Digital Advertising and Marketing

World Market Report

MCP-1585

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DATE

OCT 2022

TABLES

223

PAGES

1262

EDITION

18

PRICE

USD 5600

CODE

MCP-1585


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HIGHLIGHTS & REPORT INDEX

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Global Digital Advertising and Marketing Market to Reach $946.9 Billion by 2027
In the changed post COVID-19 business landscape, the global market for Digital Advertising and Marketing estimated at US$357.3 Billion in the year 2020, is projected to reach a revised size of US$946.9 Billion by 2027, growing at a CAGR of 14.9% over the analysis period 2020-2027. Display, one of the segments analyzed in the report, is projected to record a 16.7% CAGR and reach US$565.8 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Search segment is readjusted to a revised 13.1% CAGR for the next 7-year period.

The U.S. Market is Estimated at $140.2 Billion, While China is Forecast to Grow at 15.1% CAGR
The Digital Advertising and Marketing market in the U.S. is estimated at US$140.2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$237.2 Billion by the year 2027 trailing a CAGR of 15.1% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 8.3% and 10.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 11.7% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$120.3 Billion by the year 2027.

Other Modes / Formats Segment to Record 8.4% CAGR
In the global Other Modes / Formats segment, USA, Canada, Japan, China and Europe will drive the 8.4% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$14.7 Billion in the year 2020 will reach a projected size of US$25.4 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Latin America will expand at a 12% CAGR through the analysis period.

SELECT PLAYERS

Acxiom LLC; Alibaba Group Holding Limited; Amazon.com, Inc.; Baidu, Inc.; Dentsu International; Eniro Group AB; Epsilon Data Management, LLC; Facebook, Inc.; Google, Inc.; IAC/InterActiveCorp.; Microsoft Corporation; LinkedIn Corporation; Sohu.com, Inc.; SXM Media; Tencent Holdings Limited; TradeDoubler AB; Twitter, Inc.; Xaxis, LLC

SEGMENTS

» Mode / Format (Display, Search, Other Modes / Formats) » Vertical (Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education, Other Verticals)

GEOGRAPHIES

» World » USA » Canada » Japan » China » Europe » France » Germany » Italy » UK » Spain » Russia » Rest of Europe » Asia-Pacific » Australia » India » South Korea » Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » UAE » Rest of Middle East » Africa

