VALIDATED EXECUTIVE ENGAGEMENTS
POOL + OUTREACH
4542
Number of executives repeatedly engaged by snail & email outreach
INTERACTIONS
817
Interactions with Platform & by Email
PARTICIPANTS
136
Unique # Participated
VALIDATIONS
61
Responses Validated*
* Login to view program details and full enterprise executive list.
DATE
JULY 2020
TABLES
108
PAGES
214
EDITION
15
PRICE
USD $5600
The World of Feminine Hygiene Products is Changing Fast!
It's Time to Identify Upcoming Revenue Pockets & Growth Areas.
COVID-19 IMPACT SURVEY
GLOBAL EXECUTIVE SURVEY
Impact of Pandemic & Economic Slowdown
Monitor Market Dynamics!
Early March 2020, we reached out to senior enterprise executives who are driving strategy, business development, marketing, sales, product management, technology and operations at competitive firms worldwide. Our ongoing survey is focused on how this will this affect their business ecosystems. We invite you to participate in our survey and add to collective perspectives. Market movements are tracked for 2020, 2021 and broadly for the period of 2022 through 2025. Critical changes are monitored dynamically for the rest of this year. Updated analytics will reflect new and evolving market realities. Our first update scheduled for May 2020 and another in the Fall. Clients receive complimentary updates during 2020. If your company is a recent client for this project, we may have already reached out to your colleagues to participate in our program. If you're an active player in the space but hasn't yet subscribed to our project, we invite you to participate and share your perspectives. Please sign-up here.
Amid the COVID-19 crisis, the global market for Feminine Hygiene Products estimated at US$22.7 Billion in the year 2020, is projected to reach a revised size of US$32.7 Billion by 2027, growing at aCAGR of 5.3% over the period 2020-2027. Menstrual Care Products, one of the segments analyzed in the report, is projected to record 5.5% CAGR and reach US$24.8 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Cleaning & Deodorizing Products segment is readjusted to a revised 5% CAGR for the next 7-year period.
The Feminine Hygiene Products market in the U.S. is estimated at US$6.2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$6.8 Billion by the year 2027 trailing a CAGR of 8.2% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.9% and 4.8% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 3.3% CAGR.We bring years of research experience to this 15th edition of our report. The 214-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.
ALBAAD.com; Edgewell Personal Care Company; Johnson & Johnson; Kao Corporation; Kimberly-Clark Corporation; Lil-lets Group Limited; Natracare Bodywise (UK) Ltd.; PayChest Inc.; Playtex Products Inc.; Procter & Gamble; Rostam Ltd.; Svenska Cellulosa Aktiebolaget (SCA); THINX Inc.; Unicharm Corporation
» Product Type (Menstrual Care Products, Cleaning & Deodorizing Products)
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa
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05
| I. INTRODUCTION, METHODOLOGY & REPORT SCOPE |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Recent Market Activity |
| Feminine Hygiene Products: Providing Care, Convenience, Comfort, and Empowerment for Women and Girls |
| Growth Drivers in a Nutshell |
| Increasing Awareness among Women about Multiple Alternatives Focused on Health, Comfort and Convenience: The Fundamental Growth Driver |
| Quick Facts from Around the World |
| Comfort Outperforms Price |
| The Convenience Factor |
| Physically Active Schedules: A Preferred Lifestyle Choice |
| Global Market Outlook |
| Traditional Revenue Contributors Lose Growth Momentum to Developing Countries |
| Manufacturers Depend on Emerging Markets to Increase Sales Momentum |
| Global Competitor Market Shares |
| Feminine Hygiene Products Competitor Market Share Scenario Worldwide (in %): 2020 & 2029 |
| Impact of Covid-19 and a Looming Global Recession |
| 2. FOCUS ON SELECT PLAYERS |
| Albaad Corporate (Israel) |
| Rostam Ltd. (Israel) |
| Edgewell Personal Care Company (USA) |
