EXECUTIVE ENGAGEMENTS
OUTREACH
11127
Number of executives repeatedly engaged by snail & email outreach
INTERACTIONS
1333
Interactions with Platform & by Email
PARTICIPANTS
334
Unique # Participated
VALIDATIONS
151
Responses Validated*
COMPETITORS
35
Responses Validated*
BRANDS
668
Responses Validated*
* Login for a full stack data experience
DATE
JUL 2020
TABLES
111
PAGES
176
EDITION
15
PRICE
USD $5450
HIGHLIGHTS
Amid the COVID-19 crisis, the global market for In-Game Advertising estimated at US$3.2 Billion in the year 2020, is projected to reach a revised size of US$6.4 Billion by 2027, growing at a CAGR of 10.3% over the analysis period 2020-2027. PC-based Online Games, one of the segments analyzed in the report, is projected to record a 8.5% CAGR and reach US$1.5 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Mobile Games segment is readjusted to a revised 11.9% CAGR for the next 7-year period.
The In-Game Advertising market in the U.S. is estimated at US$873.3 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.3 Billion by the year 2027 trailing a CAGR of 13.4% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.3% and 8.8% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8% CAGR.
In the global Connected Console Games segment, USA, Canada, Japan, China and Europe will drive the 8.7% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$745.8 Million in the year 2020 will reach a projected size of US$1.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$928 Million by the year 2027, while Latin America will expand at a 10.5% CAGR through the analysis period. We bring years of research experience to this 15th edition of our report. The 176-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.
SELECT PLAYERS
Adscape International, LLC; Electronic Arts, Inc.; Engage Advertising; MediaSpike, Inc.; Playwire Media LLC
SEGMENTS
» Device Type (PC-based Online Games, Mobile Games, and Connected Console Games)
GEOGRAPHIES
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa
TABLE OF CONTENTS
| I. INTRODUCTION, METHODOLOGY & REPORT SCOPE |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Global Competitor Market Shares |
| In-Game Advertising Competitor Market Share Scenario Worldwide (in %): 2019 & 2028 |
| Impact of Covid-19 and a Looming Global Recession |
| 2. FOCUS ON SELECT PLAYERS |
| 3. MARKET TRENDS & DRIVERS |
| 4. GLOBAL MARKET PERSPECTIVE |
| In-Game Advertising Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 |
| In-Game Advertising Global Retrospective Market Scenario in US$ Million by Region/Country: 2009-2017 |
| In-Game Advertising Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025 |
| PC-based Online Games (Device Type) World Market by Region/Country in US$ Million: 2018 to 2025 |
| PC-based Online Games (Device Type) Historic Market Analysis by Region/Country in US$ Million: 2009 to 2017 |
| PC-based Online Games (Device Type) Market Share Breakdown of Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025 |
| Mobile Games (Device Type) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025 |
| Mobile Games (Device Type) Historic Market Perspective by Region/Country in US$ Million: 2009 to 2017 |
| Mobile Games (Device Type) Market Sales Breakdown by Region/Country in Percentage: 2009 VS 2019 VS 2025 |
| Connected Console Games (Device Type) Geographic Market Spread Worldwide in US$ Million: 2018 to 2025 |
| Connected Console Games (Device Type) Region Wise Breakdown of Global Historic Demand in US$ Million: 2009 to 2017 |
| Connected Console Games (Device Type) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025 |
| III. MARKET ANALYSIS |
| GEOGRAPHIC MARKET ANALYSIS |
| United States |
| Market Facts & Figures |
| US In-Game Advertising Market Share (in %) by Company: 2019 & 2025 |
| United States In-Game Advertising Market Estimates and Projections in US$ Million by Device Type: 2018 to 2025 |
| In-Game Advertising Market in the United States by Device Type: A Historic Review in US$ Million for 2009-2017 |
| United States In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025 |
| Canada |
| Canadian In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018 to 2025 |
| Canadian In-Game Advertising Historic Market Review by Device Type in US$ Million: 2009-2017 |
| In-Game Advertising Market in Canada: Percentage Share Breakdown of Sales by Device Type for 2009, 2019, and 2025 |
| Japan |
| Japanese Market for In-Game Advertising: Annual Sales Estimates and Projections in US$ Million by Device Type for the Period 2018-2025 |
| In-Game Advertising Market in Japan: Historic Sales Analysis in US$ Million by Device Type for the Period 2009-2017 |
