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DIGITAL ADVERTISING AND MARKETING

Global Market Trajectory & Analytics

MCP-1585

VALIDATED EXECUTIVE ENGAGEMENTS

POOL + OUTREACH

40377
Number of executives repeatedly engaged by snail & email outreach

INTERACTIONS

3232
Interactions with Platform & by Email

PARTICIPANTS

808
Unique # Participated

VALIDATIONS

364
Responses Validated*
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DATE

JULY 2020

TABLES

111

PAGES

639

EDITION

16

PRICE

USD $5600


Amid the COVID-19 crisis, the global market for Digital Advertising and Marketing estimated at US$322.5 Billion in the year 2020, is projected to reach a revised size of US$640.2 Billion by 2027, growing at a CAGR of 10.3% over the analysis period 2020-2027. Display, one of the segments analyzed in the report, is projected to record a 12% CAGR and reach US$350.6 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Search segment is readjusted to a revised 9% CAGR for the next 7-year period.
The Digital Advertising and Marketing market in the U.S. is estimated at US$87.1 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$139.3 Billion by the year 2027 trailing a CAGR of 13.9% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6.9% and 8.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8.1% CAGR.
In the global Other Modes/Formats segment, USA, Canada, Japan, China and Europe will drive the 4.2% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$16.1 Billion in the year 2020 will reach a projected size of US$21.6 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$92.1 Billion by the year 2027, while Latin America will expand at a 5.8% CAGR through the analysis period. We bring years of research experience to this 16th edition of our report. The 639-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.
Acxiom Corporation; Alibaba Group Holding Limited; Amazon.com, Inc.; AOL Inc.; Baidu Inc.; Conversant Inc.; Dentsu Aegis Network; DoubleClick Inc.; Eniro AB; Facebook Inc.; Google Inc.; IAC/InterActive Corp.; InfoSpace Inc.; LinkedIn Corporation; Microsoft Corp.; Oath Inc.; ONE by AOL; Pandora Media Inc.; Sina Corporation; Sohu.com Inc.; Tencent Inc.; TOM Group Limited; TradeDoubler AB; Twitter Inc.; Xaxis; Yahoo! Inc.
» Mode/Format (Display, Search, Other Modes/Formats)
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa

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05
1. MARKET OVERVIEW
Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships
Recent Market Activity
Rapid Shift of Media Spending from Traditional to Digital: Cornerstone for Present & Future Growth of Digital Ad Market
Print Media Advertising including Newspapers and Magazines: The Worst Hit by the Transition
Expanding Digital Media User Base Triggers Massive Growth Opportunities
Superior Attributes of Digital Advertising over Other Ad Media Drives Market Adoption
Various Advertising Media & their Corresponding Benefits
Comparison of Different Advertising Media Based on Varied Parameters
Future Prospects Remain Buoyant
Top 10 Countries in the Advertising Industry Ranked by Ad Spend: 2017E
Display Advertising: The Largest Contributor to Global Digital Ad Spend
Despite Cannibalization by Display, Search Advertising to Sustain Growth Momentum
Developed Regions: Primary Revenue Generators
Developing Countries Continue to Turbo Charge Current and Future Growth
Asia-Pacific: Robust Demand for the Digital Experience Drive Faster Market Growth
Stable Economic Scenario Lends Momentum for Market Growth
Rapid Urbanization & Expanding Middle Class: Mega Trends Strengthening Market Prospects
Global Competitor Market Shares
Digital Advertising and Marketing Competitor Market Share Scenario Worldwide (in %): 2018 & 2029
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
Acxiom Corporation (USA)
Alibaba Group Holding Limited (China)
Amazon.com, Inc. (USA)
Baidu, Inc. (China)
Conversant, Inc. (USA)
Dentsu Aegis Network (UK)
Eniro AB (Sweden)
Facebook, Inc. (USA)
Google, Inc. (USA)
DoubleClick, Inc. (USA)
IAC/InterActiveCorp. (USA)
InfoSpace, Inc. (USA)
Microsoft Corporation (USA)
LinkedIn Corporation (USA)
Oath, Inc. (USA)
AOL, Inc. (USA)
ONE by AOL (USA)
Yahoo!, Inc. (USA)
Pandora Media, Inc. (USA)
Sina Corporation (China)
Sohu.com, Inc. (China)
Tencent, Inc. (China)
TOM Group Limited (China)
TradeDoubler AB (Sweden)
Twitter, Inc. (USA)
Xaxis (USA)
3. MARKET TRENDS & DRIVERS
Expanding Internet User Base: Fertile Environment for the Growth of Digital Media Marketing
The Emergence of Mobile Devices as the Preferred Digital Media Platform: A Strong Growth Driver for Mobile Digital Advertising
Key Factors Driving Growth in the Mobile Advertising Market
Growing Proliferation of Smartphones & Tablets
Rising Mobile Internet Subscriptions & Robust Mobile Data Consumption
Wider Roll Out 4G Networks
Social Media Advertising: A Major Beneficiary of the Transforming Social Networking Landscape
Social Networking Sites (SNS): Facts and Figures in a Nutshell
Top 10 Social Networking Platforms Worldwide Ranked by Active Usage: 2017E
Social Media Networks: A Key Enabler of Social Selling
Smart TV Triggers New Growth Opportunities for Digital Advertising
Digital Advertising Innovations and Advancements: Spearheading Growth
Augmented Reality (AR)
Buy Buttons
Digital Assistants
Video Ads in Search Results
Wearable Technology
Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology
Mobile Marketing Technology Developments
Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
Select Cross-Platform, Hashtag-based Marketing Campaigns in the Recent Past
Cocooning Trend: Significant Market Opportunity for Cross-Platform Advertisers
Increasing Trend towards Mobile Apps: Enormous Growth Opportunities for Digital Cross-Platform Advertising
Growing Prominence of IoT and the Resulting Growth in Connected Devices Set to Take Digital Advertising to the Next Level
Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising
Rising Prominence of OTT Platforms Augurs Well for Digital Video Advertising
Driven by Multiple Factors, Mobile Video Ads Surpass Online Video Ads
Native Advertising: The Next Big Thing in Display Advertising
FTC Issues Guidelines on Native Ads
Flourishing Gaming Market Generate Lucrative Opportunities for In-Game Advertising
Wireless Gaming: Opportunities Galore for In-Game Advertising
Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising
Maximum Visibility Attribute Drive Increasing Interest in Free Online Classified Ads
Robust E-Commerce Activity Lends Traction to Market Growth
Supported by Efficient Broadband Connectivity, Demand for Rich Media Ads Gain Momentum
Tailored Emails for Smarter Customer Engagement Sustain Demand for E-mail Advertising
Key Issues and Challenges Hampering Prospects for Digital Advertising
Digital Advertising Frauds
Major Bottlenecks in Online Advertising
4. GLOBAL MARKET PERSPECTIVE
Digital Advertising and Marketing Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
Digital Advertising and Marketing Global Retrospective Market Scenario in US$ Million by Region/Country: 2009-2017
Digital Advertising and Marketing Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025
Display (Mode/Format) World Market by Region/Country in US$ Million: 2018 to 2025
Display (Mode/Format) Historic Market Analysis by Region/Country in US$ Million: 2009 to 2017
Display (Mode/Format) Market Share Breakdown of Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025
Search (Mode/Format) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025
Search (Mode/Format) Historic Market Perspective by Region/Country in US$ Million: 2009 to 2017
Search (Mode/Format) Market Sales Breakdown by Region/Country in Percentage: 2009 VS 2019 VS 2025
Other Modes/Formats (Mode/Format) Geographic Market Spread Worldwide in US$ Million: 2018 to 2025
