Global Exhibition Organizing Market to Reach US$60.7 Billion by 2030

The global market for Exhibition Organizing estimated at US$24.4 Billion in the year 2023, is expected to reach US$60.7 Billion by 2030, growing at a CAGR of 13.9% over the analysis period 2023-2030. Art Exhibitions, one of the segments analyzed in the report, is expected to record a 15.1% CAGR and reach US$33.3 Billion by the end of the analysis period. Growth in the Commercial Exhibitions segment is estimated at 13.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$9.0 Billion While China is Forecast to Grow at 16.6% CAGR

The Exhibition Organizing market in the U.S. is estimated at US$9.0 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$8.3 Billion by the year 2030 trailing a CAGR of 16.6% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 11.2% and 12.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 12.6% CAGR.

Global Exhibition Organizing Market - Key Trends & Drivers Summarized

Exhibition organizing is a dynamic industry that involves the planning, promotion, and execution of events that bring together businesses, consumers, and industry professionals. These exhibitions span various sectors, including technology, healthcare, automotive, and fashion, providing a platform for companies to showcase their products, services, and innovations. The success of an exhibition relies on meticulous planning, effective marketing, and the ability to attract a diverse and engaged audience. The rise of digital technologies has also transformed the way exhibitions are organized, with virtual and hybrid events becoming increasingly popular, especially in the wake of the COVID-19 pandemic.

Organizers are leveraging advanced technologies to enhance the attendee experience and ensure the success of their events. This includes the use of data analytics to understand attendee behavior and preferences, virtual reality (VR) and augmented reality (AR) to create immersive experiences, and digital platforms to facilitate networking and engagement. Sustainability is also becoming a significant consideration, with many organizers adopting eco-friendly practices to reduce the environmental impact of their events. Additionally, the ability to offer customized and personalized experiences is becoming a key differentiator in the competitive exhibition organizing market.

The growth in the exhibition organizing market encompassing art exhibitions, commercial exhibitions, academic exhibitions, among others, is driven by several factors. Firstly, the increasing need for businesses to engage directly with consumers and industry peers is fueling demand for exhibitions. Secondly, advancements in digital technologies are enabling the creation of more interactive and engaging event experiences. Thirdly, the shift towards virtual and hybrid events is expanding the reach of exhibitions, making them accessible to a global audience. Additionally, the emphasis on sustainability and eco-friendly practices is attracting environmentally conscious participants. Lastly, the ability to gather and analyze data to personalize and enhance attendee experiences is providing a significant competitive edge to organizers, driving growth in the market.