Digital OOH

World Market Report

MCP11553

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DATE

OCT 2022

TABLES

306

PAGES

488

EDITION

9

PRICE

USD 4950

CODE

MCP11553


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HIGHLIGHTS & REPORT INDEX

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» Global competitiveness and key competitor percentage market shares
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Global Digital OOH Market to Reach $31.1 Billion by 2027
In the changed post COVID-19 business landscape, the global market for Digital OOH estimated at US$17.1 Billion in the year 2020, is projected to reach a revised size of US$31.1 Billion by 2027, growing at a CAGR of 8.9% over the analysis period 2020-2027. Billboard, one of the segments analyzed in the report, is projected to record a 9.9% CAGR and reach US$14.6 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Transit segment is readjusted to a revised 8.5% CAGR for the next 7-year period.

The U.S. Market is Estimated at $5.5 Billion, While China is Forecast to Grow at 12.3% CAGR
The Digital OOH market in the U.S. is estimated at US$5.5 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$6.6 Billion by the year 2027 trailing a CAGR of 12.3% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6.3% and 7.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 7.2% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$3.2 Billion by the year 2027.

Street Furniture Segment to Record 7.9% CAGR
In the global Street Furniture segment, USA, Canada, Japan, China and Europe will drive the 7.9% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$2.9 Billion in the year 2020 will reach a projected size of US$4.9 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Latin America will expand at a 9.7% CAGR through the analysis period.

SELECT PLAYERS

Adams Outdoor Advertising; AOTO Electronics Co., Ltd; APG|SGA SA; Ayuda Media Systems; Bell Media; Broadsign International LLC; Clear Channel Outdoor Holdings, Inc.; Daktronics, Inc.; Global; JCDecaux Group; Lamar Advertising Company; oOh!media Limited; Outfront Media, Inc.; Pattison Outdoor Advertising; Primedia Outdoor; Ströer SE & Co. KGaA

SEGMENTS

» Product (Billboard, Transit, Street Furniture, Other Products) » Application (Outdoor, Indoor) » Vertical (Commercial, Infrastructural, Institutional, Other Verticals)

GEOGRAPHIES

» World » USA » Canada » Japan » China » Europe » France » Germany » Italy » UK » Spain » Russia » Rest of Europe » Asia-Pacific » Australia » India » South Korea » Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » UAE » Rest of Middle East » Africa

