EXECUTIVE ENGAGEMENTS
POOL
26772
Number of executives repeatedly engaged by snail & email outreach
INTERACTIONS
2409
Interactions with Platform & by Email
PARTICIPANTS
533
Unique # Participated
VALIDATIONS
84
Responses Validated*
COMPANIES
119
Responses Validated*
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DATE
JAN 2022
TABLES
202
PAGES
312
EDITION
17
PRICE
USD 5600
CODE
MCP-7955
*Engagement stats are ongoing and dynamic
RESEARCH MODULES
EXECUTIVES
HIGHLIGHTS & REPORT INDEX
What's New for 2022?
» Global competitiveness and key competitor percentage market shares
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Amid the COVID-19 crisis, the global market for Mobile Messaging Apps estimated at 3.2 Number of Users in Billion (Cumulative) in the year 2020, is projected to reach a revised size of 5.3 Number of Users in Billion (Cumulative) by 2027, growing at a CAGR of 7.6% over the period 2020-2027.
The Mobile Messaging Apps market in the U.S. is estimated at 858.9 Number of Users in Million (Cumulative) in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of 1.3 Number of Users in Billion (Cumulative) by the year 2027 trailing a CAGR of 12.3% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 4% and 6% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 5.1% CAGR.
SELECT PLAYERS
Alibaba Group; Apple Inc.; BlackBerry Limited; Facebook Inc.; Google Inc.; Hike Ltd.; Kakao Corp.; Kik Interactive Inc.; LINE Corporation; Snap Inc.; Tango; Telegram Messenger LLP; Tencent Holdings; Viber Media S.à r.l; WhatsApp Inc.
SEGMENTS
» Segment (Mobile Messaging Apps)
GEOGRAPHIES
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa
TABLE OF CONTENTS
| I. METHODOLOGY |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Influencer Market Insights |
| World Market Trajectories |
| A Prelude |
| Recent Market Activity |
| Increased Inclination towards ‘Social Connectedness’ Builds Momentum for Messaging Apps |
| Growing Penetration of Smartphones Turbo Charges Market Growth |
| Messaging Apps Benefit from Growing Tablet Sales |
| Positive Trend in Mobile Internet Usage Patterns Elevates Market Prospects |
| Factors Catalyzing Messaging Apps to Go ‘Mobile’ |
| Tremendous Improvement in the Speed of Mobile Internet |
| Superior Hardware and Processor |
| Optimization of Social Networks through Mobiles |
| Increasing Base of Active Users Drive Opportunities for the Mobile Messaging Apps Market |
| Rising 4G Penetration Rates to Elevate Market Prospects for Mobile Messaging Apps |
| Mobile Messaging Apps – Global Key Competitors Percentage Market Share in 2022 (E) |
| Impact of Covid-19 and a Looming Global Recession |
| Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E) |
| 2. FOCUS ON SELECT PLAYERS |
| Alibaba Group Holding Limited (China) |
| Apple Inc. (USA) |
| BlackBerry Limited (Canada) |
| Facebook, Inc. (USA) |
| WhatsApp Inc. (USA) |
| Google, Inc. (USA) |
| Hike Ltd. (India) |
| Kakao Corp. (South Korea) |
| Kik Interactive Inc. (Canada) |
| LINE Corporation (Japan) |
| Skype Technologies (Luxembourg) |
| Snap, Inc. (USA) |
| Tango (USA) |
| Telegram Messenger LLP (UAE) |
| Tencent Holdings Limited (China) |
| Viber Media S.à r.l (Cyprus) |
| 3. MARKET TRENDS & DRIVERS |
| Messaging Apps Emerge as Next Logical Extension of Social Networking |
| Messaging Apps to Surpass SMS as Primary Messaging Medium |
| Ephemeral Apps Seek Market Prominence |
| Cloud-based Messaging Apps Exhibit Potential Opportunities |
| Security Emerges as Main Focus Area in Mobile Messaging |
| Market Sees Growing Demand for Apps with Advanced Security Features |
| Messaging Apps Gain Precedence in Enterprise Environments |
| Ongoing Changes in Organizational Structure Instigate a Strong Business Case for Messaging Apps |
| Mainstream Image of Enterprise Mobility Extends Opportunities for Messaging Apps |
| Increased Reliance on BYOD Props Up Demand for Messaging Apps |
| Key Factors Encouraging BYOD Trend amongEnterprises Ranked by Importance Attached by Enterprises |
| Messaging Apps for Wearables: The New Fad |
| 4. GLOBAL MARKET PERSPECTIVE |
| World Recent Past, Current & Future Analysis for Mobile Messaging Apps by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Mobile Messaging Apps by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2021 & 2027 |
| World Mobile Messaging Apps Market Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for Years 2012 through 2027 |
| III. MARKET ANALYSIS |
| UNITED STATES |
| Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E) |
| USA Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| CANADA |
| Canada Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| JAPAN |
| Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E) |
| Japan Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| CHINA |
| Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E) |
| China Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| EUROPE |
| Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E) |
| Europe Recent Past, Current & Future Analysis for Mobile Messaging Apps by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for Years 2020 through 2027 and % CAGR |
| Europe 7-Year Perspective for Mobile Messaging Apps by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2021 & 2027 |
| FRANCE |
| Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E) |
| France Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| GERMANY |
| Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E) |
| Germany Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| ITALY |
| Italy Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| UNITED KINGDOM |
| Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E) |
| UK Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| SPAIN |
| Spain Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| RUSSIA |
| Russia Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| REST OF EUROPE |
| Rest of Europe Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| ASIA-PACIFIC |
| Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E) |
| Asia-Pacific Recent Past, Current & Future Analysis for Mobile Messaging Apps by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for Years 2020 through 2027 and % CAGR |
| Asia-Pacific 7-Year Perspective for Mobile Messaging Apps by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2021 & 2027 |
| AUSTRALIA |
| Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E) |
| Australia Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| INDIA |
| Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E) |
| India Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| SOUTH KOREA |
| South Korea Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| REST OF ASIA-PACIFIC |
| Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| LATIN AMERICA |
| Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E) |
| Latin America Recent Past, Current & Future Analysis for Mobile Messaging Apps by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for Years 2020 through 2027 and % CAGR |
| Latin America 7-Year Perspective for Mobile Messaging Apps by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2021 & 2027 |
| ARGENTINA |
| Argentina Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| BRAZIL |
| Brazil Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| MEXICO |
| Mexico Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| REST OF LATIN AMERICA |
| Rest of Latin America Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| MIDDLE EAST |
| Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E) |
| Middle East Recent Past, Current & Future Analysis for Mobile Messaging Apps by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for Years 2020 through 2027 and % CAGR |
| Middle East 7-Year Perspective for Mobile Messaging Apps by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2021 & 2027 |
| IRAN |
| Iran Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| ISRAEL |
| Israel Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| SAUDI ARABIA |
| Saudi Arabia Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| UNITED ARAB EMIRATES |
| UAE Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| REST OF MIDDLE EAST |
| Rest of Middle East Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| AFRICA |
| Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E) |
| Africa Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Thousand (Cumulative) for the Years 2020 through 2027 and % CAGR |
| IV. COMPETITION |
| Total Companies Profiled: 119 |
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