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MOBILE ANALYTICS

Global Market Trajectory & Analytics

MCP13370

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  •  DATE

    JULY 2020

  •  TABLES

    108

  •  PAGES

    176

  •  EDITION

    9

  •  PRICE

    USD $4950

COVID-19 IMPACT SURVEY
Amid the COVID-19 crisis, the global market for Mobile Analytics estimated at US$3.2 Billion in the year 2020, is projected to reach a revised size of US$12.6 Billion by 2027, growing at a CAGR of 21.8% over the analysis period 2020-2027.Mobile Advertisement & Marketing Analytics, one of the segments analyzed in the report, is projected to grow at a 24.5% CAGR to reach US$7.2 Billion by the end of the analysis period.After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the In-App Behavioral Analytics segment is readjusted to a revised 18.8% CAGR for the next 7-year period. This segment currently accounts for a 21.5% share of the global Mobile Analytics market.
The Mobile Analytics market in the U.S. is estimated at US$949.6 Million in the year 2020. The country currently accounts for a 29.9% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$2.2 Billion in the year 2027 trailing a CAGR of 21.1% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 19.4% and 18.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 15.1% CAGR while Rest of European market (as defined in the study) will reach US$2.2 Billion by the year 2027.
In the global Application Performance Analytics segment, USA, Canada, Japan, China and Europe will drive the 21.3% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$461.3 Million in the year 2020 will reach a projected size of US$1.8 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$1.5 Billion by the year 2027.We bring years of research experience to this 9th edition of our report. The 176-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.
Competitors identified in this market include, among others, Adobe Systems, Inc.; Amazon Web Services, Inc.; comScore, Inc.; Flurry, Inc.; Google LLC; IBM Corporation; Localytics; Microsoft Corporation; Mixpanel; Webtrends Inc.
» Deployment (Cloud, On-Premise) » Type (Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics, Other Types) » Vertical (BFSI, Transportation & Logistics, Retail & E-Commerce, Telecommunication & IT, Media & Entertainment, Other Verticals)
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World

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