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DATE
SEPTEMBER 2020
TABLES
111
PAGES
289
EDITION
18
PRICE
USD $5600
China Has Risen Into An Economic Powerhouse.
Find Out How You Can Leverage This Opportunity!
Amid the COVID-19 crisis, the global market for Mobile Advertising estimated at US$194.8 Billion in the year 2020, is projected to reach a revised size of US$739.6 Billion by 2027, growing at a CAGR of 21% over the analysis period 2020-2027. Display, one of the segments analyzed in the report, is projected to record a 23.9% CAGR and reach US$541 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Search segment is readjusted to a revised 15.8% CAGR for the next 7-year period.
The Mobile Advertising market in the U.S. is estimated at US$52.4 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$181.8 Billion by the year 2027 trailing a CAGR of 26.9% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 16.1% and 19.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 18% CAGR.
In the global Messaging segment, USA, Canada, Japan, China and Europe will drive the 2.4% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$3.8 Billion in the year 2020 will reach a projected size of US$4.5 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$109 Billion by the year 2027, while Latin America will expand at a 3.8% CAGR through the analysis period. We bring years of research experience to this 18th edition of our report. The 289-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.
4INFO; Alibaba Group Holding Ltd.; Amazon.com, Inc.; Amobee, Inc.; AOL, Inc.; Baidu, Inc.; Conversant LLC; DoubleClick, Inc.; Facebook, Inc.; Google, Inc.; InMobi; LinkedIn Corp.; Microsoft Corp.; Oath, Inc.; ONE by AOL; Pandora Media, Inc.; Tencent, Inc.; Twitter, Inc.; Velti; Yahoo!, Inc.
» Category (Display, Search, Messaging)
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa
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05
| I. INTRODUCTION, METHODOLOGY & REPORT SCOPE |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Prelude |
| Recent Market Activity |
| Mobile Advertising - In a Nutshell |
| Mobile Advertising - Most Rapidly Growing Solution |
| Impact of Mobile Advertising Trends on the Industry |
| Current and Future Analysis |
| Asia-Pacific Steers the Momentum |
| Display Advertising to Expand the Market Potential |
| Messaging Advertising Sees Dwindling Fortunes |
| Mobile’s Influence on Consumer Lifestyle Enthuses Brands |
| Google Leads World Mobile Ad Market |
| Android Invades Mobile Space |
| Factors Driving Growth in Mobile Advertisement Market |
| Personalized Nature of Advertising |
| Smartphones Find Favor with Mobile Advertising Firms |
| Expansion of Mobile Internet and 3G/4G Technologies |
| New Formats Help Marketers Boost Mobile Video Advertising |
| Infiltration of Social Networks |
| Opt-in Advertising: Giving Consumer the Choice |
| The Benefit of Frequency Cap |
| Custom Targeting |
| Favorable Response Rates & Instant Feedback |
| Value for Money |
| New Forms of Mobile Advertising |
| Global Competitor Market Shares |
| Mobile Advertising Competitor Market Share Scenario Worldwide (in %): 2020 & 2029 |
| Impact of Covid-19 and a Looming Global Recession |
| 2. FOCUS ON SELECT PLAYERS |
| 4INFO (USA) |
| Alibaba Group Holding Limited (China) |
| Amazon.com, Inc. (USA) |
| Amobee, Inc. (USA) |
| Baidu, Inc. (China) |
| Conversant LLC (USA) |
| Facebook, Inc. (USA) |
| Google, Inc. (USA) |
| DoubleClick, Inc. (USA) |
| InMobi (India) |
| Microsoft Corporation (USA) |
| LinkedIn Corporation (USA |
| Oath, Inc. (USA) |
| AOL, Inc. (USA) |
| Yahoo!, Inc. (USA) |
| Pandora Media, Inc. (USA) |
| Tencent, Inc. (China) |
| Twitter, Inc. (USA) |
| Velti (UK) |
| 3. MARKET TRENDS & DRIVERS |
| User Engagement: The Focal Point |
| Key Mobile Advertising Trends Shaping the Market |
| Mobile Video Content Set to Rule |
| Hyper-Locality-Trend of Search for Nearby Places |
| Brands Take Advantage of Sponsored Content |
| Messaging Apps |
| Time for Brands to Increase Investment in Mobile Advertising |
| Hardware-Related Developments: Major Influence on Mobile Ad Market Dynamics |
| New-Age Advertisements to Fuel Mobile Marketing Space |
| The Potential of Multimedia Mobile Marketing |
| Mobile Video Ads Surpass Online Video Ads |
| Singular Focus - Boon for Mobile Video Ads |
| Less Distraction |
| Not Limited to Peak Hours |
| Mobile Video Ad Applications Engage Users |
| Easier Frequency Management |
| iPad: Transforming the Mobile Advertising Marketplace |
