VALIDATED EXECUTIVE ENGAGEMENTS
POOL + OUTREACH
INTERACTIONS
PARTICIPANTS
VALIDATIONS
* Login to view program details and full enterprise executive list.
DATE
JULY 2020
TABLES
40
PAGES
173
EDITION
16
PRICE
USD $5600
Tapping into New Geographical Markets is a Great Way to Grow!
What's Your Addressable Opportunity in the Mobile Augmented Reality (MAR) Market?
COVID-19 IMPACT SURVEY
GLOBAL EXECUTIVE SURVEY
Impact of Pandemic & Economic Slowdown
Monitor Market Dynamics!
Early March 2020, we reached out to senior enterprise executives who are driving strategy, business development, marketing, sales, product management, technology and operations at competitive firms worldwide. Our ongoing survey is focused on how this will this affect their business ecosystems. We invite you to participate in our survey and add to collective perspectives. Market movements are tracked for 2020, 2021 and broadly for the period of 2022 through 2025. Critical changes are monitored dynamically for the rest of this year. Updated analytics will reflect new and evolving market realities. Our first update scheduled for May 2020 and another in the Fall. Clients receive complimentary updates during 2020. If your company is a recent client for this project, we may have already reached out to your colleagues to participate in our program. If you're an active player in the space but hasn't yet subscribed to our project, we invite you to participate and share your perspectives. Please sign-up here.
INSIDER ACCESS PRIVILEGES
KEY DIFFERENTIATORS
* A review of 262 off-the-shelf market report publishers worldwide.
WHAT SETS US APART
Client companies can access multiple features on our MarketGlassâ„¢ platform.
Clients have full-stack insider access to our ongoing primary research program. We have a very successful incentive driven primary research program that benefits participating executives regardless of their purchase decision. Our platform presents a unique opportunity to collaborate with peers and review competitors’ inputs and response clusters.
Detailed engagement stats are presented for every company and executive contacted. This is made available for our client reviews. (no other publisher offers this!)
A full-stack access to clients of all primary and secondary source content. This can often run into thousands of pages.
Where relevent and possible we present competitive brands.
Peer-to-peer online interactive collaborations. Allows for team curated bespoke analytics.
Customers can update and build bespoke versions of our analytics. Bespoke updates are fulfilled within a two-day turnaround.
Discretely bounce off queries to participant pool of executives. Our embedded AI selectively pings participants geographically and by domain acumen.
We pride in our commitment to provide support to our clients. We go beyond the scope of the study to get you timely answers.
Unlike the industry’s published PDF’s that are frozen in time from date of release, our research programs are ongoing and dynamic. Our reports are updated whenever there’s a major event impacting the marketplace. Your license offers seamless updates for one year.
All updates are offered for one year from date of your purchase without charge. Clients can opt for annual auto renewal and stay current without interruption.