TABLE OF CONTENTS

1. MARKET OVERVIEW
Influencer Market Insights
An Introduction to Digital OOH
Digital OOH: Current Market Scenario and Outlook
A Brief Overview of Trends Shaping the DOOH Market
Product Segment Analysis
Digital Billboards: Prominent Category
Digital Billboards Vs. Traditional Billboards
Transit Media Emerges as New Growth Vertical
Rising Demand for Street Furniture
Some Forms of Street Furniture
While Developed Regions Remain Major Revenue Contributors, Developing Regions Exhibit Fast Paced Growth
EXHIBIT: World Digital OOH Market by Region (2019 & 2025): Percentage Breakdown of Revenues for Developed and Developing Regions
EXHIBIT: World Digital OOH Market - Geographic Regions Ranked by % CAGR (Revenues) for 2018-2025: China, Asia-Pacific, Latin America, Middle East, Africa, Canada, USA, Europe, and Japan
Economic Scenario and Its Impact on Digital OOH Market
EXHIBIT: Global Economic Outlook: Real GDP Growth Rates in % by Country/Region for the Years 2018 through 2021
COMPETITIVE LANDSCAPE
Digital OOH: Fragmented Marketplace
Recent Market Activity
Global Outdoor Advertising Competitor Revenues in US$ Billion
Digital OOH – Global Key Competitors Percentage Market Share in 2022 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
Adams Outdoor Advertising (USA)
AOTO Electronics Co., Ltd (China)
APG|SGA SA (Switzerland)
Bell Media (Canada)
Broadsign International LLC (Canada)
Ayuda Media Systems (Canada)
Clear Channel Outdoor Holdings, Inc. (USA)
Daktronics, Inc. (USA)
Global (UK)
JCDecaux Group (France)
Lamar Advertising Company (USA)
oOh!media Limited (Australia)
Outfront Media, Inc. (USA)
Pattison Outdoor Advertising (Canada)
Primedia Outdoor (South Africa)
Ströer SE & Co. KGaA (Germany)
3. MARKET TRENDS & DRIVERS
Growing Importance of Outdoor Advertising Creates Fertile Environment for Digital OOH
A Note on Evolution of Outdoor Advertising
EXHIBIT: World Outdoor Advertising Expenditure (in US$ Billion) for the Years 2018 through 2025
EXHIBIT: Breakdown World Outdoor Advertising Expenditure (in %) by Region/Country for the Year 2019
Leading Advertisers in OOH Spending Globally
Digital OOH Rides on the Urbanization Wave
EXHIBIT: World Urban Population in Thousands: 1950-2050
EXHIBIT: Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 1950, 1970, 1990, 2018, 2030 and 2050
EXHIBIT: Percentage of Urban Population in Select Countries for 2018, 2020, 2030, 2040 and 2050
Urban Skyscrapers with Building Wrap Screens Drive Adoption
Increased Vehicular Traffic in Urban Territories Augurs Well
Smart City, the New Urban Infrastructure Concept, to Drive Next Wave of Growth in DOOH
EXHIBIT: World Smart City Investments (in US$ Billion) for the Years 2018 through 2025
EXHIBIT: Breakdown of World Smart City Investments (in %) by Country/Region for the Year 2019
Airports: Niche Segment
Smart Airports to Widen Airport DOOH
EXHIBIT: World Smart Airport Investments (in US$ Million) for the Years 2018 through 2025
Programmatic Approach Steps In to Instigate Broad-based Opportunities for Digital OOH
Fragmented In-Home Advertising Extends Opportunities
Special Entertainment Events Provides Momentum
Technological Confluence Sparks Innovative Approaches to Digital OOH
AI and Data Analytics Come to the Fore to Enhance DOOH Capabilities
Smartboards Enhance Viewer Recall of Outdoor Ads
Gesture Technology Proliferates the DOOH Vertical
The Rise of Augmented Reality & Nex-Gen Glad-vertising
Eco-Friendly Designs, Sleeker Hardware & Smarter Software Proliferate DOOH Domain
Issues & Challenges
Lack of Measurement: A Key Impediment
Unconventional Pricing Models
Issues with Targeting & Attribution
Safety Issues Being Taken to Higher Levels
Municipal Contracts: Inducing Uncertainty into Business
Unfavorable Regulations for Outdoor Advertising
Competition from Established & Emerging Forms of Advertising: A Challenge to Reckon With
4. GLOBAL MARKET PERSPECTIVE
World Recent Past, Current & Future Analysis for Digital OOH by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Digital OOH by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Digital OOH by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2012, 2021 & 2027
World Recent Past, Current & Future Analysis for Billboard by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Billboard by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Billboard by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2021 & 2027
World Recent Past, Current & Future Analysis for Transit by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Transit by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Transit by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2021 & 2027
World Recent Past, Current & Future Analysis for Street Furniture by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Street Furniture by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Street Furniture by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2021 & 2027
World Recent Past, Current & Future Analysis for Other Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Other Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Other Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2021 & 2027
World Recent Past, Current & Future Analysis for Outdoor by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Outdoor by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Outdoor by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2021 & 2027
World Recent Past, Current & Future Analysis for Indoor by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Indoor by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Indoor by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2021 & 2027
