertising; Primedia Outdoor; Ströer Media SE; TOM Outdoor Media Group

SEGMENTS

» Type (Traditional, Digital) » Mode/Format (Billboards, Transit, Street Furniture, Other Modes/Formats)

GEOGRAPHIES

» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa
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