EXECUTIVE ENGAGEMENTS
POOL
563
Number of executives repeatedly engaged by snail & email outreach
INTERACTIONS
113
Interactions with Platform & by Email
PARTICIPANTS
23
Unique # Participated
VALIDATIONS
9
Responses Validated*
COMPANIES
27
Responses Validated*
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DATE
JAN 2022
TABLES
202
PAGES
266
EDITION
18
PRICE
USD 5450
CODE
MCP-1197
*Engagement stats are ongoing and dynamic
RESEARCH MODULES
EXECUTIVES
HIGHLIGHTS & REPORT INDEX
What's New for 2022?
» Global competitiveness and key competitor percentage market shares
» Market presence across multiple geographies - Strong/Active/Niche/Trivial
» Online interactive peer-to-peer collaborative bespoke updates
» Access to our digital archives and MarketGlass Research Platform
» Complimentary updates for one year
Amid the COVID-19 crisis, the global market for Bathroom Scales estimated at US$2.4 Billion in the year 2020, is projected to reach a revised size of US$3 Billion by 2027, growing at a CAGR of 3.4% over the period 2020-2027.
The Bathroom Scales market in the U.S. is estimated at US$644.3 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$572 Million by the year 2027 trailing a CAGR of 5.3% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.1% and 2.8% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 2.6% CAGR.
SELECT PLAYERS
AWM Limited; Bonso Electronics International Inc.; EatSmart; Fitbit Inc.; Groupe SEB; Johnson Measures and Weights Ltd.; Leifheit AG; Omron Healthcare Co. Ltd.; Omron Healthcare Europe B.V; Salter Housewares Ltd.; Tanita Corporation; Tanita Corporation of America Inc.; Taylor Precision Products Inc.; Withings; Zhongshan Camry Electronic Co. Ltd.
SEGMENTS
» Segment (Bathroom Scales)
GEOGRAPHIES
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa
TABLE OF CONTENTS
| I. METHODOLOGY |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Influencer Market Insights |
| World Market Trajectories |
| Bathroom Scales: A Convenient Tool for Health Conscious Consumers to Monitor and Manage Weight |
| Global Market Outlook |
| Recent Market Activity |
| Digital Bathroom Scales Surpassing Demand for Mechanical Bathroom Scales |
| A Glance at Select Digital Bathroom Scales |
| Select Digital Bathroom Scales Under US$50 |
| Smart Bathroom Scales Market: Poised for Strong Growth |
| Scales for Intense Trainers & Athletes |
| Bluetooth and Wi-Fi Scales |
| Bathroom Scales for Expectant Mothers & People with Implanted Devices |
| A Glance at Select Popular Smart Bathroom Scales |
| Product Innovations Pioneer Growth |
| Novelty in Designs and Enhanced Accuracy of Products to Enthrall Customers |
| Bathroom Scales Integrated with Body Fat Analyzers Gain Popularity |
| Talking Bathroom Scale: Recent Advancement |
| Wide Assortment of Motifs made Possible by Using Glass |
| Next Generation Scales Gain Market Traction |
| Researchers Develop Bathroom Scales to Warn About Life Threatening Conditions |
| High-tech Scales Gradually Making Inroads into the Bathroom Scales Market |
| Bathroom Scales – Global Key Competitors Percentage Market Share in 2022 (E) |
| Impact of Covid-19 and a Looming Global Recession |
| Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E) |
| 2. FOCUS ON SELECT PLAYERS |
| AWM Limited (UK) |
| Bonso Electronics International, Inc. (Hong Kong) |
| EatSmart (USA) |
| Fitbit Inc. (USA) |
| Groupe SEB (France) |
| Johnson Measures and Weights Ltd. (Hong Kong) |
| Leifheit AG (Germany) |
| Omron Healthcare Co., Ltd. (Japan) |
| Omron Healthcare Europe B.V (The Netherlands) |
| Salter Housewares Ltd. (UK) |
| Tanita Corporation (Japan) |
| Tanita Corporation of America, Inc. (USA) |
| Taylor Precision Products, Inc. (USA) |
| Terraillon SAS (France) |
| Withings (France) |
| Zhongshan Camry Electronic Co., Ltd. (China) |
| 3. MARKET TRENDS & DRIVERS |
| Concerns over Rising Obesity Prevalence and Focus on Weight Management Lend Traction to Bathroom Scales Market |
| Obesity Statistics |
| Demographic Factors Influencing Bathroom Scales Market - A Review |
| Emerging Middle Class Population in Developing Countries |
| Aging Global Population & Rising Healthcare Expenditure |
| Longer Life Expectancy Rates |
| Rising Healthcare Expenditure |
| Women: A Major Target Group in Bathroom Scales Market |
| Increased Importance on Grooming Among Men Opens Up New Potential Growth Market |
| Expanding E-retail Market Aiding in Market Growth |
| 4. GLOBAL MARKET PERSPECTIVE |
| World Recent Past, Current & Future Analysis for Bathroom Scales by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR |
| World Historic Review for Bathroom Scales by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| World 15-Year Perspective for Bathroom Scales by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2021 & 2027 |
| World Bathroom Scales Market Analysis of Annual Sales in US$ Thousand for Years 2012 through 2027 |
| III. MARKET ANALYSIS |
| UNITED STATES |
| Bathroom Scales Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E) |
| USA Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| USA Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| CANADA |
| Canada Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Canada Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| JAPAN |
| Bathroom Scales Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E) |
| Japan Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Japan Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| CHINA |
| Bathroom Scales Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E) |