TABLE OF CONTENTS

1. MARKET OVERVIEW
Advertising: Essential for Corporate/Brand Survival & Existence
EXHIBIT: Global Advertising Spending by Medium (in %): 2021
Impact of COVID-19 Pandemic and Looming Global Recession
Year 2021 in Review and Near-term Outlook
Prolonged Pandemic, Ukraine-Russia Conflict and Ensuing Economic Disruptions Impact Growth Outlook
EXHIBIT: World Economic Growth Projections (Real GDP, Annual % Change) for the Years 2021, 2022 and 2023
COVID-19 Pandemic Upends the Advertising Landscape
While Traditional Ad Spending Declines, Digital Advertising Spending Records Growth during Pandemic
Digital Marketing Strategies Change in Pandemic Times
Digital and Personalized Experiences Gain Prominence
The CCPA to Bring About Major Changes to the Digital Advertising Landscape in California
Digital Advertising and Marketing: A Conceptual Overview
Digital Media Marketing
Social Media Marketing
Mobile Marketing
Digital Advertising and Marketing Formats
Digital Advertising and Marketing: Transforming, Transitioning & Conditioning Brand-Consumer Relationships
Display Advertising: The Largest Contributor to Global Digital Ad Spend
Developing Economies to Spearhead Future Growth
Competition
Digital Advertising and Marketing – Global Key Competitors Percentage Market Share in 2022 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for 311 Players Worldwide in 2022 (E)
World Brands
Recent Market Activity
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Rapid Shift of Media Spending from Traditional to Digital: Cornerstone for Present & Future Growth of Digital Ad Market
EXHIBIT: COVID-19 Pandemic Impacts Spending on Traditional Ad Media, Drives Opportunities for Digital Advertising Market: % YoY Change in Ad Spending for Traditional Media for 2020 and 2021
Superior Attributes of Digital Advertising over Other Ad Media Drives Market Adoption
Emerging Digital Advertising & Marketing Challenges Call for Swift Action from Brands
Digital Advertising & Marketing Trends Under COVID-19 Shadow
Video Advertising in Focus
Emphasis on Social Advertising
Inclusive Marketing and Data Privacy
Display Advertising to Find Favor
Personalization: Set to Become New Standard
Programmatic Advertising: The Power of Software
Mobile-first Advertising Strategy
Spectra of Digital Marketing Elements Holding Great Implications for Businesses
Digital Transformation across Organizations Goes Beyond Digital Marketing
Digital Marketing Trends for the Future
Omnichannel Marketing: A Prominent Trend in Digital Marketing Domain
Vernacular SEO Gains from Explosion of Regional Language Users of Internet
Progressive Web Apps Emerge as Big Digital Marketing Trend
Automated, Personalized E-Mail Marketing Blowing Away Digital Marketers
Influencer Marketing as Powerful Weapon for Digital Marketing Teams
Role of Modern Technology in Improving Advertising Campaign Strategies
Technology Trends and Advancements to Spearhead Future Growth in Digital Advertising Space
Augmented Reality (AR): Enabling Customized Experiences
Blockchain Technology Poised to Transform Digital Advertising Space
Voice Search: Redefining the Digital Marketing Space
Videos: The New Go-to Medium of Advertising
Video Marketing Experiences Phenomenal Surge in Digital Marketing Arena
Social Messaging to Connect with Customers
Geofencing & Hyperlocal SEO: Elevating Customer Interactions
Other Notable Technology Trends in Digital Advertising Market
A Digital Cocktail for Digital Marketing
AI in Media & Advertising: Targeting Customers with Right Marketing Content
Possibilities Galore for AI in Digital Marketing
An Insight into the Issues Associated with AI
AI & Chatbots Trending Big in Digital Advertising & Marketing Space
Rising Internet Usage Widens Opportunities for Digital Advertising and Marketing
EXHIBIT: World Internet Adoption Rate (in %) by Geographic Region: 2021
EXHIBIT: Number of Internet Users Worldwide (in Billions) for the Years 2011-2021
Rising Adoption of Web-Enabled Mobile Devices Boosts Digital Advertising Market Prospects
EXHIBIT: Smartphone Penetration Rate as Share of Total Population: 2016-2021
EXHIBIT: Breakdown of Mobile Internet Revenues by Category (in %): 2020
5G to Further Enhance Mobile Advertising Spending
EXHIBIT: 5G Smartphone Sales in Million Units: 2019-2022
EXHIBIT: Global Smartphone Subscription Breakdown by Technology for 2019 and 2025
Growth in Mobile Apps Drive Opportunities for Digital Marketers
EXHIBIT: Global Mobile Apps Market Size in $ Billion for the Years 2019, 2021, 2023 and 2025
Growing Use of Social Media Platforms: A Lucrative Opportunity for Digital Advertisers
EXHIBIT: Social Media Adoption Worldwide: % of Active Users Compared to Total Population for 2022E
EXHIBIT: Social Media Users Penetration (in %) by Generation
Social Commerce Through Social Media Platforms
EXHIBIT: Top Social Media Platforms by Number of Monthly Active Users (In Millions): January 2022
Smart TVs Emerge as an Important Platform for Cross-Screen Digital Advertising
EXHIBIT: Global Smart TVs Market Size (in $ Billion) for the Years 2020, 2022, 2024 and 2026
Customer Preference for Multiscreen Activities Presents Potential Opportunities for Digital Advertisers
EXHIBIT: Multiscreen Content Penetration (in %) by Age Group: 2020
EXHIBIT: Common Activities Performed in Sequential Multi-Screening Activity: 2019
Rising Prominence of IoT and the Growth in Connected Devices Set to Take Digital Advertising to the Next Level
EXHIBIT: Global Number of IoT Connected Devices (In Billion Units) for the Years 2016, 2018, 2020, 2022 & 2025
Flourishing Gaming Market Generates Lucrative Opportunities for In-Game Advertising
EXHIBIT: Gaming Industry by Segment: 2022E
Mobile Gaming Makes Rapid Gains during Pandemic, Boosting Market Prospects
EXHIBIT: Global Mobile Gaming Market: Annual Sales in US$ Million by Region/Country for the Years 2020 and 2027
Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising
New Restrictions on Collection of Location Data to Cost Marketers
Social Media with Location Based Features: Emerging Avenues for Marketing
Location-based Advertising (LBA) Gains Foothold at Airports
EXHIBIT: Global Airlines Performance by Region: 2020 Vs 2019
Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
Continuous Growth in Cross-Platform Video Advertising Market
EXHIBIT: Cross-Platform Video Advertising Market in the US: % of Budget Allocated for Cross Platform Videos for the Years 2016-2019
In-App Advertising: A Promising Platform for Reaching the Desired Audience
Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising
EXHIBIT: % of Companies Using Video Content as Marketing Tool for 2016-2020
OTT/CTV Advertising on the Rise
Rapid Growth of Streaming Media and OTT Platforms Augurs Well for Digital Video Advertising
EXHIBIT: Rising Popularity of OTT Services Bodes Well for Market Prospects: Global Number of OTT Video Users (In Million) for the Years 2019, 2021, 2023 & 2025
EXHIBIT: Average Time Spent Per Day (in Minutes) on Digital Video in the US for 2018-2021
Mobile Video Ads Hold an Edge Over Online Video Ads
Native Advertising: The Next Big Thing in Display Advertising
Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology
Rich Media Ads Gain Momentum Supported Efficient Broadband Connectivity
Maximum Visibility Drives Interest in Free Online Classified Ads
Customized Emails for Smarter Customer Engagement Sustain Demand for Email Advertising
