VALIDATED EXECUTIVE ENGAGEMENTS Number of executives repeatedly engaged by snail & email outreach* 
POOL + OUTREACH
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Tapping into New Geographical Markets is a Great Way to Grow!What's Your Addressable Opportunity in the Location of Things Market? |
COVID-19 IMPACT SURVEYMonitor Market Dynamics!Early March 2020, we reached out to senior enterprise executives who are driving strategy, business development, marketing, sales, product management, technology and operations at competitive firms worldwide. Our ongoing survey is focused on how this will this affect their business ecosystems. We invite you to participate in our survey and add to collective perspectives. Market movements are tracked for 2020, 2021 and broadly for the period of 2022 through 2025. Critical changes are monitored dynamically for the rest of this year. Updated analytics will reflect new and evolving market realities. Our first update scheduled for May 2020 and another in the Fall. Clients receive complimentary updates during 2020. If your company is a recent client for this project, we may have already reached out to your colleagues to participate in our program. If you're an active player in the space but hasn't yet subscribed to our project, we invite you to participate and share your perspectives. Please sign-up here. Amid the COVID-19 crisis, the global market for Location of Things estimated at US$10.1 Billion in the year 2020, is projected to reach a revised size of US$83.6 Billion by 2027, growing at a CAGR of 35.3% over the analysis period 2020-2027.Mapping & Navigation, one of the segments analyzed in the report, is projected to grow at a 34.3% CAGR to reach US$33.8 Billion by the end of the analysis period.After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Location-based Customer Engagement & Advertising Platform segment is readjusted to a revised 34.7% CAGR for the next 7-year period. This segment currently accounts for a 20.9% share of the global Location of Things market. The Location of Things market in the U.S. is estimated at US$3 Billion in the year 2020. The country currently accounts for a 30.12% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$14.2 Billion in the year 2027 trailing a CAGR of 34.2% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 31.6% and 30.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 25% CAGR while Rest of European market (as defined in the study) will reach US$14.2 Billion by the year 2027. In the global Location-based Social Media Monitoring segment, USA, Canada, Japan, China and Europe will drive the 33.3% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$1.3 Billion in the year 2020 will reach a projected size of US$9.7 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$10.1 Billion by the year 2027.We bring years of research experience to this 8th edition of our report. The 114-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed. Competitors identified in this market include, among others, Bosch Software Innovations GmbH; Esri; Geofeedia, Inc.; Google LLC; HERE Global BV; IBM Corporation; Microsoft Corporation; Navigine; Pitney Bowes, Inc.; Qualcomm Technologies, Inc.; Telogis, Inc.; TIBCO Software, Inc.; Ubisense Ltd.; Wireless Logic Limited; Zebra Technologies Corporation |
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