Cross-Platform and Mobile Advertising

Global Market Trajectory & Analytics

MCP-7012

EXECUTIVE ENGAGEMENTS

POOL

2989
Number of executives repeatedly engaged by snail & email outreach

INTERACTIONS

538
Interactions with Platform & by Email

PARTICIPANTS

92
Unique # Participated

VALIDATIONS

26
Responses Validated*

COMPANIES

39
Responses Validated*
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DATE

MAY 2021

TABLES

146

PAGES

310

EDITION

19

PRICE

USD 5450

CODE

MCP-7012


COMPETITIVE METRICS

COMPANY

D S N T

% *

AdColony, Inc.

Adelphic by Viant

Adform

Airpush, Inc.

Amobee, Inc.

Appier Inc.

Celtra, Inc.

Chartboost, Inc.

ClickOn

Conversant Solutions, LLC

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HIGHLIGHTS & REPORT INDEX

Global Cross-Platform and Mobile Advertising Market to Reach $297.7 Billion by 2024

Cross platform advertising, also known as cross-screen or cross-device advertising, is referred to the unified digital advertising strategy adopted for multiple devices such as personal computers, tablets, smart TVs, smartphones, and gaming consoles. Cross platform advertising has emerged as an integrated form of marketing, which involves planning and sequencing a seamless flow of content and messages to multiple devices. A key characteristic of such a cross platform advertising strategy is that each of the aspects complements other components. Cross-platform advertising has emerged as an efficient way for advertisers to reach out to target customers with a single advertisement broadcast on multiple platforms. Through cross-platform advertising, marketers, publishers, and advertisers can reach targeted customers from any given location, thereby enhancing the effectiveness of campaigns. Cross-platform advertising campaigns also enable marketers to engage with consumers repeatedly over different platforms. This contrasts with a conventional marketing initiative that is more massive in its approach.

Amid the COVID-19 crisis, Global Cross-Platform and Mobile Advertising market is projected to reach US$297.7 Billion by 2024, registering a compounded annual growth rate (CAGR) of 20.5% over the analysis period. The United States represents the largest regional market for Cross-Platform and Mobile Advertising, accounting for an estimated 25.4% share of the global total. The market is projected to reach US$80.9 Billion by the end of the analysis period. China is expected to spearhead growth and emerge as the fastest growing regional market with a CAGR of 25.6% over the analysis period. Future growth in the market will be primarily driven by the growing proliferation of mobile devices as the preferred digital media platform, rapid adoption across various industry verticals, improving economic environment, expanding mobile subscriber base, and increasing distribution of films and music online. Continuous shift of users towards digital media and rapid evolution in consumer behavior towards value-based advertising where the target audience is appropriately compensated for their time and attention through loyalty points, free/subsidized content, and various user-friendly tools, are additionally providing impetus to market growth.

Overall increase in advertising budgets, generous allocation of budget to online ads, increased prices for direct response vehicles and branding ads, and an increase in the number of advertising agencies incorporating online media into their integrated campaigns are some of the major factors driving market expansion. Other important factors poised to benefit market prospects in the near term include surging popularity of social media networks that promote improved targeting; increasing trend towards mobile apps offering huge potential for cross-platform advertising; growing prominence of IoT and the resultant growth in connected devices; and robust demand for digital video advertising supported by effective delivery and streaming of ad content.

SELECT PLAYERS

Amobee, Inc.; Cadent LLC; Conversant LLC; Google, Inc.; InMobi; Microsoft Corporation; PubMatic, Inc.; RhythmOne, LLC; Sizmek; Tapad, Inc.; TiVo Corporation

SEGMENTS

» Type (Search, Display, SMS, Native Social, Video, Audio) » Platform (Smartphones, Desktops, Tablets, Smart Televisions)

GEOGRAPHIES

» World » USA » Canada » Japan » China » Europe » France » Germany » Italy » UK » Spain » Russia » Rest of Europe » Asia-Pacific » Australia » India » South Korea » Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » UAE » Rest of Middle East » Africa