World Recent Past, Current & Future Analysis for Commercial by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Commercial by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Commercial by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2021 & 2027
World Recent Past, Current & Future Analysis for Infrastructural by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Infrastructural by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Infrastructural by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2021 & 2027
World Recent Past, Current & Future Analysis for Institutional by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Institutional by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Institutional by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2021 & 2027
World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2021 & 2027
UNITED STATES
Digital OOH Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
The United States: Major Market for Digital OOH
Prominent Market Drivers
Digital Billboards Continue to Grow in Prominence
Technology Developments Sharpen Growth in Digital Billboards Vertical
Banking & Financial Services Firms Rely on DOOH
Tough Regulatory Stance: Major Challenge
Advertising Market Data
EXHIBIT: US Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Outdoor, Print, Radio and Television
USA Recent Past, Current & Future Analysis for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
USA Historic Review for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
USA 15-Year Perspective for Digital OOH by Product - Percentage Breakdown of Value Sales for Billboard, Transit, Street Furniture and Other Products for the Years 2012, 2021 & 2027
USA Recent Past, Current & Future Analysis for Digital OOH by Application - Outdoor and Indoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
USA Historic Review for Digital OOH by Application - Outdoor and Indoor Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
USA 15-Year Perspective for Digital OOH by Application - Percentage Breakdown of Value Sales for Outdoor and Indoor for the Years 2012, 2021 & 2027
USA Recent Past, Current & Future Analysis for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
USA Historic Review for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
USA 15-Year Perspective for Digital OOH by Vertical - Percentage Breakdown of Value Sales for Commercial, Infrastructural, Institutional and Other Verticals for the Years 2012, 2021 & 2027
CANADA
Advertising Market Overview
EXHIBIT: Canadian Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Print, Radio, Television and Outdoor
Canada Recent Past, Current & Future Analysis for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Canada Historic Review for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Canada 15-Year Perspective for Digital OOH by Product - Percentage Breakdown of Value Sales for Billboard, Transit, Street Furniture and Other Products for the Years 2012, 2021 & 2027
Canada Recent Past, Current & Future Analysis for Digital OOH by Application - Outdoor and Indoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Canada Historic Review for Digital OOH by Application - Outdoor and Indoor Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Canada 15-Year Perspective for Digital OOH by Application - Percentage Breakdown of Value Sales for Outdoor and Indoor for the Years 2012, 2021 & 2027
Canada Recent Past, Current & Future Analysis for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Canada Historic Review for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Canada 15-Year Perspective for Digital OOH by Vertical - Percentage Breakdown of Value Sales for Commercial, Infrastructural, Institutional and Other Verticals for the Years 2012, 2021 & 2027
JAPAN
Digital OOH Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
Advertising Market Overview
EXHIBIT: Japanese Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Print, Radio, Television and Outdoor
Japan Recent Past, Current & Future Analysis for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Japan Historic Review for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Japan 15-Year Perspective for Digital OOH by Product - Percentage Breakdown of Value Sales for Billboard, Transit, Street Furniture and Other Products for the Years 2012, 2021 & 2027
Japan Recent Past, Current & Future Analysis for Digital OOH by Application - Outdoor and Indoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Japan Historic Review for Digital OOH by Application - Outdoor and Indoor Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Japan 15-Year Perspective for Digital OOH by Application - Percentage Breakdown of Value Sales for Outdoor and Indoor for the Years 2012, 2021 & 2027
Japan Recent Past, Current & Future Analysis for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Japan Historic Review for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Japan 15-Year Perspective for Digital OOH by Vertical - Percentage Breakdown of Value Sales for Commercial, Infrastructural, Institutional and Other Verticals for the Years 2012, 2021 & 2027
CHINA
Digital OOH Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
Advertising Market Overview
EXHIBIT: Chinese Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Print, Radio, Television and Outdoor
Digital Format Challenges Static Billboard Advertising
Regulatory Issues
China Recent Past, Current & Future Analysis for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
China Historic Review for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
China 15-Year Perspective for Digital OOH by Product - Percentage Breakdown of Value Sales for Billboard, Transit, Street Furniture and Other Products for the Years 2012, 2021 & 2027
