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DATE
JUL 2020
TABLES
111
PAGES
639
EDITION
16
PRICE
USD $5600
Focus On Display, One of the Largest Segments in the Digital Advertising and Marketing Market.
Will this Market be a Huge Opportunity by 2025?
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE |
II. EXECUTIVE SUMMARY |
1. MARKET OVERVIEW |
Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships |
Recent Market Activity |
Rapid Shift of Media Spending from Traditional to Digital: Cornerstone for Present & Future Growth of Digital Ad Market |
Print Media Advertising including Newspapers and Magazines: The Worst Hit by the Transition |
Expanding Digital Media User Base Triggers Massive Growth Opportunities |
Superior Attributes of Digital Advertising over Other Ad Media Drives Market Adoption |
Various Advertising Media & their Corresponding Benefits |
Comparison of Different Advertising Media Based on Varied Parameters |
Future Prospects Remain Buoyant |
Top 10 Countries in the Advertising Industry Ranked by Ad Spend: 2017E |
Display Advertising: The Largest Contributor to Global Digital Ad Spend |
Despite Cannibalization by Display, Search Advertising to Sustain Growth Momentum |
Developed Regions: Primary Revenue Generators |
Developing Countries Continue to Turbo Charge Current and Future Growth |
Asia-Pacific: Robust Demand for the Digital Experience Drive Faster Market Growth |
Stable Economic Scenario Lends Momentum for Market Growth |
Rapid Urbanization & Expanding Middle Class: Mega Trends Strengthening Market Prospects |
Global Competitor Market Shares |
Digital Advertising and Marketing Competitor Market Share Scenario Worldwide (in %): 2018 & 2029 |
Impact of Covid-19 and a Looming Global Recession |
2. FOCUS ON SELECT PLAYERS |
Acxiom Corporation (USA) |
Alibaba Group Holding Limited (China) |
Amazon.com, Inc. (USA) |
Baidu, Inc. (China) |
Conversant, Inc. (USA) |
Dentsu Aegis Network (UK) |
Eniro AB (Sweden) |
Facebook, Inc. (USA) |
Google, Inc. (USA) |
DoubleClick, Inc. (USA) |
IAC/InterActiveCorp. (USA) |
InfoSpace, Inc. (USA) |
Microsoft Corporation (USA) |
LinkedIn Corporation (USA) |
Oath, Inc. (USA) |
AOL, Inc. (USA) |
ONE by AOL (USA) |
Yahoo!, Inc. (USA) |
Pandora Media, Inc. (USA) |
Sina Corporation (China) |
Sohu.com, Inc. (China) |
Tencent, Inc. (China) |
TOM Group Limited (China) |
TradeDoubler AB (Sweden) |
Twitter, Inc. (USA) |
Xaxis (USA) |
3. MARKET TRENDS & DRIVERS |
Expanding Internet User Base: Fertile Environment for the Growth of Digital Media Marketing |
The Emergence of Mobile Devices as the Preferred Digital Media Platform: A Strong Growth Driver for Mobile Digital Advertising |
Key Factors Driving Growth in the Mobile Advertising Market |
Growing Proliferation of Smartphones & Tablets |
Rising Mobile Internet Subscriptions & Robust Mobile Data Consumption |
Wider Roll Out 4G Networks |
Social Media Advertising: A Major Beneficiary of the Transforming Social Networking Landscape |
Social Networking Sites (SNS): Facts and Figures in a Nutshell |
Top 10 Social Networking Platforms Worldwide Ranked by Active Usage: 2017E |
Social Media Networks: A Key Enabler of Social Selling |
Smart TV Triggers New Growth Opportunities for Digital Advertising |
Digital Advertising Innovations and Advancements: Spearheading Growth |
Augmented Reality (AR) |
Buy Buttons |
Digital Assistants |
Video Ads in Search Results |
Wearable Technology |
Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology |
Mobile Marketing Technology Developments |
Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns |
Select Cross-Platform, Hashtag-based Marketing Campaigns in the Recent Past |
Cocooning Trend: Significant Market Opportunity for Cross-Platform Advertisers |
Increasing Trend towards Mobile Apps: Enormous Growth Opportunities for Digital Cross-Platform Advertising |
Growing Prominence of IoT and the Resulting Growth in Connected Devices Set to Take Digital Advertising to the Next Level |
Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising |
Rising Prominence of OTT Platforms Augurs Well for Digital Video Advertising |
Driven by Multiple Factors, Mobile Video Ads Surpass Online Video Ads |
Native Advertising: The Next Big Thing in Display Advertising |
FTC Issues Guidelines on Native Ads |
