User: Guest

DIGITAL ADVERTISING AND MARKETING

Global Market Trajectory & Analytics

MCP-1585

VALIDATED EXECUTIVE ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

40377

Interactions with Platform & by Email *

INTERACTIONS

3234

Unique # Participated *

PARTICIPANTS

808

Responses Validated *

VALIDATIONS

364

* Login to view program details and full enterprise executive list.

  •  DATE

    JUNE 2020

  •  TABLES

    111

  •  PAGES

    639

  •  EDITION

    16

  •  PRICE

    US$5600

COVID-19 IMPACT SURVEY MAY 2020
Amid the COVID-19 crisis and the looming economic recession, the Digital Advertising and Marketing market worldwide will grow by a projected US$317.6 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 10.3%. Display, one of the segments analyzed and sized in this study, is forecast to grow at over 12% and reach a market size of US$350.6 Billion by the end of the analysis period. An unusual period in history, the coronavirus pandemic has unleashed a series of unprecedented events affecting every industry. The Display market will be reset to a new normal which going forwards in a post COVID-19 era will be continuously redefined and redesigned. Staying on top of trends and accurate analysis is paramount now more than ever to manage uncertainty, change and continuously adapt to new and evolving market conditions.

As part of the new emerging geographic scenario, the United States is forecast to readjust to a 8.7% CAGR. Within Europe, the region worst hit by the pandemic, Germany will add over US$11.8 Billion to the region's size over the next 7 to 8 years. In addition, over US$10 Billion worth of projected demand in the region will come from Rest of European markets. In Japan, the Display segment will reach a market size of US$14.1 Billion by the close of the analysis period. Blamed for the pandemic, significant political and economic challenges confront China. Amid the growing push for decoupling and economic distancing, the changing relationship between China and the rest of the world will influence competition and opportunities in the Digital Advertising and Marketing market. Against this backdrop and the changing geopolitical, business and consumer sentiments, the world's second largest economy will grow at 14.6% over the next couple of years and add approximately US$67.4 Billion in terms of addressable market opportunity. Continuous monitoring for emerging signs of a possible new world order post-COVID-19 crisis is a must for aspiring businesses and their astute leaders seeking to find success in the now changing Digital Advertising and Marketing market landscape. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others, Acxiom Corporation; Alibaba Group Holding Limited; Amazon.com, Inc.; AOL Inc.; Baidu Inc.; Conversant Inc.; Dentsu Aegis Network; DoubleClick Inc.; Eniro AB; Facebook Inc.; Google Inc.; IAC/InterActive Corp.; InfoSpace Inc.; LinkedIn Corporation; Microsoft Corp.; Oath Inc.; ONE by AOL; Pandora Media Inc.; Sina Corporation; Sohu.com Inc.; Tencent Inc.; TOM Group Limited; TradeDoubler AB; Twitter Inc.; Xaxis; Yahoo! Inc.

SEGMENTS

» Mode/Format (Display, Search, Other Modes/Formats)

GEOGRAPHIES

» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa
   PURCHASE REPORT        $5600.00
VIEW FULL REPORT INDEX PROJECT COMPENDIUM * EXPERT PANEL

YOUR PRIVACY MATTERS!

Our robust permission-based engagement strategy requires a one-time double opt-in and/or re-consent for all users. We will re-establish consent once a year from date of last use. Both these practices exceed GDPR mandates.

What we store: Primary coordinates such as email, company address and phone. In-house developed influencer rank.
How we store: Encrypted and additionally secured by firewalls.
How we use your data: Only to contact you directly. We never share your coordinates with any individual or entity outside our company for any reason.
Privacy queries: Privacy@StrategyR.com