EXECUTIVE ENGAGEMENTS
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DATE
APR 2021
TABLES
40
PAGES
173
EDITION
16
PRICE
USD $5600
HIGHLIGHTS
SELECT PLAYERS
Apple Inc.; Augmensys GmbH; Augment; Augmented Pixels Inc.; Blippar; Catchoom Technologies; DAQRI; Google Inc.; Gravity Jack; Hunter Research and Technology, LLC; LM3LABS Corp.; Marxent Labs LLC; Mollejuo Software, Inc.; Mybrana Network S.L.; Niantic, Inc.; Occipital Inc.; Seabery Augmented Technology; Snap, Inc.; ViewAR GmbH; VividWorks Ltd.; Wikitude GmbH; Zappar Ltd.
SEGMENTS
» Application (Marketing, Gaming, Education, Other Applications)
GEOGRAPHIES
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World
TABLE OF CONTENTS
I. METHODOLOGY |
II. EXECUTIVE SUMMARY |
1. MARKET OVERVIEW |
Influencer Market Insights |
World Market Trajectories |
Augmented Reality: Enriching the Real World through Convergence with Digital Information and Media |
Recent Market Activity |
Brief Overview of Emerging Trends and Future Prospects for Augmented Reality |
AR in Digital Marketing |
AR and Mapping |
Education |
Industry Applications |
Select Innovative Companies in AR/VR Space (2017) |
Factors Stimulating AR Demand |
Integration of Mobile Technology and Augmented Reality Gains Momentum |
Mobile AR Apps to Play Definitive Role in AR/VR Market |
Benefits of Mobile AR Solutions to Key Industries |
Factors Boosting Adoption of AR |
Tourism |
Retail |
Gaming |
Entertainment |
Businesses and Economy |
Stakeholders Eye on Delivering Immersive Experiences using Mobile AR/VR |
Mobile Augmented Reality (MAR) Applications: Where, What and How to Display AR on a Mobile Device |
Latest Augmented Reality Trends to Favor Mobile AR |
Apple and Google Target Mobile AR |
AR Chipsets and Sensors |
Enhanced Mobile Experience |
Gains for Mixed Reality |
AR Smartphones and HUD Technology |
Next-Generation AR Headsets |
Use of Mobile AR for Marketing |
AR to Topple VR |
Adoption across Diverse Industries |
Retailers to Embrace AR |
Mobile Augmented Reality: Major Milestones Over the Years |
Early AR Limited to Scientific Use for High-end Applications |
ARToolKit: A Major Breakthrough for Mobile AR |
ARQuake Game: First Outdoor Mobile AR Video Game |
BatPortal: First PDA Enabled Wireless AR System |
Mobile AR Penetrates the Mobile Phone Ecosystem |
Advent of Smartphones & Tablet PCs Brought MAR Closer to Mainstream Consumer Market |
Global Market Outlook |
Futuristic Goals for Mobile AR in a Nutshell |
Competitive Landscape |
Progress Made by Major Companies in the Field of Augmented Reality |
Participants across the Value Chain Bet Big on Mobile AR |
Leading Mobile AR Tools Available for Developers of AR Game or App |
Select Mergers & Acquisitions for 2015 & 2016 |
Select Popular Mobile Augmented Reality Apps for Android/iOS (2016 & 2017) |
Popular Mobile Augmented Reality Apps for Android/iOS (2015) |
Select Innovative Mobile AR Apps Developed in Recent Past |
Crowd Funding: A Key Fund Generation Strategy for Mobile AR Vendors |
Impact of Covid-19 and a Looming Global Recession |
2. FOCUS ON SELECT PLAYERS |
Apple, Inc. (USA) |
Augmensys GmbH (Austria) |
Augment (France) |
Augmented Pixels Inc. (USA) |
Aurasma (UK) |
Blippar (UK) |
Catchoom Technologies (Spain) |
DAQRI (USA) |
Google Inc. (USA) |
Gravity Jack (USA) |
Hunter Research and Technology, LLC (USA) |
LM3LABS Corporation (Japan) |
Marxent Labs LLC (USA) |
Mollejuo Software, Inc. (Canada) |
Mybrana Network S.L. (Spain) |
Niantic, Inc. (USA) |
Occipital Inc. (USA) |
Seabery Augmented Technology (Spain) |
Snap, Inc. (USA) |
ViewAR GmbH (Austria) |
VividWorks Ltd. (Finland) |
Wikitude GmbH (Austria) |
Zappar Ltd. (UK) |
3. MARKET TRENDS & DRIVERS |
Key Drivers and Restraints |
Augmented Reality Explodes into Mainstream |
Notable AR Milestones |
Promising Developments |
Rapid Proliferation of Mobile App Stores Worldwide: A Strong Growth Driver |
Freemium Apps with In-App Purchases Score over Paid Apps & Free Ad-Sponsored Apps |
Retail and Marketing Apps Dominate the Developer Investments in AR |
Technology Developments & Innovations: Spearheading Growth |
Markerless Augmented Reality |
Cloud Computing Support for Mobile AP Apps |
Smart Glasses: The New Age HMI Device Revolutionizes the Mobile AR Market |
Growing Investments in Google Glasses & Other Smart AR Glasses Bodes Well for Smart Glasses MAR Apps |
Mobile AR Game Apps: The Major Revenue Contributor |
Gaming Dominate Mobile Apps Content Worldwide: Opportunities Galore for MAR Apps |
