Digital Education Content

World Market Report

MCP11536

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DATE

JUL 2022

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262

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Global Digital Education Content Market to Reach $108 Billion by 2026

Digital learning has witnessed steady growth over the past decade, with the advent of the global COVID-19 pandemic providing a major fillip to the industry. COVID-19 along with a number of socioeconomic factors like increasing cost of higher education, lifestyles of modern learners and equitable access to education is poised to help digital learning in garnering considerable attention in the coming years. The education industry is leveraging advanced technology related to online learning for democratizing education, motivating learners and optimizing outcomes. The industry is also being transformed by increasing collaborations among e-learning companies, universities, colleges and governments to promote the idea of online education. Accessibility for online education becomes extremely imperative during the covid-19 pandemic crisis. In the evolving educational environment, several institutions are already using this education mode, while new technologies are being embraced and the requirement for institutions in prioritizing accessibility is becoming critical. Online education technology (EdTech) firms such as India`s BYJU`s have witnessed a surge in usage while companies such as Tencent, ByteDance and Alibaba in China and Lark in Singapore rolled out a range of educational delivery platforms. Local governments across the US have initiated partnerships with schools to deliver educational broadcasts while the BBC in the UK has initiated a similar campaign.

Amid the COVID-19 crisis, the global market for Digital Education Content estimated at US$70.9 Billion in the year 2022, is projected to reach a revised size of US$108 Billion by 2026, growing at a CAGR of 11.1% over the analysis period. K-12, one of the segments analyzed in the report, is projected to record 12.6% CAGR and reach US$61.1 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Higher Education segment is readjusted to a revised 9.8% CAGR for the next 7-year period. A large number of students in the US and other nations had been already participating in digital learning from K-12 virtual or online education. COVID-19 has considerably accelerated the transition and is expected to pave way for increasing reliance on virtual K-12 schooling in the coming years. The transition of higher education institutions toward the digital platform can be credited to several benefits, especially convenience and flexibility, which are expected to drive a large number of students to prefer online learning over the conventional classroom option.

The U.S. Market is Estimated at $27 Billion in 2022, While China is Forecast to Reach $19 Billion by 2026

The Digital Education Content market in the U.S. is estimated at US$27 Billion in the year 2022. China, the world`s second largest economy, is forecast to reach a projected market size of US$19 Billion by the year 2026 trailing a CAGR of 13.4% over the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.1% and 9.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 10.7% CAGR. The e-learning market in developing regions is evolving into a dynamic growth sector as public universities, governments and local providers push into the market. There are several factors driving eLearning market in developing countries, for instance eLearning helps to decrease infrastructure costs and reduce expenditures e.g., cost on classroom space along with textbook purchase or rental leading to lesser education costs for people in developing nations. Increased adoption of cloud-based solutions is also expected to further create growth opportunities for eLearning in developing regions. The benefits of just-in-time training and promising ROI is expected to increase adoption of eLearning in corporate training in countries such as China, India and Brazil. In Middle Eastern countries, eLearning has witnessed growth due to government initiatives combines with efforts by private corporations and schools.

SELECT PLAYERS

Adobe Inc.; Allen Interactions Inc.; Aptara, Inc.; Articulate Global, Inc.; Cengage Learning Holdings II, Inc.; City & Guilds; Discovery Education; Echo360, Inc.; Educomp Solutions Ltd.; McGraw-Hill Education Inc.; MPS Ltd.; N2N Services Inc.; New Oriental Education and Technology Group Inc.; Pearson Education; Saba Software; TAL Education Group; Think & Learn Pvt. Ltd.; Trivantis Corporation

SEGMENTS

» End-Use (K-12, Higher Education)

GEOGRAPHIES

» World » USA » Canada » Japan » China » Europe » France » Germany » Italy » UK » Spain » Russia » Rest of Europe » Asia-Pacific » Australia » India » South Korea » Rest of Asia-Pacific » Latin America » Rest of World

