Global Green Tea Market to Reach US$19.8 Billion by 2030

The global market for Green Tea estimated at US$14.4 Billion in the year 2023, is expected to reach US$19.8 Billion by 2030, growing at a CAGR of 4.6% over the analysis period 2023-2030. Green Tea Bags, one of the segments analyzed in the report, is expected to record a 5.0% CAGR and reach US$7.8 Billion by the end of the analysis period. Growth in the Green Tea Instant Mixes segment is estimated at 4.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.9 Billion While China is Forecast to Grow at 7.8% CAGR

The Green Tea market in the U.S. is estimated at US$3.9 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.2 Billion by the year 2030 trailing a CAGR of 7.8% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.3% and 5.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.3% CAGR.

Green Tea  - Key Trends and Drivers

Green tea is experiencing a remarkable surge in popularity across the globe, driven by a shift towards healthier beverage alternatives and an increasing awareness of its health benefits. Known for its antioxidant-rich composition, green tea is linked to numerous health advantages, including reducing cardiovascular disease risks, aiding weight loss, enhancing brain function, and potentially decreasing cancer risks. This growing health consciousness is prompting consumers to opt for green tea over traditional choices such as soft drinks, sweetened juices, and coffee. The tea`s appeal is further broadened by effective marketing and endorsements from celebrities, enhancing its trendy, healthful image.

The green tea market is also benefiting from innovations in product offerings and the globalization of tea consumption. With more sophisticated consumer palates, there is a rising demand for premium, whole leaf green teas and a variety of flavored options such as mint, lemon, jasmine, and pomegranate. Innovations like kombucha and matcha are expanding their market presence, appealing to younger audiences and integrating into different culinary uses. Additionally, advancements in technology have led to the development of high-quality instant teas that retain the flavors and aromas of traditional brews, increasing their appeal due to convenience.

Environmental sustainability and health trends are significantly influencing the growth of the green tea market. As a more sustainable agricultural product, green tea requires fewer pesticides and has a lower carbon footprint compared to other beverages such as coffee. The trend towards environmental consciousness among consumers supports the preference for green tea. Moreover, its properties as a functional food for health and weight management are increasingly valued, with green tea marketed as a natural solution for weight loss and a source of beneficial antioxidants, aligning with consumer interests in natural, health-supporting dietary options.