| Johnson & Johnson (USA) |
| Playtex Products Inc. (USA) |
| Kao Corporation (Japan) |
| Kimberly-Clark Corporation (USA) |
| Lil-lets Group Limited (UK) |
| Natracare Bodywise (UK) Ltd. (UK) |
| PayChest, Inc. (USA) |
| Procter & Gamble (USA) |
| Fater S.p.A. (Italy) |
| Svenska Cellulosa Aktiebolaget (SCA) (Sweden) |
| THINX, Inc. (USA) |
| Unicharm Corporation (Japan) |
| 3. MARKET TRENDS & DRIVERS |
| Despite the Aging and Declining Menstruating Population, Innovations Set to Disrupt the Global Feminine Hygiene Market |
| Startups Develop Enhanced Feminine Hygiene Products |
| Contribution of New and Existing Players |
| Innovative Period Care Products Widen their Original Market Niches |
| Advantages of Innovative Feminine Hygiene Products |
| Period Tracking Apps: The Future of Period Care Products? |
| Surging Popularity of New-Age Natural, Renewable, Re-usable, and Organic Products Drive Steady Market Growth |
| Period Care Products to Become Environmentally Sustainable |
| Few of the Many Products Based on Natural/Renewable Materials |
| Traditional Feminine Hygiene Products Found to Contain Glyphosate, Organic Alternatives Emerge to be Attractive |
| Tampons Also Go the 'Natural' Way |
| Conventional Feminine Hygiene Products Gradually Give Way to Natural Options |
| Biodegradable, Compostable, and Plastic-Free Products Grow in Prominence |
| Focus on Affordability, Accessibility, and Quality Factors Drive Faster Growth in Demand for Panty Liners |
| Menstrual Cup, Touted as the Future of Period Protection, Face Impediments in Mass Adoption |
| Governmental Support and Favorable Initiatives Benefit Market Expansion |
| Focus on Effective and Affordable Products on the Rise |
| Wyeth’s Drug for Menstrual Suppression: How Safe? |
| Sanitary Napkins Versus Tampons: The Competition Continues |
| Key Factors Influencing Tampon Adoption |
| Factors Influencing Tampon Adoption (Impact on Selection - Rated on 1 to 10 Scale) |
| Packaging and Marketing of Tampons |
| Misconceptions about Tampons |
| Concerns Related to Anatomy and Tampon Functions |
| Concerns About Virginity |
| Online Sales Offers New Avenues of Growth |
| The Importance of Packaging in the Feminine Hygiene Products Market |
| Favorable Demographic, Social and Economic Trends Strengthens Market Prospects |
| Teen Population: A Lucrative Demographic Segment & the New Advertising Target |
| Rising Women Workforce: A Business Case for the Hygiene Market |
| Increasing Affluence of the Ballooning Middle Class Population |
| Sanitary Napkins Still Beyond the Reach of Many Asian & African Countries |
| Innovative Approaches Set to Alter the Landscape |
| Period-Proof High-Tech Underpants from Thinx |
| Menstrual Cups with the Potential to Replace Pads and Tampons |
| The Alicia™ Menstrual Pod™ |
| The DivaCup™ |
| Tampon Innovations in Recent Years |
| pH Adjusting Tampons |
| Jelly Fish as Super Absorbent Tampons |
| Tampons with a 'Wireless Tampon Signal' |
| Advanced, Bluetooth Compatible Tampons |
| Organic Tampons |
| Lola Subscription Service for Providing Organic Cotton Tampons |
| Other Tampon Innovations |
| The Modibodi Underwear for Protection against Leaks |
| Innovative, Affordable Period Device to Change Way Young Women Deal with Periods |
| Select Novel Projects that are Empowering Women and Promoting Menstrual Health the Sustainable Way |
| AFRIpads (Uganda) |
| Lunette (Finland) |
| Kindara (USA) |
| NatraCare (UK) |
| Sustainable Health Enterprises (SHE) (Rwanda) |
| Flo, an Innovative, Affordable Period Kit for Underdeveloped Countries (USA) |
| Saathi Organic Sanitary Pads (India) |
| The Robin Danielson Act (USA) |
| Few Futuristic Feminine Hygiene Products |
| Tampons for Diagnosing Diseases |
| Tampons for Specifically Detecting Ovarian Cancer |
| Smart Menstrual Cup |
| Medication Dispensing Vaginal Inserts |
| Other Noteworthy Innovations and Advancements over the Years |
| Leakage Prevention |
| Variable Flow Management |
| Thin & Absorbent: The Need of Today's Women |
| Ultra-thin Products |
| Self-Adhesive/Beltless Napkin |
| The Stain-Lock System |