| Metrics and Analytics Support Drives Mobile Marketing Success |
| Increase in Mobile Local Advertising |
| Telecom Operators to Gain from Mobile Advertising |
| Responsive Site Design to Influence Web-Traffic |
| Technological Advancements Drive Growth |
| NFC - Another Smart Approach |
| RTB - Adding Dynamism to Mobile Advertising |
| Geo-fencing - The New Buzzword for Brand Promotion |
| Economical Price Plans Promote Mobile Content |
| Mobile TV holds Bright Prospects in Mobile Advertising |
| Mobile Advertising to Provide Gains to Ringtone Vendors |
| Programmatic Buying & Selling - The New Growth Area |
| Retailers Rely on Mobile |
| ROPO and Show-Rooming - Derivatives of Mobile Proliferation |
| Select Key Statistical Data |
| Challenges Facing Mobile Advertising Market |
| Factor Restraining Growth in Mobile Advertising Market |
| Mobile Advertising Seeks to Resolve Technical Hurdles |
| Click Fraud - The Negative Aspect of Mobile Advertising |
| Concerns over Data Protection and Privacy |
| Traditional Mass Media Remains Relevant |
| Conflict of Interest in Pay-per-Click Model |
| Key Issues Affecting PPC Account of Mobile Advertisers |
| Mobile Devices - Ideal Partnership of Advertising and Technology |
| Viewpoints on Shaping the Future of Mobile Advertising |
| Giffgaff |
| NewVoiceMedia |
| Crate and Hustle & Grind |
| MonetizeMore |
| Purplegator & Advanced Telecom Services |
| Design & Digital Media, Orchestrate |
| Spatially |
| Choozle |
| FerebeeLane |
| Hylink North America |
| Richardson Marketing |
| Very Large Bits |
| Key Innovative Trends |
| User-Generated Content |
| Proactive Communication Using Chatbots |
| Combining Moving Content with Communication |
| Progressive Web Apps |
| AR and VR |
| AI and Machine Learning |
| Server Side Header Bidding |
| Privacy Protection |
| Fraud Elimination |
| Live Streaming, Out-streaming and Videos |
| Programmatic Advertising |
| Messaging and Chatbots |
| Service-based Monetization |
| Google AMP and ALP |
| 4. GLOBAL MARKET PERSPECTIVE |
| Mobile Advertising Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025 |
| Mobile Advertising Global Retrospective Market Scenario in US$ Thousand by Region/Country: 2009-2017 |
| Mobile Advertising Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025 |
| Display (Category) World Market by Region/Country in US$ Thousand: 2018 to 2025 |
| Display (Category) Historic Market Analysis by Region/Country in US$ Thousand: 2009 to 2017 |
| Display (Category) Market Share Breakdown of Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025 |
| Search (Category) Potential Growth Markets Worldwide in US$ Thousand: 2018 to 2025 |
| Search (Category) Historic Market Perspective by Region/Country in US$ Thousand: 2009 to 2017 |
| Search (Category) Market Sales Breakdown by Region/Country in Percentage: 2009 VS 2019 VS 2025 |
| Messaging (Category) Geographic Market Spread Worldwide in US$ Thousand: 2018 to 2025 |
| Messaging (Category) Region Wise Breakdown of Global Historic Demand in US$ Thousand: 2009 to 2017 |
| Messaging (Category) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025 |
| III. MARKET ANALYSIS |
| GEOGRAPHIC MARKET ANALYSIS |
| United States |
| Market Facts & Figures |
| US Mobile Advertising Market Share (in %) by Company: 2020 & 2025 |
| United States Mobile Advertising Market Estimates and Projections in US$ Thousand by Category: 2018 to 2025 |
| Mobile Advertising Market in the United States by Category: A Historic Review in US$ Thousand for 2009-2017 |
| United States Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025 |
| Canada |
| Canadian Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2018 to 2025 |
| Canadian Mobile Advertising Historic Market Review by Category in US$ Thousand: 2009-2017 |
| Mobile Advertising Market in Canada: Percentage Share Breakdown of Sales by Category for 2009, 2019, and 2025 |
| Japan |
| Japanese Market for Mobile Advertising: Annual Sales Estimates and Projections in US$ Thousand by Category for the Period 2018-2025 |
| Mobile Advertising Market in Japan: Historic Sales Analysis in US$ Thousand by Category for the Period 2009-2017 |
| Japanese Mobile Advertising Market Share Analysis by Category: 2009 VS 2019 VS 2025 |
| China |
| Chinese Mobile Advertising Market Growth Prospects in US$ Thousand by Category for the Period 2018-2025 |
| Mobile Advertising Historic Market Analysis in China in US$ Thousand by Category: 2009-2017 |
| Chinese Mobile Advertising Market by Category: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| Europe |
| Market Facts & Figures |