Other Modes/Formats (Mode/Format) Region Wise Breakdown of Global Historic Demand in US$ Million: 2009 to 2017
Other Modes/Formats (Mode/Format) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025
GEOGRAPHIC MARKET ANALYSIS
United States
Market Facts & Figures
US Digital Advertising and Marketing Market Share (in %) by Company: 2018 & 2025
United States Digital Advertising and Marketing Market Estimates and Projections in US$ Million by Mode/Format: 2018 to 2025
Digital Advertising and Marketing Market in the United States by Mode/Format: A Historic Review in US$ Million for 2009-2017
United States Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025
Canada
Canadian Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018 to 2025
Canadian Digital Advertising and Marketing Historic Market Review by Mode/Format in US$ Million: 2009-2017
Digital Advertising and Marketing Market in Canada: Percentage Share Breakdown of Sales by Mode/Format for 2009, 2019, and 2025
Japan
Japanese Market for Digital Advertising and Marketing: Annual Sales Estimates and Projections in US$ Million by Mode/Format for the Period 2018-2025
Digital Advertising and Marketing Market in Japan: Historic Sales Analysis in US$ Million by Mode/Format for the Period 2009-2017
Japanese Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025
China
Chinese Digital Advertising and Marketing Market Growth Prospects in US$ Million by Mode/Format for the Period 2018-2025
Digital Advertising and Marketing Historic Market Analysis in China in US$ Million by Mode/Format: 2009-2017
Chinese Digital Advertising and Marketing Market by Mode/Format: Percentage Breakdown of Sales for 2009, 2019, and 2025
Europe
Market Facts & Figures
European Digital Advertising and Marketing Market: Competitor Market Share Scenario (in %) for 2018 & 2025
European Digital Advertising and Marketing Market Demand Scenario in US$ Million by Region/Country: 2018-2025
Digital Advertising and Marketing Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2009-2017
European Digital Advertising and Marketing Market Share Shift by Region/Country: 2009 VS 2019 VS 2025
European Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018-2025
Digital Advertising and Marketing Market in Europe in US$ Million by Mode/Format: A Historic Review for the Period 2009-2017
European Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025
France
Digital Advertising and Marketing Market in France by Mode/Format: Estimates and Projections in US$ Million for the Period 2018-2025
French Digital Advertising and Marketing Historic Market Scenario in US$ Million by Mode/Format: 2009-2017
French Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025
Germany
Digital Advertising and Marketing Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025
German Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017
German Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025
Italy
Italian Digital Advertising and Marketing Market Growth Prospects in US$ Million by Mode/Format for the Period 2018-2025
Digital Advertising and Marketing Historic Market Analysis in Italy in US$ Million by Mode/Format: 2009-2017
Italian Digital Advertising and Marketing Market by Mode/Format: Percentage Breakdown of Sales for 2009, 2019, and 2025
United Kingdom
United Kingdom Market for Digital Advertising and Marketing: Annual Sales Estimates and Projections in US$ Million by Mode/Format for the Period 2018-2025
Digital Advertising and Marketing Market in the United Kingdom: Historic Sales Analysis in US$ Million by Mode/Format for the Period 2009-2017
United Kingdom Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025
Spain
Spanish Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018 to 2025
Spanish Digital Advertising and Marketing Historic Market Review by Mode/Format in US$ Million: 2009-2017
Digital Advertising and Marketing Market in Spain: Percentage Share Breakdown of Sales by Mode/Format for 2009, 2019, and 2025
Russia
Russian Digital Advertising and Marketing Market Estimates and Projections in US$ Million by Mode/Format: 2018 to 2025
Digital Advertising and Marketing Market in Russia by Mode/Format: A Historic Review in US$ Million for 2009-2017
Russian Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025
Rest of Europe
Rest of Europe Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018-2025
Digital Advertising and Marketing Market in Rest of Europe in US$ Million by Mode/Format: A Historic Review for the Period 2009-2017
Rest of Europe Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025
Asia-Pacific
Asia-Pacific Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
Digital Advertising and Marketing Market in Asia-Pacific: Historic Market Analysis in US$ Million by Region/Country for the Period 2009-2017
Asia-Pacific Digital Advertising and Marketing Market Share Analysis by Region/Country: 2009 VS 2019 VS 2025
Digital Advertising and Marketing Market in Asia-Pacific by Mode/Format: Estimates and Projections in US$ Million for the Period 2018-2025
Asia-Pacific Digital Advertising and Marketing Historic Market Scenario in US$ Million by Mode/Format: 2009-2017
Asia-Pacific Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025
Australia
Digital Advertising and Marketing Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025
Australian Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017
Australian Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025
India
