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MOBILE ADVERTISING

Global Market Trajectory & Analytics

MCP-6152

VALIDATED EXECUTIVE ENGAGEMENTS

POOL + OUTREACH

32136
Number of executives repeatedly engaged by snail & email outreach

INTERACTIONS

2571
Interactions with Platform & by Email

PARTICIPANTS

643
Unique # Participated

VALIDATIONS

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Responses Validated*
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DATE

SEPTEMBER 2020

TABLES

111

PAGES

289

EDITION

18

PRICE

USD $5600


Amid the COVID-19 crisis, the global market for Mobile Advertising estimated at US$194.8 Billion in the year 2020, is projected to reach a revised size of US$739.6 Billion by 2027, growing at a CAGR of 21% over the analysis period 2020-2027. Display, one of the segments analyzed in the report, is projected to record a 23.9% CAGR and reach US$541 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Search segment is readjusted to a revised 15.8% CAGR for the next 7-year period.
The Mobile Advertising market in the U.S. is estimated at US$52.4 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$181.8 Billion by the year 2027 trailing a CAGR of 26.9% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 16.1% and 19.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 18% CAGR.
In the global Messaging segment, USA, Canada, Japan, China and Europe will drive the 2.4% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$3.8 Billion in the year 2020 will reach a projected size of US$4.5 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$109 Billion by the year 2027, while Latin America will expand at a 3.8% CAGR through the analysis period. We bring years of research experience to this 18th edition of our report. The 289-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.
4INFO; Alibaba Group Holding Ltd.; Amazon.com, Inc.; Amobee, Inc.; AOL, Inc.; Baidu, Inc.; Conversant LLC; DoubleClick, Inc.; Facebook, Inc.; Google, Inc.; InMobi; LinkedIn Corp.; Microsoft Corp.; Oath, Inc.; ONE by AOL; Pandora Media, Inc.; Tencent, Inc.; Twitter, Inc.; Velti; Yahoo!, Inc.
» Category (Display, Search, Messaging)
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa

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05
1. MARKET OVERVIEW
Prelude
Recent Market Activity
Mobile Advertising - In a Nutshell
Mobile Advertising - Most Rapidly Growing Solution
Impact of Mobile Advertising Trends on the Industry
Current and Future Analysis
Asia-Pacific Steers the Momentum
Display Advertising to Expand the Market Potential
Messaging Advertising Sees Dwindling Fortunes
Mobiles Influence on Consumer Lifestyle Enthuses Brands
Google Leads World Mobile Ad Market
Android Invades Mobile Space
Factors Driving Growth in Mobile Advertisement Market
Personalized Nature of Advertising
Smartphones Find Favor with Mobile Advertising Firms
Expansion of Mobile Internet and 3G/4G Technologies
New Formats Help Marketers Boost Mobile Video Advertising
Infiltration of Social Networks
Opt-in Advertising: Giving Consumer the Choice
The Benefit of Frequency Cap
Custom Targeting
Favorable Response Rates & Instant Feedback
Value for Money
New Forms of Mobile Advertising
Global Competitor Market Shares
Mobile Advertising Competitor Market Share Scenario Worldwide (in %): 2020 & 2029
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
4INFO (USA)
Alibaba Group Holding Limited (China)
Amazon.com, Inc. (USA)
Amobee, Inc. (USA)
Baidu, Inc. (China)
Conversant LLC (USA)
Facebook, Inc. (USA)
Google, Inc. (USA)
DoubleClick, Inc. (USA)
InMobi (India)
Microsoft Corporation (USA)
LinkedIn Corporation (USA
Oath, Inc. (USA)
AOL, Inc. (USA)
Yahoo!, Inc. (USA)
Pandora Media, Inc. (USA)
Tencent, Inc. (China)
Twitter, Inc. (USA)
Velti (UK)
3. MARKET TRENDS & DRIVERS
User Engagement: The Focal Point
Key Mobile Advertising Trends Shaping the Market
Mobile Video Content Set to Rule
Hyper-Locality-Trend of Search for Nearby Places
Brands Take Advantage of Sponsored Content
Messaging Apps
Time for Brands to Increase Investment in Mobile Advertising
Hardware-Related Developments: Major Influence on Mobile Ad Market Dynamics
New-Age Advertisements to Fuel Mobile Marketing Space
The Potential of Multimedia Mobile Marketing
Mobile Video Ads Surpass Online Video Ads
Singular Focus - Boon for Mobile Video Ads
Less Distraction
Not Limited to Peak Hours
Mobile Video Ad Applications Engage Users
Easier Frequency Management
iPad: Transforming the Mobile Advertising Marketplace
Metrics and Analytics Support Drives Mobile Marketing Success
Increase in Mobile Local Advertising
Telecom Operators to Gain from Mobile Advertising
Responsive Site Design to Influence Web-Traffic
Technological Advancements Drive Growth
NFC - Another Smart Approach
RTB - Adding Dynamism to Mobile Advertising
Geo-fencing - The New Buzzword for Brand Promotion
Economical Price Plans Promote Mobile Content
Mobile TV holds Bright Prospects in Mobile Advertising
Mobile Advertising to Provide Gains to Ringtone Vendors
Programmatic Buying & Selling - The New Growth Area
Retailers Rely on Mobile
ROPO and Show-Rooming - Derivatives of Mobile Proliferation
Select Key Statistical Data
Challenges Facing Mobile Advertising Market
Factor Restraining Growth in Mobile Advertising Market
Mobile Advertising Seeks to Resolve Technical Hurdles
Click Fraud - The Negative Aspect of Mobile Advertising
Concerns over Data Protection and Privacy
Traditional Mass Media Remains Relevant
Conflict of Interest in Pay-per-Click Model
Key Issues Affecting PPC Account of Mobile Advertisers
Mobile Devices - Ideal Partnership of Advertising and Technology
Viewpoints on Shaping the Future of Mobile Advertising
Giffgaff
NewVoiceMedia
Crate and Hustle & Grind
MonetizeMore
Purplegator & Advanced Telecom Services
Design & Digital Media, Orchestrate
Spatially
Choozle
FerebeeLane
Hylink North America
Richardson Marketing
Very Large Bits
Key Innovative Trends
User-Generated Content
Proactive Communication Using Chatbots
Combining Moving Content with Communication
Progressive Web Apps
AR and VR
AI and Machine Learning
Server Side Header Bidding
Privacy Protection
Fraud Elimination
Live Streaming, Out-streaming and Videos
Programmatic Advertising
Messaging and Chatbots
Service-based Monetization
Google AMP and ALP
4. GLOBAL MARKET PERSPECTIVE
Mobile Advertising Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025
Mobile Advertising Global Retrospective Market Scenario in US$ Thousand by Region/Country: 2009-2017
Mobile Advertising Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025
Display (Category) World Market by Region/Country in US$ Thousand: 2018 to 2025
Display (Category) Historic Market Analysis by Region/Country in US$ Thousand: 2009 to 2017
Display (Category) Market Share Breakdown of Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025
Search (Category) Potential Growth Markets Worldwide in US$ Thousand: 2018 to 2025
Search (Category) Historic Market Perspective by Region/Country in US$ Thousand: 2009 to 2017
Search (Category) Market Sales Breakdown by Region/Country in Percentage: 2009 VS 2019 VS 2025
Messaging (Category) Geographic Market Spread Worldwide in US$ Thousand: 2018 to 2025
Messaging (Category) Region Wise Breakdown of Global Historic Demand in US$ Thousand: 2009 to 2017
