Global Gifts Retailing Market to Reach US$111.4 Billion by 2030

The global market for Gifts Retailing estimated at US$90.2 Billion in the year 2023, is expected to reach US$111.4 Billion by 2030, growing at a CAGR of 3.1% over the analysis period 2023-2030. Souvenirs & Novelty Items, one of the segments analyzed in the report, is expected to record a 2.8% CAGR and reach US$41.0 Billion by the end of the analysis period. Growth in the Seasonal Decorations segment is estimated at 3.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$24.5 Billion While China is Forecast to Grow at 5.1% CAGR

The Gifts Retailing market in the U.S. is estimated at US$24.5 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$21.8 Billion by the year 2030 trailing a CAGR of 5.1% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.7% and 2.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.0% CAGR.

Global Gifts Retailing Market - Key Trends and Drivers Summarized

Why Is Gifts Retailing Transforming Consumer Experiences and Shopping Trends?

Gift retailing has undergone a remarkable transformation, evolving into a dynamic and personalized shopping experience that caters to a diverse range of consumer needs and occasions. But why is gifts retailing so essential today? The sector, which traditionally focused on brick-and-mortar stores, has expanded into a multi-channel marketplace offering personalized, unique, and curated gift options through both online and physical retail. This growth is driven by shifting consumer preferences toward customization, convenience, and experiences that go beyond the traditional one-size-fits-all gift models.

Gift retailing plays a crucial role in making significant life events—such as birthdays, weddings, holidays, and corporate milestones—memorable, with an increasing focus on personalization. From customized products, such as engraved jewelry and bespoke artwork, to experience-based gifts like cooking classes or travel packages, the market is reshaping how people approach gift-giving. Retailers are now leveraging e-commerce platforms, mobile apps, and social media to reach a broader audience, offering curated selections based on algorithms that suggest gifts tailored to individual preferences. The evolution of gifts retailing is not just about buying a product but delivering a unique, meaningful experience that strengthens personal connections.

How Are Technological Advancements Enhancing the Gifts Retailing Sector?

Technological advancements are playing a pivotal role in reshaping the gifts retailing sector, making it more efficient, personalized, and accessible to consumers worldwide. One of the most significant transformations is the integration of artificial intelligence (AI) and machine learning into online gift platforms. These technologies analyze consumer behavior, preferences, and past purchases to provide personalized gift recommendations. This level of customization allows customers to find the perfect gift for any occasion, eliminating the guesswork and enhancing the overall shopping experience. AI-powered chatbots and virtual assistants are also making it easier for consumers to interact with retailers, ask questions, and receive tailored recommendations in real time.

E-commerce platforms have revolutionized gift retailing, with many retailers offering mobile apps and websites that allow consumers to browse, select, and purchase gifts from the comfort of their homes. Features such as one-click purchases, same-day delivery, and gift wrapping options are now standard in the industry. Moreover, online platforms often incorporate virtual reality (VR) and augmented reality (AR) tools, allowing consumers to visualize products before purchasing. For example, shoppers can use AR to see how a piece of art would look on their wall or how a piece of jewelry might appear on them. This immersive shopping experience enhances consumer confidence and reduces return rates.

Additionally, the rise of data analytics and cloud computing is enabling retailers to better manage inventory, predict demand, and optimize their supply chains. This ensures that popular products remain in stock during peak gifting seasons, such as holidays and major life events. Retailers are also using big data to segment their customers and offer personalized marketing campaigns, targeting shoppers with gift suggestions based on their purchase history and browsing patterns. These technological advancements are not only improving the operational efficiency of gift retailers but also delivering a more personalized and convenient shopping experience for consumers.

Why Is Gift Retailing Critical for the Evolving Consumer Expectations and Business Growth?

Gift retailing is critical in today’s market because it addresses evolving consumer expectations for personalized, convenient, and meaningful shopping experiences, while also driving business growth through innovation and adaptability. In the era of personalized consumerism, people increasingly seek gifts that reflect the recipient`s unique personality, preferences, and interests. This shift away from generic mass-produced gifts has created demand for customized products such as personalized jewelry, engraved items, or bespoke artwork. By offering such tailored options, gift retailers cater to consumers` desire for meaningful connections, transforming the gift-giving experience into a thoughtful gesture rather than a mere transaction.

