Mobile Social Networking

World Market Report

MCP-7726

EXECUTIVE ENGAGEMENTS

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12638
Number of executives repeatedly engaged by snail & email outreach

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1517
Interactions with Platform & by Email

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379
Unique # Participated

VALIDATIONS

76
Responses Validated*

COMPANIES

14
Responses Validated*
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DATE

MAR 2023

TABLES

202

PAGES

259

EDITION

15

PRICE

USD 5600

CODE

MCP-7726


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COMPETITORS (ALPHABETICAL)

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(S/A/N/T)

%

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HIGHLIGHTS & REPORT INDEX

What`s New for 2023?

»Special coverage on Russia-Ukraine war; global inflation; easing of "zero-Covid" policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
»Global competitiveness and key competitor percentage market shares
» Market presence across multiple geographies - Strong/Active/Niche/Trivial
»Online interactive peer-to-peer collaborative bespoke updates
»Access to our digital archives and MarketGlass Research Platform
»Complimentary updates for one year

Looking Ahead to 2023

The global economy is at a critical crossroads with a number of interlocking challenges and crises running in parallel. The uncertainty around how Russia`s war on Ukraine will play out this year and the war`s role in creating global instability means that the trouble on the inflation front is not over yet. Food and fuel inflation will remain a persistent economic problem. Higher retail inflation will impact consumer confidence and spending. As governments combat inflation by raising interest rates, new job creation will slowdown and impact economic activity and growth. Lower capital expenditure is in the offing as companies go slow on investments, held back by inflation worries and weaker demand. With slower growth and high inflation, developed markets seem primed to enter into a recession. Fears of new COVID outbreaks and China’s already uncertain post-pandemic path poses a real risk of the world experiencing more acute supply chain pain and manufacturing disruptions this year. Volatile financial markets, growing trade tensions, stricter regulatory environment and pressure to mainstream climate change into economic decisions will compound the complexity of challenges faced. Year 2023 is expected to be tough year for most markets, investors and consumers. Nevertheless, there is always opportunity for businesses and their leaders who can chart a path forward with resilience and adaptability.

Global Mobile Social Networking Market to Reach $82.9 Billion by 2030
In the changed post COVID-19 business landscape, the global market for Mobile Social Networking estimated at US$53.1 Billion in the year 2022, is projected to reach a revised size of US$82.9 Billion by 2030, growing at a CAGR of 5.7% over the period 2022-2030.

The U.S. Market is Estimated at $14.5 Billion, While China is Forecast to Grow at 10.3% CAGR
The Mobile Social Networking market in the U.S. is estimated at US$14.5 Billion in the year 2022. China, the world`s second largest economy, is forecast to reach a projected market size of US$19.5 Billion by the year 2030 trailing a CAGR of 10.3% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 1.6% and 4.7% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 2.6% CAGR.

SELECT PLAYERS

Facebook Inc.; Google Inc.; LINE Corporation; LinkedIn Corporation; Microsoft Corp.; Pinterest; Reddit Inc.; Snap Inc.; Tencent Holdings Limited; Tumblr Inc.; Twitter Inc.; Viber Media S.à r.l; WhatsApp Inc.; YouTube LLC

SEGMENTS

» Segment (Mobile Social Networking)

