In-Game Advertising

Global Market Trajectory & Analytics

MCP-7175

EXECUTIVE ENGAGEMENTS

OUTREACH

11127
Number of executives repeatedly engaged by snail & email outreach

INTERACTIONS

1333
Interactions with Platform & by Email

PARTICIPANTS

334
Unique # Participated

VALIDATIONS

151
Responses Validated*

COMPETITORS

35
Responses Validated*

BRANDS

668
Responses Validated*
* Login for a full stack data experience

DATE

JUL 2020

TABLES

111

PAGES

176

EDITION

15

PRICE

USD $5450


  

HIGHLIGHTS

Amid the COVID-19 crisis, the global market for In-Game Advertising estimated at US$3.2 Billion in the year 2020, is projected to reach a revised size of US$6.4 Billion by 2027, growing at a CAGR of 10.3% over the analysis period 2020-2027. PC-based Online Games, one of the segments analyzed in the report, is projected to record a 8.5% CAGR and reach US$1.5 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Mobile Games segment is readjusted to a revised 11.9% CAGR for the next 7-year period.
The In-Game Advertising market in the U.S. is estimated at US$873.3 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.3 Billion by the year 2027 trailing a CAGR of 13.4% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.3% and 8.8% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8% CAGR.
In the global Connected Console Games segment, USA, Canada, Japan, China and Europe will drive the 8.7% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$745.8 Million in the year 2020 will reach a projected size of US$1.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$928 Million by the year 2027, while Latin America will expand at a 10.5% CAGR through the analysis period. We bring years of research experience to this 15th edition of our report. The 176-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

SELECT PLAYERS

Adscape International, LLC; Electronic Arts, Inc.; Engage Advertising; MediaSpike, Inc.; Playwire Media LLC

SEGMENTS

» Device Type (PC-based Online Games, Mobile Games, and Connected Console Games)

