Clickstream Analytics

World Market Report

MCP11044

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629
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89
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22
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DATE

JAN 2022

TABLES

123

PAGES

184

EDITION

6

PRICE

USD 4950

CODE

MCP11044


COMPETITIVE METRICS

COMPETITORS (ALPHABETICAL)

STRONG ACTIVE NICHE TRIVIAL

%

VALIDATED RESEARCH *

S A N T
S A N T
S A N T
S A N T
S A N T
S A N T
S A N T
S A N T
S A N T
S A N T

* S = Strong; A = Active; N = Niche; T= Trivial (<1%)
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HIGHLIGHTS & REPORT INDEX

What's New for 2022?

» Global competitiveness and key competitor percentage market shares
» Market presence across multiple geographies - Strong/Active/Niche/Trivial
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» Access to our digital archives and MarketGlass Research Platform
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Amid the COVID-19 crisis, the global market for Clickstream Analytics estimated at US$1.5 Billion in the year 2020, is projected to reach a revised size of US$4.2 Billion by 2027, growing at a CAGR of 15.4% over the analysis period 2020-2027. Click Path & Website Optimization, one of the segments analyzed in the report, is projected to record a 15.9% CAGR and reach US$1.7 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Customer Analysis segment is readjusted to a revised 14.5% CAGR for the next 7-year period.
The Clickstream Analytics market in the U.S. is estimated at US$451.8 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$719 Million by the year 2027 trailing a CAGR of 14.7% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 13.7% and 13.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 11.2% CAGR.
In the global Basket Analysis & Personalization segment, USA, Canada, Japan, China and Europe will drive the 18.1% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$215.3 Million in the year 2020 will reach a projected size of US$687.9 Million by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$496.5 Million by the year 2027.

SELECT PLAYERS

Adobe Systems, Inc.; At Internet; Connexity, Inc.; Google Cloud Platform; HPE (Hewlett Packard Enterprise India Pvt. Ltd.); IBM Corporation; Jumpshot, Inc.; Microsoft Corporation; Oracle Corporation; SAP SE; Splunk, Inc.; Talend SA; Verto Analytics Inc.; Vlocity Inc.; Webtrends Inc.

SEGMENTS

» Segment (Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis, Other Segments)

GEOGRAPHIES

» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World

TABLE OF CONTENTS

1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Clickstream Analytics: An Introductory Prelude
Sophisticated Capabilities Prompt Widespread Adoption
Escalating Use Case Across Web-Empowered Industries
Internet Dynamics Strongly Support the Deployment of Clickstream Analytics
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Clickstream Analytics for Effective Tracking of Customer's Online Journey
Empowering Brands to Turn Browsers into Buyers
Real-time Upselling & Cross Selling Made Easier with Clickstream Analytics
Customer Interests Effectively Understood with Clickstream Analysis
Clickstream-Based Campaign Optimization Upgrades Advertising Industry
eCommerce & Retail Firms Leverage Clickstream Analytics to Generate Valuable Insights
Competitive Forces Generate Ample Room for Analytics in Media & Entertainment Industry
Clickstream Analytics: A Shot in the Arm for Travel Agencies
Hotel Guest Data Mining Made Highly Convenient with Analytics
Businesses Rely On Clickstream Data to Optimize Social Outreach
PRODUCT OVERVIEW
Clickstream Analytics
Types of Clickstream Analytics
4. GLOBAL MARKET PERSPECTIVE
World Current & Future Analysis for Clickstream Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Clickstream Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2020 & 2027
World Current & Future Analysis for Click Path & Website Optimization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Click Path & Website Optimization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for Customer Analysis by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Customer Analysis by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for Basket Analysis & Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Basket Analysis & Personalization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for Traffic Analysis by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Traffic Analysis by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Other Segments by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
UNITED STATES
USA Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
USA 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
CANADA
Canada Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Canada 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
JAPAN
Japan Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Japan 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
CHINA
China Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
China 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
EUROPE
Europe Current & Future Analysis for Clickstream Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
Europe 7-Year Perspective for Clickstream Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2020 & 2027
Europe Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Europe 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
FRANCE
France Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
France 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
GERMANY
Germany Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Germany 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
ITALY
Italy Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Italy 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
UNITED KINGDOM
UK Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
UK 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
REST OF EUROPE
Rest of Europe Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Rest of Europe 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
ASIA-PACIFIC
Asia-Pacific Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Asia-Pacific 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
REST OF WORLD
Rest of World Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
Rest of World 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027

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