Robust E-Commerce Activity Lends Traction to Market Growth
EXHIBIT: Global e-Commerce Market Growth Outlook (In %) For Years 2019 Through 2025
Metaverse: Emerging Opportunity for Advertisers & Brands
Metaverse for Digital Direct Marketing
Promotions through E-mail, Web-Browser and Mobile Apps
Digital Marketing Trends for Pharmaceutical Industry in the Future
Millennials Emerge as Key Demographic for Digital Advertising Market
EXHIBIT: Consumer Attitude towards Targeted Online Advertising by Age Group in the US: 2021
Rapid Urbanization & Expanding Middle Class: Mega Trends Strengthening Market Prospects
EXHIBIT: World Urban Population in Thousands: 1950-2050P
EXHIBIT: Global Middle Class Population (In Million) by Region for the Years 2020, 2025 and 2030
EXHIBIT: Global Middle Class Spending (US$ Trillion) by Region for the Years 2020, 2025, 2030
Key Issues and Challenges Hampering Prospects for Digital Advertising
Ad-Blocking: A Threat for Digital Advertising Revenues
EXHIBIT: Ad Blocking Penetration Worldwide: Usage Rate of Ad Blockers by Country for 2020
EXHIBIT: Ad Blocking Usage Rate (%) in the US for 2014-2020
Disablement of Third-Party Cookies: Potential Implications for Advertisers and Publishers
EXHIBIT: Global Browsers Market: Breakdown of User Base by Browser for 2022E
Major Problems Facing Service Providers in Monetizing Media Campaigns
Challenges Facing Digital Marketers
4. GLOBAL MARKET PERSPECTIVE
World Digital Advertising and Marketing Market Analysis of Annual Sales in US$ Million for Years 2016 through 2027
World Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Digital Advertising and Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
World 11-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2016, 2021 & 2027
World Recent Past, Current & Future Analysis for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
World 11-Year Perspective for Display by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
World Recent Past, Current & Future Analysis for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
World 11-Year Perspective for Search by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
World Recent Past, Current & Future Analysis for Other Modes / Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Other Modes / Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
World 11-Year Perspective for Other Modes / Formats by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
World Recent Past, Current & Future Analysis for Retail & Consumer Goods by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Retail & Consumer Goods by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
World 11-Year Perspective for Retail & Consumer Goods by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
World Recent Past, Current & Future Analysis for Automotive by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Automotive by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
World 11-Year Perspective for Automotive by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
World 11-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
World 11-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
World Recent Past, Current & Future Analysis for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
World 11-Year Perspective for Media & Entertainment by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
World Recent Past, Current & Future Analysis for Tourism by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Tourism by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
World 11-Year Perspective for Tourism by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
World Recent Past, Current & Future Analysis for Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
World 11-Year Perspective for Education by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
World Historic Review for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
World 11-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
UNITED STATES
Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
United States: A Major Digital Advertising Market
Changing Media Consumption Trends Influence Market Demand
EXHIBIT: US Digital Media Market: Percent of Time Spent by Platform for 2022E
Digital Display Advertising Emerges as the Major Ad Format Type
Mobile Internet Advertising Offers Significant Growth Opportunities
High Smartphone Penetration: A Boon for the Mobile Advertising Market
EXHIBIT: Smartphone Users (in Millions) in the United States for the Years 2018-2022
Advanced Mobile Devices Foster Growth in Mobile Advertising Market
4G LTE & 5G Networks Widen Market Prospects
Digital Marketing Companies Focus on Social Media to Target Millennials
EXHIBIT: Social Media Advertising Market in the US: Annual Ad Spending Figures in US$ Billion for Years 2017, 2019, 2021 & 2023
Growing Prominence of Affiliate Marketing Bodes Well for the Market
Digital Video Advertising: One of the Fastest Growing Advertising Media
EXHIBIT: US Digital Display Ad Spending Breakdown by Type for 2022E
Security: One of the Most Common Risks in Digital Advertising
Steady Adoption by Various Industries Benefit Market Expansion
‘Cost Per Revenue’: The New Mantra for Measuring Ad Success
EXHIBIT: Online Advertising Market in the US by Pricing Model (2013, 2015 & 2019)
Competitive Landscape
EXHIBIT: US Digital Advertising Market Share Breakdown of Revenues by Leading Competitors (in %) for 2022E
EXHIBIT: Digital Display Advertising Market in the US: Market Share Breakdown of Leading Ad Selling Companies for 2022E
EXHIBIT: Search Advertising Market in the US: Market Share Breakdown of Leading Search Providers for 2022E
USA Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
USA Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
USA 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
USA Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
USA Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
USA 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
CANADA
Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in Canada for 2022 (E)
Market Overview
Mobile Extends New Opportunity for Canadian Advertisers
Canada Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Canada Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Canada 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Canada Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Canada Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Canada 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
JAPAN
Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
Digital Advertising: Market Overview
Japan Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Japan Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Japan 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Japan Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Japan Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Japan 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
CHINA
Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
Digital Advertising Market Set for Impressive Growth in China
EXHIBIT: Average Time Spent on Internet per Week (in Hours) for Years 2009, 2015 & 2021
Large Internet User Base Favors Market Growth
EXHIBIT: Internet Usage in China: Number of Internet Users and Internet Adoption Rate for 2008, 2011, 2014, 2017, 2020 & 2022
