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DATE
MAR 2023
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259
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HIGHLIGHTS & REPORT INDEX
What`s New for 2023?
»Special coverage on Russia-Ukraine war; global inflation; easing of "zero-Covid" policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
»Global competitiveness and key competitor percentage market shares
» Market presence across multiple geographies - Strong/Active/Niche/Trivial
»Online interactive peer-to-peer collaborative bespoke updates
»Access to our digital archives and MarketGlass Research Platform
»Complimentary updates for one year
Looking Ahead to 2023
The global economy is at a critical crossroads with a number of interlocking challenges and crises running in parallel. The uncertainty around how Russia`s war on Ukraine will play out this year and the war`s role in creating global instability means that the trouble on the inflation front is not over yet. Food and fuel inflation will remain a persistent economic problem. Higher retail inflation will impact consumer confidence and spending. As governments combat inflation by raising interest rates, new job creation will slowdown and impact economic activity and growth. Lower capital expenditure is in the offing as companies go slow on investments, held back by inflation worries and weaker demand. With slower growth and high inflation, developed markets seem primed to enter into a recession. Fears of new COVID outbreaks and China’s already uncertain post-pandemic path poses a real risk of the world experiencing more acute supply chain pain and manufacturing disruptions this year. Volatile financial markets, growing trade tensions, stricter regulatory environment and pressure to mainstream climate change into economic decisions will compound the complexity of challenges faced. Year 2023 is expected to be tough year for most markets, investors and consumers. Nevertheless, there is always opportunity for businesses and their leaders who can chart a path forward with resilience and adaptability.
Global Mobile Social Networking Market to Reach $82.9 Billion by 2030
In the changed post COVID-19 business landscape, the global market for Mobile Social Networking estimated at US$53.1 Billion in the year 2022, is projected to reach a revised size of US$82.9 Billion by 2030, growing at a CAGR of 5.7% over the period 2022-2030.
The U.S. Market is Estimated at $14.5 Billion, While China is Forecast to Grow at 10.3% CAGR
The Mobile Social Networking market in the U.S. is estimated at US$14.5 Billion in the year 2022. China, the world`s second largest economy, is forecast to reach a projected market size of US$19.5 Billion by the year 2030 trailing a CAGR of 10.3% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 1.6% and 4.7% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 2.6% CAGR.
SELECT PLAYERS
Facebook Inc.; Google Inc.; LINE Corporation; LinkedIn Corporation; Microsoft Corp.; Pinterest; Reddit Inc.; Snap Inc.; Tencent Holdings Limited; Tumblr Inc.; Twitter Inc.; Viber Media S.à r.l; WhatsApp Inc.; YouTube LLC
SEGMENTS
» Segment (Mobile Social Networking)
GEOGRAPHIES
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa
TABLE OF CONTENTS
I. METHODOLOGY |
II. EXECUTIVE SUMMARY |
1. MARKET OVERVIEW |
Influencer Market Insights |
World Market Trajectories |
‘Social Connectedness’ - A Vital Characteristic of Today’s Human Being |
Recent Market Activity |
Facts and Figures in a Nutshell |
Soaring Mobile Device User Base Reflect High-Potential Opportunities |
Proliferation of Smartphones: Cornerstone for Ongoing Market Expansion |
Current and Future Analysis |
Emerging Markets - Hotspots for Growth |
Mobile Social Networking – Global Key Competitors Percentage Market Share in 2022 (E) |
Impact of Covid-19 and a Looming Global Recession |
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E) |
2. FOCUS ON SELECT PLAYERS |
Facebook, Inc. (USA) |
WhatsApp Inc. (USA) |
Google Inc. (USA) |
YouTube, LLC (USA) |
LINE Corporation (Japan) |
Microsoft Corporation (USA) |
LinkedIn Corporation (USA) |
Pinterest (USA) |
Reddit, Inc. (USA) |
Snap, Inc. (USA) |
Tencent Holdings Limited (China) |
Tumblr, Inc. (USA) |
Twitter, Inc. (USA) |
Viber Media S.à r.l (Cyprus) |
3. MARKET TRENDS & DRIVERS |
Social Media Communication Inching towards Becoming More Visual-Centric |
Social Media Companies Embrace Augmented Reality and Virtual Reality |
First Global VR Social Network Enables Meeting Friends in Virtual Reality |
Live Streaming Goes on Mainstream-Facebook Live |
Social Media Networks Evolve into New Marketplace |
Mobile Social Networking - An Effective Forum for Business Promotion |
Social Media Altering the Dynamics of Communication in the Corporate World |
Expanding Social Media User Base Brings in a Sea Change in Marketing Landscape |
Widening Gap in Social Media Skills at Work |
Social Media Advertising: A Major Beneficiary of the Transforming Mobile Social Networking Landscape |
Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns |
Not-for-Profit Healthcare Systems Rely on Social Networking to Educate People |
Newbies Fast Gaining Popularity |
Chat bots Turning on a New Leaf |
Mobile Social Networks - A Lucrative Monetization Opportunity for Operators |
Analyzing Benefits and Risks Associated with Social Networking Provision for Operators |
Benefits |
Risks |
Key Trends Driving Adoption of Social Media |
Live Streaming |
Growth of Video |
Popularity of Stories |
Easier Ways to Express Emotions |
Improvements in Social Media Customer Service |
Manufacturers Make Phones with Integrated Social Networking Buttons |
Social Media Censorship Impedes Market Growth |
Demographic Factors Offer Opportunities on Platter |
Young People Drive Mobile Content Usage |
Women Glued to Mobile Social Networking |
Rapid Increase in Urban Households & Rising Living Standards |
Increasing Base of Active Users Drive Opportunities for the Mobile Social Networking Market |
Factors Catalyzing Social Networking to Go ‘Mobile’ |