TABLE OF CONTENTS

1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Impact of Covid-19 and a Looming Global Recession
Cross-Platform Advertising: A Conceptual Overview
How Does Cross-Platform Advertising Differ from Multi-Channel Marketing?
Advantages of Cross-Platform Advertising
Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships
EXHIBIT: Digital Advertising Expenditure Worldwide in $ Billion for the Period 2018-2023
EXHIBIT: Digital Ad Spending as % of Total Media Ad Spending in Select Countries for the Year 2019
EXHIBIT: Top Players in Digital Advertising Market Ranked by Digital Ad Revenues (in $ Billion) for 2019
Cross-Platform Advertising Market: A Prelude
Cross Platform and Mobile Advertising Market Heads for Giant Leap Forward
Developed Markets Lead, Emerging Economies Spell Opportunities for Cross-Platform Advertising
Competition
Recent Market Activity
2. FOCUS ON SELECT PLAYERS
Amobee, Inc. (USA)
Cadent LLC (USA)
Conversant LLC (USA)
Google, Inc. (USA)
InMobi (India)
Microsoft Corporation (USA)
PubMatic, Inc. (USA)
RhythmOne, LLC (USA)
TiVo Corporation (USA)
Sizmek (USA)
Tapad, Inc. (USA)
3. MARKET TRENDS & DRIVERS
Vibrant Content Consumption Raises the Opportunity for Personal Ad-Targeting, Driving Cross Platform Advertising Market
Rising Adoption of Web-Enabled Mobile Devices Boosts Market Prospects
EXHIBIT: Worldwide Shipments of Laptops and Tablet PCs (in Million Units) for the Years 2019, 2021 and 2023
Increasing Proliferation of Smartphones: Opportunity for Growth
EXHIBIT: Global Smartphone Shipments in Million Units for the Years 2011 through 2018
EXHIBIT: Smartphone Adoption Worldwide by Region (in %): 2018 & 2025
EXHIBIT: Smartphone Users as % of Global Population for the Period 2018-2022
Expanding Mobile Internet and Advent of High Speed Mobile Network Technologies
EXHIBIT: Mobile Connections Worldwide: Breakdown (in %) by Network Type and Region for 2024
Rising Internet Usage: An Opportunity for Cross-Platform Advertising Market
EXHIBIT: Internet Penetration Rates: Internet Users as % of Population by Region for 2019 and 2024
EXHIBIT: Top Internet-Using Countries Ranked by Number of Internet Users (in Millions): 2019
Smart TVs: An Important Platform for Cross-Screen Advertising
EXHIBIT: Global Smart TVs Market Size in US$ Million by Region for the Years 2019 and 2025
Rising Customer Preference for Multiscreen Activities: Potential for Cross-Platform Advertisers
EXHIBIT: Multiscreen Content Penetration (in %) by Age Group for 2019
EXHIBIT: Common Activities Performed in Sequential Multi-Screening Activity: 2019
Growing Use of Social Media Platforms: A Lucrative Opportunity for Cross-Platform Advertisers
EXHIBIT: Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for 2019
EXHIBIT: Social Media Users Penetration (in %) by Generation
Better Recall Rates Drives Focus onto Integrated Cross-Platform Advertising
Cross-Platform Ad Campaigns Gaining Hold an Edge over Single Platform Campaigns
Mobile Advertising Companies Adopt Data-Driven Technologies
Trend towards Mobile Apps: Potential for Cross-Platform Advertising
EXHIBIT: Global Mobile Apps Market Size in $ Billion for the Years 2019, 2021, 2023 and 2025
Continuous Growth in Cross-Platform Video Advertising Market
EXHIBIT: Digital/Mobile Video Ad Creatives: Percentage Breakdown of Creative Developed by Platform
EXHIBIT: Cross-Platform Video Advertising Market: % of Budget Allocated for Cross Platform Videos for the Years 2016-2019
Identifying Customers: Essential for Success of Cross-Platform Ad Campaigns
Cross-Platform Advertising in Automotive Industry
Cross-Channel Advertising Hold importance for e-Commerce Market
EXHIBIT: Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
EXHIBIT: Global E-Commerce Market as a % of Retail Sales for the Period 2017-2023
Content Management: A Critical Factor in Cross-Platform Advertising
Technical Issues Present Challenges for Cross-Platform Advertising Market
Consistency and Creativity Challenge Cross-Platform Campaigns
4. GLOBAL MARKET PERSPECTIVE
World Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2020 & 2027
World Current & Future Analysis for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Search by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
World Current & Future Analysis for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Display by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
World Current & Future Analysis for SMS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for SMS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
World Current & Future Analysis for Native Social by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Native Social by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
World Current & Future Analysis for Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Video by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
World Current & Future Analysis for Audio by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Audio by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
World Current & Future Analysis for Smartphones by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
World Current & Future Analysis for Desktops by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Desktops by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
World Current & Future Analysis for Tablets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Tablets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
World Current & Future Analysis for Smart Televisions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Smart Televisions by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
UNITED STATES
Proliferation of Connected Devices Drives Potential for Cross Platform Advertising
EXHIBIT: Advertising Budgets Allocated to Cross-Platform Video Advertising by Agencies and Marketers in the US for the Period 2015-2018
Changing Media Consumption Trends Influence Market Growth
EXHIBIT: US Digital Media Market: Breakdown of Time Spent (in %) by Platform for 2016 and 2019
EXHIBIT: Average Time Spent by Users Per Visit (in Minutes) by Platform in the US for 2016 and 2019
Mobile Devices Offer Significant Growth Opportunities for Cross Platform Advertising
USA Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
USA 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
USA Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
USA 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
CANADA
Canada Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Canada 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Canada Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Canada 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
JAPAN
Japan Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Japan 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Japan Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Japan 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
CHINA
Digital Advertising Market in China: An Overview
Growing Utilization of Mobile Internet Drives Cross-Platform Advertising Market
EXHIBIT: Number of Internet Users (in Million) in China for the Period 2010-2019
EXHIBIT: Penetration of Mobile Internet in China: Mobile Internet Users as % of Total Internet Users for 2010-2018
China Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
China 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
China Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
China 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
