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DATE
JUL 2020
TABLES
111
PAGES
639
EDITION
16
PRICE
USD $5600
Focus On Display, One of the Largest Segments in the Digital Advertising and Marketing Market.
Will this Market be a Huge Opportunity by 2025?
Amid the COVID-19 crisis, the global market for Digital Advertising and Marketing estimated at US$322.5 Billion in the year 2020, is projected to reach a revised size of US$640.2 Billion by 2027, growing at a CAGR of 10.3% over the analysis period 2020-2027. Display, one of the segments analyzed in the report, is projected to record a 12% CAGR and reach US$350.6 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Search segment is readjusted to a revised 9% CAGR for the next 7-year period.
The Digital Advertising and Marketing market in the U.S. is estimated at US$87.1 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$139.3 Billion by the year 2027 trailing a CAGR of 13.9% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6.9% and 8.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8.1% CAGR.
In the global Other Modes/Formats segment, USA, Canada, Japan, China and Europe will drive the 4.2% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$16.1 Billion in the year 2020 will reach a projected size of US$21.6 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$92.1 Billion by the year 2027, while Latin America will expand at a 5.8% CAGR through the analysis period. We bring years of research experience to this 16th edition of our report. The 639-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.
Acxiom Corporation; Alibaba Group Holding Limited; Amazon.com, Inc.; AOL Inc.; Baidu Inc.; Conversant Inc.; Dentsu Aegis Network; DoubleClick Inc.; Eniro AB; Facebook Inc.; Google Inc.; IAC/InterActive Corp.; InfoSpace Inc.; LinkedIn Corporation; Microsoft Corp.; Oath Inc.; ONE by AOL; Pandora Media Inc.; Sina Corporation; Sohu.com Inc.; Tencent Inc.; TOM Group Limited; TradeDoubler AB; Twitter Inc.; Xaxis; Yahoo! Inc.
» Mode/Format (Display, Search, Other Modes/Formats)
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa
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05
| I. INTRODUCTION, METHODOLOGY & REPORT SCOPE |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships |
| Recent Market Activity |
| Rapid Shift of Media Spending from Traditional to Digital: Cornerstone for Present & Future Growth of Digital Ad Market |
| Print Media Advertising including Newspapers and Magazines: The Worst Hit by the Transition |
| Expanding Digital Media User Base Triggers Massive Growth Opportunities |
| Superior Attributes of Digital Advertising over Other Ad Media Drives Market Adoption |
| Various Advertising Media & their Corresponding Benefits |
| Comparison of Different Advertising Media Based on Varied Parameters |
| Future Prospects Remain Buoyant |
| Top 10 Countries in the Advertising Industry Ranked by Ad Spend: 2017E |
| Display Advertising: The Largest Contributor to Global Digital Ad Spend |
| Despite Cannibalization by Display, Search Advertising to Sustain Growth Momentum |
| Developed Regions: Primary Revenue Generators |
| Developing Countries Continue to Turbo Charge Current and Future Growth |
| Asia-Pacific: Robust Demand for the Digital Experience Drive Faster Market Growth |
| Stable Economic Scenario Lends Momentum for Market Growth |
| Rapid Urbanization & Expanding Middle Class: Mega Trends Strengthening Market Prospects |
| Global Competitor Market Shares |
| Digital Advertising and Marketing Competitor Market Share Scenario Worldwide (in %): 2018 & 2029 |
| Impact of Covid-19 and a Looming Global Recession |
| 2. FOCUS ON SELECT PLAYERS |
| Acxiom Corporation (USA) |
| Alibaba Group Holding Limited (China) |
| Amazon.com, Inc. (USA) |
| Baidu, Inc. (China) |
| Conversant, Inc. (USA) |
| Dentsu Aegis Network (UK) |
| Eniro AB (Sweden) |
| Facebook, Inc. (USA) |
| Google, Inc. (USA) |
| DoubleClick, Inc. (USA) |
| IAC/InterActiveCorp. (USA) |
| InfoSpace, Inc. (USA) |
| Microsoft Corporation (USA) |
| LinkedIn Corporation (USA) |
| Oath, Inc. (USA) |
| AOL, Inc. (USA) |
| ONE by AOL (USA) |
| Yahoo!, Inc. (USA) |
| Pandora Media, Inc. (USA) |
| Sina Corporation (China) |
| Sohu.com, Inc. (China) |
| Tencent, Inc. (China) |
| TOM Group Limited (China) |
| TradeDoubler AB (Sweden) |
| Twitter, Inc. (USA) |
| Xaxis (USA) |
| 3. MARKET TRENDS & DRIVERS |
| Expanding Internet User Base: Fertile Environment for the Growth of Digital Media Marketing |
| The Emergence of Mobile Devices as the Preferred Digital Media Platform: A Strong Growth Driver for Mobile Digital Advertising |
| Key Factors Driving Growth in the Mobile Advertising Market |
| Growing Proliferation of Smartphones & Tablets |
| Rising Mobile Internet Subscriptions & Robust Mobile Data Consumption |
| Wider Roll Out 4G Networks |
