The global market for Computer Monitors is projected to decline to 121.8 million units by 2022 due to falling desktop PC sales as a result of rapid penetration of handheld computing devices such as smartphones and tablets. Other major factors aggravating the decline in PC sales include longer PC replacement cycles, substitution by smartphones and tablets, growing shift towards mobile computing, rise of hosted virtual desktops that replace traditional desktop PCs, and launch of windows 8 and windows 10 with functionalities skewed towards tablets and smartphones. Development and proliferation of Internet and cloud technologies are playing instrumental roles in encouraging the consumer mobile mindshift, while also negatively impacting the consumer sentiment towards traditional desktop PCs. In addition to the rising wave of BYOD, sales in the enterprise sector will also be impacted by technologies like mobile desktop virtualization that allow delivery of virtual desktops to mobile devices. Asia-Pacific represents the largest market worldwide both in terms of value and volume sales with unit shipments expected to decline at a projected rate of 1.7% over the analysis period. Key reasons responsible for Asia’s dominance include large student population who remain highly dependent on desktop PCs; and price sensitive households which still prefer low cost, affordable traditional computers. However, falling prices of alternatives for desktop PCs will progressively stifle growth in the region in the coming years.
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