| Emergence of Scented Products |
| Flushable & Biodegradable Sanitary Napkins |
| Feminine Sanitary Products Go Green |
| 4. GLOBAL MARKET PERSPECTIVE |
| Feminine Hygiene Products Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 |
| Feminine Hygiene Products Global Retrospective Market Scenario in US$ Million by Region/Country: 2009-2017 |
| Feminine Hygiene Products Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025 |
| Menstrual Care Products (Product Type) World Market by Region/Country in US$ Million: 2018 to 2025 |
| Menstrual Care Products (Product Type) Historic Market Analysis by Region/Country in US$ Million: 2009 to 2017 |
| Menstrual Care Products (Product Type) Market Share Breakdown of Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025 |
| Cleaning & Deodorizing Products (Product Type) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025 |
| Cleaning & Deodorizing Products (Product Type) Historic Market Perspective by Region/Country in US$ Million: 2009 to 2017 |
| Cleaning & Deodorizing Products (Product Type) Market Sales Breakdown by Region/Country in Percentage: 2009 VS 2019 VS 2025 |
| III. MARKET ANALYSIS |
| GEOGRAPHIC MARKET ANALYSIS |
| United States |
| Market Facts & Figures |
| US Feminine Hygiene Products Market Share (in %) by Company: 2020 & 2025 |
| United States Feminine Hygiene Products Market Estimates and Projections in US$ Million by Product Type: 2018 to 2025 |
| Feminine Hygiene Products Market in the United States by Product Type: A Historic Review in US$ Million for 2009-2017 |
| United States Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025 |
| Canada |
| Canadian Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2018 to 2025 |
| Canadian Feminine Hygiene Products Historic Market Review by Product Type in US$ Million: 2009-2017 |
| Feminine Hygiene Products Market in Canada: Percentage Share Breakdown of Sales by Product Type for 2009, 2019, and 2025 |
| Japan |
| Japanese Market for Feminine Hygiene Products: Annual Sales Estimates and Projections in US$ Million by Product Type for the Period 2018-2025 |
| Feminine Hygiene Products Market in Japan: Historic Sales Analysis in US$ Million by Product Type for the Period 2009-2017 |
| Japanese Feminine Hygiene Products Market Share Analysis by Product Type: 2009 VS 2019 VS 2025 |
| China |
| Chinese Feminine Hygiene Products Market Growth Prospects in US$ Million by Product Type for the Period 2018-2025 |
| Feminine Hygiene Products Historic Market Analysis in China in US$ Million by Product Type: 2009-2017 |
| Chinese Feminine Hygiene Products Market by Product Type: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| Europe |
| Market Facts & Figures |
| European Feminine Hygiene Products Market: Competitor Market Share Scenario (in %) for 2020 & 2025 |
| European Feminine Hygiene Products Market Demand Scenario in US$ Million by Region/Country: 2018-2025 |
| Feminine Hygiene Products Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2009-2017 |
| European Feminine Hygiene Products Market Share Shift by Region/Country: 2009 VS 2019 VS 2025 |
| European Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2018-2025 |
| Feminine Hygiene Products Market in Europe in US$ Million by Product Type: A Historic Review for the Period 2009-2017 |
| European Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025 |
| France |
| Feminine Hygiene Products Market in France by Product Type: Estimates and Projections in US$ Million for the Period 2018-2025 |
| French Feminine Hygiene Products Historic Market Scenario in US$ Million by Product Type: 2009-2017 |
| French Feminine Hygiene Products Market Share Analysis by Product Type: 2009 VS 2019 VS 2025 |
| Germany |
| Feminine Hygiene Products Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2018-2025 |
| German Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2009-2017 |
| German Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025 |
| Italy |
| Italian Feminine Hygiene Products Market Growth Prospects in US$ Million by Product Type for the Period 2018-2025 |
