Global Online Video Market to Reach US$43.5 Billion by 2030

The global market for Online Video estimated at US$13.9 Billion in the year 2023, is expected to reach US$43.5 Billion by 2030, growing at a CAGR of 17.7% over the analysis period 2023-2030. Video Processing, one of the segments analyzed in the report, is expected to record a 18.4% CAGR and reach US$17.0 Billion by the end of the analysis period. Growth in the Video Management segment is estimated at 17.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.6 Billion While China is Forecast to Grow at 22.7% CAGR

The Online Video market in the U.S. is estimated at US$3.6 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$11.6 Billion by the year 2030 trailing a CAGR of 22.7% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.1% and 14.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.4% CAGR.

Global Online Video Market - Key Trends and Drivers Summarized

The integration of video content into daily life has seen a tremendous surge, accelerated by global events such as the pandemic, fundamentally changing how we work, learn, and entertain ourselves. Video`s ability to capture and retain attention due to its dynamic nature makes it highly effective for conveying complex information and enhancing user understanding, which in turn boosts engagement and conversion rates. In the educational sector, the use of video has become standard in online courses and digital classrooms, making learning more accessible and scalable. The versatility of video extends to the professional realm, particularly evident in remote working environments where video conferencing tools have become essential, maintaining and even enhancing team collaboration and workplace flexibility.

The rise of video content has also spurred significant advancements in various sectors including entrepreneurship, healthcare, and entertainment. Platforms like YouTube and webinar tools have empowered entrepreneurs, including those from underrepresented groups, by providing resources to start and grow new ventures through instructional and inspirational content. In healthcare, video has revolutionized how fitness advice is dispensed, with people turning to online workout videos to maintain physical health from home. In entertainment, the proliferation of platforms like Netflix, TikTok, and YouTube during the pandemic provided a necessary escape and mental health support, showcasing the power of video to connect and comfort people through diverse content that caters to different tastes and interests.

The growth of online video is driven by several key factors that enhance its reach and effectiveness across different platforms and devices. Integration with social media platforms enhances video`s shareability and engagement, while advancements in video production technology have democratized content creation, making high-quality video more accessible to a wider audience. Increased mobile connectivity allows users to consume video content on-the-go, and sophisticated algorithmic recommendations by platforms like YouTube and Netflix personalize viewer experiences, increasing engagement. Additionally, the introduction of interactive video features and the popularity of live streaming have revolutionized viewer interaction, making video content more engaging and immersive. Influencer marketing, the preference for visual learning, the use of video in corporate training, and its integration into e-commerce have all contributed to the expansion of video`s role in digital communication and marketing. These elements ensure that video remains a critical, evolving tool in digital strategies, shaping how information is consumed and shared in the digital age.