EXHIBIT: Internet Users as % of Population by Age Category in China for 2022E
Search Ads Market: E-Commerce Offers Growth
EXHIBIT: Leading Search Engines in China: Percentage Breakdown of Revenues for Baidu, Sogou, Haosou and Others for 2022E
Online Video Advertising: Promising Growth Opportunities
Mobile Advertising: A Rapidly Expanding Market
Internet-Based Digital Services Find Popularity among Mobile Users
4G Paves the Way for Wider Proliferation of Digital Ad and Marketing Campaigns
EXHIBIT: Chinese Mobile Communication Market by Technology (2021): Percentage Breakdown of Subscribers for 4G, 5G, and 3G & 2G
Competitive Scenario
EXHIBIT: Chinese Digital Advertising Market: Ad Spending (in US$ Billion) of Leading Players for 2021
EXHIBIT: Chinese Mobile Advertising Market by Leading Players (in %) for 2021
China Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
China Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
China 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
China Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
China Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
China 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
EUROPE
Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
Europe: A Mature Yet Growing Market
Digital Display Advertising: On a High-Growth Path
Expanding Internet User Base: An Important Opportunity Indicator for the Market
EXHIBIT: Internet Adoption Rate (as a % of Population) in Select European Countries (2021)
Growing Penchant for Online Advertising by Youngsters Spur Market Demand
Paid Search Makes Steady Progress
Mobile Advertising Market: Immense Growth Potential
EXHIBIT: Smartphone Adoption as a Proportion (%) of Total Population in Select Countries (2021)
4G Spurt Enhances Role of Mobile Devices in Digital Advertising
EXHIBIT: 4G LTE Market in Europe (2017 & 2022): Percentage Breakdown of Number of Unique Subscribers for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe
Europe Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
Europe Historic Review for Digital Advertising and Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Europe 11-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2016, 2021 & 2027
Europe Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Europe Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Europe 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Europe Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Europe Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Europe 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
FRANCE
Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
Market Overview
France Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
France Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
France 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
France Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
France Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
France 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
GERMANY
Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
Market Overview
EXHIBIT: Advertising Mix in Germany (2021): Percentage Breakdown of Ad Spending by Media
Germany Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Germany Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Germany 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Germany Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Germany Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Germany 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
ITALY
Italy Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Italy Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Italy 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Italy Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Italy Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Italy 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
UNITED KINGDOM
Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
UK: The Core Market in Europe
E-Commerce and Banking: Opportunities for Online Advertising
Online Video and Mobile Ad Spending Surges in the UK
Mobile Emerges as a Key Marketing Channel for Brands
Advertising on Social Networking Sites Holds Promise
EXHIBIT: Social Network Ad Spending as a Percentage (%) of Total Advertising Spending in the UK: 2011, 2015, 2019 and 2021
UK Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
UK Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
UK 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
UK Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
UK Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
UK 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
SPAIN
Spain Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Spain Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Spain 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Spain Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Spain Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Spain 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
RUSSIA
Digital Advertising: One of the Fastest Growing Advertising Media
Competitive Scenario
EXHIBIT: Leading Players in the Russian Banner Ads Market: Percentage Breakdown of Ad Spending for 2019
Russia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Russia Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Russia 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Russia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Russia Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Russia 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
REST OF EUROPE
Rest of Europe Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Europe Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Rest of Europe 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Rest of Europe Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Europe Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Rest of Europe 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
ASIA-PACIFIC
Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
Market Overview
Challenges & Opportunities for Advertisers in Asia-Pacific
Mobile Advertising Emerges as a High Growth Market
EXHIBIT: Smartphone Adoption as a Proportion (%) of Total Population in Select Countries (2022E)
Technological and Cultural Factors Hinder Growth
Asia-Pacific Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
Asia-Pacific Historic Review for Digital Advertising and Marketing by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Asia-Pacific 11-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2016, 2021 & 2027
Asia-Pacific Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Asia-Pacific Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Asia-Pacific 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Asia-Pacific Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Asia-Pacific Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Asia-Pacific 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
AUSTRALIA
Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E)
Market Overview
Mobile Advertising: A Lucrative Opportunity for Digital Advertising
Australia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Australia Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Australia 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Australia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Australia Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Australia 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
