Marketing Analytics

Global Market Trajectory & Analytics

MCP13188

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DATE

JAN 2022

TABLES

123

PAGES

199

EDITION

9

PRICE

USD 4950

CODE

MCP13188


COMPETITIVE METRICS

COMPETITORS (ALPHABETICAL)

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%

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HIGHLIGHTS & REPORT INDEX

Global Marketing Analytics Market to Reach $5.3 Billion by 2026

Amid the COVID-19 crisis, the global market for Marketing Analytics estimated at US$2.6 Billion in the year 2020, is projected to reach a revised size of US$5.3 Billion by 2026, growing at a CAGR of 12.4% over the analysis period. Software Platform, one of the segments analyzed in the report, is projected to record a 11.7% CAGR and reach US$2.8 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Professional Service segment is readjusted to a revised 12.8% CAGR for the next 7-year period.

The U.S. Market is Estimated at $883.9 Million in 2021, While China is Forecast to Reach $941 Million by 2026

The Marketing Analytics market in the U.S. is estimated at US$883.9 Million in the year 2021. China, the world`s second largest economy, is forecast to reach a projected market size of US$941 Million by the year 2026 trailing a CAGR of 12% over the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 10.8% and 10.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.2% CAGR.

Managed Service Segment to Reach US$1.3 Billion by the year 2026

In the global Managed Service segment, USA, Canada, Japan, China and Europe will drive the 13.4% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$483.7 Million in the year 2020 will reach a projected size of US$1.2 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets.

SELECT PLAYERS

Accenture PLC; Adobe Systems, Inc.; Experian PLC; IBM Corporation; McKinsey & Company; Microsoft Corporation; NGDATA, Inc.; Oracle Corporation; Pegasystems, Inc.; SAS Institute, Inc.; Teradata Corporation; Wipro Ltd.

SEGMENTS

» Application (Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing, Other Applications) » Component (Software Platform, Professional Service, Managed Service)