China Recent Past, Current & Future Analysis for Digital OOH by Application - Outdoor and Indoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
China Historic Review for Digital OOH by Application - Outdoor and Indoor Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
China 15-Year Perspective for Digital OOH by Application - Percentage Breakdown of Value Sales for Outdoor and Indoor for the Years 2012, 2021 & 2027
China Recent Past, Current & Future Analysis for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
China Historic Review for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
China 15-Year Perspective for Digital OOH by Vertical - Percentage Breakdown of Value Sales for Commercial, Infrastructural, Institutional and Other Verticals for the Years 2012, 2021 & 2027
EUROPE
Digital OOH Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
Europe Recent Past, Current & Future Analysis for Digital OOH by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Europe Historic Review for Digital OOH by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Europe 15-Year Perspective for Digital OOH by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2012, 2021 & 2027
Europe Recent Past, Current & Future Analysis for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Europe Historic Review for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Europe 15-Year Perspective for Digital OOH by Product - Percentage Breakdown of Value Sales for Billboard, Transit, Street Furniture and Other Products for the Years 2012, 2021 & 2027
Europe Recent Past, Current & Future Analysis for Digital OOH by Application - Outdoor and Indoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Europe Historic Review for Digital OOH by Application - Outdoor and Indoor Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Europe 15-Year Perspective for Digital OOH by Application - Percentage Breakdown of Value Sales for Outdoor and Indoor for the Years 2012, 2021 & 2027
Europe Recent Past, Current & Future Analysis for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Europe Historic Review for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Europe 15-Year Perspective for Digital OOH by Vertical - Percentage Breakdown of Value Sales for Commercial, Infrastructural, Institutional and Other Verticals for the Years 2012, 2021 & 2027
FRANCE
Digital OOH Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
France Recent Past, Current & Future Analysis for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
France Historic Review for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
France 15-Year Perspective for Digital OOH by Product - Percentage Breakdown of Value Sales for Billboard, Transit, Street Furniture and Other Products for the Years 2012, 2021 & 2027
France Recent Past, Current & Future Analysis for Digital OOH by Application - Outdoor and Indoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
France Historic Review for Digital OOH by Application - Outdoor and Indoor Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
France 15-Year Perspective for Digital OOH by Application - Percentage Breakdown of Value Sales for Outdoor and Indoor for the Years 2012, 2021 & 2027
France Recent Past, Current & Future Analysis for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
France Historic Review for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
France 15-Year Perspective for Digital OOH by Vertical - Percentage Breakdown of Value Sales for Commercial, Infrastructural, Institutional and Other Verticals for the Years 2012, 2021 & 2027
GERMANY
Digital OOH Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
Advertising Market Overview
EXHIBIT: German Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Print, Radio, Television and Outdoor
Outdoor Spending Still Insignificant
Germany Recent Past, Current & Future Analysis for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Germany Historic Review for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Germany 15-Year Perspective for Digital OOH by Product - Percentage Breakdown of Value Sales for Billboard, Transit, Street Furniture and Other Products for the Years 2012, 2021 & 2027
Germany Recent Past, Current & Future Analysis for Digital OOH by Application - Outdoor and Indoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Germany Historic Review for Digital OOH by Application - Outdoor and Indoor Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Germany 15-Year Perspective for Digital OOH by Application - Percentage Breakdown of Value Sales for Outdoor and Indoor for the Years 2012, 2021 & 2027
Germany Recent Past, Current & Future Analysis for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Germany Historic Review for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Germany 15-Year Perspective for Digital OOH by Vertical - Percentage Breakdown of Value Sales for Commercial, Infrastructural, Institutional and Other Verticals for the Years 2012, 2021 & 2027
ITALY
Italy Recent Past, Current & Future Analysis for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Italy Historic Review for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Italy 15-Year Perspective for Digital OOH by Product - Percentage Breakdown of Value Sales for Billboard, Transit, Street Furniture and Other Products for the Years 2012, 2021 & 2027
Italy Recent Past, Current & Future Analysis for Digital OOH by Application - Outdoor and Indoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Italy Historic Review for Digital OOH by Application - Outdoor and Indoor Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Italy 15-Year Perspective for Digital OOH by Application - Percentage Breakdown of Value Sales for Outdoor and Indoor for the Years 2012, 2021 & 2027