| Japanese In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025 |
| China |
| Chinese In-Game Advertising Market Growth Prospects in US$ Million by Device Type for the Period 2018-2025 |
| In-Game Advertising Historic Market Analysis in China in US$ Million by Device Type: 2009-2017 |
| Chinese In-Game Advertising Market by Device Type: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| Europe |
| Market Facts & Figures |
| European In-Game Advertising Market: Competitor Market Share Scenario (in %) for 2019 & 2025 |
| European In-Game Advertising Market Demand Scenario in US$ Million by Region/Country: 2018-2025 |
| In-Game Advertising Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2009-2017 |
| European In-Game Advertising Market Share Shift by Region/Country: 2009 VS 2019 VS 2025 |
| European In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018-2025 |
| In-Game Advertising Market in Europe in US$ Million by Device Type: A Historic Review for the Period 2009-2017 |
| European In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025 |
| France |
| In-Game Advertising Market in France by Device Type: Estimates and Projections in US$ Million for the Period 2018-2025 |
| French In-Game Advertising Historic Market Scenario in US$ Million by Device Type: 2009-2017 |
| French In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025 |
| Germany |
| In-Game Advertising Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025 |
| German In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017 |
| German In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025 |
| Italy |
| Italian In-Game Advertising Market Growth Prospects in US$ Million by Device Type for the Period 2018-2025 |
| In-Game Advertising Historic Market Analysis in Italy in US$ Million by Device Type: 2009-2017 |
| Italian In-Game Advertising Market by Device Type: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| United Kingdom |
| United Kingdom Market for In-Game Advertising: Annual Sales Estimates and Projections in US$ Million by Device Type for the Period 2018-2025 |
| In-Game Advertising Market in the United Kingdom: Historic Sales Analysis in US$ Million by Device Type for the Period 2009-2017 |
| United Kingdom In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025 |
| Spain |
| Spanish In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018 to 2025 |
| Spanish In-Game Advertising Historic Market Review by Device Type in US$ Million: 2009-2017 |
| In-Game Advertising Market in Spain: Percentage Share Breakdown of Sales by Device Type for 2009, 2019, and 2025 |
| Russia |
| Russian In-Game Advertising Market Estimates and Projections in US$ Million by Device Type: 2018 to 2025 |
| In-Game Advertising Market in Russia by Device Type: A Historic Review in US$ Million for 2009-2017 |
| Russian In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025 |
| Rest of Europe |
| Rest of Europe In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018-2025 |
| In-Game Advertising Market in Rest of Europe in US$ Million by Device Type: A Historic Review for the Period 2009-2017 |
| Rest of Europe In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025 |
| Asia-Pacific |
| Asia-Pacific In-Game Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 |
| In-Game Advertising Market in Asia-Pacific: Historic Market Analysis in US$ Million by Region/Country for the Period 2009-2017 |
| Asia-Pacific In-Game Advertising Market Share Analysis by Region/Country: 2009 VS 2019 VS 2025 |
| In-Game Advertising Market in Asia-Pacific by Device Type: Estimates and Projections in US$ Million for the Period 2018-2025 |
| Asia-Pacific In-Game Advertising Historic Market Scenario in US$ Million by Device Type: 2009-2017 |
| Asia-Pacific In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025 |
| Australia |
| In-Game Advertising Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025 |
| Australian In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017 |
| Australian In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025 |
| India |
| Indian In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018 to 2025 |
| Indian In-Game Advertising Historic Market Review by Device Type in US$ Million: 2009-2017 |
| In-Game Advertising Market in India: Percentage Share Breakdown of Sales by Device Type for 2009, 2019, and 2025 |
| South Korea |
| In-Game Advertising Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025 |
| South Korean In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017 |
| In-Game Advertising Market Share Distribution in South Korea by Device Type: 2009 VS 2019 VS 2025 |
| Rest of Asia-Pacific |