The rise of experience-based gifting has also reshaped the landscape, with consumers now opting for experiences—like adventure trips, spa days, or cooking classes—over physical products. This trend is particularly strong among millennials and Gen Z shoppers, who prioritize experiences over material possessions. Gift retailers that offer experiential gifts, either through partnerships or digital platforms, are capitalizing on this growing preference. Such experiences create lasting memories, making gift-giving even more impactful and aligning with the values of modern consumers.

Additionally, gift retailing is essential for businesses seeking to diversify revenue streams and attract repeat customers. The convenience of e-commerce platforms, combined with the availability of same-day delivery, personalized packaging, and add-ons like greeting cards, encourages consumers to return for future purchases. Corporate gifting is another growing sector, where businesses invest in high-quality, personalized gifts for employees, clients, and partners. These gifts serve as a tool for relationship-building, brand promotion, and employee retention, driving additional revenue for gift retailers. By adapting to these consumer trends and expanding into new markets, gift retailers are not only meeting consumer demand but also fostering long-term business growth.

What Factors Are Driving the Growth of the Gift Retailing Market?

Several key factors are driving the rapid growth of the gift retailing market, including the rise of e-commerce, increased demand for personalized and experience-based gifts, evolving consumer behavior, and the influence of social media and digital marketing. First, the explosive growth of e-commerce platforms has significantly expanded the accessibility of gift retailing. Online shopping offers convenience, variety, and the ability to compare prices across multiple retailers, making it easier than ever for consumers to find the perfect gift. The introduction of features like personalized recommendations, gift wrapping services, and flexible delivery options has made online gift shopping even more attractive, fueling the overall growth of the market.

Second, the increasing demand for personalized gifts is a major driver of the gift retailing market. Consumers are shifting away from generic gifts in favor of more meaningful, customized options that resonate on a personal level. This trend is supported by advancements in manufacturing technologies, such as 3D printing and laser engraving, which allow retailers to offer customized products at scale. From monogrammed accessories to personalized artwork, the ability to tailor gifts has become a key selling point for many retailers, attracting a diverse customer base looking for unique and thoughtful options.

Third, the growing preference for experience-based gifts is transforming the market. As more consumers, particularly younger generations, prioritize experiences over material possessions, gift retailers have responded by offering a wide array of experiences as gifts, ranging from adventure trips to wellness retreats. Digital gift cards and subscription-based services for experiences like streaming platforms or fitness classes have become increasingly popular, allowing recipients to enjoy personalized experiences that align with their interests. This shift not only meets consumer preferences but also opens up new revenue streams for gift retailers.

The influence of social media and digital marketing is another critical factor driving the growth of the gift retailing market. Platforms like Instagram, Pinterest, and Facebook have become powerful tools for discovering and promoting gifts, with consumers increasingly turning to these platforms for inspiration. Influencer marketing and social media campaigns allow retailers to reach targeted audiences, while user-generated content, such as gift unboxing videos or product reviews, further drives consumer interest. Digital marketing techniques such as email campaigns, targeted ads, and seasonal promotions also help gift retailers engage with customers and increase sales during peak gifting seasons.

Finally, the rise of corporate gifting is contributing to market growth. Companies are investing in high-quality, personalized gifts for employees, clients, and business partners to strengthen relationships and enhance brand loyalty. This has led to an increasing demand for premium gifts, such as custom-made products, luxury gift sets, and branded merchandise, within the corporate sector. Corporate gifting is not only used for employee appreciation and client retention but also as a marketing tool, making it an important segment of the gift retailing market.

In conclusion, the gift retailing market is experiencing significant growth due to factors such as the expansion of e-commerce, rising demand for personalized and experience-based gifts, evolving consumer behavior, and the impact of social media. As gift retailers continue to innovate and adapt to changing consumer preferences, they will play a critical role in shaping the future of retail, offering personalized, meaningful, and convenient shopping experiences that cater to both individual and corporate buyers.