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DATE
APR 2021
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HIGHLIGHTS & REPORT INDEX
Amid the COVID-19 crisis, the global market for Cognitive Analytics estimated at US$3.7 Billion in the year 2020, is projected to reach a revised size of US$33.6 Billion by 2027, growing at aCAGR of 37% over the period 2020-2027. Tools, one of the segments analyzed in the report, is projected to record 33.1% CAGR and reach US$18.7 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Services segment is readjusted to a revised 43.5% CAGR for the next 7-year period.
The Cognitive Analytics market in the U.S. is estimated at US$1.1 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$5.5 Billion by the year 2027 trailing a CAGR of 35.1% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 33.3% and 31.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 25.3% CAGR.
SELECT PLAYERS
Amazon Web Services, Inc.; Cisco Systems, Inc.; Google, Inc.; Hewlett Packard Enterprise Development LP (HPE); IBM Corporation; Intel Corporation; IPsoft Inc.; Microsoft Corporation; Narrative Science Inc.; Nokia Corporation; Nuance Communications, Inc.; Oracle Corporation; Persado; SAS Institute, Inc.; Sinequa
SEGMENTS
» Application (Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management, Other Applications) » Component (Tools, Services) » Deployment (On-Premise, Cloud)
GEOGRAPHIES
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World
TABLE OF CONTENTS
| I. METHODOLOGY |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Influencer Market Insights |
| Cognitive Analytics: A Prelude |
| Spectacular Rise on the Cards for Cognitive Analytics Market |
| Rapidly Evolving Role of Cognitive Computing in Global IT Ecosystem Sets the Tone for Wider Uptake of Cognitive Analytics |
| A Look into High-Growth Business Applications of Cognitive Computing |
| Impact of Covid-19 and a Looming Global Recession |
| 2. FOCUS ON SELECT PLAYERS |
| 3. MARKET TRENDS & DRIVERS |
| Cognitive Analytics Steps-In to Change the Game in Supply Chain Management |
| Cognitive Analytics Identifies Opportunities in CX Programs in Contact Centers and Omni-Channel Platforms |
| Cognitive Analytics Comes to Fore to Aid Marketers in Formulating Right Marketing Strategies |
| Cognitive Marketing: Key Applications |
| e-Commerce: Niche Avenue for Cognitive Analytics |
| Improved Customer Engagement Enabled by Cognitive Analytics in B2C Environments |
| Gaining Customer Insights into Telecom Networks Made Effortless with Cognitive Analytics |
| Cognitive Analytics Extends a Reliable Tool for Media Companies Seeking to Improve Consumer Loyalty Programs |
| Cognitive Analytics Emerges as a Game Changing Platform for Fraud & Risk Management |
| Cognitive Analytics Adds Novel Capabilities to Enterprise IT Asset Management Strategies |
| Cognitive and Predictive Analytics Combination for Fully Optimized Capital Asset Management |
| Acknowledging the Potential, IT Leaders Jump into Cognitive Computing Bandwagon: A Review of Select Recently Unveiled Cognitive Tech Solutions |
| Microsoft Expands Azure Cognitive Services Offering with Anomaly Detector and Custom Vision |
| Nokia Unleashes Latest Version of Cognitive Analytics for Customer Insight Software |
| IBM Expands IBM Watson Cognitive Computing Platform with Addition of "Pretrained" AI Tools |
| Sisense Unveils Sisense Hunch Data Cognition Engine |
| IBM Announces the Release of SuccessFactors Cognitive Products |
| Infosys Rolls Out Infosys Nia AI Platform with Cognitive Automation Capabilities |
| 4. GLOBAL MARKET PERSPECTIVE |
| World Current & Future Analysis for Cognitive Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Cognitive Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2020 & 2027 |
| World Current & Future Analysis for Tools by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Tools by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Asset Maintenance by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Asset Maintenance by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Fraud & Risk Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Fraud & Risk Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Customer Analysis & Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Customer Analysis & Personalization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Sales & Marketing Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Sales & Marketing Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| III. MARKET ANALYSIS |
| UNITED STATES |
| USA Current & Future Analysis for Cognitive Analytics by Component - Tools and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| USA 7-Year Perspective for Cognitive Analytics by Component - Percentage Breakdown of Value Sales for Tools and Services for the Years 2020 & 2027 |
