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MOBILE AUGMENTED REALITY (MAR)

Global Market Trajectory & Analytics

MCP-7910

VALIDATED EXECUTIVE ENGAGEMENTS

POOL + OUTREACH

16528
Number of executives repeatedly engaged by snail & email outreach

INTERACTIONS

1653
Interactions with Platform & by Email

PARTICIPANTS

331
Unique # Participated

VALIDATIONS

149
Responses Validated*
* Login to view program details and full enterprise executive list.

DATE

JULY 2020

TABLES

40

PAGES

173

EDITION

16

PRICE

USD $5600


GLOBAL EXECUTIVE SURVEY

Impact of Pandemic & Economic Slowdown

Monitor Market Dynamics!

Early March 2020, we reached out to senior enterprise executives who are driving strategy, business development, marketing, sales, product management, technology and operations at competitive firms worldwide. Our ongoing survey is focused on how this will this affect their business ecosystems. We invite you to participate in our survey and add to collective perspectives. Market movements are tracked for 2020, 2021 and broadly for the period of 2022 through 2025. Critical changes are monitored dynamically for the rest of this year. Updated analytics will reflect new and evolving market realities. Our first update scheduled for May 2020 and another in the Fall. Clients receive complimentary updates during 2020. If your company is a recent client for this project, we may have already reached out to your colleagues to participate in our program. If you're an active player in the space but hasn't yet subscribed to our project, we invite you to participate and share your perspectives. Please sign-up here.

Amid the COVID-19 crisis, the global market for Mobile Augmented Reality (MAR) estimated at US$10.7 Billion in the year 2020, is projected to reach a revised size of US$230.6 Billion by 2027, growing at a CAGR of 55% over the analysis period 2020-2027. Marketing, one of the segments analyzed in the report, is projected to record a 49.7% CAGR and reach US$77.2 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Gaming segment is readjusted to a revised 59.6% CAGR for the next 7-year period.
The Mobile Augmented Reality (MAR) market in the U.S. is estimated at US$3.3 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$36.9 Billion by the year 2027 trailing a CAGR of 52.6% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 48.5% and 47% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 37.1% CAGR.
In the global Education segment, USA, Canada, Japan, China and Europe will drive the 43.8% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$1.2 Billion in the year 2020 will reach a projected size of US$15.7 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$29.1 Billion by the year 2027.We bring years of research experience to this 16th edition of our report. The 173-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.
Apple Inc.; Augmensys GmbH; Augment; Augmented Pixels Inc.; Blippar; Catchoom Technologies; DAQRI; Google Inc.; Gravity Jack; Hunter Research and Technology, LLC; LM3LABS Corp.; Marxent Labs LLC; Mollejuo Software, Inc.; Mybrana Network S.L.; Niantic, Inc.; Occipital Inc.; Seabery Augmented Technology; Snap, Inc.; ViewAR GmbH; VividWorks Ltd.; Wikitude GmbH; Zappar Ltd.
» Application (Marketing, Gaming, Education, Other Applications)
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World