| China Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| China Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| EUROPE |
| Bathroom Scales Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E) |
| Europe Recent Past, Current & Future Analysis for Bathroom Scales by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR |
| Europe Historic Review for Bathroom Scales by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| Europe 15-Year Perspective for Bathroom Scales by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2021 & 2027 |
| FRANCE |
| Bathroom Scales Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E) |
| France Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| France Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| GERMANY |
| Bathroom Scales Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E) |
| Germany Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Germany Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| ITALY |
| Italy Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Italy Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| UNITED KINGDOM |
| Bathroom Scales Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E) |
| UK Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| UK Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| SPAIN |
| Spain Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Spain Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| RUSSIA |
| Russia Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Russia Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| REST OF EUROPE |
| Rest of Europe Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Rest of Europe Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| ASIA-PACIFIC |
| Bathroom Scales Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E) |
| Asia-Pacific Recent Past, Current & Future Analysis for Bathroom Scales by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR |
| Asia-Pacific Historic Review for Bathroom Scales by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| Asia-Pacific 15-Year Perspective for Bathroom Scales by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2012, 2021 & 2027 |
| AUSTRALIA |
| Bathroom Scales Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E) |
| Australia Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Australia Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| INDIA |
| Bathroom Scales Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E) |
| India Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| India Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| SOUTH KOREA |
| South Korea Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| South Korea Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| REST OF ASIA-PACIFIC |
| Rest of Asia-Pacific Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Rest of Asia-Pacific Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| LATIN AMERICA |
| Bathroom Scales Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E) |
| Latin America Recent Past, Current & Future Analysis for Bathroom Scales by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR |
| Latin America Historic Review for Bathroom Scales by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| Latin America 15-Year Perspective for Bathroom Scales by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2012, 2021 & 2027 |
| ARGENTINA |
| Argentina Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Argentina Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| BRAZIL |
| Brazil Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Brazil Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| MEXICO |
| Mexico Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Mexico Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| REST OF LATIN AMERICA |
| Rest of Latin America Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Rest of Latin America Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| MIDDLE EAST |
| Bathroom Scales Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E) |
| Middle East Recent Past, Current & Future Analysis for Bathroom Scales by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR |
| Middle East Historic Review for Bathroom Scales by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| Middle East 15-Year Perspective for Bathroom Scales by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2012, 2021 & 2027 |
| IRAN |
| Iran Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Iran Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| ISRAEL |
| Israel Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Israel Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| SAUDI ARABIA |
| Saudi Arabia Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Saudi Arabia Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| UNITED ARAB EMIRATES |
| UAE Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| UAE Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| REST OF MIDDLE EAST |
| Rest of Middle East Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Rest of Middle East Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| AFRICA |
| Bathroom Scales Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E) |
| Africa Recent Past, Current & Future Analysis for Bathroom Scales by Segment - Bathroom Scales - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
| Africa Historic Review for Bathroom Scales by Segment - Bathroom Scales Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
| IV. COMPETITION |
| Total Companies Profiled: 27 |
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