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DATE
JULY 2020
TABLES
40
PAGES
173
EDITION
16
PRICE
USD $5600
China Has Risen Into An Economic Powerhouse.
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| I. INTRODUCTION, METHODOLOGY & REPORT SCOPE |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Augmented Reality: Enriching the Real World through Convergence with Digital Information and Media |
| Recent Market Activity |
| Brief Overview of Emerging Trends and Future Prospects for Augmented Reality |
| AR in Digital Marketing |
| AR and Mapping |
| Education |
| Industry Applications |
| Select Innovative Companies in AR/VR Space (2017) |
| Factors Stimulating AR Demand |
| Integration of Mobile Technology and Augmented Reality Gains Momentum |
| Mobile AR Apps to Play Definitive Role in AR/VR Market |
| Benefits of Mobile AR Solutions to Key Industries |
| Factors Boosting Adoption of AR |
| Tourism |
| Retail |
| Gaming |
| Entertainment |
| Businesses and Economy |
| Stakeholders Eye on Delivering Immersive Experiences using Mobile AR/VR |
| Mobile Augmented Reality (MAR) Applications: Where, What and How to Display AR on a Mobile Device |
| Latest Augmented Reality Trends to Favor Mobile AR |
| Apple and Google Target Mobile AR |
| AR Chipsets and Sensors |
| Enhanced Mobile Experience |
| Gains for Mixed Reality |
| AR Smartphones and HUD Technology |
| Next-Generation AR Headsets |
| Use of Mobile AR for Marketing |
| AR to Topple VR |
| Adoption across Diverse Industries |
| Retailers to Embrace AR |
| Mobile Augmented Reality: Major Milestones Over the Years |
| Early AR Limited to Scientific Use for High-end Applications |
| ARToolKit: A Major Breakthrough for Mobile AR |
| ARQuake Game: First Outdoor Mobile AR Video Game |
| BatPortal: First PDA Enabled Wireless AR System |
| Mobile AR Penetrates the Mobile Phone Ecosystem |
| Advent of Smartphones & Tablet PCs Brought MAR Closer to Mainstream Consumer Market |
| Global Market Outlook |
| Futuristic Goals for Mobile AR in a Nutshell |
| Competitive Landscape |
| Progress Made by Major Companies in the Field of Augmented Reality |
| Participants across the Value Chain Bet Big on Mobile AR |
| Leading Mobile AR Tools Available for Developers of AR Game or App |
| Select Mergers & Acquisitions for 2015 & 2016 |
| Select Popular Mobile Augmented Reality Apps for Android/iOS (2016 & 2017) |
| Popular Mobile Augmented Reality Apps for Android/iOS (2015) |
| Select Innovative Mobile AR Apps Developed in Recent Past |
| Crowd Funding: A Key Fund Generation Strategy for Mobile AR Vendors |
| Global Competitor Market Shares |
| Mobile Augmented Reality (MAR) Competitor Market Share Scenario Worldwide (in %): 2018 & 2029 |
| Impact of Covid-19 and a Looming Global Recession |
| 2. FOCUS ON SELECT PLAYERS |
| Apple, Inc. (USA) |
| Augmensys GmbH (Austria) |
| Augment (France) |
| Augmented Pixels Inc. (USA) |
| Aurasma (UK) |
| Blippar (UK) |
| Catchoom Technologies (Spain) |
| DAQRI (USA) |
| Google Inc. (USA) |
| Gravity Jack (USA) |
| Hunter Research and Technology, LLC (USA) |
| LM3LABS Corporation (Japan) |
| Marxent Labs LLC (USA) |
| Mollejuo Software, Inc. (Canada) |
| Mybrana Network S.L. (Spain) |
| Niantic, Inc. (USA) |
| Occipital Inc. (USA) |
| Seabery Augmented Technology (Spain) |
| Snap, Inc. (USA) |
| ViewAR GmbH (Austria) |
| VividWorks Ltd. (Finland) |
| Wikitude GmbH (Austria) |
| Zappar Ltd. (UK) |
| 3. MARKET TRENDS & DRIVERS |
| Key Drivers and Restraints |
| Augmented Reality Explodes into Mainstream |
| Notable AR Milestones |
| Promising Developments |
| Rapid Proliferation of Mobile App Stores Worldwide: A Strong Growth Driver |
| Freemium Apps with In-App Purchases Score over Paid Apps & Free Ad-Sponsored Apps |
| Retail and Marketing Apps Dominate the Developer Investments in AR |
| Technology Developments & Innovations: Spearheading Growth |
| Markerless Augmented Reality |
| Cloud Computing Support for Mobile AP Apps |
| Smart Glasses: The New Age HMI Device Revolutionizes the Mobile AR Market |
| Growing Investments in Google Glasses & Other Smart AR Glasses Bodes Well for Smart Glasses MAR Apps |
| Mobile AR Game Apps: The Major Revenue Contributor |
| Gaming Dominate Mobile Apps Content Worldwide: Opportunities Galore for MAR Apps |
| Opportunity Indicators |
| Augmentation in Smartphone’s Computational Capability Drives Location-Based AR |
| Increasing Focus on Disruptive Technologies to Boost Market Prospects in the Enterprise Sector |
| Mobile AR and Mobile CRM Convergence Transform Sales and Services Processes |
| Internet of Things (IoT) and Industry 4.0: The Next Big Thing for Mobile AR in the Enterprise Sector |
| Enterprise Mobility, BYOD and CYOD Paves the Way for Mobile AR and Smart Wearables Adoption at the Workplace |
| Mobile AR Applications: A Key Enabler of M-Commerce |
| Strong Growth Projected for Mobile AR in Virtual Product Display Applications |
| Rising Investments in AR for Mobile Marketing and Brand Building Augurs Well for the Market |
| Technology Advancements Enable Seamless Convergence of Mobile AR and MCommerce |
| Rising Prominence of Preventive Healthcare Spurs Demand for Healthcare MAR Apps |