| Rest of Asia-Pacific Market for In-Game Advertising: Annual Sales Estimates and Projections in US$ Million by Device Type for the Period 2018-2025 |
| In-Game Advertising Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Million by Device Type for the Period 2009-2017 |
| Rest of Asia-Pacific In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025 |
| Latin America |
| Latin American In-Game Advertising Market Trends by Region/Country in US$ Million: 2018-2025 |
| In-Game Advertising Market in Latin America in US$ Million by Region/Country: A Historic Perspective for the Period 2009-2017 |
| Latin American In-Game Advertising Market Percentage Breakdown of Sales by Region/Country: 2009, 2019, and 2025 |
| Latin American In-Game Advertising Market Growth Prospects in US$ Million by Device Type for the Period 2018-2025 |
| In-Game Advertising Historic Market Analysis in Latin America in US$ Million by Device Type: 2009-2017 |
| Latin American In-Game Advertising Market by Device Type: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| Argentina |
| Argentinean In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018-2025 |
| In-Game Advertising Market in Argentina in US$ Million by Device Type: A Historic Review for the Period 2009-2017 |
| Argentinean In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025 |
| Brazil |
| In-Game Advertising Market in Brazil by Device Type: Estimates and Projections in US$ Million for the Period 2018-2025 |
| Brazilian In-Game Advertising Historic Market Scenario in US$ Million by Device Type: 2009-2017 |
| Brazilian In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025 |
| Mexico |
| In-Game Advertising Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025 |
| Mexican In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017 |
| Mexican In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025 |
| Rest of Latin America |
| Rest of Latin America In-Game Advertising Market Estimates and Projections in US$ Million by Device Type: 2018 to 2025 |
| In-Game Advertising Market in Rest of Latin America by Device Type: A Historic Review in US$ Million for 2009-2017 |
| Rest of Latin America In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025 |
| Middle East |
| The Middle East In-Game Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 |
| In-Game Advertising Market in the Middle East by Region/Country in US$ Million: 2009-2017 |
| The Middle East In-Game Advertising Market Share Breakdown by Region/Country: 2009, 2019, and 2025 |
| The Middle East In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018 to 2025 |
| The Middle East In-Game Advertising Historic Market by Device Type in US$ Million: 2009-2017 |
| In-Game Advertising Market in the Middle East: Percentage Share Breakdown of Sales by Device Type for 2009, 2019, and 2025 |
| Iran |
| Iranian Market for In-Game Advertising: Annual Sales Estimates and Projections in US$ Million by Device Type for the Period 2018-2025 |
| In-Game Advertising Market in Iran: Historic Sales Analysis in US$ Million by Device Type for the Period 2009-2017 |
| Iranian In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025 |
| Israel |
| Israeli In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018-2025 |
| In-Game Advertising Market in Israel in US$ Million by Device Type: A Historic Review for the Period 2009-2017 |
| Israeli In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025 |
| Saudi Arabia |
| Saudi Arabian In-Game Advertising Market Growth Prospects in US$ Million by Device Type for the Period 2018-2025 |
| In-Game Advertising Historic Market Analysis in Saudi Arabia in US$ Million by Device Type: 2009-2017 |
| Saudi Arabian In-Game Advertising Market by Device Type: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| United Arab Emirates |
| In-Game Advertising Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025 |
| United Arab Emirates In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017 |
| In-Game Advertising Market Share Distribution in United Arab Emirates by Device Type: 2009 VS 2019 VS 2025 |
| Rest of Middle East |
| In-Game Advertising Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025 |
| Rest of Middle East In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017 |
| Rest of Middle East In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025 |
| Africa |
| African In-Game Advertising Market Estimates and Projections in US$ Million by Device Type: 2018 to 2025 |
| In-Game Advertising Market in Africa by Device Type: A Historic Review in US$ Million for 2009-2017 |
| African In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025 |
| IV. COMPETITION |
| Total Companies Profiled: 35 |