| I. INTRODUCTION, METHODOLOGY & REPORT SCOPE |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Augmented Reality: Enriching the Real World through Convergence with Digital Information and Media |
| Recent Market Activity |
| Brief Overview of Emerging Trends and Future Prospects for Augmented Reality |
| AR in Digital Marketing |
| AR and Mapping |
| Education |
| Industry Applications |
| Select Innovative Companies in AR/VR Space (2017) |
| Factors Stimulating AR Demand |
| Integration of Mobile Technology and Augmented Reality Gains Momentum |
| Mobile AR Apps to Play Definitive Role in AR/VR Market |
| Benefits of Mobile AR Solutions to Key Industries |
| Factors Boosting Adoption of AR |
| Tourism |
| Retail |
| Gaming |
| Entertainment |
| Businesses and Economy |
| Stakeholders Eye on Delivering Immersive Experiences using Mobile AR/VR |
| Mobile Augmented Reality (MAR) Applications: Where, What and How to Display AR on a Mobile Device |
| Latest Augmented Reality Trends to Favor Mobile AR |
| Apple and Google Target Mobile AR |
| AR Chipsets and Sensors |
| Enhanced Mobile Experience |
| Gains for Mixed Reality |
| AR Smartphones and HUD Technology |
| Next-Generation AR Headsets |
| Use of Mobile AR for Marketing |
| AR to Topple VR |
| Adoption across Diverse Industries |
| Retailers to Embrace AR |
| Mobile Augmented Reality: Major Milestones Over the Years |
| Early AR Limited to Scientific Use for High-end Applications |
| ARToolKit: A Major Breakthrough for Mobile AR |
| ARQuake Game: First Outdoor Mobile AR Video Game |
| BatPortal: First PDA Enabled Wireless AR System |
| Mobile AR Penetrates the Mobile Phone Ecosystem |
| Advent of Smartphones & Tablet PCs Brought MAR Closer to Mainstream Consumer Market |
| Global Market Outlook |
| Futuristic Goals for Mobile AR in a Nutshell |
| Competitive Landscape |
| Progress Made by Major Companies in the Field of Augmented Reality |
| Participants across the Value Chain Bet Big on Mobile AR |
| Leading Mobile AR Tools Available for Developers of AR Game or App |
| Select Mergers & Acquisitions for 2015 & 2016 |
| Select Popular Mobile Augmented Reality Apps for Android/iOS (2016 & 2017) |
| Popular Mobile Augmented Reality Apps for Android/iOS (2015) |
| Select Innovative Mobile AR Apps Developed in Recent Past |
| Crowd Funding: A Key Fund Generation Strategy for Mobile AR Vendors |
| Global Competitor Market Shares |
| Mobile Augmented Reality (MAR) Competitor Market Share Scenario Worldwide (in %): 2018 & 2029 |
| Impact of Covid-19 and a Looming Global Recession |
| 2. FOCUS ON SELECT PLAYERS |
| Apple, Inc. (USA) |
| Augmensys GmbH (Austria) |
| Augment (France) |
| Augmented Pixels Inc. (USA) |
| Aurasma (UK) |
| Blippar (UK) |
| Catchoom Technologies (Spain) |
| DAQRI (USA) |
| Google Inc. (USA) |
| Gravity Jack (USA) |
| Hunter Research and Technology, LLC (USA) |
| LM3LABS Corporation (Japan) |
| Marxent Labs LLC (USA) |
| Mollejuo Software, Inc. (Canada) |
| Mybrana Network S.L. (Spain) |
| Niantic, Inc. (USA) |
| Occipital Inc. (USA) |
| Seabery Augmented Technology (Spain) |
| Snap, Inc. (USA) |
| ViewAR GmbH (Austria) |
| VividWorks Ltd. (Finland) |
| Wikitude GmbH (Austria) |
| Zappar Ltd. (UK) |
| 3. MARKET TRENDS & DRIVERS |
| Key Drivers and Restraints |
| Augmented Reality Explodes into Mainstream |
| Notable AR Milestones |
| Promising Developments |
| Rapid Proliferation of Mobile App Stores Worldwide: A Strong Growth Driver |
| Freemium Apps with In-App Purchases Score over Paid Apps & Free Ad-Sponsored Apps |
| Retail and Marketing Apps Dominate the Developer Investments in AR |
| Technology Developments & Innovations: Spearheading Growth |
| Markerless Augmented Reality |
| Cloud Computing Support for Mobile AP Apps |
| Smart Glasses: The New Age HMI Device Revolutionizes the Mobile AR Market |
| Growing Investments in Google Glasses & Other Smart AR Glasses Bodes Well for Smart Glasses MAR Apps |
| Mobile AR Game Apps: The Major Revenue Contributor |
| Gaming Dominate Mobile Apps Content Worldwide: Opportunities Galore for MAR Apps |