| European Mobile Advertising Market: Competitor Market Share Scenario (in %) for 2020 & 2025 |
| European Mobile Advertising Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025 |
| Mobile Advertising Market in Europe: A Historic Market Perspective in US$ Thousand by Region/Country for the Period 2009-2017 |
| European Mobile Advertising Market Share Shift by Region/Country: 2009 VS 2019 VS 2025 |
| European Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2018-2025 |
| Mobile Advertising Market in Europe in US$ Thousand by Category: A Historic Review for the Period 2009-2017 |
| European Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025 |
| France |
| Mobile Advertising Market in France by Category: Estimates and Projections in US$ Thousand for the Period 2018-2025 |
| French Mobile Advertising Historic Market Scenario in US$ Thousand by Category: 2009-2017 |
| French Mobile Advertising Market Share Analysis by Category: 2009 VS 2019 VS 2025 |
| Germany |
| Mobile Advertising Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2018-2025 |
| German Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2009-2017 |
| German Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025 |
| Italy |
| Italian Mobile Advertising Market Growth Prospects in US$ Thousand by Category for the Period 2018-2025 |
| Mobile Advertising Historic Market Analysis in Italy in US$ Thousand by Category: 2009-2017 |
| Italian Mobile Advertising Market by Category: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| United Kingdom |
| United Kingdom Market for Mobile Advertising: Annual Sales Estimates and Projections in US$ Thousand by Category for the Period 2018-2025 |
| Mobile Advertising Market in the United Kingdom: Historic Sales Analysis in US$ Thousand by Category for the Period 2009-2017 |
| United Kingdom Mobile Advertising Market Share Analysis by Category: 2009 VS 2019 VS 2025 |
| Spain |
| Spanish Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2018 to 2025 |
| Spanish Mobile Advertising Historic Market Review by Category in US$ Thousand: 2009-2017 |
| Mobile Advertising Market in Spain: Percentage Share Breakdown of Sales by Category for 2009, 2019, and 2025 |
| Russia |
| Russian Mobile Advertising Market Estimates and Projections in US$ Thousand by Category: 2018 to 2025 |
| Mobile Advertising Market in Russia by Category: A Historic Review in US$ Thousand for 2009-2017 |
| Russian Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025 |
| Rest of Europe |
| Rest of Europe Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2018-2025 |
| Mobile Advertising Market in Rest of Europe in US$ Thousand by Category: A Historic Review for the Period 2009-2017 |
| Rest of Europe Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025 |
| Asia-Pacific |
| Asia-Pacific Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025 |
| Mobile Advertising Market in Asia-Pacific: Historic Market Analysis in US$ Thousand by Region/Country for the Period 2009-2017 |
| Asia-Pacific Mobile Advertising Market Share Analysis by Region/Country: 2009 VS 2019 VS 2025 |
| Mobile Advertising Market in Asia-Pacific by Category: Estimates and Projections in US$ Thousand for the Period 2018-2025 |
| Asia-Pacific Mobile Advertising Historic Market Scenario in US$ Thousand by Category: 2009-2017 |
| Asia-Pacific Mobile Advertising Market Share Analysis by Category: 2009 VS 2019 VS 2025 |
| Australia |
| Mobile Advertising Market in Australia: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2018-2025 |
| Australian Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2009-2017 |
| Australian Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025 |
| India |
| Indian Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2018 to 2025 |
| Indian Mobile Advertising Historic Market Review by Category in US$ Thousand: 2009-2017 |
| Mobile Advertising Market in India: Percentage Share Breakdown of Sales by Category for 2009, 2019, and 2025 |
| South Korea |
| Mobile Advertising Market in South Korea: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2018-2025 |
| South Korean Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2009-2017 |
| Mobile Advertising Market Share Distribution in South Korea by Category: 2009 VS 2019 VS 2025 |
| Rest of Asia-Pacific |
| Rest of Asia-Pacific Market for Mobile Advertising: Annual Sales Estimates and Projections in US$ Thousand by Category for the Period 2018-2025 |
| Mobile Advertising Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Thousand by Category for the Period 2009-2017 |
