Email Marketing

Global Market Trajectory & Analytics

MCP-6096

EXECUTIVE ENGAGEMENTS

POOL

25136
Number of executives repeatedly engaged by snail & email outreach

INTERACTIONS

2262
Interactions with Platform & by Email

PARTICIPANTS

503
Unique # Participated

VALIDATIONS

82
Responses Validated*

COMPANIES

126
Responses Validated*
* Login for a full stack data experience

DATE

APR 2021

TABLES

66

PAGES

222

EDITION

15

PRICE

USD 5600

CODE

MCP-6096


COMPETITIVE METRICS

COMPANY

D S N T

% *

01 Enterprise Limited

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050Media

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080 Digital

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1 Internet Marketing

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1 Stop Data

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1% Design

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10.digital

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100 Percent Direct Marketing

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1010 Media

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10uur communicatie & creatie

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SUBMIT
* D = Dominant; S = Strong; N = Niche; T = Trivial
* Validated respondents are incentivized with cluster data
Note: Best viewed in Landscape Mode
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HIGHLIGHTS & REPORT INDEX

Amid the COVID-19 crisis, the global market for Email Marketing estimated at US$7.5 Billion in the year 2020, is projected to reach a revised size of US$17.9 Billion by 2027, growing at a CAGR of 13.3% over the period 2020-2027.
The Email Marketing market in the U.S. is estimated at US$2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$4 Billion by the year 2027 trailing a CAGR of 17.4% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.4% and 11.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 10.5% CAGR.

SELECT PLAYERS

AWeber Communications; BlueVenn; Bronto Software; Campaign Monitor; Constant Contact, Inc.; Emailcenter UK Limited; Emma; Epsilon Data Management, LLC; GetResponse; IBM Corp.; iContact, LLC; j2 Global, Inc.; Lucini&Lucini Communications; Pinpointe On-Demand, Inc.; Salesforce.com, Inc.; Selligent Marketing Cloud; SimplyCast.com; StreamSend; Teradata Corp.; Topica, Inc.; VerticalResponse, Inc.

SEGMENTS

» Segment (Email Marketing)

GEOGRAPHIES

» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa

TABLE OF CONTENTS

1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
A Prelude
Recent Market Activity
Market Dynamics
Outlook
Email Marketing Budgeting
Email Marketing Capabilities - Evaluation and Tracking
The Budgets Expand Post Financial Crisis - A Flashback
Opportunities in Cloud Business Email Market
Increasing implementation of Cloud Email Solutions with AI
Factors Influencing Industry Prospects
Cost Advantage and Campaign Tracking
Data Integration
Ad-Supported Newsletter Spending
Improvements in IM and Email Technology
Customer Relationship Management
Integrated Campaigns
Newsletter
Internet Direct Mail
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
AWeber Communications (USA)
BlueVenn (USA)
Bronto Software (USA)
Campaign Monitor (Australia)
Constant Contact, Inc. (USA)
Emailcenter UK Limited (UK)
Emma (USA)
Epsilon Data Management, LLC (USA)
GetResponse (Poland)
IBM Corporation (USA)
iContact, LLC (USA)
j2 Global, Inc. (USA)
Lucini&Lucini Communications (Italy)
MailChimp (USA)
Pinpointe On-Demand, Inc. (USA)
Redial (USA)
Salesforce.com, Inc. (USA)
Selligent Marketing Cloud (Belgium)
SimplyCast.com (Canada)
StreamSend (USA)
Teradata Corporation (USA)
Topica, Inc. (USA)
VerticalResponse, Inc. (USA)
3. MARKET TRENDS & DRIVERS
Key Factors Driving Growth
Evolution and Future Prospects of Email Marketing
Proliferation of Internet Economy: A Fundamental Growth Driver
Creative & Responsive Design in Vogue - Content Gains Prominence
Android Remains Key Focus Area in Mobile Email Marketing
Soaring Popularity of E-commerce and M-commerce Mediums to Drive Growth for Email Marketing
Prolific Growth in M-Commerce Reinforces Business Case for Promotional Email Marketing
Rise of Permission Based Opt-in Email Marketing Programs Encourage Consumer Confidence
Emails Emerge as a Cornerstone of Customer Retention and Acquisition Strategy
Tailored Marketing Emails for Smarter Customer Engagement
Behavioral Targeting - An Out-of-Box Service
Shift towards Relevant Messaging
Increasing Move towards Adoption of Automation
Growing Frequency of Email Marketing
Social Media Interactions - An Unstructured Wealth of Information
Marketing Budgets Moving Online
Group Commerce - A New Trend in Email Marketing
Growing Usage of Integrated Marketing Programs
Focus on List Hygiene Factors
Video Email Marketing Riding the Popularity Wave
Other Trends
Market Restraints
Critical Elements of Email Marketing
Marketers yet to Leverage Email Marketing to the Fullest
More to Email Marketing than Just Sales Increase
Email Marketing and Brand Loyalty
4. GLOBAL MARKET PERSPECTIVE
World Current & Future Analysis for Email Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Email Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2020 & 2027
UNITED STATES
USA Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
USA Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
CANADA
Canada Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Canada Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
JAPAN
Japan Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Japan Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
CHINA
China Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
China Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
EUROPE
Europe Current & Future Analysis for Email Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Europe Historic Review for Email Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Europe 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2020 & 2027
FRANCE
France Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
France Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
GERMANY
Germany Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Germany Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
ITALY
Italy Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Italy Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
UNITED KINGDOM
UK Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
UK Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
SPAIN
Spain Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Spain Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
RUSSIA
Russia Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Russia Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
REST OF EUROPE
Rest of Europe Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Europe Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
ASIA-PACIFIC
Asia-Pacific Current & Future Analysis for Email Marketing by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Asia-Pacific Historic Review for Email Marketing by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Asia-Pacific 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2012, 2020 & 2027
AUSTRALIA
Australia Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Australia Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
INDIA
India Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
India Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
SOUTH KOREA
South Korea Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
South Korea Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
REST OF ASIA-PACIFIC
Rest of Asia-Pacific Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Asia-Pacific Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
LATIN AMERICA
Latin America Current & Future Analysis for Email Marketing by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Latin America Historic Review for Email Marketing by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Latin America 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2012, 2020 & 2027
ARGENTINA
Argentina Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Argentina Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
BRAZIL
Brazil Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Brazil Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
MEXICO
Mexico Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Mexico Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
REST OF LATIN AMERICA
Rest of Latin America Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Latin America Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
MIDDLE EAST
Middle East Current & Future Analysis for Email Marketing by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Middle East Historic Review for Email Marketing by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Middle East 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2012, 2020 & 2027
IRAN
Iran Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Iran Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
ISRAEL
Israel Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Israel Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
SAUDI ARABIA
Saudi Arabia Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Saudi Arabia Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
UNITED ARAB EMIRATES
UAE Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
UAE Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
REST OF MIDDLE EAST
Rest of Middle East Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Middle East Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
AFRICA
Africa Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Africa Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Total Companies Profiled: 126

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