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MOBILE VALUE ADDED SERVICES (MVAS)

Global Market Trajectory & Analytics

MCP-7839

VALIDATED EXECUTIVE ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

9925

Interactions with Platform & by Email *

INTERACTIONS

1389

Unique # Participated *

PARTICIPANTS

298

Responses Validated *

VALIDATIONS

134

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  •  DATE

    MAY 2020

  •  TABLES

    315

  •  PAGES

    472

  •  EDITION

    16

  •  PRICE

    US$5600


COVID-19 IMPACT SURVEY MAY 2020

Amid the COVID-19 crisis and the looming economic recession, the Mobile Value Added Services (MVAS) market worldwide will grow by a projected US$519.2 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 11.1%. Wireless Application Protocol, one of the segments analyzed and sized in this study, is forecast to grow at over 11.7% and reach a market size of US$307.1 Billion by the end of the analysis period. An unusual period in history, the coronavirus pandemic has unleashed a series of unprecedented events affecting every industry. The Wireless Application Protocol market will be reset to a new normal which going forwards in a post COVID-19 era will be continuously redefined and redesigned. Staying on top of trends and accurate analysis is paramount now more than ever to manage uncertainty, change and continuously adapt to new and evolving market conditions.

As part of the new emerging geographic scenario, the United States is forecast to readjust to a 9.5% CAGR. Within Europe, the region worst hit by the pandemic, Germany will add over US$19.2 Billion to the region's size over the next 7 to 8 years. In addition, over US$16.7 Billion worth of projected demand in the region will come from Rest of European markets. In Japan, the Wireless Application Protocol segment will reach a market size of US$10.2 Billion by the close of the analysis period. Blamed for the pandemic, significant political and economic challenges confront China. Amid the growing push for decoupling and economic distancing, the changing relationship between China and the rest of the world will influence competition and opportunities in the Mobile Value Added Services (MVAS) market. Against this backdrop and the changing geopolitical, business and consumer sentiments, the world's second largest economy will grow at 15.4% over the next couple of years and add approximately US$106.4 Billion in terms of addressable market opportunity. Continuous monitoring for emerging signs of a possible new world order post-COVID-19 crisis is a must for aspiring businesses and their astute leaders seeking to find success in the now changing Mobile Value Added Services (MVAS) market landscape. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others, Amazon.com, Inc.; America Movil SAB de CV; Apple Inc.; AT&T, Inc.; Bharti Airtel Limited; Blackberry Limited; CanvasM Technologies Limited; Computaris International Ltd.; Dialogic Inc.; eServGlobal; Etihad Etisalat Co., ; Gemalto NV; Google Inc.; Huawei Technologies Co. Ltd.; KongZhong Corp.; Mahindra Comviva; Mavenir Systems Inc.; NTT DoCoMo Inc.; OnMobile Global Ltd.; Opencode Systems Ltd.; Samsung Apps; Samsung Electronics Co., Ltd.; Sprint Corporation; Tech Mahindra Limited; Telefónica S.A.; Vodafone Group plc; ZTE Corporation

SEGMENTS

» Platform (Wireless Application Protocol, Short Messaging Services, Interactive Voice & Video Response, Unstructured Supplementary Service Data, Other Platforms) » End-Use (Consumer, Enterprise, Network Provider) » Application (Mobile Texting, Entertainment Services, Location-based Services, Other Applications, Mobile Browsing)

GEOGRAPHIES

» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa

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