GEOGRAPHIES

» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World

TABLE OF CONTENTS

1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
World Current & Future Analysis for Marketing Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Marketing Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2020 & 2027
World Current & Future Analysis for Software Platform by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Software Platform by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for Professional Service by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Professional Service by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for Managed Service by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Managed Service by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for Content Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Content Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for Social Media Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Social Media Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for Online Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Online Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for E-mail Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for E-mail Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
UNITED STATES
USA Current & Future Analysis for Marketing Analytics by Component - Software Platform, Professional Service and Managed Service - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
USA 7-Year Perspective for Marketing Analytics by Component - Percentage Breakdown of Value Sales for Software Platform, Professional Service and Managed Service for the Years 2020 & 2027
USA Current & Future Analysis for Marketing Analytics by Application - Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
USA 7-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications for the Years 2020 & 2027
CANADA
Canada Current & Future Analysis for Marketing Analytics by Component - Software Platform, Professional Service and Managed Service - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Canada 7-Year Perspective for Marketing Analytics by Component - Percentage Breakdown of Value Sales for Software Platform, Professional Service and Managed Service for the Years 2020 & 2027
Canada Current & Future Analysis for Marketing Analytics by Application - Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Canada 7-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications for the Years 2020 & 2027
JAPAN
Japan Current & Future Analysis for Marketing Analytics by Component - Software Platform, Professional Service and Managed Service - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Japan 7-Year Perspective for Marketing Analytics by Component - Percentage Breakdown of Value Sales for Software Platform, Professional Service and Managed Service for the Years 2020 & 2027
Japan Current & Future Analysis for Marketing Analytics by Application - Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Japan 7-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications for the Years 2020 & 2027
CHINA
China Current & Future Analysis for Marketing Analytics by Component - Software Platform, Professional Service and Managed Service - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
China 7-Year Perspective for Marketing Analytics by Component - Percentage Breakdown of Value Sales for Software Platform, Professional Service and Managed Service for the Years 2020 & 2027
China Current & Future Analysis for Marketing Analytics by Application - Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
China 7-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications for the Years 2020 & 2027
EUROPE
Europe Current & Future Analysis for Marketing Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Europe 7-Year Perspective for Marketing Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2020 & 2027
Europe Current & Future Analysis for Marketing Analytics by Component - Software Platform, Professional Service and Managed Service - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Europe 7-Year Perspective for Marketing Analytics by Component - Percentage Breakdown of Value Sales for Software Platform, Professional Service and Managed Service for the Years 2020 & 2027
Europe Current & Future Analysis for Marketing Analytics by Application - Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Europe 7-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications for the Years 2020 & 2027
FRANCE
France Current & Future Analysis for Marketing Analytics by Component - Software Platform, Professional Service and Managed Service - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
France 7-Year Perspective for Marketing Analytics by Component - Percentage Breakdown of Value Sales for Software Platform, Professional Service and Managed Service for the Years 2020 & 2027
France Current & Future Analysis for Marketing Analytics by Application - Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
France 7-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications for the Years 2020 & 2027
GERMANY
Germany Current & Future Analysis for Marketing Analytics by Component - Software Platform, Professional Service and Managed Service - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Germany 7-Year Perspective for Marketing Analytics by Component - Percentage Breakdown of Value Sales for Software Platform, Professional Service and Managed Service for the Years 2020 & 2027
Germany Current & Future Analysis for Marketing Analytics by Application - Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Germany 7-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications for the Years 2020 & 2027
ITALY
Italy Current & Future Analysis for Marketing Analytics by Component - Software Platform, Professional Service and Managed Service - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Italy 7-Year Perspective for Marketing Analytics by Component - Percentage Breakdown of Value Sales for Software Platform, Professional Service and Managed Service for the Years 2020 & 2027
Italy Current & Future Analysis for Marketing Analytics by Application - Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Italy 7-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications for the Years 2020 & 2027
UNITED KINGDOM
UK Current & Future Analysis for Marketing Analytics by Component - Software Platform, Professional Service and Managed Service - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
UK 7-Year Perspective for Marketing Analytics by Component - Percentage Breakdown of Value Sales for Software Platform, Professional Service and Managed Service for the Years 2020 & 2027
UK Current & Future Analysis for Marketing Analytics by Application - Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
UK 7-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications for the Years 2020 & 2027
REST OF EUROPE
Rest of Europe Current & Future Analysis for Marketing Analytics by Component - Software Platform, Professional Service and Managed Service - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Europe 7-Year Perspective for Marketing Analytics by Component - Percentage Breakdown of Value Sales for Software Platform, Professional Service and Managed Service for the Years 2020 & 2027
Rest of Europe Current & Future Analysis for Marketing Analytics by Application - Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Europe 7-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications for the Years 2020 & 2027
ASIA-PACIFIC
Asia-Pacific Current & Future Analysis for Marketing Analytics by Component - Software Platform, Professional Service and Managed Service - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Asia-Pacific 7-Year Perspective for Marketing Analytics by Component - Percentage Breakdown of Value Sales for Software Platform, Professional Service and Managed Service for the Years 2020 & 2027
Asia-Pacific Current & Future Analysis for Marketing Analytics by Application - Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Asia-Pacific 7-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications for the Years 2020 & 2027
REST OF WORLD
Rest of World Current & Future Analysis for Marketing Analytics by Component - Software Platform, Professional Service and Managed Service - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of World 7-Year Perspective for Marketing Analytics by Component - Percentage Breakdown of Value Sales for Software Platform, Professional Service and Managed Service for the Years 2020 & 2027
Rest of World Current & Future Analysis for Marketing Analytics by Application - Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of World 7-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Content Marketing, Social Media Marketing, Online Marketing, E-mail Marketing and Other Applications for the Years 2020 & 2027
Total Companies Profiled: 52

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