| Social Media Advertising: A Major Beneficiary of the Transforming Social Networking Landscape |
| Social Networking Sites (SNS): Facts and Figures in a Nutshell |
| Top 10 Social Networking Platforms Worldwide Ranked by Active Usage: 2017E |
| Social Media Networks: A Key Enabler of Social Selling |
| Smart TV Triggers New Growth Opportunities for Digital Advertising |
| Digital Advertising Innovations and Advancements: Spearheading Growth |
| Augmented Reality (AR) |
| Buy Buttons |
| Digital Assistants |
| Video Ads in Search Results |
| Wearable Technology |
| Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology |
| Mobile Marketing Technology Developments |
| Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns |
| Select Cross-Platform, Hashtag-based Marketing Campaigns in the Recent Past |
| Cocooning Trend: Significant Market Opportunity for Cross-Platform Advertisers |
| Increasing Trend towards Mobile Apps: Enormous Growth Opportunities for Digital Cross-Platform Advertising |
| Growing Prominence of IoT and the Resulting Growth in Connected Devices Set to Take Digital Advertising to the Next Level |
| Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising |
| Rising Prominence of OTT Platforms Augurs Well for Digital Video Advertising |
| Driven by Multiple Factors, Mobile Video Ads Surpass Online Video Ads |
| Native Advertising: The Next Big Thing in Display Advertising |
| FTC Issues Guidelines on Native Ads |
| Flourishing Gaming Market Generate Lucrative Opportunities for In-Game Advertising |
| Wireless Gaming: Opportunities Galore for In-Game Advertising |
| Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising |
| Maximum Visibility Attribute Drive Increasing Interest in Free Online Classified Ads |
| Robust E-Commerce Activity Lends Traction to Market Growth |
| Supported by Efficient Broadband Connectivity, Demand for Rich Media Ads Gain Momentum |
| Tailored Emails for Smarter Customer Engagement Sustain Demand for E-mail Advertising |
| Key Issues and Challenges Hampering Prospects for Digital Advertising |
| Digital Advertising Frauds |
| Major Bottlenecks in Online Advertising |
| 4. GLOBAL MARKET PERSPECTIVE |
| Digital Advertising and Marketing Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 |
| Digital Advertising and Marketing Global Retrospective Market Scenario in US$ Million by Region/Country: 2009-2017 |
| Digital Advertising and Marketing Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025 |
| Display (Mode/Format) World Market by Region/Country in US$ Million: 2018 to 2025 |
| Display (Mode/Format) Historic Market Analysis by Region/Country in US$ Million: 2009 to 2017 |
| Display (Mode/Format) Market Share Breakdown of Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025 |
| Search (Mode/Format) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025 |
| Search (Mode/Format) Historic Market Perspective by Region/Country in US$ Million: 2009 to 2017 |
| Search (Mode/Format) Market Sales Breakdown by Region/Country in Percentage: 2009 VS 2019 VS 2025 |
| Other Modes/Formats (Mode/Format) Geographic Market Spread Worldwide in US$ Million: 2018 to 2025 |
| Other Modes/Formats (Mode/Format) Region Wise Breakdown of Global Historic Demand in US$ Million: 2009 to 2017 |
| Other Modes/Formats (Mode/Format) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025 |
| III. MARKET ANALYSIS |
| GEOGRAPHIC MARKET ANALYSIS |
| United States |
| Market Facts & Figures |
| US Digital Advertising and Marketing Market Share (in %) by Company: 2018 & 2025 |
| United States Digital Advertising and Marketing Market Estimates and Projections in US$ Million by Mode/Format: 2018 to 2025 |
| Digital Advertising and Marketing Market in the United States by Mode/Format: A Historic Review in US$ Million for 2009-2017 |
| United States Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
| Canada |
| Canadian Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018 to 2025 |
| Canadian Digital Advertising and Marketing Historic Market Review by Mode/Format in US$ Million: 2009-2017 |
| Digital Advertising and Marketing Market in Canada: Percentage Share Breakdown of Sales by Mode/Format for 2009, 2019, and 2025 |
| Japan |
| Japanese Market for Digital Advertising and Marketing: Annual Sales Estimates and Projections in US$ Million by Mode/Format for the Period 2018-2025 |
| Digital Advertising and Marketing Market in Japan: Historic Sales Analysis in US$ Million by Mode/Format for the Period 2009-2017 |
| Japanese Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025 |
| China |
| Chinese Digital Advertising and Marketing Market Growth Prospects in US$ Million by Mode/Format for the Period 2018-2025 |
| Digital Advertising and Marketing Historic Market Analysis in China in US$ Million by Mode/Format: 2009-2017 |
| Chinese Digital Advertising and Marketing Market by Mode/Format: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| Europe |