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05
1. MARKET OVERVIEW
Augmented Reality: Enriching the Real World through Convergence with Digital Information and Media
Recent Market Activity
Brief Overview of Emerging Trends and Future Prospects for Augmented Reality
AR in Digital Marketing
AR and Mapping
Education
Industry Applications
Select Innovative Companies in AR/VR Space (2017)
Factors Stimulating AR Demand
Integration of Mobile Technology and Augmented Reality Gains Momentum
Mobile AR Apps to Play Definitive Role in AR/VR Market
Benefits of Mobile AR Solutions to Key Industries
Factors Boosting Adoption of AR
Tourism
Retail
Gaming
Entertainment
Businesses and Economy
Stakeholders Eye on Delivering Immersive Experiences using Mobile AR/VR
Mobile Augmented Reality (MAR) Applications: Where, What and How to Display AR on a Mobile Device
Latest Augmented Reality Trends to Favor Mobile AR
Apple and Google Target Mobile AR
AR Chipsets and Sensors
Enhanced Mobile Experience
Gains for Mixed Reality
AR Smartphones and HUD Technology
Next-Generation AR Headsets
Use of Mobile AR for Marketing
AR to Topple VR
Adoption across Diverse Industries
Retailers to Embrace AR
Mobile Augmented Reality: Major Milestones Over the Years
Early AR Limited to Scientific Use for High-end Applications
ARToolKit: A Major Breakthrough for Mobile AR
ARQuake Game: First Outdoor Mobile AR Video Game
BatPortal: First PDA Enabled Wireless AR System
Mobile AR Penetrates the Mobile Phone Ecosystem
Advent of Smartphones & Tablet PCs Brought MAR Closer to Mainstream Consumer Market
Global Market Outlook
Futuristic Goals for Mobile AR in a Nutshell
Competitive Landscape
Progress Made by Major Companies in the Field of Augmented Reality
Participants across the Value Chain Bet Big on Mobile AR
Leading Mobile AR Tools Available for Developers of AR Game or App
Select Mergers & Acquisitions for 2015 & 2016
Select Popular Mobile Augmented Reality Apps for Android/iOS (2016 & 2017)
Popular Mobile Augmented Reality Apps for Android/iOS (2015)
Select Innovative Mobile AR Apps Developed in Recent Past
Crowd Funding: A Key Fund Generation Strategy for Mobile AR Vendors
Global Competitor Market Shares
Mobile Augmented Reality (MAR) Competitor Market Share Scenario Worldwide (in %): 2018 & 2029
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
Apple, Inc. (USA)
Augmensys GmbH (Austria)
Augment (France)
Augmented Pixels Inc. (USA)
Aurasma (UK)
Blippar (UK)
Catchoom Technologies (Spain)
DAQRI (USA)
Google Inc. (USA)
Gravity Jack (USA)
Hunter Research and Technology, LLC (USA)
LM3LABS Corporation (Japan)
Marxent Labs LLC (USA)
Mollejuo Software, Inc. (Canada)
Mybrana Network S.L. (Spain)
Niantic, Inc. (USA)
Occipital Inc. (USA)
Seabery Augmented Technology (Spain)
Snap, Inc. (USA)
ViewAR GmbH (Austria)
VividWorks Ltd. (Finland)
Wikitude GmbH (Austria)
Zappar Ltd. (UK)
3. MARKET TRENDS & DRIVERS
Key Drivers and Restraints
Augmented Reality Explodes into Mainstream
Notable AR Milestones
Promising Developments
Rapid Proliferation of Mobile App Stores Worldwide: A Strong Growth Driver
Freemium Apps with In-App Purchases Score over Paid Apps & Free Ad-Sponsored Apps
Retail and Marketing Apps Dominate the Developer Investments in AR
Technology Developments & Innovations: Spearheading Growth
Markerless Augmented Reality
Cloud Computing Support for Mobile AP Apps
Smart Glasses: The New Age HMI Device Revolutionizes the Mobile AR Market
Growing Investments in Google Glasses & Other Smart AR Glasses Bodes Well for Smart Glasses MAR Apps
Mobile AR Game Apps: The Major Revenue Contributor
Gaming Dominate Mobile Apps Content Worldwide: Opportunities Galore for MAR Apps
Opportunity Indicators
Augmentation in Smartphones Computational Capability Drives Location-Based AR
Increasing Focus on Disruptive Technologies to Boost Market Prospects in the Enterprise Sector
Mobile AR and Mobile CRM Convergence Transform Sales and Services Processes
Internet of Things (IoT) and Industry 4.0: The Next Big Thing for Mobile AR in the Enterprise Sector
Enterprise Mobility, BYOD and CYOD Paves the Way for Mobile AR and Smart Wearables Adoption at the Workplace
Mobile AR Applications: A Key Enabler of M-Commerce
Strong Growth Projected for Mobile AR in Virtual Product Display Applications
Rising Investments in AR for Mobile Marketing and Brand Building Augurs Well for the Market
Technology Advancements Enable Seamless Convergence of Mobile AR and MCommerce
Rising Prominence of Preventive Healthcare Spurs Demand for Healthcare MAR Apps
Other High-Growth Application Areas for Mobile AR
Retailers & Marketers
Tourists
Instructional Manuals and Videos
