CSR & Employee Matching

Global Market Trajectory & Analytics

MCP23193

EXECUTIVE ENGAGEMENTS

POOL

1090
Number of executives repeatedly engaged by snail & email outreach

INTERACTIONS

195
Interactions with Platform & by Email

PARTICIPANTS

45
Unique # Participated

VALIDATIONS

12
Responses Validated*

COMPANIES

10
Responses Validated*
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DATE

SEP 2021

TABLES

7

PAGES

47

EDITION

2

PRICE

USD 5800

CODE

MCP23193


COMPETITIVE METRICS

COMPANY

D S N T

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HIGHLIGHTS & REPORT INDEX

As Public Health, Social & Environmental Issues Intensify, CSR Emerges Into a Business, Governance and Ethics System That No Company Can Ignore

Corporate Social Responsibility (CSR) is about the companies playing responsibly and giving it back to the society for its development. This could include raising of funds for some worthy causes. A company`s efforts towards improving society and contributing towards sustainable development is referred to as Corporate Social Responsibility (CSR). It is also called as corporate citizenship or corporate conscience and includes various initiatives run by the businesses towards evaluating and taking responsibility of their impact on several issues varying from environment to the human rights. It is a kind of self-regulatory plan of the business, with initiatives focused on achieving environmental, social and economic benefits for all the involved stakeholders including investors, consumers, employees and various other groups. CSR provides businesses with an opportunity to strengthen their relations with various stakeholders at different levels who play an integral role in developing strategies and partnerships of the company. One of the most popular CSR programs followed by companies is the Matching Gifts. Nearly 12% of all corporate cash contributions to non-profits are through this program. Companies match their employee donations by a 1:1 or 2:1 or even a 3:1 ratio. Nearly 65% of Fortune 500 companies offer this type of matching gift program. This allows them to raise significant revenues. Significant donations can be leveraged through CSR by automating the process of matching gift submissions. CSR databases can simplify the process and enhance the contribution.

The role of corporate social responsibility is expected to be significant in the functioning of companies in the post-COVID-19 era. The pandemic undoubtedly has officially upended the global CSR movement. Earlier on, CSR was viewed essentially as an unreachable goal by most companies. However, CSR`s importance now takes precedence over a majority of other assorted organizational initiatives. Each CSR trend of the immediate future will undoubtedly require large amounts of both strategy and initiatives from the senior management of all concerned companies to ensure true CSR success ultimately. As an essential global strategy, CSR could help companies improve their performance and become more agile. The improvements could include differentiating from competitors by developing innovative offers, achieving financial savings, controlling risks in a better manner, and attracting and retaining employees and technical and financial partners. Among large companies, which designed and developed an ad hoc CSR strategy for more than a decade, only those that truly realized the importance of their relationship with their suppliers, local communities, and employees and accordingly transformed their organization in the best possible manner, are now sufficiently agile to cope with the challenges of the pandemic.

It`s good for HR leaders to keep a tab on the latest philanthropy and corporate social responsibility trends to keep up with changing times. The millennials and Gen Z often check if a company supports environmental and social issues even before applying for a job. Consumers of products are also interested in knowing how companies support charitable causes. Americans expect companies to be vocal about social justice issues. It was also found that companies which had a perceived positive impact had greater brand value growth. CEOs now agree that environmental and societal changes have an impact on companies which now have to lead with a purpose. Directors in the UK also believe that the aim of companies shouldn`t be only to make money. Nearly 80% of the companies are taking action to support the United Nations Sustainable Development Goals (UN SDGs) and nearly half of them are tracking the progress. Nearly half the companies have enhanced their community investment budget in the year 2020 to meet the Covid-19 requirement and budgets have further increased in the year 2021. Large companies usually donate to causes such as higher education, economic and community development, health and social services while small companies generally donate 6% of their profits to causes such as supporting local first responders, youth organizations and local charities.

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