Italy Recent Past, Current & Future Analysis for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Italy Historic Review for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Italy 15-Year Perspective for Digital OOH by Vertical - Percentage Breakdown of Value Sales for Commercial, Infrastructural, Institutional and Other Verticals for the Years 2012, 2021 & 2027
UNITED KINGDOM
Digital OOH Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
Advertising Market Data
EXHIBIT: UK Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Print, Radio, Television and Outdoor
UK Recent Past, Current & Future Analysis for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
UK Historic Review for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
UK 15-Year Perspective for Digital OOH by Product - Percentage Breakdown of Value Sales for Billboard, Transit, Street Furniture and Other Products for the Years 2012, 2021 & 2027
UK Recent Past, Current & Future Analysis for Digital OOH by Application - Outdoor and Indoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
UK Historic Review for Digital OOH by Application - Outdoor and Indoor Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
UK 15-Year Perspective for Digital OOH by Application - Percentage Breakdown of Value Sales for Outdoor and Indoor for the Years 2012, 2021 & 2027
UK Recent Past, Current & Future Analysis for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
UK Historic Review for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
UK 15-Year Perspective for Digital OOH by Vertical - Percentage Breakdown of Value Sales for Commercial, Infrastructural, Institutional and Other Verticals for the Years 2012, 2021 & 2027
REST OF EUROPE
Rest of Europe Recent Past, Current & Future Analysis for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Europe Historic Review for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Rest of Europe 15-Year Perspective for Digital OOH by Product - Percentage Breakdown of Value Sales for Billboard, Transit, Street Furniture and Other Products for the Years 2012, 2021 & 2027
Rest of Europe Recent Past, Current & Future Analysis for Digital OOH by Application - Outdoor and Indoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Europe Historic Review for Digital OOH by Application - Outdoor and Indoor Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Rest of Europe 15-Year Perspective for Digital OOH by Application - Percentage Breakdown of Value Sales for Outdoor and Indoor for the Years 2012, 2021 & 2027
Rest of Europe Recent Past, Current & Future Analysis for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Europe Historic Review for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Rest of Europe 15-Year Perspective for Digital OOH by Vertical - Percentage Breakdown of Value Sales for Commercial, Infrastructural, Institutional and Other Verticals for the Years 2012, 2021 & 2027
ASIA-PACIFIC
Digital OOH Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
Asia-Pacific Recent Past, Current & Future Analysis for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Asia-Pacific Historic Review for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Asia-Pacific 15-Year Perspective for Digital OOH by Product - Percentage Breakdown of Value Sales for Billboard, Transit, Street Furniture and Other Products for the Years 2012, 2021 & 2027
Asia-Pacific Recent Past, Current & Future Analysis for Digital OOH by Application - Outdoor and Indoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Asia-Pacific Historic Review for Digital OOH by Application - Outdoor and Indoor Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Asia-Pacific 15-Year Perspective for Digital OOH by Application - Percentage Breakdown of Value Sales for Outdoor and Indoor for the Years 2012, 2021 & 2027
Asia-Pacific Recent Past, Current & Future Analysis for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Asia-Pacific Historic Review for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Asia-Pacific 15-Year Perspective for Digital OOH by Vertical - Percentage Breakdown of Value Sales for Commercial, Infrastructural, Institutional and Other Verticals for the Years 2012, 2021 & 2027
REST OF WORLD
Rest of World Recent Past, Current & Future Analysis for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of World Historic Review for Digital OOH by Product - Billboard, Transit, Street Furniture and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Rest of World 15-Year Perspective for Digital OOH by Product - Percentage Breakdown of Value Sales for Billboard, Transit, Street Furniture and Other Products for the Years 2012, 2021 & 2027
Rest of World Recent Past, Current & Future Analysis for Digital OOH by Application - Outdoor and Indoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of World Historic Review for Digital OOH by Application - Outdoor and Indoor Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Rest of World 15-Year Perspective for Digital OOH by Application - Percentage Breakdown of Value Sales for Outdoor and Indoor for the Years 2012, 2021 & 2027
Rest of World Recent Past, Current & Future Analysis for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of World Historic Review for Digital OOH by Vertical - Commercial, Infrastructural, Institutional and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
Rest of World 15-Year Perspective for Digital OOH by Vertical - Percentage Breakdown of Value Sales for Commercial, Infrastructural, Institutional and Other Verticals for the Years 2012, 2021 & 2027

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