| Opportunity Indicators |
| Augmentation in Smartphone’s Computational Capability Drives Location-Based AR |
| Increasing Focus on Disruptive Technologies to Boost Market Prospects in the Enterprise Sector |
| Mobile AR and Mobile CRM Convergence Transform Sales and Services Processes |
| Internet of Things (IoT) and Industry 4.0: The Next Big Thing for Mobile AR in the Enterprise Sector |
| Enterprise Mobility, BYOD and CYOD Paves the Way for Mobile AR and Smart Wearables Adoption at the Workplace |
| Mobile AR Applications: A Key Enabler of M-Commerce |
| Strong Growth Projected for Mobile AR in Virtual Product Display Applications |
| Rising Investments in AR for Mobile Marketing and Brand Building Augurs Well for the Market |
| Technology Advancements Enable Seamless Convergence of Mobile AR and MCommerce |
| Rising Prominence of Preventive Healthcare Spurs Demand for Healthcare MAR Apps |
| Other High-Growth Application Areas for Mobile AR |
| Retailers & Marketers |
| Tourists |
| Instructional Manuals and Videos |
| Robust Demand for Smartphones & Tablet PCs Offering Compelling MAR Experience Drives Market Growth |
| Rising Mobile Subscriptions Sets the Perfect Platform for Market Expansion |
| Developments in High-Speed Networks Support New App Possibilities for Mobile AR |
| Enabling Mobile AR and VR with 5G Networks |
| Key Challenges Hampering Widespread Adoption of Mobile AR |
| Lack of Awareness & Penetration in Addressable Markets |
| Lack of Visibility |
| Technology Limitations |
| Failure to Meet Consumer Expectations |
| Privacy Issues |
| 4. GLOBAL MARKET PERSPECTIVE |
| Mobile Augmented Reality (MAR) Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 |
| Mobile Augmented Reality (MAR) Market Share Shift across Key Geographies Worldwide: 2019 VS 2025 |
| Marketing (Application) Global Opportunity Assessment in US$ Million by Region/Country: 2018-2025 |
| Marketing (Application) Percentage Share Breakdown of Global Sales by Region/Country: 2019 VS 2025 |
| Gaming (Application) Worldwide Sales in US$ Million by Region/Country: 2018-2025 |
| Gaming (Application) Market Share Shift across Key Geographies: 2019 VS 2025 |
| Education (Application) Global Market Estimates & Forecasts in US$ Million by Region/Country: 2018-2025 |
| Education (Application) Market Share Breakdown by Region/Country: 2019 VS 2025 |
| Other Applications (Application) Demand Potential Worldwide in US$ Million by Region/Country: 2018-2025 |
| Other Applications (Application) Share Breakdown Review by Region/Country: 2019 VS 2025 |
| III. MARKET ANALYSIS |
| GEOGRAPHIC MARKET ANALYSIS |
| United States |
| Market Facts & Figures |
| US Mobile Augmented Reality (MAR) Market Share (in %) by Company: 2018 & 2025 |
| United States Mobile Augmented Reality (MAR) Latent Demand Forecasts in US$ Million by Application: 2018 to 2025 |
| Mobile Augmented Reality (MAR) Market Share Breakdown in the United States by Application: 2019 VS 2025 |
| Canada |
| Canadian Mobile Augmented Reality (MAR) Market Quantitative Demand Analysis in US$ Million by Application: 2018 to 2025 |
| Canadian Mobile Augmented Reality (MAR) Market Share Analysis by Application: 2019 VS 2025 |
| Japan |
| Japanese Demand Estimates and Forecasts for Mobile Augmented Reality (MAR) in US$ Million by Application: 2018 to 2025 |
| Mobile Augmented Reality (MAR) Market Share Shift in Japan by Application: 2019 VS 2025 |
| China |
| Chinese Demand for Mobile Augmented Reality (MAR) in US$ Million by Application: 2018 to 2025 |
| Chinese Mobile Augmented Reality (MAR) Market Share Breakdown by Application: 2019 VS 2025 |
| Europe |
| Market Facts & Figures |
| European Mobile Augmented Reality (MAR) Market: Competitor Market Share Scenario (in %) for 2018 & 2025 |
| European Mobile Augmented Reality (MAR) Market Demand Scenario in US$ Million by Region/Country: 2018-2025 |
| European Mobile Augmented Reality (MAR) Market Share Shift by Region/Country: 2019 VS 2025 |
| European Mobile Augmented Reality (MAR) Addressable Market Opportunity in US$ Million by Application: 2018-2025 |