| USA Current & Future Analysis for Cognitive Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| USA 7-Year Perspective for Cognitive Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027 |
| USA Current & Future Analysis for Cognitive Analytics by Application - Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| USA 7-Year Perspective for Cognitive Analytics by Application - Percentage Breakdown of Value Sales for Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications for the Years 2020 & 2027 |
| CANADA |
| Canada Current & Future Analysis for Cognitive Analytics by Component - Tools and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Canada 7-Year Perspective for Cognitive Analytics by Component - Percentage Breakdown of Value Sales for Tools and Services for the Years 2020 & 2027 |
| Canada Current & Future Analysis for Cognitive Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Canada 7-Year Perspective for Cognitive Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027 |
| Canada Current & Future Analysis for Cognitive Analytics by Application - Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Canada 7-Year Perspective for Cognitive Analytics by Application - Percentage Breakdown of Value Sales for Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications for the Years 2020 & 2027 |
| JAPAN |
| Japan Current & Future Analysis for Cognitive Analytics by Component - Tools and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Japan 7-Year Perspective for Cognitive Analytics by Component - Percentage Breakdown of Value Sales for Tools and Services for the Years 2020 & 2027 |
| Japan Current & Future Analysis for Cognitive Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Japan 7-Year Perspective for Cognitive Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027 |
| Japan Current & Future Analysis for Cognitive Analytics by Application - Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Japan 7-Year Perspective for Cognitive Analytics by Application - Percentage Breakdown of Value Sales for Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications for the Years 2020 & 2027 |
| CHINA |
| China Current & Future Analysis for Cognitive Analytics by Component - Tools and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| China 7-Year Perspective for Cognitive Analytics by Component - Percentage Breakdown of Value Sales for Tools and Services for the Years 2020 & 2027 |
| China Current & Future Analysis for Cognitive Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| China 7-Year Perspective for Cognitive Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027 |
| China Current & Future Analysis for Cognitive Analytics by Application - Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| China 7-Year Perspective for Cognitive Analytics by Application - Percentage Breakdown of Value Sales for Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications for the Years 2020 & 2027 |
| EUROPE |
| Europe Current & Future Analysis for Cognitive Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| Europe 7-Year Perspective for Cognitive Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2020 & 2027 |
| Europe Current & Future Analysis for Cognitive Analytics by Component - Tools and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Europe 7-Year Perspective for Cognitive Analytics by Component - Percentage Breakdown of Value Sales for Tools and Services for the Years 2020 & 2027 |
| Europe Current & Future Analysis for Cognitive Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Europe 7-Year Perspective for Cognitive Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027 |
| Europe Current & Future Analysis for Cognitive Analytics by Application - Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Europe 7-Year Perspective for Cognitive Analytics by Application - Percentage Breakdown of Value Sales for Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications for the Years 2020 & 2027 |
| FRANCE |
| France Current & Future Analysis for Cognitive Analytics by Component - Tools and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| France 7-Year Perspective for Cognitive Analytics by Component - Percentage Breakdown of Value Sales for Tools and Services for the Years 2020 & 2027 |
| France Current & Future Analysis for Cognitive Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| France 7-Year Perspective for Cognitive Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027 |
| France Current & Future Analysis for Cognitive Analytics by Application - Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| France 7-Year Perspective for Cognitive Analytics by Application - Percentage Breakdown of Value Sales for Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications for the Years 2020 & 2027 |
| GERMANY |
| Germany Current & Future Analysis for Cognitive Analytics by Component - Tools and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Germany 7-Year Perspective for Cognitive Analytics by Component - Percentage Breakdown of Value Sales for Tools and Services for the Years 2020 & 2027 |