| Feminine Hygiene Products Historic Market Analysis in Italy in US$ Million by Product Type: 2009-2017 |
| Italian Feminine Hygiene Products Market by Product Type: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| United Kingdom |
| United Kingdom Market for Feminine Hygiene Products: Annual Sales Estimates and Projections in US$ Million by Product Type for the Period 2018-2025 |
| Feminine Hygiene Products Market in the United Kingdom: Historic Sales Analysis in US$ Million by Product Type for the Period 2009-2017 |
| United Kingdom Feminine Hygiene Products Market Share Analysis by Product Type: 2009 VS 2019 VS 2025 |
| Spain |
| Spanish Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2018 to 2025 |
| Spanish Feminine Hygiene Products Historic Market Review by Product Type in US$ Million: 2009-2017 |
| Feminine Hygiene Products Market in Spain: Percentage Share Breakdown of Sales by Product Type for 2009, 2019, and 2025 |
| Russia |
| Russian Feminine Hygiene Products Market Estimates and Projections in US$ Million by Product Type: 2018 to 2025 |
| Feminine Hygiene Products Market in Russia by Product Type: A Historic Review in US$ Million for 2009-2017 |
| Russian Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025 |
| Rest of Europe |
| Rest of Europe Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2018-2025 |
| Feminine Hygiene Products Market in Rest of Europe in US$ Million by Product Type: A Historic Review for the Period 2009-2017 |
| Rest of Europe Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025 |
| Asia-Pacific |
| Asia-Pacific Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 |
| Feminine Hygiene Products Market in Asia-Pacific: Historic Market Analysis in US$ Million by Region/Country for the Period 2009-2017 |
| Asia-Pacific Feminine Hygiene Products Market Share Analysis by Region/Country: 2009 VS 2019 VS 2025 |
| Feminine Hygiene Products Market in Asia-Pacific by Product Type: Estimates and Projections in US$ Million for the Period 2018-2025 |
| Asia-Pacific Feminine Hygiene Products Historic Market Scenario in US$ Million by Product Type: 2009-2017 |
| Asia-Pacific Feminine Hygiene Products Market Share Analysis by Product Type: 2009 VS 2019 VS 2025 |
| Australia |
| Feminine Hygiene Products Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2018-2025 |
| Australian Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2009-2017 |
| Australian Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025 |
| India |
| Indian Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2018 to 2025 |
| Indian Feminine Hygiene Products Historic Market Review by Product Type in US$ Million: 2009-2017 |
| Feminine Hygiene Products Market in India: Percentage Share Breakdown of Sales by Product Type for 2009, 2019, and 2025 |
| South Korea |
| Feminine Hygiene Products Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2018-2025 |
| South Korean Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2009-2017 |
| Feminine Hygiene Products Market Share Distribution in South Korea by Product Type: 2009 VS 2019 VS 2025 |
| Rest of Asia-Pacific |
| Rest of Asia-Pacific Market for Feminine Hygiene Products: Annual Sales Estimates and Projections in US$ Million by Product Type for the Period 2018-2025 |
| Feminine Hygiene Products Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Million by Product Type for the Period 2009-2017 |
| Rest of Asia-Pacific Feminine Hygiene Products Market Share Analysis by Product Type: 2009 VS 2019 VS 2025 |
| Latin America |
| Latin American Feminine Hygiene Products Market Trends by Region/Country in US$ Million: 2018-2025 |
| Feminine Hygiene Products Market in Latin America in US$ Million by Region/Country: A Historic Perspective for the Period 2009-2017 |
| Latin American Feminine Hygiene Products Market Percentage Breakdown of Sales by Region/Country: 2009, 2019, and 2025 |
| Latin American Feminine Hygiene Products Market Growth Prospects in US$ Million by Product Type for the Period 2018-2025 |
| Feminine Hygiene Products Historic Market Analysis in Latin America in US$ Million by Product Type: 2009-2017 |