Robust Demand for Smartphones & Tablet PCs Offering Compelling MAR Experience Drives Market Growth
Rising Mobile Subscriptions Sets the Perfect Platform for Market Expansion
Developments in High-Speed Networks Support New App Possibilities for Mobile AR
Enabling Mobile AR and VR with 5G Networks
Key Challenges Hampering Widespread Adoption of Mobile AR
Lack of Awareness & Penetration in Addressable Markets
Lack of Visibility
Technology Limitations
Failure to Meet Consumer Expectations
Privacy Issues
4. GLOBAL MARKET PERSPECTIVE
Mobile Augmented Reality (MAR) Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
Mobile Augmented Reality (MAR) Market Share Shift across Key Geographies Worldwide: 2019 VS 2025
Marketing (Application) Global Opportunity Assessment in US$ Million by Region/Country: 2018-2025
Marketing (Application) Percentage Share Breakdown of Global Sales by Region/Country: 2019 VS 2025
Gaming (Application) Worldwide Sales in US$ Million by Region/Country: 2018-2025
Gaming (Application) Market Share Shift across Key Geographies: 2019 VS 2025
Education (Application) Global Market Estimates & Forecasts in US$ Million by Region/Country: 2018-2025
Education (Application) Market Share Breakdown by Region/Country: 2019 VS 2025
Other Applications (Application) Demand Potential Worldwide in US$ Million by Region/Country: 2018-2025
Other Applications (Application) Share Breakdown Review by Region/Country: 2019 VS 2025
GEOGRAPHIC MARKET ANALYSIS
United States
Market Facts & Figures
US Mobile Augmented Reality (MAR) Market Share (in %) by Company: 2018 & 2025
United States Mobile Augmented Reality (MAR) Latent Demand Forecasts in US$ Million by Application: 2018 to 2025
Mobile Augmented Reality (MAR) Market Share Breakdown in the United States by Application: 2019 VS 2025
Canada
Canadian Mobile Augmented Reality (MAR) Market Quantitative Demand Analysis in US$ Million by Application: 2018 to 2025
Canadian Mobile Augmented Reality (MAR) Market Share Analysis by Application: 2019 VS 2025
Japan
Japanese Demand Estimates and Forecasts for Mobile Augmented Reality (MAR) in US$ Million by Application: 2018 to 2025
Mobile Augmented Reality (MAR) Market Share Shift in Japan by Application: 2019 VS 2025
China
Chinese Demand for Mobile Augmented Reality (MAR) in US$ Million by Application: 2018 to 2025
Chinese Mobile Augmented Reality (MAR) Market Share Breakdown by Application: 2019 VS 2025
Europe
Market Facts & Figures
European Mobile Augmented Reality (MAR) Market: Competitor Market Share Scenario (in %) for 2018 & 2025
European Mobile Augmented Reality (MAR) Market Demand Scenario in US$ Million by Region/Country: 2018-2025
European Mobile Augmented Reality (MAR) Market Share Shift by Region/Country: 2019 VS 2025
European Mobile Augmented Reality (MAR) Addressable Market Opportunity in US$ Million by Application: 2018-2025
European Mobile Augmented Reality (MAR) Market Share Analysis by Application: 2019 VS 2025
France
Mobile Augmented Reality (MAR) Quantitative Demand Analysis in France in US$ Million by Application: 2018-2025
French Mobile Augmented Reality (MAR) Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025
Germany
Mobile Augmented Reality (MAR) Market in Germany: Annual Sales Estimates and Forecasts in US$ Million by Application for the Period 2018-2025
Mobile Augmented Reality (MAR) Market Share Distribution in Germany by Application: 2019 VS 2025
Italy
Italian Demand for Mobile Augmented Reality (MAR) in US$ Million by Application: 2018 to 2025
Italian Mobile Augmented Reality (MAR) Market Share Breakdown by Application: 2019 VS 2025
United Kingdom
United Kingdom Demand Estimates and Forecasts for Mobile Augmented Reality (MAR) in US$ Million by Application: 2018 to 2025
Mobile Augmented Reality (MAR) Market Share Shift in the United Kingdom by Application: 2019 VS 2025
Rest of Europe
Rest of Europe Mobile Augmented Reality (MAR) Addressable Market Opportunity in US$ Million by Application: 2018-2025
Rest of Europe Mobile Augmented Reality (MAR) Market Share Analysis by Application: 2019 VS 2025
Asia-Pacific
Mobile Augmented Reality (MAR) Quantitative Demand Analysis in Asia-Pacific in US$ Million by Application: 2018-2025
Asia-Pacific Mobile Augmented Reality (MAR) Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025
Rest of World
Rest of World Mobile Augmented Reality (MAR) Market Quantitative Demand Analysis in US$ Million by Application: 2018 to 2025
Rest of World Mobile Augmented Reality (MAR) Market Share Analysis by Application: 2019 VS 2025
Total Companies Profiled : 100

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