Opportunity Indicators |
Augmentation in Smartphone’s Computational Capability Drives Location-Based AR |
Increasing Focus on Disruptive Technologies to Boost Market Prospects in the Enterprise Sector |
Mobile AR and Mobile CRM Convergence Transform Sales and Services Processes |
Internet of Things (IoT) and Industry 4.0: The Next Big Thing for Mobile AR in the Enterprise Sector |
Enterprise Mobility, BYOD and CYOD Paves the Way for Mobile AR and Smart Wearables Adoption at the Workplace |
Mobile AR Applications: A Key Enabler of M-Commerce |
Strong Growth Projected for Mobile AR in Virtual Product Display Applications |
Rising Investments in AR for Mobile Marketing and Brand Building Augurs Well for the Market |
Technology Advancements Enable Seamless Convergence of Mobile AR and MCommerce |
Rising Prominence of Preventive Healthcare Spurs Demand for Healthcare MAR Apps |
Other High-Growth Application Areas for Mobile AR |
Retailers & Marketers |
Tourists |
Instructional Manuals and Videos |
Robust Demand for Smartphones & Tablet PCs Offering Compelling MAR Experience Drives Market Growth |
Rising Mobile Subscriptions Sets the Perfect Platform for Market Expansion |
Developments in High-Speed Networks Support New App Possibilities for Mobile AR |
Enabling Mobile AR and VR with 5G Networks |
Key Challenges Hampering Widespread Adoption of Mobile AR |
Lack of Awareness & Penetration in Addressable Markets |
Lack of Visibility |
Technology Limitations |
Failure to Meet Consumer Expectations |
Privacy Issues |
4. GLOBAL MARKET PERSPECTIVE |
World Current & Future Analysis for Mobile Augmented Reality (MAR) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
World 7-Year Perspective for Mobile Augmented Reality (MAR) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2020 & 2027 |
World Current & Future Analysis for Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
World 7-Year Perspective for Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
World Current & Future Analysis for Gaming by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
World 7-Year Perspective for Gaming by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
World Current & Future Analysis for Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
World 7-Year Perspective for Education by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
World Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
World 7-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
III. MARKET ANALYSIS |
UNITED STATES |
USA Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
USA 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027 |
CANADA |
Canada Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Canada 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027 |
JAPAN |
Japan Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Japan 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027 |
CHINA |
China Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
China 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027 |
EUROPE |
Europe Current & Future Analysis for Mobile Augmented Reality (MAR) by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
Europe 7-Year Perspective for Mobile Augmented Reality (MAR) by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2020 & 2027 |
Europe Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Europe 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027 |
FRANCE |
France Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
France 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027 |
GERMANY |
Germany Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Germany 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027 |
ITALY |
Italy Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Italy 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027 |
UNITED KINGDOM |
UK Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
UK 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027 |
REST OF EUROPE |
Rest of Europe Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Rest of Europe 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027 |
ASIA-PACIFIC |
Asia-Pacific Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Asia-Pacific 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027 |
REST OF WORLD |
Rest of World Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Rest of World 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027 |
IV. COMPETITION |
Total Companies Profiled: 103 |
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