INDIA
Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E)
Digital Advertising Exudes Tremendous Growth Potential in India
Internet Advertising: On the Road to Rapid Growth
India Gradually Adopting RTB and Programmatic Buying
Online Classifieds to Benefit SMBs in Cost-Effectively Targeting Audience
Mobile Advertising: Benefiting from Rising Mobile Phone Penetration
Businesses Focus on Social Media Advertising Market
Key Challenges Facing the Digital Advertising Market in India
India Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
India Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
India 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
India Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
India Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
India 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
SOUTH KOREA
Mobile Advertising on the Rise
South Korea Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
South Korea Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
South Korea 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
South Korea Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
South Korea Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
South Korea 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
REST OF ASIA-PACIFIC
Rest of Asia-Pacific Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Asia-Pacific Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Rest of Asia-Pacific 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Rest of Asia-Pacific Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Asia-Pacific Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Rest of Asia-Pacific 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
LATIN AMERICA
Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)
Market Overview
Latin America Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
Latin America Historic Review for Digital Advertising and Marketing by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Latin America 11-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2016, 2021 & 2027
Latin America Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Latin America Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Latin America 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Latin America Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Latin America Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Latin America 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
ARGENTINA
Argentina Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Argentina Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Argentina 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Argentina Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Argentina Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Argentina 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
BRAZIL
Market Overview
Brazil Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Brazil Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Brazil 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Brazil Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Brazil Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Brazil 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
MEXICO
Mexico Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Mexico Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Mexico 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Mexico Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Mexico Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Mexico 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
REST OF LATIN AMERICA
Rest of Latin America Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Latin America Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Rest of Latin America 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Rest of Latin America Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Latin America Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Rest of Latin America 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
MIDDLE EAST
Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E)
Demand for Digital Advertising Gains Momentum
Middle East Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
Middle East Historic Review for Digital Advertising and Marketing by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Middle East 11-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2016, 2021 & 2027
Middle East Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Middle East Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Middle East 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Middle East Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Middle East Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Middle East 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
IRAN
Iran Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Iran Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Iran 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Iran Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Iran Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Iran 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
ISRAEL
Israel Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Israel Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Israel 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Israel Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Israel Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Israel 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
SAUDI ARABIA
Market Overview
Saudi Arabia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Saudi Arabia Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Saudi Arabia 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Saudi Arabia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Saudi Arabia Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Saudi Arabia 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
UNITED ARAB EMIRATES
Market Overview
UAE Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
UAE Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
UAE 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
UAE Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
UAE Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
UAE 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
REST OF MIDDLE EAST
Rest of Middle East Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Middle East Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Rest of Middle East 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Rest of Middle East Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Middle East Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Rest of Middle East 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027
AFRICA
South Africa: Significant Growth on the Cards
Africa Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Africa Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Africa 11-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2021 & 2027
Africa Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2020 through 2027 and % CAGR
Africa Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
Africa 11-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2021 & 2027

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