| Market Facts & Figures |
| European Digital Advertising and Marketing Market: Competitor Market Share Scenario (in %) for 2018 & 2025 |
| European Digital Advertising and Marketing Market Demand Scenario in US$ Million by Region/Country: 2018-2025 |
| Digital Advertising and Marketing Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2009-2017 |
| European Digital Advertising and Marketing Market Share Shift by Region/Country: 2009 VS 2019 VS 2025 |
| European Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018-2025 |
| Digital Advertising and Marketing Market in Europe in US$ Million by Mode/Format: A Historic Review for the Period 2009-2017 |
| European Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
| France |
| Digital Advertising and Marketing Market in France by Mode/Format: Estimates and Projections in US$ Million for the Period 2018-2025 |
| French Digital Advertising and Marketing Historic Market Scenario in US$ Million by Mode/Format: 2009-2017 |
| French Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025 |
| Germany |
| Digital Advertising and Marketing Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025 |
| German Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017 |
| German Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
| Italy |
| Italian Digital Advertising and Marketing Market Growth Prospects in US$ Million by Mode/Format for the Period 2018-2025 |
| Digital Advertising and Marketing Historic Market Analysis in Italy in US$ Million by Mode/Format: 2009-2017 |
| Italian Digital Advertising and Marketing Market by Mode/Format: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| United Kingdom |
| United Kingdom Market for Digital Advertising and Marketing: Annual Sales Estimates and Projections in US$ Million by Mode/Format for the Period 2018-2025 |
| Digital Advertising and Marketing Market in the United Kingdom: Historic Sales Analysis in US$ Million by Mode/Format for the Period 2009-2017 |
| United Kingdom Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025 |
| Spain |
| Spanish Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018 to 2025 |
| Spanish Digital Advertising and Marketing Historic Market Review by Mode/Format in US$ Million: 2009-2017 |
| Digital Advertising and Marketing Market in Spain: Percentage Share Breakdown of Sales by Mode/Format for 2009, 2019, and 2025 |
| Russia |
| Russian Digital Advertising and Marketing Market Estimates and Projections in US$ Million by Mode/Format: 2018 to 2025 |
| Digital Advertising and Marketing Market in Russia by Mode/Format: A Historic Review in US$ Million for 2009-2017 |
| Russian Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
| Rest of Europe |
| Rest of Europe Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018-2025 |
| Digital Advertising and Marketing Market in Rest of Europe in US$ Million by Mode/Format: A Historic Review for the Period 2009-2017 |
| Rest of Europe Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
| Asia-Pacific |
| Asia-Pacific Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 |
| Digital Advertising and Marketing Market in Asia-Pacific: Historic Market Analysis in US$ Million by Region/Country for the Period 2009-2017 |
| Asia-Pacific Digital Advertising and Marketing Market Share Analysis by Region/Country: 2009 VS 2019 VS 2025 |
| Digital Advertising and Marketing Market in Asia-Pacific by Mode/Format: Estimates and Projections in US$ Million for the Period 2018-2025 |
| Asia-Pacific Digital Advertising and Marketing Historic Market Scenario in US$ Million by Mode/Format: 2009-2017 |
| Asia-Pacific Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025 |
| Australia |
| Digital Advertising and Marketing Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025 |
| Australian Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017 |
| Australian Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
| India |
| Indian Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018 to 2025 |
| Indian Digital Advertising and Marketing Historic Market Review by Mode/Format in US$ Million: 2009-2017 |
| Digital Advertising and Marketing Market in India: Percentage Share Breakdown of Sales by Mode/Format for 2009, 2019, and 2025 |
| South Korea |
| Digital Advertising and Marketing Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025 |
| South Korean Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017 |
| Digital Advertising and Marketing Market Share Distribution in South Korea by Mode/Format: 2009 VS 2019 VS 2025 |
| Rest of Asia-Pacific |
| Rest of Asia-Pacific Market for Digital Advertising and Marketing: Annual Sales Estimates and Projections in US$ Million by Mode/Format for the Period 2018-2025 |
| Digital Advertising and Marketing Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Million by Mode/Format for the Period 2009-2017 |