| Other High-Growth Application Areas for Mobile AR |
| Retailers & Marketers |
| Tourists |
| Instructional Manuals and Videos |
| Robust Demand for Smartphones & Tablet PCs Offering Compelling MAR Experience Drives Market Growth |
| Rising Mobile Subscriptions Sets the Perfect Platform for Market Expansion |
| Developments in High-Speed Networks Support New App Possibilities for Mobile AR |
| Enabling Mobile AR and VR with 5G Networks |
| Key Challenges Hampering Widespread Adoption of Mobile AR |
| Lack of Awareness & Penetration in Addressable Markets |
| Lack of Visibility |
| Technology Limitations |
| Failure to Meet Consumer Expectations |
| Privacy Issues |
| 4. GLOBAL MARKET PERSPECTIVE |
| Mobile Augmented Reality (MAR) Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 |
| Mobile Augmented Reality (MAR) Market Share Shift across Key Geographies Worldwide: 2019 VS 2025 |
| Marketing (Application) Global Opportunity Assessment in US$ Million by Region/Country: 2018-2025 |
| Marketing (Application) Percentage Share Breakdown of Global Sales by Region/Country: 2019 VS 2025 |
| Gaming (Application) Worldwide Sales in US$ Million by Region/Country: 2018-2025 |
| Gaming (Application) Market Share Shift across Key Geographies: 2019 VS 2025 |
| Education (Application) Global Market Estimates & Forecasts in US$ Million by Region/Country: 2018-2025 |
| Education (Application) Market Share Breakdown by Region/Country: 2019 VS 2025 |
| Other Applications (Application) Demand Potential Worldwide in US$ Million by Region/Country: 2018-2025 |
| Other Applications (Application) Share Breakdown Review by Region/Country: 2019 VS 2025 |
| III. MARKET ANALYSIS |
| GEOGRAPHIC MARKET ANALYSIS |
| United States |
| Market Facts & Figures |
| US Mobile Augmented Reality (MAR) Market Share (in %) by Company: 2018 & 2025 |
| United States Mobile Augmented Reality (MAR) Latent Demand Forecasts in US$ Million by Application: 2018 to 2025 |
| Mobile Augmented Reality (MAR) Market Share Breakdown in the United States by Application: 2019 VS 2025 |
| Canada |
| Canadian Mobile Augmented Reality (MAR) Market Quantitative Demand Analysis in US$ Million by Application: 2018 to 2025 |
| Canadian Mobile Augmented Reality (MAR) Market Share Analysis by Application: 2019 VS 2025 |
| Japan |
| Japanese Demand Estimates and Forecasts for Mobile Augmented Reality (MAR) in US$ Million by Application: 2018 to 2025 |
| Mobile Augmented Reality (MAR) Market Share Shift in Japan by Application: 2019 VS 2025 |
| China |
| Chinese Demand for Mobile Augmented Reality (MAR) in US$ Million by Application: 2018 to 2025 |
| Chinese Mobile Augmented Reality (MAR) Market Share Breakdown by Application: 2019 VS 2025 |
| Europe |
| Market Facts & Figures |
| European Mobile Augmented Reality (MAR) Market: Competitor Market Share Scenario (in %) for 2018 & 2025 |
| European Mobile Augmented Reality (MAR) Market Demand Scenario in US$ Million by Region/Country: 2018-2025 |
| European Mobile Augmented Reality (MAR) Market Share Shift by Region/Country: 2019 VS 2025 |
| European Mobile Augmented Reality (MAR) Addressable Market Opportunity in US$ Million by Application: 2018-2025 |
| European Mobile Augmented Reality (MAR) Market Share Analysis by Application: 2019 VS 2025 |
| France |
| Mobile Augmented Reality (MAR) Quantitative Demand Analysis in France in US$ Million by Application: 2018-2025 |
| French Mobile Augmented Reality (MAR) Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025 |
| Germany |
| Mobile Augmented Reality (MAR) Market in Germany: Annual Sales Estimates and Forecasts in US$ Million by Application for the Period 2018-2025 |
| Mobile Augmented Reality (MAR) Market Share Distribution in Germany by Application: 2019 VS 2025 |
| Italy |
| Italian Demand for Mobile Augmented Reality (MAR) in US$ Million by Application: 2018 to 2025 |
| Italian Mobile Augmented Reality (MAR) Market Share Breakdown by Application: 2019 VS 2025 |
| United Kingdom |
| United Kingdom Demand Estimates and Forecasts for Mobile Augmented Reality (MAR) in US$ Million by Application: 2018 to 2025 |
| Mobile Augmented Reality (MAR) Market Share Shift in the United Kingdom by Application: 2019 VS 2025 |
| Rest of Europe |
| Rest of Europe Mobile Augmented Reality (MAR) Addressable Market Opportunity in US$ Million by Application: 2018-2025 |
| Rest of Europe Mobile Augmented Reality (MAR) Market Share Analysis by Application: 2019 VS 2025 |
| Asia-Pacific |
| Mobile Augmented Reality (MAR) Quantitative Demand Analysis in Asia-Pacific in US$ Million by Application: 2018-2025 |
| Asia-Pacific Mobile Augmented Reality (MAR) Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025 |
| Rest of World |
| Rest of World Mobile Augmented Reality (MAR) Market Quantitative Demand Analysis in US$ Million by Application: 2018 to 2025 |
| Rest of World Mobile Augmented Reality (MAR) Market Share Analysis by Application: 2019 VS 2025 |
| IV. COMPETITION |
| Total Companies Profiled : 100 Click here to request a full table of contents and more details on this project. |
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