Audience Analytics

Global Market Trajectory & Analytics

MCP10409

EXECUTIVE ENGAGEMENTS

POOL

48477
Number of executives repeatedly engaged by snail & email outreach

INTERACTIONS

16482
Interactions with Platform & by Email

PARTICIPANTS

3626
Unique # Participated

VALIDATIONS

104
Responses Validated*

COMPANIES

25
Responses Validated*
* Login for a full stack data experience

CODE

MCP10409

DATE

MAY 2021

TABLES

68

PAGES

123

EDITION

8

PRICE

USD 4950


  

HIGHLIGHTS & REPORT INDEX

Amid the COVID-19 crisis, the global market for Audience Analytics estimated at US$3.9 Billion in the year 2020, is projected to reach a revised size of US$7.8 Billion by 2027, growing at aCAGR of 10.4% over the period 2020-2027. Solutions, one of the segments analyzed in the report, is projected to record 9.1% CAGR and reach US$5 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Services segment is readjusted to a revised 13% CAGR for the next 7-year period.
The Audience Analytics market in the U.S. is estimated at US$1.2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.4 Billion by the year 2027 trailing a CAGR of 9.8% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.4% and 8.6% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8.5% CAGR.

SELECT PLAYERS

3DiVi Inc.; Adobe Systems, Inc.; Akamai Technologies, Inc.; Analyticowl; Brandchats; Brandwatch; Cadreon; comScore, Inc.; Crimson Hexagon; Cxense ASA; Flytxt; Google LLC; IBM Corporation; Lotame Solutions, Inc.; NetBase Solutions, Inc.; Oracle Corporation; QUIVIDI SAS; SAS Institute, Inc.; Sightcorp BV; Socialbakers; StoryFit; Telmar Group Inc.; Unifi Software Inc.; Verimatrix, Inc.; Verto Analytics Inc.

SEGMENTS

» Application (Sales & Marketing Management, Customer Experience Management, Competitive Intelligence) » Component (Solutions, Services)

GEOGRAPHIES

» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World

TABLE OF CONTENTS

1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Audience Analytics Market: A Prelude
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Increase in Social Media Activity and Need to Draw Qualitative Data Analysis Drives Focus onto Audience Analytics
TABLE: Social Media Penetration Worldwide: Number of Active Social Media Network Users as % of Total Population by Country for 2019
TABLE: Leading Social Networking Apps Worldwide: Percentage Share Mix of Combined Minutes of Twitter, Facebook, Instagram and Snapchat in Select Countries
TABLE: Popular Social Media Networks in the World: Ranked by Number of Active Users in Millions As of April 2019
TABLE: Most Popular Online Platforms in the US: Percentage of American Adults Using Online Platforms or Messaging Apps for Select Social Media Networks
TABLE: Most Popular Social Media Platforms: Active Number of Monthly Users in Millions on Social Media Platforms for the Years 2017 and 2018
With Social Media Witnessing Changes, Marketers Need to Change Strategies to Engage Users
Audience Analytics Help Service Providers in Improving User Experience
Monitoring Audience Analytics: Among the Strategies for Businesses to Reach Out to the Right Target Audience
Audience Analytics Promise to Transform Media and Entertainment Industry
Improved Customer Intelligence: A Key Advantage of Audience Analytics for Enterprises
Rising Significance of Digital Signage with Audience Analytics for Smart Cities
Audience Analytics Critical for Content Creators
Google Continues to Transform the Audience Analytics Marketplace
Instagram Analytics Aid in Increasing Followers and Engagement Levels
PRODUCT OVERVIEW
Audience Analysis
Audience Analytics
4. GLOBAL MARKET PERSPECTIVE
World Current & Future Analysis for Audience Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Audience Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2020 & 2027
World Current & Future Analysis for Solutions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Solutions by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for Sales & Marketing Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Sales & Marketing Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for Customer Experience Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Customer Experience Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
World Current & Future Analysis for Competitive Intelligence by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
World 7-Year Perspective for Competitive Intelligence by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
UNITED STATES
USA Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
USA 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
USA Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
USA 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
CANADA
Canada Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Canada 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
Canada Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Canada 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
JAPAN
Japan Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Japan 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
Japan Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Japan 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
CHINA
China Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
China 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
China Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
China 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
EUROPE
Europe Current & Future Analysis for Audience Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Europe 7-Year Perspective for Audience Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2020 & 2027
Europe Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Europe 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
Europe Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Europe 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
FRANCE
France Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
France 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
France Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
France 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
GERMANY
Germany Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Germany 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
Germany Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Germany 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
ITALY
Italy Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Italy 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
Italy Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Italy 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
UNITED KINGDOM
UK Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
UK 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
UK Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
UK 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
REST OF EUROPE
Rest of Europe Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Europe 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
Rest of Europe Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of Europe 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
ASIA-PACIFIC
Asia-Pacific Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Asia-Pacific 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
Asia-Pacific Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Asia-Pacific 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
REST OF WORLD
Rest of World Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of World 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
Rest of World Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Rest of World 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
Total Companies Profiled: 25

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