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LOYALTY MANAGEMENT

Global Market Trajectory & Analytics

MCP13118

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  •  DATE

    JULY 2020

  •  TABLES

    159

  •  PAGES

    379

  •  EDITION

    6

  •  PRICE

    USD $4950


COVID-19 IMPACT SURVEY

Amid the COVID-19 crisis, the global market for Loyalty Management estimated at US$6.3billion in the year 2020, is projected to reach a revised size of US$9.2 billion by 2025, growing at a CAGR of 7.4% over the analysis period 2018-2025.

Employee Retention, one of the segments analyzed in the report, is projected to grow at a8.6% CAGR to reach US$2.1 billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Channel Loyalty segment is readjusted to a revised 6.6% CAGR for the next 7-year period. This segment currently accounts for a 10.4% share of the global Loyalty Management market.

The Loyalty Management market in the U.S. is estimated at US$1.9billion in the year 2020. The country currently accounts for a 29.9% share in the global market. China, the world`s second largest economy, is forecast to reach an estimated market size of US$1.6billion in the year 2025 trailing a CAGR of 9.5% through 2025. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 5.7% and 6.2% respectively over 2018-2025period. Europe is forecast to grow at approximately 7.0% CAGR and will reach US$2.3 billion by the year 2025.

In the global Customer Loyalty segment, USA, Canada, Japan, China and Europe will drive the 7.1% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$3.3billion in the year 2020 will reach a projected size of US$4.7billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$549 million by the year 2025, while Rest of World will expand at a 7.1% CAGR through the analysis period.

We bring years of research experience to this 19th edition of our report. The 379-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed. The report features dominant, active and niche companies and lists major global brands.

Competitors identified in this market include, among others, Aimia Inc.; Bond Brand Loyalty Inc.; Brierley+Partners; Comarch SA; Epsilon Data Management LLC (Epsilon); Fidelity Information Services (FIS); IBM Corporation; ICF International, Inc.; Kobie Marketing; Maritz Holdings Inc.; MicroStrategy, Inc.; Oracle Corporation; SAP SE; TIBCO Software, Inc.
» Solution (Customer Loyalty, Employee Retention, Channel Loyalty) » Deployment (Cloud, On-Premise) » Vertical (BFSI, Aviation, Automotive, Retail & Consumer Goods, Media & Entertainment, Hospitality, Other Verticals)
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World

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