Messaging (Category) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025
GEOGRAPHIC MARKET ANALYSIS
United States
Market Facts & Figures
US Mobile Advertising Market Share (in %) by Company: 2020 & 2025
United States Mobile Advertising Market Estimates and Projections in US$ Thousand by Category: 2018 to 2025
Mobile Advertising Market in the United States by Category: A Historic Review in US$ Thousand for 2009-2017
United States Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025
Canada
Canadian Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2018 to 2025
Canadian Mobile Advertising Historic Market Review by Category in US$ Thousand: 2009-2017
Mobile Advertising Market in Canada: Percentage Share Breakdown of Sales by Category for 2009, 2019, and 2025
Japan
Japanese Market for Mobile Advertising: Annual Sales Estimates and Projections in US$ Thousand by Category for the Period 2018-2025
Mobile Advertising Market in Japan: Historic Sales Analysis in US$ Thousand by Category for the Period 2009-2017
Japanese Mobile Advertising Market Share Analysis by Category: 2009 VS 2019 VS 2025
China
Chinese Mobile Advertising Market Growth Prospects in US$ Thousand by Category for the Period 2018-2025
Mobile Advertising Historic Market Analysis in China in US$ Thousand by Category: 2009-2017
Chinese Mobile Advertising Market by Category: Percentage Breakdown of Sales for 2009, 2019, and 2025
Europe
Market Facts & Figures
European Mobile Advertising Market: Competitor Market Share Scenario (in %) for 2020 & 2025
European Mobile Advertising Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025
Mobile Advertising Market in Europe: A Historic Market Perspective in US$ Thousand by Region/Country for the Period 2009-2017
European Mobile Advertising Market Share Shift by Region/Country: 2009 VS 2019 VS 2025
European Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2018-2025
Mobile Advertising Market in Europe in US$ Thousand by Category: A Historic Review for the Period 2009-2017
European Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025
France
Mobile Advertising Market in France by Category: Estimates and Projections in US$ Thousand for the Period 2018-2025
French Mobile Advertising Historic Market Scenario in US$ Thousand by Category: 2009-2017
French Mobile Advertising Market Share Analysis by Category: 2009 VS 2019 VS 2025
Germany
Mobile Advertising Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2018-2025
German Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2009-2017
German Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025
Italy
Italian Mobile Advertising Market Growth Prospects in US$ Thousand by Category for the Period 2018-2025
Mobile Advertising Historic Market Analysis in Italy in US$ Thousand by Category: 2009-2017
Italian Mobile Advertising Market by Category: Percentage Breakdown of Sales for 2009, 2019, and 2025
United Kingdom
United Kingdom Market for Mobile Advertising: Annual Sales Estimates and Projections in US$ Thousand by Category for the Period 2018-2025
Mobile Advertising Market in the United Kingdom: Historic Sales Analysis in US$ Thousand by Category for the Period 2009-2017
United Kingdom Mobile Advertising Market Share Analysis by Category: 2009 VS 2019 VS 2025
Spain
Spanish Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2018 to 2025
Spanish Mobile Advertising Historic Market Review by Category in US$ Thousand: 2009-2017
Mobile Advertising Market in Spain: Percentage Share Breakdown of Sales by Category for 2009, 2019, and 2025
Russia
Russian Mobile Advertising Market Estimates and Projections in US$ Thousand by Category: 2018 to 2025
Mobile Advertising Market in Russia by Category: A Historic Review in US$ Thousand for 2009-2017
Russian Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025
Rest of Europe
Rest of Europe Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2018-2025
Mobile Advertising Market in Rest of Europe in US$ Thousand by Category: A Historic Review for the Period 2009-2017
Rest of Europe Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025
Asia-Pacific
Asia-Pacific Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025
Mobile Advertising Market in Asia-Pacific: Historic Market Analysis in US$ Thousand by Region/Country for the Period 2009-2017
Asia-Pacific Mobile Advertising Market Share Analysis by Region/Country: 2009 VS 2019 VS 2025
Mobile Advertising Market in Asia-Pacific by Category: Estimates and Projections in US$ Thousand for the Period 2018-2025
Asia-Pacific Mobile Advertising Historic Market Scenario in US$ Thousand by Category: 2009-2017
Asia-Pacific Mobile Advertising Market Share Analysis by Category: 2009 VS 2019 VS 2025
Australia
Mobile Advertising Market in Australia: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2018-2025
Australian Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2009-2017
Australian Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025
India
Indian Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2018 to 2025