Flourishing Gaming Market Generate Lucrative Opportunities for In-Game Advertising |
Wireless Gaming: Opportunities Galore for In-Game Advertising |
Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising |
Maximum Visibility Attribute Drive Increasing Interest in Free Online Classified Ads |
Robust E-Commerce Activity Lends Traction to Market Growth |
Supported by Efficient Broadband Connectivity, Demand for Rich Media Ads Gain Momentum |
Tailored Emails for Smarter Customer Engagement Sustain Demand for E-mail Advertising |
Key Issues and Challenges Hampering Prospects for Digital Advertising |
Digital Advertising Frauds |
Major Bottlenecks in Online Advertising |
4. GLOBAL MARKET PERSPECTIVE |
Digital Advertising and Marketing Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 |
Digital Advertising and Marketing Global Retrospective Market Scenario in US$ Million by Region/Country: 2009-2017 |
Digital Advertising and Marketing Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025 |
Display (Mode/Format) World Market by Region/Country in US$ Million: 2018 to 2025 |
Display (Mode/Format) Historic Market Analysis by Region/Country in US$ Million: 2009 to 2017 |
Display (Mode/Format) Market Share Breakdown of Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025 |
Search (Mode/Format) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025 |
Search (Mode/Format) Historic Market Perspective by Region/Country in US$ Million: 2009 to 2017 |
Search (Mode/Format) Market Sales Breakdown by Region/Country in Percentage: 2009 VS 2019 VS 2025 |
Other Modes/Formats (Mode/Format) Geographic Market Spread Worldwide in US$ Million: 2018 to 2025 |
Other Modes/Formats (Mode/Format) Region Wise Breakdown of Global Historic Demand in US$ Million: 2009 to 2017 |
Other Modes/Formats (Mode/Format) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025 |
III. MARKET ANALYSIS |
GEOGRAPHIC MARKET ANALYSIS |
United States |
Market Facts & Figures |
US Digital Advertising and Marketing Market Share (in %) by Company: 2018 & 2025 |
United States Digital Advertising and Marketing Market Estimates and Projections in US$ Million by Mode/Format: 2018 to 2025 |
Digital Advertising and Marketing Market in the United States by Mode/Format: A Historic Review in US$ Million for 2009-2017 |
United States Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
Canada |
Canadian Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018 to 2025 |
Canadian Digital Advertising and Marketing Historic Market Review by Mode/Format in US$ Million: 2009-2017 |
Digital Advertising and Marketing Market in Canada: Percentage Share Breakdown of Sales by Mode/Format for 2009, 2019, and 2025 |
Japan |
Japanese Market for Digital Advertising and Marketing: Annual Sales Estimates and Projections in US$ Million by Mode/Format for the Period 2018-2025 |
Digital Advertising and Marketing Market in Japan: Historic Sales Analysis in US$ Million by Mode/Format for the Period 2009-2017 |
Japanese Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025 |
China |
Chinese Digital Advertising and Marketing Market Growth Prospects in US$ Million by Mode/Format for the Period 2018-2025 |
Digital Advertising and Marketing Historic Market Analysis in China in US$ Million by Mode/Format: 2009-2017 |
Chinese Digital Advertising and Marketing Market by Mode/Format: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
Europe |
Market Facts & Figures |
European Digital Advertising and Marketing Market: Competitor Market Share Scenario (in %) for 2018 & 2025 |
European Digital Advertising and Marketing Market Demand Scenario in US$ Million by Region/Country: 2018-2025 |
Digital Advertising and Marketing Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2009-2017 |
European Digital Advertising and Marketing Market Share Shift by Region/Country: 2009 VS 2019 VS 2025 |
European Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018-2025 |
Digital Advertising and Marketing Market in Europe in US$ Million by Mode/Format: A Historic Review for the Period 2009-2017 |
European Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
France |
Digital Advertising and Marketing Market in France by Mode/Format: Estimates and Projections in US$ Million for the Period 2018-2025 |
French Digital Advertising and Marketing Historic Market Scenario in US$ Million by Mode/Format: 2009-2017 |
French Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025 |
Germany |
Digital Advertising and Marketing Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025 |
German Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017 |
German Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
Italy |
Italian Digital Advertising and Marketing Market Growth Prospects in US$ Million by Mode/Format for the Period 2018-2025 |
Digital Advertising and Marketing Historic Market Analysis in Italy in US$ Million by Mode/Format: 2009-2017 |
Italian Digital Advertising and Marketing Market by Mode/Format: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
United Kingdom |
United Kingdom Market for Digital Advertising and Marketing: Annual Sales Estimates and Projections in US$ Million by Mode/Format for the Period 2018-2025 |
Digital Advertising and Marketing Market in the United Kingdom: Historic Sales Analysis in US$ Million by Mode/Format for the Period 2009-2017 |
United Kingdom Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025 |
Spain |
Spanish Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018 to 2025 |
Spanish Digital Advertising and Marketing Historic Market Review by Mode/Format in US$ Million: 2009-2017 |
Digital Advertising and Marketing Market in Spain: Percentage Share Breakdown of Sales by Mode/Format for 2009, 2019, and 2025 |
Russia |
Russian Digital Advertising and Marketing Market Estimates and Projections in US$ Million by Mode/Format: 2018 to 2025 |
Digital Advertising and Marketing Market in Russia by Mode/Format: A Historic Review in US$ Million for 2009-2017 |
Russian Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
Rest of Europe |
Rest of Europe Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018-2025 |
Digital Advertising and Marketing Market in Rest of Europe in US$ Million by Mode/Format: A Historic Review for the Period 2009-2017 |
Rest of Europe Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
Asia-Pacific |
Asia-Pacific Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 |
Digital Advertising and Marketing Market in Asia-Pacific: Historic Market Analysis in US$ Million by Region/Country for the Period 2009-2017 |
Asia-Pacific Digital Advertising and Marketing Market Share Analysis by Region/Country: 2009 VS 2019 VS 2025 |
Digital Advertising and Marketing Market in Asia-Pacific by Mode/Format: Estimates and Projections in US$ Million for the Period 2018-2025 |
Asia-Pacific Digital Advertising and Marketing Historic Market Scenario in US$ Million by Mode/Format: 2009-2017 |
Asia-Pacific Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025 |
Australia |
Digital Advertising and Marketing Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025 |
Australian Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017 |
Australian Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
India |
Indian Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018 to 2025 |
Indian Digital Advertising and Marketing Historic Market Review by Mode/Format in US$ Million: 2009-2017 |
Digital Advertising and Marketing Market in India: Percentage Share Breakdown of Sales by Mode/Format for 2009, 2019, and 2025 |
South Korea |
Digital Advertising and Marketing Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025 |
South Korean Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017 |
Digital Advertising and Marketing Market Share Distribution in South Korea by Mode/Format: 2009 VS 2019 VS 2025 |
Rest of Asia-Pacific |
Rest of Asia-Pacific Market for Digital Advertising and Marketing: Annual Sales Estimates and Projections in US$ Million by Mode/Format for the Period 2018-2025 |
Digital Advertising and Marketing Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Million by Mode/Format for the Period 2009-2017 |
Rest of Asia-Pacific Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025 |
Latin America |
Latin American Digital Advertising and Marketing Market Trends by Region/Country in US$ Million: 2018-2025 |
Digital Advertising and Marketing Market in Latin America in US$ Million by Region/Country: A Historic Perspective for the Period 2009-2017 |
Latin American Digital Advertising and Marketing Market Percentage Breakdown of Sales by Region/Country: 2009, 2019, and 2025 |