TABLE OF CONTENTS

1. MARKET OVERVIEW
Influencer Market Insights
Impact of Covid-19 and a Looming Global Recession
COVID-19 Impact on Education
EXHIBIT: Number of Students Impacted by COVID-19 in Select Countries: June 2020
EXHIBIT 2: Number of Students Impacted by COVID-19: Feb2020-Mar2020
How COVID-19 Sabbatical is Charting Path for Strong Foundation of Digital Learning in Education Space
COVID-19 Brings Virtual K-12 Schooling to the Fore with Positive Outcomes for Students
Digital Education Content – Global Key Competitors Percentage Market Share in 2022 (E)
DIGITAL EDUCATION CONTENT: A PRELUDE
EXHIBIT: Digital Content Usage in Education
Key Challenges
Market Outlook
Emerging Economies Drive Growth
Recent Market Activity
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Digital Learning Libraries Offer Significant Opportunities
Creation of a Personalized Learning: A Key Criterion While Selecting Digital Content
EXHIBIT: Ranking of Factors for Vendor Selection for Digital Education Content (on a Scale of 1-10)
Technology Developments Bring in a Fundamental Transformation to Traditional Approaches
Digital Transformation in Higher Education
EXHIBIT: Digital Learning Materials Used in Classrooms
Video Use in e-Learning Witnesses Robust Growth
EXHIBIT: Higher User Engagement With Short Videos as Compared to Other Forms of Content Drives the Value of Creating Short But Effective eLearning Video Content: % Engagement Loss by Video Length
Augmented Reality (AR) Makes eLearning More Engaging, and Interactive
Advances in Artificial Intelligence Drives Adaptive and Personalized eLearning
Companies Turn towards Learning Experience Platform (LXP)
Rise in User Generated Content
Big Data Analytics to Optimize Learning Outcomes
Technology Innovations Continue to Benefit Market Growth
Select e-Learning Products
Cloud: Growing Domain for Digital Learning Application Development & Delivery
Higher Acceptance of Open Educational Resource
MOOCs: New Form of Online Training
Gamification of Learning, the Most Lucrative Way to Monetize e-Learning
LMS: A Key Contributor to e-Learning
Mobile Learning & Micro-Learning for Modern Learners
M-Learning VAS Offers Support Structure for m-Learning
Rapid penetration of Smart Phones and Tablets Drive Growth
EXHIBIT: Worldwide Smartphone Sales (in Million Units) by Geographic Region/Country for the Years 2018 & 2022
Apps Critical to the Growth of m-Learning
EXHIBIT: Use of Digital Devices by Children in Age Group 14-15 Years Out Of School
EXHIBIT: Devices Used to Access Digital Content in US Classrooms
Academic eLearning to Leverage the Growing Trend of BYOD in Classrooms
EXHIBIT: e-Learning Rides the BYOD to School Wave, With Smartphone Penetration Being the Highest in the 12+ Age Group of Children & Teens: Smartphone Ownership by Age Group in the U.S for the Year 2018
4. GLOBAL MARKET PERSPECTIVE
World Recent Past, Current & Future Analysis for Digital Education Content by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Digital Education Content by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Digital Education Content by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2012, 2021 & 2027
World Recent Past, Current & Future Analysis for K-12 by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for K-12 by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for K-12 by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2012, 2021 & 2027
World Recent Past, Current & Future Analysis for Higher Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Higher Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
World 15-Year Perspective for Higher Education by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2012, 2021 & 2027
UNITED STATES
Digital Education Content Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
Market Overview
Pandemic Accelerates Pace of Online Learning Experience
EXHIBIT: Allocation of Budget for Educational Content: 2019
EXHIBIT: Use of Digital Content by Subject Area
Virtual Schools & Homeschooling Drive Demand for e-Learning Products
Technology Trends in Education: K-12 & Higher Education
USA Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
USA Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
USA 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
CANADA
Market Overview
Canada Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
Canada Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Canada 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
JAPAN
Digital Education Content Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
Market Overview
Japan Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
Japan Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Japan 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
CHINA
Digital Education Content Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
Market Overview
Creating Localized e-Learning Content for China
China Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
China Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
China 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
EUROPE
Digital Education Content Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
Market Overview
Europe Recent Past, Current & Future Analysis for Digital Education Content by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
Europe Historic Review for Digital Education Content by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Europe 15-Year Perspective for Digital Education Content by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2021 & 2027
Europe Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
Europe Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Europe 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
FRANCE
Digital Education Content Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
Market Overview
France Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
France Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
France 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
GERMANY
Digital Education Content Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
Germany Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
Germany Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Germany 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
ITALY
Italy Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
Italy Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Italy 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
UNITED KINGDOM
Digital Education Content Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
Market Overview
UK Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
UK Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
UK 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
SPAIN
Market Overview
Spain Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
Spain Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Spain 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
RUSSIA
Russia Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
Russia Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Russia 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
REST OF EUROPE
SELECT REGIONAL MARKETS
BULGARIA
TURKEY
LIBERIA
Rest of Europe Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Europe Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Rest of Europe 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
ASIA-PACIFIC
Digital Education Content Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
Asia-Pacific Recent Past, Current & Future Analysis for Digital Education Content by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
Asia-Pacific Historic Review for Digital Education Content by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Asia-Pacific 15-Year Perspective for Digital Education Content by Geographic Region - Percentage Breakdown of Value Revenues for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2012, 2021 & 2027
Asia-Pacific Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
Asia-Pacific Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Asia-Pacific 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
AUSTRALIA
Digital Education Content Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E)
Australia Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
Australia Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Australia 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
INDIA
Digital Education Content Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E)
Market Overview
Online Education in India
Key Trends of Online Education Market
India Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
India Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
India 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
SOUTH KOREA
Market Overview
South Korea Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
South Korea Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
South Korea 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
REST OF ASIA-PACIFIC
SELECT REGIONAL MARKETS
MALAYSIA
MALDIVES
Rest of Asia-Pacific Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Asia-Pacific Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Rest of Asia-Pacific 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
LATIN AMERICA
Digital Education Content Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)
SELECT REGIONAL MARKETS
BRAZIL
MEXICO
Latin America Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
Latin America Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Latin America 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
REST OF WORLD
Focus on Select Markets
Rest of World Recent Past, Current & Future Analysis for Digital Education Content by End-Use - K-12 and Higher Education - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of World Historic Review for Digital Education Content by End-Use - K-12 and Higher Education Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Rest of World 15-Year Perspective for Digital Education Content by End-Use - Percentage Breakdown of Value Revenues for K-12 and Higher Education for the Years 2012, 2021 & 2027
Total Companies Profiled: 54

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