Tremendous Improvement in the Speed of Mobile Internet |
Superior Hardware and Processor |
Optimization of Social Networks through Mobiles |
Uptrend in Internet Usage Elevates Mobile Social Networking Prospects |
4G Networks to Further Augment Mobile Devices’ Role in Market Growth |
Faster Broadband Speeds Trigger Massive Volume Growth |
Mobile Social Networking Also Driven by Tablet Usage Patterns |
4. GLOBAL MARKET PERSPECTIVE |
World Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
World Historic Review for Mobile Social Networking by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
World 15-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2021 & 2027 |
World Mobile Social Networking Market Analysis of Annual Sales in US$ Million for Years 2012 through 2027 |
III. MARKET ANALYSIS |
UNITED STATES |
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E) |
USA Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
USA Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
CANADA |
Canada Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Canada Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
JAPAN |
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E) |
Japan Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Japan Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
CHINA |
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E) |
China Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
China Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
EUROPE |
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E) |
Europe Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
Europe Historic Review for Mobile Social Networking by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
Europe 15-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2021 & 2027 |
FRANCE |
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E) |
France Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
France Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
GERMANY |
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E) |
Germany Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Germany Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
ITALY |
Italy Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Italy Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
UNITED KINGDOM |
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E) |
UK Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
UK Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
SPAIN |
Spain Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Spain Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
RUSSIA |
Russia Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Russia Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
REST OF EUROPE |
Rest of Europe Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Rest of Europe Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
ASIA-PACIFIC |
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E) |
Asia-Pacific Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
Asia-Pacific Historic Review for Mobile Social Networking by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
Asia-Pacific 15-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2012, 2021 & 2027 |
AUSTRALIA |
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E) |
Australia Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Australia Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
INDIA |
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E) |
India Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
India Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
SOUTH KOREA |
South Korea Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
South Korea Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
REST OF ASIA-PACIFIC |
Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Rest of Asia-Pacific Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
LATIN AMERICA |
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E) |
Latin America Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
Latin America Historic Review for Mobile Social Networking by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
Latin America 15-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2012, 2021 & 2027 |
ARGENTINA |
Argentina Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Argentina Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
BRAZIL |
Brazil Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Brazil Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
MEXICO |
Mexico Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Mexico Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
REST OF LATIN AMERICA |
Rest of Latin America Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Rest of Latin America Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
MIDDLE EAST |
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E) |
Middle East Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
Middle East Historic Review for Mobile Social Networking by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
Middle East 15-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2012, 2021 & 2027 |
IRAN |
Iran Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Iran Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
ISRAEL |
Israel Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Israel Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
SAUDI ARABIA |
Saudi Arabia Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Saudi Arabia Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
UNITED ARAB EMIRATES |
UAE Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
UAE Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
REST OF MIDDLE EAST |
Rest of Middle East Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Rest of Middle East Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
AFRICA |
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E) |
Africa Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Africa Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
IV. COMPETITION |
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