COVID-19 IMPACT SURVEY MAY 2020
The global market for Footwear is projected to reach US$403.2 billion by 2025, driven by new design trends and rising discretionary spending among the expanding base of middle class population. Other major factors driving growth in the market include rise of smart concepts such as connected fabrics, footwear internet of things and material innovations including leather alternatives derived from fruit, palm, mushroom, pineapple and sericin. 3D printing is increasingly becoming mainstay of shoe manufacturing with the technology enabling manufacturers to cope with the overwhelming demand for a wide variety of shoe designs and mass customization. In the casual footwear market, timeless classics are making a comeback with women preferring simple classic black pair of shoes with medium heels which serve as perfect accessory for almost any outfit. From office to date to gym, people are buying footwear for every occasion. Shoes are increasingly becoming expressive of one's personality, a trend that is driving up the concept of "investment shoes" defined as expensive shoes with luxury materials such as premium leather. Sneakers are rapidly going from street fashion into the sophisticated corporate boardrooms. In a landmark change in consumer behavior, men are spending more shoes and are preferring color over the conventional black. Consumerism is the key reason behind the growing per capita consumption of footwear worldwide. Other noteworthy trends in the market include growing popularity of dimethylformamide (DMF) free PU synthetic leather chemicals in the manufacture of footwear supported by benefits such as design freedom and environmental benefits; increased consumer involvement in sports and fitness activities and the ensuing demand for athletic footwear; and growing commercial value of eco-friendly footwear and increased research and development interest in plant-based leathers. The rise of multifunctional fashion is driving the prominence of convertible shoes interchangeable with a wide range of dresses. Also, emerging and established footwear brands are resorting to celebrity endorsements to help spur sales of non-athletic footwear.
Athletic shoes constitute one of the leading categories of the footwear market, supporting the active lifestyles of consumers who are increasingly getting 'sporty'. Key footwear brands within the segment include Nike and adidas as well as small-sized brands and companies that offer a wide range of footwear for diverse customer segments. Companies operating within the segment are also constantly innovating on functionality, performance and comfort to evade competition. From golfing to running, sports have become highly intertwined with consumers' day-to-day lifestyles and are not considered just recreation. Growing awareness of keeping fit, both among the ageing and the youngsters, is bolstering healthy growth, coupled with rising average per capita income. In what is being considered as a relatively new trend, gifting of athletic footwear on prominent occasions and holidays is fast catching up across the US and other markets. In the past couple of years, footwear has earned itself as one of the most sought after holiday gifts, thereby making it one of the top five preferences for local consumers. This particular trend is expected to boost growth of the local footwear industries in the US and developed European market. The United States, in value terms, represents the single largest market worldwide supported by robust demand for athletic and sporting footwear as a result of their acceptance as part of casual dressing among men and women. Asia-Pacific including China is a major market led by factors such as growing population, apparel needs and a parallel increase in demand for affordable mass-market footwear; westernization of lifestyles among young affluent people and a parallel increase in demand for sneakers; and growing preference for high-fashion and branded footwear among the middle class population.