EXECUTIVE ENGAGEMENTS
POOL
25136
Number of executives repeatedly engaged by snail & email outreach
INTERACTIONS
2262
Interactions with Platform & by Email
PARTICIPANTS
503
Unique # Participated
VALIDATIONS
82
Responses Validated*
COMPANIES
126
Responses Validated*
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DATE
APR 2021
TABLES
66
PAGES
222
EDITION
15
PRICE
USD 5600
CODE
MCP-6096
*Engagement stats are ongoing and dynamic
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HIGHLIGHTS & REPORT INDEX
Amid the COVID-19 crisis, the global market for Email Marketing estimated at US$7.5 Billion in the year 2020, is projected to reach a revised size of US$17.9 Billion by 2027, growing at a CAGR of 13.3% over the period 2020-2027.
The Email Marketing market in the U.S. is estimated at US$2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$4 Billion by the year 2027 trailing a CAGR of 17.4% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.4% and 11.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 10.5% CAGR.
SELECT PLAYERS
AWeber Communications; BlueVenn; Bronto Software; Campaign Monitor; Constant Contact, Inc.; Emailcenter UK Limited; Emma; Epsilon Data Management, LLC; GetResponse; IBM Corp.; iContact, LLC; j2 Global, Inc.; Lucini&Lucini Communications; Pinpointe On-Demand, Inc.; Salesforce.com, Inc.; Selligent Marketing Cloud; SimplyCast.com; StreamSend; Teradata Corp.; Topica, Inc.; VerticalResponse, Inc.
SEGMENTS
» Segment (Email Marketing)
GEOGRAPHIES
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa
TABLE OF CONTENTS
| I. METHODOLOGY |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Influencer Market Insights |
| World Market Trajectories |
| A Prelude |
| Recent Market Activity |
| Market Dynamics |
| Outlook |
| Email Marketing Budgeting |
| Email Marketing Capabilities - Evaluation and Tracking |
| The Budgets Expand Post Financial Crisis - A Flashback |
| Opportunities in Cloud Business Email Market |
| Increasing implementation of Cloud Email Solutions with AI |
| Factors Influencing Industry Prospects |
| Cost Advantage and Campaign Tracking |
| Data Integration |
| Ad-Supported Newsletter Spending |
| Improvements in IM and Email Technology |
| Customer Relationship Management |
| Integrated Campaigns |
| Newsletter |
| Internet Direct Mail |
| Impact of Covid-19 and a Looming Global Recession |
| 2. FOCUS ON SELECT PLAYERS |
| AWeber Communications (USA) |
| BlueVenn (USA) |
| Bronto Software (USA) |
| Campaign Monitor (Australia) |
| Constant Contact, Inc. (USA) |
| Emailcenter UK Limited (UK) |
| Emma (USA) |
| Epsilon Data Management, LLC (USA) |
| GetResponse (Poland) |
| IBM Corporation (USA) |
| iContact, LLC (USA) |
| j2 Global, Inc. (USA) |
| Lucini&Lucini Communications (Italy) |
| MailChimp (USA) |
| Pinpointe On-Demand, Inc. (USA) |
| Redial (USA) |
| Salesforce.com, Inc. (USA) |
| Selligent Marketing Cloud (Belgium) |
| SimplyCast.com (Canada) |
| StreamSend (USA) |
| Teradata Corporation (USA) |
| Topica, Inc. (USA) |
| VerticalResponse, Inc. (USA) |
| 3. MARKET TRENDS & DRIVERS |
| Key Factors Driving Growth |
| Evolution and Future Prospects of Email Marketing |
| Proliferation of Internet Economy: A Fundamental Growth Driver |
| Creative & Responsive Design in Vogue - Content Gains Prominence |
| Android Remains Key Focus Area in Mobile Email Marketing |
| Soaring Popularity of E-commerce and M-commerce Mediums to Drive Growth for Email Marketing |
| Prolific Growth in M-Commerce Reinforces Business Case for Promotional Email Marketing |
| Rise of Permission Based Opt-in Email Marketing Programs Encourage Consumer Confidence |
| Emails Emerge as a Cornerstone of Customer Retention and Acquisition Strategy |
| Tailored Marketing Emails for Smarter Customer Engagement |
| Behavioral Targeting - An Out-of-Box Service |
| Shift towards Relevant Messaging |
| Increasing Move towards Adoption of Automation |
| Growing Frequency of Email Marketing |
| Social Media Interactions - An Unstructured Wealth of Information |
| Marketing Budgets Moving Online |
| Group Commerce - A New Trend in Email Marketing |
| Growing Usage of Integrated Marketing Programs |
| Focus on List Hygiene Factors |
| Video Email Marketing Riding the Popularity Wave |
| Other Trends |
| Market Restraints |
| Critical Elements of Email Marketing |
| Marketers yet to Leverage Email Marketing to the Fullest |
| More to Email Marketing than Just Sales Increase |
| Email Marketing and Brand Loyalty |
| 4. GLOBAL MARKET PERSPECTIVE |
| World Current & Future Analysis for Email Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World Historic Review for Email Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| World 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2020 & 2027 |
| III. MARKET ANALYSIS |
| UNITED STATES |
| USA Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| USA Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| CANADA |
| Canada Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Canada Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| JAPAN |
| Japan Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Japan Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| CHINA |
| China Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| China Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| EUROPE |
| Europe Current & Future Analysis for Email Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| Europe Historic Review for Email Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Europe 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2020 & 2027 |
| FRANCE |
| France Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| France Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| GERMANY |
| Germany Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Germany Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| ITALY |
| Italy Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Italy Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| UNITED KINGDOM |
| UK Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| UK Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| SPAIN |
| Spain Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Spain Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| RUSSIA |
| Russia Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Russia Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| REST OF EUROPE |
| Rest of Europe Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of Europe Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| ASIA-PACIFIC |
| Asia-Pacific Current & Future Analysis for Email Marketing by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| Asia-Pacific Historic Review for Email Marketing by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Asia-Pacific 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2012, 2020 & 2027 |
| AUSTRALIA |
| Australia Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Australia Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| INDIA |
| India Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| India Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| SOUTH KOREA |
| South Korea Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| South Korea Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| REST OF ASIA-PACIFIC |
| Rest of Asia-Pacific Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of Asia-Pacific Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| LATIN AMERICA |
| Latin America Current & Future Analysis for Email Marketing by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| Latin America Historic Review for Email Marketing by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Latin America 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2012, 2020 & 2027 |
| ARGENTINA |
| Argentina Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Argentina Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| BRAZIL |
| Brazil Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Brazil Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| MEXICO |
| Mexico Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Mexico Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| REST OF LATIN AMERICA |
| Rest of Latin America Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of Latin America Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| MIDDLE EAST |
| Middle East Current & Future Analysis for Email Marketing by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| Middle East Historic Review for Email Marketing by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| Middle East 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2012, 2020 & 2027 |
| IRAN |
| Iran Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Iran Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| ISRAEL |
| Israel Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Israel Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| SAUDI ARABIA |
| Saudi Arabia Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Saudi Arabia Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| UNITED ARAB EMIRATES |
| UAE Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| UAE Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| REST OF MIDDLE EAST |
| Rest of Middle East Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of Middle East Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| AFRICA |
| Africa Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Africa Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR |
| IV. COMPETITION |
| Total Companies Profiled: 126 |
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