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Global Internet Ad Spending Market to Reach $446.9 Billion by 2027
In the changed post COVID-19 business landscape, the global market for Internet Ad Spending estimated at US$265.5 Billion in the year 2020, is projected to reach a revised size of US$446.9 Billion by 2027, growing at a CAGR of 7.7% over the analysis period 2020-2027. Search, one of the segments analyzed in the report, is projected to record a 7.7% CAGR and reach US$166.4 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Banner Ads segment is readjusted to a revised 7.7% CAGR for the next 7-year period.

The U.S. Market is Estimated at $71.8 Billion, While China is Forecast to Grow at 11.6% CAGR
The Internet Ad Spending market in the U.S. is estimated at US$71.8 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$100.1 Billion by the year 2027 trailing a CAGR of 11.6% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 4.2% and 6.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 5% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$61.8 Billion by the year 2027.

Digital Videos Segment to Record 7.9% CAGR
In the global Digital Videos segment, USA, Canada, Japan, China and Europe will drive the 7.9% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$59.8 Billion in the year 2020 will reach a projected size of US$97.7 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Latin America will expand at a 9.3% CAGR through the analysis period.