| Germany Current & Future Analysis for Cognitive Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Germany 7-Year Perspective for Cognitive Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027 |
| Germany Current & Future Analysis for Cognitive Analytics by Application - Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Germany 7-Year Perspective for Cognitive Analytics by Application - Percentage Breakdown of Value Sales for Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications for the Years 2020 & 2027 |
| ITALY |
| Italy Current & Future Analysis for Cognitive Analytics by Component - Tools and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Italy 7-Year Perspective for Cognitive Analytics by Component - Percentage Breakdown of Value Sales for Tools and Services for the Years 2020 & 2027 |
| Italy Current & Future Analysis for Cognitive Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Italy 7-Year Perspective for Cognitive Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027 |
| Italy Current & Future Analysis for Cognitive Analytics by Application - Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Italy 7-Year Perspective for Cognitive Analytics by Application - Percentage Breakdown of Value Sales for Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications for the Years 2020 & 2027 |
| UNITED KINGDOM |
| UK Current & Future Analysis for Cognitive Analytics by Component - Tools and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| UK 7-Year Perspective for Cognitive Analytics by Component - Percentage Breakdown of Value Sales for Tools and Services for the Years 2020 & 2027 |
| UK Current & Future Analysis for Cognitive Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| UK 7-Year Perspective for Cognitive Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027 |
| UK Current & Future Analysis for Cognitive Analytics by Application - Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| UK 7-Year Perspective for Cognitive Analytics by Application - Percentage Breakdown of Value Sales for Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications for the Years 2020 & 2027 |
| REST OF EUROPE |
| Rest of Europe Current & Future Analysis for Cognitive Analytics by Component - Tools and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of Europe 7-Year Perspective for Cognitive Analytics by Component - Percentage Breakdown of Value Sales for Tools and Services for the Years 2020 & 2027 |
| Rest of Europe Current & Future Analysis for Cognitive Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of Europe 7-Year Perspective for Cognitive Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027 |
| Rest of Europe Current & Future Analysis for Cognitive Analytics by Application - Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of Europe 7-Year Perspective for Cognitive Analytics by Application - Percentage Breakdown of Value Sales for Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications for the Years 2020 & 2027 |
| ASIA-PACIFIC |
| Asia-Pacific Current & Future Analysis for Cognitive Analytics by Component - Tools and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Asia-Pacific 7-Year Perspective for Cognitive Analytics by Component - Percentage Breakdown of Value Sales for Tools and Services for the Years 2020 & 2027 |
| Asia-Pacific Current & Future Analysis for Cognitive Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Asia-Pacific 7-Year Perspective for Cognitive Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027 |
| Asia-Pacific Current & Future Analysis for Cognitive Analytics by Application - Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Asia-Pacific 7-Year Perspective for Cognitive Analytics by Application - Percentage Breakdown of Value Sales for Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications for the Years 2020 & 2027 |
| REST OF WORLD |
| Rest of World Current & Future Analysis for Cognitive Analytics by Component - Tools and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of World 7-Year Perspective for Cognitive Analytics by Component - Percentage Breakdown of Value Sales for Tools and Services for the Years 2020 & 2027 |
| Rest of World Current & Future Analysis for Cognitive Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of World 7-Year Perspective for Cognitive Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027 |
| Rest of World Current & Future Analysis for Cognitive Analytics by Application - Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of World 7-Year Perspective for Cognitive Analytics by Application - Percentage Breakdown of Value Sales for Asset Maintenance, Fraud & Risk Management, Customer Analysis & Personalization, Sales & Marketing Management and Other Applications for the Years 2020 & 2027 |
| IV. COMPETITION |
| Total Companies Profiled: 16 |
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