Indian Mobile Advertising Historic Market Review by Category in US$ Thousand: 2009-2017
Mobile Advertising Market in India: Percentage Share Breakdown of Sales by Category for 2009, 2019, and 2025
South Korea
Mobile Advertising Market in South Korea: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2018-2025
South Korean Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2009-2017
Mobile Advertising Market Share Distribution in South Korea by Category: 2009 VS 2019 VS 2025
Rest of Asia-Pacific
Rest of Asia-Pacific Market for Mobile Advertising: Annual Sales Estimates and Projections in US$ Thousand by Category for the Period 2018-2025
Mobile Advertising Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Thousand by Category for the Period 2009-2017
Rest of Asia-Pacific Mobile Advertising Market Share Analysis by Category: 2009 VS 2019 VS 2025
Latin America
Latin American Mobile Advertising Market Trends by Region/Country in US$ Thousand: 2018-2025
Mobile Advertising Market in Latin America in US$ Thousand by Region/Country: A Historic Perspective for the Period 2009-2017
Latin American Mobile Advertising Market Percentage Breakdown of Sales by Region/Country: 2009, 2019, and 2025
Latin American Mobile Advertising Market Growth Prospects in US$ Thousand by Category for the Period 2018-2025
Mobile Advertising Historic Market Analysis in Latin America in US$ Thousand by Category: 2009-2017
Latin American Mobile Advertising Market by Category: Percentage Breakdown of Sales for 2009, 2019, and 2025
Argentina
Argentinean Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2018-2025
Mobile Advertising Market in Argentina in US$ Thousand by Category: A Historic Review for the Period 2009-2017
Argentinean Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025
Brazil
Mobile Advertising Market in Brazil by Category: Estimates and Projections in US$ Thousand for the Period 2018-2025
Brazilian Mobile Advertising Historic Market Scenario in US$ Thousand by Category: 2009-2017
Brazilian Mobile Advertising Market Share Analysis by Category: 2009 VS 2019 VS 2025
Mexico
Mobile Advertising Market in Mexico: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2018-2025
Mexican Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2009-2017
Mexican Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025
Rest of Latin America
Rest of Latin America Mobile Advertising Market Estimates and Projections in US$ Thousand by Category: 2018 to 2025
Mobile Advertising Market in Rest of Latin America by Category: A Historic Review in US$ Thousand for 2009-2017
Rest of Latin America Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025
Middle East
The Middle East Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025
Mobile Advertising Market in the Middle East by Region/Country in US$ Thousand: 2009-2017
The Middle East Mobile Advertising Market Share Breakdown by Region/Country: 2009, 2019, and 2025
The Middle East Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2018 to 2025
The Middle East Mobile Advertising Historic Market by Category in US$ Thousand: 2009-2017
Mobile Advertising Market in the Middle East: Percentage Share Breakdown of Sales by Category for 2009, 2019, and 2025
Iran
Iranian Market for Mobile Advertising: Annual Sales Estimates and Projections in US$ Thousand by Category for the Period 2018-2025
Mobile Advertising Market in Iran: Historic Sales Analysis in US$ Thousand by Category for the Period 2009-2017
Iranian Mobile Advertising Market Share Analysis by Category: 2009 VS 2019 VS 2025
Israel
Israeli Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2018-2025
Mobile Advertising Market in Israel in US$ Thousand by Category: A Historic Review for the Period 2009-2017
Israeli Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025
Saudi Arabia
Saudi Arabian Mobile Advertising Market Growth Prospects in US$ Thousand by Category for the Period 2018-2025
Mobile Advertising Historic Market Analysis in Saudi Arabia in US$ Thousand by Category: 2009-2017
Saudi Arabian Mobile Advertising Market by Category: Percentage Breakdown of Sales for 2009, 2019, and 2025
United Arab Emirates
Mobile Advertising Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2018-2025
United Arab Emirates Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2009-2017
Mobile Advertising Market Share Distribution in United Arab Emirates by Category: 2009 VS 2019 VS 2025
Rest of Middle East
Mobile Advertising Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2018-2025
Rest of Middle East Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2009-2017
Rest of Middle East Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025
Africa
African Mobile Advertising Market Estimates and Projections in US$ Thousand by Category: 2018 to 2025
Mobile Advertising Market in Africa by Category: A Historic Review in US$ Thousand for 2009-2017
African Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025
Total Companies Profiled : 537

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