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Global Market Trajectory & Analytics



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  •  DATE

    JULY 2020



  •  PAGES




  •  PRICE

    USD $5450


Impact of Pandemic & Economic Slowdown

Monitor Market Dynamics!
Early March 2020, we reached out to senior enterprise executives who are driving strategy, business development, marketing, sales, product management, technology and operations at competitive firms worldwide. Our ongoing survey is focused on how this will this affect their business ecosystems. We invite you to participate in our survey and add to collective perspectives. Market movements are tracked for 2020, 2021 and broadly for the period of 2022 through 2025. Critical changes are monitored dynamically for the rest of this year. Updated analytics will reflect new and evolving market realities. Our first update scheduled for May 2020 and another in the Fall. Clients receive complimentary updates during 2020. If your company is a recent client for this project, we may have already reached out to your colleagues to participate in our program. If you're an active player in the space but hasn't yet subscribed to our project, we invite you to participate and share your perspectives. Please sign-up here.

The global market for Coffee Shops is projected to reach US$237.6 billion by 2025, driven by the silent importance and role by them in our society. Coffee is the second most popular beverage after water. Not surprisingly coffee performs a very important social function and plays a vital role in building social relationships. Since coffee consumption transcends geographic and cultural boundaries, it widely considered as a social lubricant helping people bond, communicate, build relationships and enjoy. Given the pleasurable experience of coffee consumption, coffee shops have become social places for people to handout, talk, write, read, and study. It provides a cozy intimate living room atmosphere for causal customers reading a book; a connected environment with free-Wi-Fi for busy customers on a laptop; a cheerful environment for socializing friends; offers a romantic environment for dating couples.

Coffee shops have therefore become icons of urban neighborhoods. They create vibrant streetscapes and produce huge pedestrian activity. They have high customer footfall and are highly profitable. They play an important role in community development by encouraging increased social activity.

Urbanization of leisure resulting from lifestyles centered around work and offices has created a need for leisure environment as an alternative to leisure in the streets. Sophisticated, clean, classy, easily accessible and respectable leisure environments began to grow in demand offering the perfect conditions for the rise of coffee shops. Over the decades, rapid urbanization, creation and development of new urban centers have helped boost the coffeehouse culture. Mushrooming of boutique coffee shops have become a trademark of virtually every city neighborhood. The increase in travel and tourism is also fueling the rise of coffeehouses. Coffee shops today enjoy high profitability not only due to the robust coffee culture but also due to the effervescent innovation in coffee types offered. Cafe Latte, Caffe Americano, Cappuccino, Espresso, Flat White, Long Black, Macchiato, Mochaccino, Irish Coffee, Vienna, Affogato are among the numerous other flavors and varieties of coffee offered in coffee shops across the world. Coffee is the only beverage that emulates different traditions and cultures of countries worldwide, from Cafe Cubano in Cuba, Yuanyang from Hong Kong, Vietnamese "Ca Phe Sua Da", Greek Frappe, Turkish coffee to Italian macchiato. The growing success of coffee shops is increasingly attracting the attention of restaurants so much so that creating a coffee shop vibes has become a favorite strategy for restaurant owners to get a steady stream of sales and customers.

The United States and Europe represent large markets worldwide with a combined share of 69.8% supported by the well-established coffee culture in these regions. China ranks as the fastest growing market with a 7.8% CAGR over the analysis period led by economic reforms, global connectivity and the resulting globalization of lifestyles of the Chinese and naturally increase in coffee consumption in a country steeped in the tea culture. Lifestyles of the Chinese are no longer locally determined rather they are globally influenced which bodes well for the coffee shop culture. Top-tier cities in China are already witnessing a rapid rise in coffee shops with over 7500 shops in Shanghai; 6000 shops in Beijing; and over 4000 in Guangzhou and Shenzhen. For a beverage which was so rare that it was only served in luxury hotels, coffee is now becoming mainstream in China supported by not just the appeal of the drink but mostly importantly for the coffee shop experience that goes beyond just the coffee.
» Product (Coffee, Other Products)
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa


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