Global Mobile Value Added Services (MVAS) Market to Reach US$2.0 Trillion by 2030

The global market for Mobile Value Added Services (MVAS) estimated at US$821.0 Billion in the year 2023, is expected to reach US$2.0 Trillion by 2030, growing at a CAGR of 13.2% over the analysis period 2023-2030. Wireless Application Protocol, one of the segments analyzed in the report, is expected to record a 15.0% CAGR and reach US$719.8 Billion by the end of the analysis period. Growth in the Short Messaging Services segment is estimated at 11.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$164.7 Billion While China is Forecast to Grow at 16.8% CAGR

The Mobile Value Added Services (MVAS) market in the U.S. is estimated at US$164.7 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$694.5 Billion by the year 2030 trailing a CAGR of 16.8% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.4% and 10.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 10.4% CAGR.

Global Mobile Value Added Services (MVAS) Market - Key Trends and Drivers Summarized

Mobile Value Added Services (MVAS) encompass a wide range of non-core services offered by mobile telecom operators to enhance consumer experience and diversify revenue streams beyond voice and basic data. These services include various forms of content and services such as text or SMS, multimedia messaging (MMS), gaming, content streaming, mobile advertising, mobile money, location-based services, and telecommunication applications that assist users in areas like education, healthcare, and entertainment. MVAS not only enhances user engagement by offering tailored content and functionality that leverage the mobile platform’s ubiquity and personalization capabilities, but also plays a critical role in driving telecom operators` revenue and differentiating their offerings in a competitive market.

The landscape of MVAS is rapidly evolving, driven by the widespread adoption of smartphones and high-speed mobile internet. This technological advancement has transformed mobile phones from basic communication tools to sophisticated, interactive platforms capable of delivering a rich array of value-added services. The proliferation of 4G LTE networks and the impending global rollout of 5G are significantly enhancing mobile broadband speeds and reliability, thereby enabling the delivery of high-quality, data-intensive services such as live streaming, augmented reality (AR), and virtual reality (VR). These capabilities are making mobile devices central to the digital lifestyle of consumers, who increasingly rely on their smartphones for daily activities including shopping, banking, health monitoring, and social connectivity. Moreover, businesses and content providers are capitalizing on these developments to offer more comprehensive and immersive user experiences, driving further consumption of MVAS.

The growth in the Mobile Value Added Services market is driven by several factors, including the increasing penetration of smartphones, enhanced network capacities, innovative business models, and evolving consumer behaviors. The transition to digital and mobile-first lifestyles among consumers worldwide fuels the demand for new and innovative services that can be accessed on the go. Telecom operators are continuously exploring new partnerships with content creators, financial institutions, and tech startups to enrich their MVAS portfolios and create new revenue streams. Additionally, the growing consumer appetite for on-demand content and personalized experiences encourages the development of more sophisticated services that cater to individual preferences and needs. Technological advancements such as AI, machine learning, and big data analytics play a crucial role in this context, enabling service providers to analyze consumer data and deliver personalized content and recommendations, thus enhancing user engagement and satisfaction.