| Rest of Asia-Pacific Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025 |
| Latin America |
| Latin American Digital Advertising and Marketing Market Trends by Region/Country in US$ Million: 2018-2025 |
| Digital Advertising and Marketing Market in Latin America in US$ Million by Region/Country: A Historic Perspective for the Period 2009-2017 |
| Latin American Digital Advertising and Marketing Market Percentage Breakdown of Sales by Region/Country: 2009, 2019, and 2025 |
| Latin American Digital Advertising and Marketing Market Growth Prospects in US$ Million by Mode/Format for the Period 2018-2025 |
| Digital Advertising and Marketing Historic Market Analysis in Latin America in US$ Million by Mode/Format: 2009-2017 |
| Latin American Digital Advertising and Marketing Market by Mode/Format: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| Argentina |
| Argentinean Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018-2025 |
| Digital Advertising and Marketing Market in Argentina in US$ Million by Mode/Format: A Historic Review for the Period 2009-2017 |
| Argentinean Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
| Brazil |
| Digital Advertising and Marketing Market in Brazil by Mode/Format: Estimates and Projections in US$ Million for the Period 2018-2025 |
| Brazilian Digital Advertising and Marketing Historic Market Scenario in US$ Million by Mode/Format: 2009-2017 |
| Brazilian Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025 |
| Mexico |
| Digital Advertising and Marketing Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025 |
| Mexican Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017 |
| Mexican Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
| Rest of Latin America |
| Rest of Latin America Digital Advertising and Marketing Market Estimates and Projections in US$ Million by Mode/Format: 2018 to 2025 |
| Digital Advertising and Marketing Market in Rest of Latin America by Mode/Format: A Historic Review in US$ Million for 2009-2017 |
| Rest of Latin America Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
| Middle East |
| The Middle East Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 |
| Digital Advertising and Marketing Market in the Middle East by Region/Country in US$ Million: 2009-2017 |
| The Middle East Digital Advertising and Marketing Market Share Breakdown by Region/Country: 2009, 2019, and 2025 |
| The Middle East Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018 to 2025 |
| The Middle East Digital Advertising and Marketing Historic Market by Mode/Format in US$ Million: 2009-2017 |
| Digital Advertising and Marketing Market in the Middle East: Percentage Share Breakdown of Sales by Mode/Format for 2009, 2019, and 2025 |
| Iran |
| Iranian Market for Digital Advertising and Marketing: Annual Sales Estimates and Projections in US$ Million by Mode/Format for the Period 2018-2025 |
| Digital Advertising and Marketing Market in Iran: Historic Sales Analysis in US$ Million by Mode/Format for the Period 2009-2017 |
| Iranian Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025 |
| Israel |
| Israeli Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018-2025 |
| Digital Advertising and Marketing Market in Israel in US$ Million by Mode/Format: A Historic Review for the Period 2009-2017 |
| Israeli Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
| Saudi Arabia |
| Saudi Arabian Digital Advertising and Marketing Market Growth Prospects in US$ Million by Mode/Format for the Period 2018-2025 |
| Digital Advertising and Marketing Historic Market Analysis in Saudi Arabia in US$ Million by Mode/Format: 2009-2017 |
| Saudi Arabian Digital Advertising and Marketing Market by Mode/Format: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
| United Arab Emirates |
| Digital Advertising and Marketing Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025 |
| United Arab Emirates Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017 |
| Digital Advertising and Marketing Market Share Distribution in United Arab Emirates by Mode/Format: 2009 VS 2019 VS 2025 |
| Rest of Middle East |
| Digital Advertising and Marketing Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025 |
| Rest of Middle East Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017 |
| Rest of Middle East Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
| Africa |
| African Digital Advertising and Marketing Market Estimates and Projections in US$ Million by Mode/Format: 2018 to 2025 |
| Digital Advertising and Marketing Market in Africa by Mode/Format: A Historic Review in US$ Million for 2009-2017 |
| African Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
| IV. COMPETITION |
| Total Companies Profiled : 498 Click here to request a full table of contents and more details on this project. |
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