| European Mobile Augmented Reality (MAR) Market Share Analysis by Application: 2019 VS 2025 |
| France |
| Mobile Augmented Reality (MAR) Quantitative Demand Analysis in France in US$ Million by Application: 2018-2025 |
| French Mobile Augmented Reality (MAR) Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025 |
| Germany |
| Mobile Augmented Reality (MAR) Market in Germany: Annual Sales Estimates and Forecasts in US$ Million by Application for the Period 2018-2025 |
| Mobile Augmented Reality (MAR) Market Share Distribution in Germany by Application: 2019 VS 2025 |
| Italy |
| Italian Demand for Mobile Augmented Reality (MAR) in US$ Million by Application: 2018 to 2025 |
| Italian Mobile Augmented Reality (MAR) Market Share Breakdown by Application: 2019 VS 2025 |
| United Kingdom |
| United Kingdom Demand Estimates and Forecasts for Mobile Augmented Reality (MAR) in US$ Million by Application: 2018 to 2025 |
| Mobile Augmented Reality (MAR) Market Share Shift in the United Kingdom by Application: 2019 VS 2025 |
| Rest of Europe |
| Rest of Europe Mobile Augmented Reality (MAR) Addressable Market Opportunity in US$ Million by Application: 2018-2025 |
| Rest of Europe Mobile Augmented Reality (MAR) Market Share Analysis by Application: 2019 VS 2025 |
| Asia-Pacific |
| Mobile Augmented Reality (MAR) Quantitative Demand Analysis in Asia-Pacific in US$ Million by Application: 2018-2025 |
| Asia-Pacific Mobile Augmented Reality (MAR) Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025 |
| Rest of World |
| Rest of World Mobile Augmented Reality (MAR) Market Quantitative Demand Analysis in US$ Million by Application: 2018 to 2025 |
| Rest of World Mobile Augmented Reality (MAR) Market Share Analysis by Application: 2019 VS 2025 |
| IV. COMPETITION |
| Total Companies Profiled : 100 Click here to request a full table of contents and more details on this project. |
INSIDER ACCESS TO
Registration is required to access our data stacks.
RESEARCH PANEL
Panelists are carefully chosen based on their domain expertise and market influence.
Participation in our expert panels is only by invitation. Our project focused panels are constituted of senior executives in business strategy, marketing, sales, and product management at competitive companies worldwide. We also welcome individuals from leading management consulting, venture capital, private equity, investment management and related firms with domain expertise and are actively monitoring specific companies or industries. Our panelists bring unique market perspectives and unbiased intelligence to our ongoing research programs.
Our panelists give 30-minutes a month or a one-time 30-minute participation based on their time and willingness.
- Complimentary previews of full stack research data for participated
- Insider access to research programs including engagements and stats from other panelists
- Unlimited research credits of $1000 per participated project
- Competitive Intelligence Alerts including engagements from other panelists and validated participants worldwide relevant to your company
- Interact with other panelists via our MarketGlassTM Data Exchange Platform*
- BlogX - Panelists can use our blogging platform publish their viewpoints on news relevant to their domain expertise. Platform enables panelists to share their viewpoints on current news and events related to their areas domain expertise with timely and insightful blogs*
* Complete details will be shared with panelists upon formal acceptance.
Our robust permission-based engagement strategy requires a one-time double opt-in and/or re-consent for all users. We will re-establish consent once a year from date of last use. Both these practices exceed GDPR mandates.
What we store: Primary coordinates such as email, company address and phone. In-house developed influencer rank.
How we store: Encrypted and additionally secured by firewalls.
How we use your data: Only to contact you directly. We never share your coordinates with any individual or entity outside our company for any reason.
Privacy queries: Privacy@StrategyR.com