Mobile Augmented Reality (MAR)

Global Market Trajectory & Analytics

MCP-7910

EXECUTIVE ENGAGEMENTS

POOL

16528
Number of executives repeatedly engaged by snail & email outreach

INTERACTIONS

1653
Interactions with Platform & by Email

PARTICIPANTS

331
Unique # Participated

VALIDATIONS

82
Responses Validated*

COMPANIES

103
Responses Validated*
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DATE

APR 2021

TABLES

40

PAGES

173

EDITION

16

PRICE

USD 5600

CODE

MCP-7910


COMPETITIVE METRICS

COMPANY

D S N T

% *

ActiveMe

Ads Reality Ltd.

Aisle411

Anca3D

appear2media GmbH & Co. KG

Apple, Inc.

Approxen Hub - Software House LLC

ARdictive

AReality3D

ASM Technology

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SUBMIT
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HIGHLIGHTS & REPORT INDEX

Amid the COVID-19 crisis, the global market for Mobile Augmented Reality (MAR) estimated at US$10.7 Billion in the year 2020, is projected to reach a revised size of US$230.6 Billion by 2027, growing at a CAGR of 55% over the analysis period 2020-2027. Marketing, one of the segments analyzed in the report, is projected to record a 49.7% CAGR and reach US$77.2 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Gaming segment is readjusted to a revised 59.6% CAGR for the next 7-year period.
The Mobile Augmented Reality (MAR) market in the U.S. is estimated at US$3.3 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$36.9 Billion by the year 2027 trailing a CAGR of 52.6% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 48.5% and 47% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 37.1% CAGR.
In the global Education segment, USA, Canada, Japan, China and Europe will drive the 43.8% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$1.2 Billion in the year 2020 will reach a projected size of US$15.7 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$29.1 Billion by the year 2027.

SELECT PLAYERS

Apple Inc.; Augmensys GmbH; Augment; Augmented Pixels Inc.; Blippar; Catchoom Technologies; DAQRI; Google Inc.; Gravity Jack; Hunter Research and Technology, LLC; LM3LABS Corp.; Marxent Labs LLC; Mollejuo Software, Inc.; Mybrana Network S.L.; Niantic, Inc.; Occipital Inc.; Seabery Augmented Technology; Snap, Inc.; ViewAR GmbH; VividWorks Ltd.; Wikitude GmbH; Zappar Ltd.

SEGMENTS

» Application (Marketing, Gaming, Education, Other Applications)