| Rest of Asia-Pacific Mobile Advertising Market Share Analysis by Category: 2009 VS 2019 VS 2025 |
| Latin America |
| Latin American Mobile Advertising Market Trends by Region/Country in US$ Thousand: 2018-2025 |
| Mobile Advertising Market in Latin America in US$ Thousand by Region/Country: A Historic Perspective for the Period 2009-2017 |
| Latin American Mobile Advertising Market Percentage Breakdown of Sales by Region/Country: 2009, 2019, and 2025 |
| Latin American Mobile Advertising Market Growth Prospects in US$ Thousand by Category for the Period 2018-2025 |
| Mobile Advertising Historic Market Analysis in Latin America in US$ Thousand by Category: 2009-2017 |
| Latin American Mobile Advertising Market by Category: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| Argentina |
| Argentinean Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2018-2025 |
| Mobile Advertising Market in Argentina in US$ Thousand by Category: A Historic Review for the Period 2009-2017 |
| Argentinean Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025 |
| Brazil |
| Mobile Advertising Market in Brazil by Category: Estimates and Projections in US$ Thousand for the Period 2018-2025 |
| Brazilian Mobile Advertising Historic Market Scenario in US$ Thousand by Category: 2009-2017 |
| Brazilian Mobile Advertising Market Share Analysis by Category: 2009 VS 2019 VS 2025 |
| Mexico |
| Mobile Advertising Market in Mexico: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2018-2025 |
| Mexican Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2009-2017 |
| Mexican Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025 |
| Rest of Latin America |
| Rest of Latin America Mobile Advertising Market Estimates and Projections in US$ Thousand by Category: 2018 to 2025 |
| Mobile Advertising Market in Rest of Latin America by Category: A Historic Review in US$ Thousand for 2009-2017 |
| Rest of Latin America Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025 |
| Middle East |
| The Middle East Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025 |
| Mobile Advertising Market in the Middle East by Region/Country in US$ Thousand: 2009-2017 |
| The Middle East Mobile Advertising Market Share Breakdown by Region/Country: 2009, 2019, and 2025 |
| The Middle East Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2018 to 2025 |
| The Middle East Mobile Advertising Historic Market by Category in US$ Thousand: 2009-2017 |
| Mobile Advertising Market in the Middle East: Percentage Share Breakdown of Sales by Category for 2009, 2019, and 2025 |
| Iran |
| Iranian Market for Mobile Advertising: Annual Sales Estimates and Projections in US$ Thousand by Category for the Period 2018-2025 |
| Mobile Advertising Market in Iran: Historic Sales Analysis in US$ Thousand by Category for the Period 2009-2017 |
| Iranian Mobile Advertising Market Share Analysis by Category: 2009 VS 2019 VS 2025 |
| Israel |
| Israeli Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2018-2025 |
| Mobile Advertising Market in Israel in US$ Thousand by Category: A Historic Review for the Period 2009-2017 |
| Israeli Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025 |
| Saudi Arabia |
| Saudi Arabian Mobile Advertising Market Growth Prospects in US$ Thousand by Category for the Period 2018-2025 |
| Mobile Advertising Historic Market Analysis in Saudi Arabia in US$ Thousand by Category: 2009-2017 |
| Saudi Arabian Mobile Advertising Market by Category: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| United Arab Emirates |
| Mobile Advertising Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2018-2025 |
| United Arab Emirates Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2009-2017 |
| Mobile Advertising Market Share Distribution in United Arab Emirates by Category: 2009 VS 2019 VS 2025 |
| Rest of Middle East |
| Mobile Advertising Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2018-2025 |
| Rest of Middle East Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2009-2017 |
| Rest of Middle East Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025 |
| Africa |
| African Mobile Advertising Market Estimates and Projections in US$ Thousand by Category: 2018 to 2025 |
| Mobile Advertising Market in Africa by Category: A Historic Review in US$ Thousand for 2009-2017 |
| African Mobile Advertising Market Share Breakdown by Category: 2009 VS 2019 VS 2025 |
| IV. COMPETITION |
| Total Companies Profiled : 537 Click here to request a full table of contents and more details on this project. |
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