Latin American Digital Advertising and Marketing Market Growth Prospects in US$ Million by Mode/Format for the Period 2018-2025 |
Digital Advertising and Marketing Historic Market Analysis in Latin America in US$ Million by Mode/Format: 2009-2017 |
Latin American Digital Advertising and Marketing Market by Mode/Format: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
Argentina |
Argentinean Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018-2025 |
Digital Advertising and Marketing Market in Argentina in US$ Million by Mode/Format: A Historic Review for the Period 2009-2017 |
Argentinean Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
Brazil |
Digital Advertising and Marketing Market in Brazil by Mode/Format: Estimates and Projections in US$ Million for the Period 2018-2025 |
Brazilian Digital Advertising and Marketing Historic Market Scenario in US$ Million by Mode/Format: 2009-2017 |
Brazilian Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025 |
Mexico |
Digital Advertising and Marketing Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025 |
Mexican Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017 |
Mexican Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
Rest of Latin America |
Rest of Latin America Digital Advertising and Marketing Market Estimates and Projections in US$ Million by Mode/Format: 2018 to 2025 |
Digital Advertising and Marketing Market in Rest of Latin America by Mode/Format: A Historic Review in US$ Million for 2009-2017 |
Rest of Latin America Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
Middle East |
The Middle East Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 |
Digital Advertising and Marketing Market in the Middle East by Region/Country in US$ Million: 2009-2017 |
The Middle East Digital Advertising and Marketing Market Share Breakdown by Region/Country: 2009, 2019, and 2025 |
The Middle East Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018 to 2025 |
The Middle East Digital Advertising and Marketing Historic Market by Mode/Format in US$ Million: 2009-2017 |
Digital Advertising and Marketing Market in the Middle East: Percentage Share Breakdown of Sales by Mode/Format for 2009, 2019, and 2025 |
Iran |
Iranian Market for Digital Advertising and Marketing: Annual Sales Estimates and Projections in US$ Million by Mode/Format for the Period 2018-2025 |
Digital Advertising and Marketing Market in Iran: Historic Sales Analysis in US$ Million by Mode/Format for the Period 2009-2017 |
Iranian Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2009 VS 2019 VS 2025 |
Israel |
Israeli Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2018-2025 |
Digital Advertising and Marketing Market in Israel in US$ Million by Mode/Format: A Historic Review for the Period 2009-2017 |
Israeli Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
Saudi Arabia |
Saudi Arabian Digital Advertising and Marketing Market Growth Prospects in US$ Million by Mode/Format for the Period 2018-2025 |
Digital Advertising and Marketing Historic Market Analysis in Saudi Arabia in US$ Million by Mode/Format: 2009-2017 |
Saudi Arabian Digital Advertising and Marketing Market by Mode/Format: Percentage Breakdown of Sales for 2009, 2019, and 2025 |
United Arab Emirates |
Digital Advertising and Marketing Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025 |
United Arab Emirates Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017 |
Digital Advertising and Marketing Market Share Distribution in United Arab Emirates by Mode/Format: 2009 VS 2019 VS 2025 |
Rest of Middle East |
Digital Advertising and Marketing Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2018-2025 |
Rest of Middle East Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2009-2017 |
Rest of Middle East Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
Africa |
African Digital Advertising and Marketing Market Estimates and Projections in US$ Million by Mode/Format: 2018 to 2025 |
Digital Advertising and Marketing Market in Africa by Mode/Format: A Historic Review in US$ Million for 2009-2017 |
African Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2009 VS 2019 VS 2025 |
IV. COMPETITION |
Total Companies Profiled : 498 Click here to request a full table of contents and more details on this project. |
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