| Latin American Feminine Hygiene Products Market by Product Type: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| Argentina |
| Argentinean Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2018-2025 |
| Feminine Hygiene Products Market in Argentina in US$ Million by Product Type: A Historic Review for the Period 2009-2017 |
| Argentinean Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025 |
| Brazil |
| Feminine Hygiene Products Market in Brazil by Product Type: Estimates and Projections in US$ Million for the Period 2018-2025 |
| Brazilian Feminine Hygiene Products Historic Market Scenario in US$ Million by Product Type: 2009-2017 |
| Brazilian Feminine Hygiene Products Market Share Analysis by Product Type: 2009 VS 2019 VS 2025 |
| Mexico |
| Feminine Hygiene Products Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2018-2025 |
| Mexican Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2009-2017 |
| Mexican Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025 |
| Rest of Latin America |
| Rest of Latin America Feminine Hygiene Products Market Estimates and Projections in US$ Million by Product Type: 2018 to 2025 |
| Feminine Hygiene Products Market in Rest of Latin America by Product Type: A Historic Review in US$ Million for 2009-2017 |
| Rest of Latin America Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025 |
| Middle East |
| The Middle East Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 |
| Feminine Hygiene Products Market in the Middle East by Region/Country in US$ Million: 2009-2017 |
| The Middle East Feminine Hygiene Products Market Share Breakdown by Region/Country: 2009, 2019, and 2025 |
| The Middle East Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2018 to 2025 |
| The Middle East Feminine Hygiene Products Historic Market by Product Type in US$ Million: 2009-2017 |
| Feminine Hygiene Products Market in the Middle East: Percentage Share Breakdown of Sales by Product Type for 2009, 2019, and 2025 |
| Iran |
| Iranian Market for Feminine Hygiene Products: Annual Sales Estimates and Projections in US$ Million by Product Type for the Period 2018-2025 |
| Feminine Hygiene Products Market in Iran: Historic Sales Analysis in US$ Million by Product Type for the Period 2009-2017 |
| Iranian Feminine Hygiene Products Market Share Analysis by Product Type: 2009 VS 2019 VS 2025 |
| Israel |
| Israeli Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2018-2025 |
| Feminine Hygiene Products Market in Israel in US$ Million by Product Type: A Historic Review for the Period 2009-2017 |
| Israeli Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025 |
| Saudi Arabia |
| Saudi Arabian Feminine Hygiene Products Market Growth Prospects in US$ Million by Product Type for the Period 2018-2025 |
| Feminine Hygiene Products Historic Market Analysis in Saudi Arabia in US$ Million by Product Type: 2009-2017 |
| Saudi Arabian Feminine Hygiene Products Market by Product Type: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| United Arab Emirates |
| Feminine Hygiene Products Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2018-2025 |
| United Arab Emirates Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2009-2017 |
| Feminine Hygiene Products Market Share Distribution in United Arab Emirates by Product Type: 2009 VS 2019 VS 2025 |
| Rest of Middle East |
| Feminine Hygiene Products Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2018-2025 |
| Rest of Middle East Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2009-2017 |
| Rest of Middle East Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025 |
| Africa |
| African Feminine Hygiene Products Market Estimates and Projections in US$ Million by Product Type: 2018 to 2025 |
| Feminine Hygiene Products Market in Africa by Product Type: A Historic Review in US$ Million for 2009-2017 |
| African Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025 |
| IV. COMPETITION |
| Total Companies Profiled : 83 Click here to request a full table of contents and more details on this project. |
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