EUROPE
Market Overview
EXHIBIT: Internet Penetration Rate in the EU: Internet Users as a % of Total Population by Country for 2019
Europe Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
Europe 7-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2020 & 2027
Europe Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Europe 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Europe Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Europe 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
FRANCE
France Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
France 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
France Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
France 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
GERMANY
Market Overview
Germany Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Germany 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Germany Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Germany 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
ITALY
Italy Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Italy 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Italy Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Italy 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
UNITED KINGDOM
Market Overview
UK Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
UK 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
UK Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
UK 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
SPAIN
Spain Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Spain 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Spain Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Spain 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
RUSSIA
Russia Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Russia 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Russia Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Russia 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
REST OF EUROPE
Rest of Europe Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Rest of Europe 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Rest of Europe Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Rest of Europe 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
ASIA-PACIFIC
Asia-Pacific Presents Strong Growth Potential
Asia-Pacific Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
Asia-Pacific 7-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2020 & 2027
Asia-Pacific Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Asia-Pacific 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Asia-Pacific Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Asia-Pacific 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
AUSTRALIA
Australia Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Australia 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Australia Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Australia 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
INDIA
Market Overview
India Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
India 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
India Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
India 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
SOUTH KOREA
South Korea Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
South Korea 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
South Korea Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
South Korea 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
REST OF ASIA-PACIFIC
Rest of Asia-Pacific Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Rest of Asia-Pacific 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Rest of Asia-Pacific Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Rest of Asia-Pacific 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
LATIN AMERICA
Market Overview
Latin America Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
Latin America 7-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2020 & 2027
Latin America Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Latin America 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Latin America Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Latin America 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
ARGENTINA
Argentina Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Argentina 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Argentina Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Argentina 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
BRAZIL
Brazil Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Brazil 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Brazil Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Brazil 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
MEXICO
Mexico Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Mexico 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Mexico Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Mexico 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
REST OF LATIN AMERICA
Rest of Latin America Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Rest of Latin America 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Rest of Latin America Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Rest of Latin America 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
MIDDLE EAST
Cross-Platform Advertising in the Middle East
Middle East Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
Middle East 7-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2020 & 2027
Middle East Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Middle East 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Middle East Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Middle East 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
IRAN
Iran Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Iran 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Iran Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Iran 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
ISRAEL
Israel Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Israel 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Israel Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Israel 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
SAUDI ARABIA
Saudi Arabia Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Saudi Arabia 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Saudi Arabia Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Saudi Arabia 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
UNITED ARAB EMIRATES
UAE Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
UAE 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
UAE Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
UAE 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
REST OF MIDDLE EAST
Rest of Middle East Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Rest of Middle East 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Rest of Middle East Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Rest of Middle East 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
AFRICA
Africa Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Africa 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
Africa Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
Africa 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
Total Companies Profiled: 39

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