Indian Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018 to 2025
Indian Digital Advertising and Marketing Historic Market Review by Mode/Format in US$ Million: 2009-2017
Digital Advertising and Marketing Market in India: Percentage Share Breakdown of Sales by Mode/Format for 2009, 2019, and 2025
South Korea
Digital Advertising and Marketing Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025
South Korean Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017
Digital Advertising and Marketing Market Share Distribution in South Korea by Mode/Format: 2009 VS 2019 VS 2025
Rest of Asia-Pacific
Rest of Asia-Pacific Market for Digital Advertising and Marketing: Annual Sales Estimates and Projections in US$ Million by Mode/Format for the Period 2018-2025
Digital Advertising and Marketing Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Million by Mode/Format for the Period 2009-2017
Rest of Asia-Pacific Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025
Latin America
Latin American Digital Advertising and Marketing Market Trends by Region/Country in US$ Million: 2018-2025
Digital Advertising and Marketing Market in Latin America in US$ Million by Region/Country: A Historic Perspective for the Period 2009-2017
Latin American Digital Advertising and Marketing Market Percentage Breakdown of Sales by Region/Country: 2009, 2019, and 2025
Latin American Digital Advertising and Marketing Market Growth Prospects in US$ Million by Mode/Format for the Period 2018-2025
Digital Advertising and Marketing Historic Market Analysis in Latin America in US$ Million by Mode/Format: 2009-2017
Latin American Digital Advertising and Marketing Market by Mode/Format: Percentage Breakdown of Sales for 2009, 2019, and 2025
Argentina
Argentinean Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018-2025
Digital Advertising and Marketing Market in Argentina in US$ Million by Mode/Format: A Historic Review for the Period 2009-2017
Argentinean Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025
Brazil
Digital Advertising and Marketing Market in Brazil by Mode/Format: Estimates and Projections in US$ Million for the Period 2018-2025
Brazilian Digital Advertising and Marketing Historic Market Scenario in US$ Million by Mode/Format: 2009-2017
Brazilian Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025
Mexico
Digital Advertising and Marketing Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025
Mexican Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017
Mexican Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025
Rest of Latin America
Rest of Latin America Digital Advertising and Marketing Market Estimates and Projections in US$ Million by Mode/Format: 2018 to 2025
Digital Advertising and Marketing Market in Rest of Latin America by Mode/Format: A Historic Review in US$ Million for 2009-2017
Rest of Latin America Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025
Middle East
The Middle East Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
Digital Advertising and Marketing Market in the Middle East by Region/Country in US$ Million: 2009-2017
The Middle East Digital Advertising and Marketing Market Share Breakdown by Region/Country: 2009, 2019, and 2025
The Middle East Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018 to 2025
The Middle East Digital Advertising and Marketing Historic Market by Mode/Format in US$ Million: 2009-2017
Digital Advertising and Marketing Market in the Middle East: Percentage Share Breakdown of Sales by Mode/Format for 2009, 2019, and 2025
Iran
Iranian Market for Digital Advertising and Marketing: Annual Sales Estimates and Projections in US$ Million by Mode/Format for the Period 2018-2025
Digital Advertising and Marketing Market in Iran: Historic Sales Analysis in US$ Million by Mode/Format for the Period 2009-2017
Iranian Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025
Israel
Israeli Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018-2025
Digital Advertising and Marketing Market in Israel in US$ Million by Mode/Format: A Historic Review for the Period 2009-2017
Israeli Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025
Saudi Arabia
Saudi Arabian Digital Advertising and Marketing Market Growth Prospects in US$ Million by Mode/Format for the Period 2018-2025
Digital Advertising and Marketing Historic Market Analysis in Saudi Arabia in US$ Million by Mode/Format: 2009-2017
Saudi Arabian Digital Advertising and Marketing Market by Mode/Format: Percentage Breakdown of Sales for 2009, 2019, and 2025
United Arab Emirates
Digital Advertising and Marketing Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025
United Arab Emirates Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017
Digital Advertising and Marketing Market Share Distribution in United Arab Emirates by Mode/Format: 2009 VS 2019 VS 2025
Rest of Middle East
Digital Advertising and Marketing Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025
Rest of Middle East Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017
Rest of Middle East Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025
Africa
African Digital Advertising and Marketing Market Estimates and Projections in US$ Million by Mode/Format: 2018 to 2025
Digital Advertising and Marketing Market in Africa by Mode/Format: A Historic Review in US$ Million for 2009-2017
African Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025
Total Companies Profiled : 254

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