GEOGRAPHIES

» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa

TABLE OF CONTENTS

1. MARKET OVERVIEW
Global Competitor Market Shares
In-Game Advertising Competitor Market Share Scenario Worldwide (in %): 2019 & 2028
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
In-Game Advertising Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
In-Game Advertising Global Retrospective Market Scenario in US$ Million by Region/Country: 2009-2017
In-Game Advertising Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025
PC-based Online Games (Device Type) World Market by Region/Country in US$ Million: 2018 to 2025
PC-based Online Games (Device Type) Historic Market Analysis by Region/Country in US$ Million: 2009 to 2017
PC-based Online Games (Device Type) Market Share Breakdown of Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025
Mobile Games (Device Type) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025
Mobile Games (Device Type) Historic Market Perspective by Region/Country in US$ Million: 2009 to 2017
Mobile Games (Device Type) Market Sales Breakdown by Region/Country in Percentage: 2009 VS 2019 VS 2025
Connected Console Games (Device Type) Geographic Market Spread Worldwide in US$ Million: 2018 to 2025
Connected Console Games (Device Type) Region Wise Breakdown of Global Historic Demand in US$ Million: 2009 to 2017
Connected Console Games (Device Type) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025
GEOGRAPHIC MARKET ANALYSIS
United States
Market Facts & Figures
US In-Game Advertising Market Share (in %) by Company: 2019 & 2025
United States In-Game Advertising Market Estimates and Projections in US$ Million by Device Type: 2018 to 2025
In-Game Advertising Market in the United States by Device Type: A Historic Review in US$ Million for 2009-2017
United States In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
Canada
Canadian In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018 to 2025
Canadian In-Game Advertising Historic Market Review by Device Type in US$ Million: 2009-2017
In-Game Advertising Market in Canada: Percentage Share Breakdown of Sales by Device Type for 2009, 2019, and 2025
Japan
Japanese Market for In-Game Advertising: Annual Sales Estimates and Projections in US$ Million by Device Type for the Period 2018-2025
In-Game Advertising Market in Japan: Historic Sales Analysis in US$ Million by Device Type for the Period 2009-2017
Japanese In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025
China
Chinese In-Game Advertising Market Growth Prospects in US$ Million by Device Type for the Period 2018-2025
In-Game Advertising Historic Market Analysis in China in US$ Million by Device Type: 2009-2017
Chinese In-Game Advertising Market by Device Type: Percentage Breakdown of Sales for 2009, 2019, and 2025
Europe
Market Facts & Figures
European In-Game Advertising Market: Competitor Market Share Scenario (in %) for 2019 & 2025
European In-Game Advertising Market Demand Scenario in US$ Million by Region/Country: 2018-2025
In-Game Advertising Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2009-2017
European In-Game Advertising Market Share Shift by Region/Country: 2009 VS 2019 VS 2025
European In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018-2025
In-Game Advertising Market in Europe in US$ Million by Device Type: A Historic Review for the Period 2009-2017
European In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
France
In-Game Advertising Market in France by Device Type: Estimates and Projections in US$ Million for the Period 2018-2025
French In-Game Advertising Historic Market Scenario in US$ Million by Device Type: 2009-2017
French In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025
Germany
In-Game Advertising Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025
German In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017
German In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
Italy
Italian In-Game Advertising Market Growth Prospects in US$ Million by Device Type for the Period 2018-2025
In-Game Advertising Historic Market Analysis in Italy in US$ Million by Device Type: 2009-2017
Italian In-Game Advertising Market by Device Type: Percentage Breakdown of Sales for 2009, 2019, and 2025
United Kingdom
United Kingdom Market for In-Game Advertising: Annual Sales Estimates and Projections in US$ Million by Device Type for the Period 2018-2025
In-Game Advertising Market in the United Kingdom: Historic Sales Analysis in US$ Million by Device Type for the Period 2009-2017
United Kingdom In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025
Spain
Spanish In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018 to 2025
Spanish In-Game Advertising Historic Market Review by Device Type in US$ Million: 2009-2017
In-Game Advertising Market in Spain: Percentage Share Breakdown of Sales by Device Type for 2009, 2019, and 2025
Russia
Russian In-Game Advertising Market Estimates and Projections in US$ Million by Device Type: 2018 to 2025
In-Game Advertising Market in Russia by Device Type: A Historic Review in US$ Million for 2009-2017
Russian In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
Rest of Europe
Rest of Europe In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018-2025
In-Game Advertising Market in Rest of Europe in US$ Million by Device Type: A Historic Review for the Period 2009-2017
Rest of Europe In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
Asia-Pacific
Asia-Pacific In-Game Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
In-Game Advertising Market in Asia-Pacific: Historic Market Analysis in US$ Million by Region/Country for the Period 2009-2017
Asia-Pacific In-Game Advertising Market Share Analysis by Region/Country: 2009 VS 2019 VS 2025
In-Game Advertising Market in Asia-Pacific by Device Type: Estimates and Projections in US$ Million for the Period 2018-2025
Asia-Pacific In-Game Advertising Historic Market Scenario in US$ Million by Device Type: 2009-2017
Asia-Pacific In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025
Australia
In-Game Advertising Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025
Australian In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017
Australian In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
India
Indian In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018 to 2025
Indian In-Game Advertising Historic Market Review by Device Type in US$ Million: 2009-2017
In-Game Advertising Market in India: Percentage Share Breakdown of Sales by Device Type for 2009, 2019, and 2025
South Korea
In-Game Advertising Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025
South Korean In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017
In-Game Advertising Market Share Distribution in South Korea by Device Type: 2009 VS 2019 VS 2025
Rest of Asia-Pacific
Rest of Asia-Pacific Market for In-Game Advertising: Annual Sales Estimates and Projections in US$ Million by Device Type for the Period 2018-2025
In-Game Advertising Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Million by Device Type for the Period 2009-2017
Rest of Asia-Pacific In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025
Latin America
Latin American In-Game Advertising Market Trends by Region/Country in US$ Million: 2018-2025
In-Game Advertising Market in Latin America in US$ Million by Region/Country: A Historic Perspective for the Period 2009-2017
Latin American In-Game Advertising Market Percentage Breakdown of Sales by Region/Country: 2009, 2019, and 2025
Latin American In-Game Advertising Market Growth Prospects in US$ Million by Device Type for the Period 2018-2025
In-Game Advertising Historic Market Analysis in Latin America in US$ Million by Device Type: 2009-2017
Latin American In-Game Advertising Market by Device Type: Percentage Breakdown of Sales for 2009, 2019, and 2025
Argentina
Argentinean In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018-2025
In-Game Advertising Market in Argentina in US$ Million by Device Type: A Historic Review for the Period 2009-2017
Argentinean In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
Brazil
In-Game Advertising Market in Brazil by Device Type: Estimates and Projections in US$ Million for the Period 2018-2025
Brazilian In-Game Advertising Historic Market Scenario in US$ Million by Device Type: 2009-2017
Brazilian In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025
Mexico
In-Game Advertising Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025
Mexican In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017
Mexican In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
Rest of Latin America
Rest of Latin America In-Game Advertising Market Estimates and Projections in US$ Million by Device Type: 2018 to 2025
In-Game Advertising Market in Rest of Latin America by Device Type: A Historic Review in US$ Million for 2009-2017
Rest of Latin America In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
Middle East
The Middle East In-Game Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
In-Game Advertising Market in the Middle East by Region/Country in US$ Million: 2009-2017
The Middle East In-Game Advertising Market Share Breakdown by Region/Country: 2009, 2019, and 2025
The Middle East In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018 to 2025
The Middle East In-Game Advertising Historic Market by Device Type in US$ Million: 2009-2017
In-Game Advertising Market in the Middle East: Percentage Share Breakdown of Sales by Device Type for 2009, 2019, and 2025
Iran
Iranian Market for In-Game Advertising: Annual Sales Estimates and Projections in US$ Million by Device Type for the Period 2018-2025
In-Game Advertising Market in Iran: Historic Sales Analysis in US$ Million by Device Type for the Period 2009-2017
Iranian In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025
Israel
Israeli In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018-2025
In-Game Advertising Market in Israel in US$ Million by Device Type: A Historic Review for the Period 2009-2017
Israeli In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
Saudi Arabia
Saudi Arabian In-Game Advertising Market Growth Prospects in US$ Million by Device Type for the Period 2018-2025
In-Game Advertising Historic Market Analysis in Saudi Arabia in US$ Million by Device Type: 2009-2017
Saudi Arabian In-Game Advertising Market by Device Type: Percentage Breakdown of Sales for 2009, 2019, and 2025
United Arab Emirates
In-Game Advertising Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025
United Arab Emirates In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017
In-Game Advertising Market Share Distribution in United Arab Emirates by Device Type: 2009 VS 2019 VS 2025
Rest of Middle East
In-Game Advertising Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025
Rest of Middle East In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017
Rest of Middle East In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
Africa
African In-Game Advertising Market Estimates and Projections in US$ Million by Device Type: 2018 to 2025
In-Game Advertising Market in Africa by Device Type: A Historic Review in US$ Million for 2009-2017
African In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
Total Companies Profiled: 35

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