GEOGRAPHIES

» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa

TABLE OF CONTENTS

1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
‘Social Connectedness’ - A Vital Characteristic of Today’s Human Being
Recent Market Activity
Facts and Figures in a Nutshell
Soaring Mobile Device User Base Reflect High-Potential Opportunities
Proliferation of Smartphones: Cornerstone for Ongoing Market Expansion
Current and Future Analysis
Emerging Markets - Hotspots for Growth
Mobile Social Networking – Global Key Competitors Percentage Market Share in 2022 (E)
Impact of Covid-19 and a Looming Global Recession
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS
Facebook, Inc. (USA)
WhatsApp Inc. (USA)
Google Inc. (USA)
YouTube, LLC (USA)
LINE Corporation (Japan)
Microsoft Corporation (USA)
LinkedIn Corporation (USA)
Pinterest (USA)
Reddit, Inc. (USA)
Snap, Inc. (USA)
Tencent Holdings Limited (China)
Tumblr, Inc. (USA)
Twitter, Inc. (USA)
Viber Media S.à r.l (Cyprus)
3. MARKET TRENDS & DRIVERS
Social Media Communication Inching towards Becoming More Visual-Centric
Social Media Companies Embrace Augmented Reality and Virtual Reality
First Global VR Social Network Enables Meeting Friends in Virtual Reality
Live Streaming Goes on Mainstream-Facebook Live
Social Media Networks Evolve into New Marketplace
Mobile Social Networking - An Effective Forum for Business Promotion
Social Media Altering the Dynamics of Communication in the Corporate World
Expanding Social Media User Base Brings in a Sea Change in Marketing Landscape
Widening Gap in Social Media Skills at Work
Social Media Advertising: A Major Beneficiary of the Transforming Mobile Social Networking Landscape
Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
Not-for-Profit Healthcare Systems Rely on Social Networking to Educate People
Newbies Fast Gaining Popularity
Chat bots Turning on a New Leaf
Mobile Social Networks - A Lucrative Monetization Opportunity for Operators
Analyzing Benefits and Risks Associated with Social Networking Provision for Operators
Benefits
Risks
Key Trends Driving Adoption of Social Media
Live Streaming
Growth of Video
Popularity of Stories
Easier Ways to Express Emotions
Improvements in Social Media Customer Service
Manufacturers Make Phones with Integrated Social Networking Buttons
Social Media Censorship Impedes Market Growth
Demographic Factors Offer Opportunities on Platter
Young People Drive Mobile Content Usage
Women Glued to Mobile Social Networking
Rapid Increase in Urban Households & Rising Living Standards
Increasing Base of Active Users Drive Opportunities for the Mobile Social Networking Market
Factors Catalyzing Social Networking to Go ‘Mobile’
Tremendous Improvement in the Speed of Mobile Internet
Superior Hardware and Processor
Optimization of Social Networks through Mobiles
Uptrend in Internet Usage Elevates Mobile Social Networking Prospects
4G Networks to Further Augment Mobile Devices’ Role in Market Growth
Faster Broadband Speeds Trigger Massive Volume Growth
Mobile Social Networking Also Driven by Tablet Usage Patterns
4. GLOBAL MARKET PERSPECTIVE
World Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Mobile Social Networking by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2021 & 2027
World Mobile Social Networking Market Analysis of Annual Sales in US$ Million for Years 2012 through 2027
UNITED STATES
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
USA Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
USA Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
CANADA
Canada Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Canada Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
JAPAN
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
Japan Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Japan Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
CHINA
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
China Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
China Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
EUROPE
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
Europe Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Europe Historic Review for Mobile Social Networking by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Europe 15-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2021 & 2027
FRANCE
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
France Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
France Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
GERMANY
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
Germany Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Germany Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
ITALY
Italy Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Italy Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
UNITED KINGDOM
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
UK Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
UK Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
SPAIN
Spain Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Spain Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
RUSSIA
Russia Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Russia Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
REST OF EUROPE
Rest of Europe Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Europe Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
ASIA-PACIFIC
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
Asia-Pacific Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Asia-Pacific Historic Review for Mobile Social Networking by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Asia-Pacific 15-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2012, 2021 & 2027
AUSTRALIA
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E)
Australia Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Australia Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
INDIA
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E)
India Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
India Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
SOUTH KOREA
South Korea Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
South Korea Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
REST OF ASIA-PACIFIC
Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Asia-Pacific Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
LATIN AMERICA
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)
Latin America Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Latin America Historic Review for Mobile Social Networking by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Latin America 15-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2012, 2021 & 2027
ARGENTINA
Argentina Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Argentina Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
BRAZIL
Brazil Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Brazil Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
MEXICO
Mexico Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Mexico Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
REST OF LATIN AMERICA
Rest of Latin America Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Latin America Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
MIDDLE EAST
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E)
Middle East Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Middle East Historic Review for Mobile Social Networking by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Middle East 15-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2012, 2021 & 2027
IRAN
Iran Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Iran Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
ISRAEL
Israel Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Israel Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
SAUDI ARABIA
Saudi Arabia Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Saudi Arabia Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
UNITED ARAB EMIRATES
UAE Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
UAE Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
REST OF MIDDLE EAST
Rest of Middle East Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Middle East Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
AFRICA
Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E)
Africa Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Africa Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR

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