GEOGRAPHIES

» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World

TABLE OF CONTENTS

1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Augmented Reality: Enriching the Real World through Convergence with Digital Information and Media
Recent Market Activity
Brief Overview of Emerging Trends and Future Prospects for Augmented Reality
AR in Digital Marketing
AR and Mapping
Education
Industry Applications
Select Innovative Companies in AR/VR Space (2017)
Factors Stimulating AR Demand
Integration of Mobile Technology and Augmented Reality Gains Momentum
Mobile AR Apps to Play Definitive Role in AR/VR Market
Benefits of Mobile AR Solutions to Key Industries
Factors Boosting Adoption of AR
Tourism
Retail
Gaming
Entertainment
Businesses and Economy
Stakeholders Eye on Delivering Immersive Experiences using Mobile AR/VR
Mobile Augmented Reality (MAR) Applications: Where, What and How to Display AR on a Mobile Device
Latest Augmented Reality Trends to Favor Mobile AR
Apple and Google Target Mobile AR
AR Chipsets and Sensors
Enhanced Mobile Experience
Gains for Mixed Reality
AR Smartphones and HUD Technology
Next-Generation AR Headsets
Use of Mobile AR for Marketing
AR to Topple VR
Adoption across Diverse Industries
Retailers to Embrace AR
Mobile Augmented Reality: Major Milestones Over the Years
Early AR Limited to Scientific Use for High-end Applications
ARToolKit: A Major Breakthrough for Mobile AR
ARQuake Game: First Outdoor Mobile AR Video Game
BatPortal: First PDA Enabled Wireless AR System
Mobile AR Penetrates the Mobile Phone Ecosystem
Advent of Smartphones & Tablet PCs Brought MAR Closer to Mainstream Consumer Market
Global Market Outlook
Futuristic Goals for Mobile AR in a Nutshell
Competitive Landscape
Progress Made by Major Companies in the Field of Augmented Reality
Participants across the Value Chain Bet Big on Mobile AR
Leading Mobile AR Tools Available for Developers of AR Game or App
Select Mergers & Acquisitions for 2015 & 2016
Select Popular Mobile Augmented Reality Apps for Android/iOS (2016 & 2017)
Popular Mobile Augmented Reality Apps for Android/iOS (2015)
Select Innovative Mobile AR Apps Developed in Recent Past
Crowd Funding: A Key Fund Generation Strategy for Mobile AR Vendors
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
Apple, Inc. (USA)
Augmensys GmbH (Austria)
Augment (France)
Augmented Pixels Inc. (USA)
Aurasma (UK)
Blippar (UK)
Catchoom Technologies (Spain)
DAQRI (USA)
Google Inc. (USA)
Gravity Jack (USA)
Hunter Research and Technology, LLC (USA)
LM3LABS Corporation (Japan)
Marxent Labs LLC (USA)
Mollejuo Software, Inc. (Canada)
Mybrana Network S.L. (Spain)
Niantic, Inc. (USA)
Occipital Inc. (USA)
Seabery Augmented Technology (Spain)
Snap, Inc. (USA)
ViewAR GmbH (Austria)
VividWorks Ltd. (Finland)
Wikitude GmbH (Austria)
Zappar Ltd. (UK)
3. MARKET TRENDS & DRIVERS
Key Drivers and Restraints
Augmented Reality Explodes into Mainstream
Notable AR Milestones
Promising Developments
Rapid Proliferation of Mobile App Stores Worldwide: A Strong Growth Driver
Freemium Apps with In-App Purchases Score over Paid Apps & Free Ad-Sponsored Apps
Retail and Marketing Apps Dominate the Developer Investments in AR
Technology Developments & Innovations: Spearheading Growth
Markerless Augmented Reality
Cloud Computing Support for Mobile AP Apps
Smart Glasses: The New Age HMI Device Revolutionizes the Mobile AR Market
Growing Investments in Google Glasses & Other Smart AR Glasses Bodes Well for Smart Glasses MAR Apps
Mobile AR Game Apps: The Major Revenue Contributor
Gaming Dominate Mobile Apps Content Worldwide: Opportunities Galore for MAR Apps
Opportunity Indicators
Augmentation in Smartphone’s Computational Capability Drives Location-Based AR
Increasing Focus on Disruptive Technologies to Boost Market Prospects in the Enterprise Sector
Mobile AR and Mobile CRM Convergence Transform Sales and Services Processes
Internet of Things (IoT) and Industry 4.0: The Next Big Thing for Mobile AR in the Enterprise Sector
Enterprise Mobility, BYOD and CYOD Paves the Way for Mobile AR and Smart Wearables Adoption at the Workplace
Mobile AR Applications: A Key Enabler of M-Commerce
Strong Growth Projected for Mobile AR in Virtual Product Display Applications
Rising Investments in AR for Mobile Marketing and Brand Building Augurs Well for the Market
Technology Advancements Enable Seamless Convergence of Mobile AR and MCommerce
Rising Prominence of Preventive Healthcare Spurs Demand for Healthcare MAR Apps
Other High-Growth Application Areas for Mobile AR
Retailers & Marketers
Tourists
Instructional Manuals and Videos
Robust Demand for Smartphones & Tablet PCs Offering Compelling MAR Experience Drives Market Growth
Rising Mobile Subscriptions Sets the Perfect Platform for Market Expansion
Developments in High-Speed Networks Support New App Possibilities for Mobile AR
Enabling Mobile AR and VR with 5G Networks
Key Challenges Hampering Widespread Adoption of Mobile AR
Lack of Awareness & Penetration in Addressable Markets
Lack of Visibility
Technology Limitations
Failure to Meet Consumer Expectations
Privacy Issues
4. GLOBAL MARKET PERSPECTIVE
World Current & Future Analysis for Mobile Augmented Reality (MAR) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Mobile Augmented Reality (MAR) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2020 & 2027
World Current & Future Analysis for Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for Gaming by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Gaming by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Education by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
UNITED STATES
USA Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
USA 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027
CANADA
Canada Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Canada 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027
JAPAN
Japan Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Japan 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027
CHINA
China Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
China 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027
EUROPE
Europe Current & Future Analysis for Mobile Augmented Reality (MAR) by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Europe 7-Year Perspective for Mobile Augmented Reality (MAR) by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2020 & 2027
Europe Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Europe 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027
FRANCE
France Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
France 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027
GERMANY
Germany Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Germany 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027
ITALY
Italy Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Italy 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027
UNITED KINGDOM
UK Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
UK 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027
REST OF EUROPE
Rest of Europe Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Europe 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027
ASIA-PACIFIC
Asia-Pacific Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Asia-Pacific 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027
REST OF WORLD
Rest of World Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Marketing, Gaming, Education and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of World 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Marketing, Gaming, Education and Other Applications for the Years 2020 & 2027
Total Companies Profiled: 103

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