EXECUTIVE ENGAGEMENTS
POOL
INTERACTIONS
PARTICIPANTS
VALIDATIONS
COMPANIES
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DATE
JAN 2022
TABLES
123
PAGES
183
EDITION
8
PRICE
USD 4950
CODE
MCP10409
*Engagement stats are ongoing and dynamic
HIGHLIGHTS & REPORT INDEX
SELECT PLAYERS
3DiVi Inc.; Adobe Systems, Inc.; Akamai Technologies, Inc.; Analyticowl; Brandchats; Brandwatch; Cadreon; comScore, Inc.; Crimson Hexagon; Cxense ASA; Flytxt; Google LLC; IBM Corporation; Lotame Solutions, Inc.; NetBase Solutions, Inc.; Oracle Corporation; QUIVIDI SAS; SAS Institute, Inc.; Sightcorp BV; Socialbakers; StoryFit; Telmar Group Inc.; Unifi Software Inc.; Verimatrix, Inc.; Verto Analytics Inc.
SEGMENTS
» Application (Sales & Marketing Management, Customer Experience Management, Competitive Intelligence) » Component (Solutions, Services)
GEOGRAPHIES
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World
TABLE OF CONTENTS
I. METHODOLOGY |
II. EXECUTIVE SUMMARY |
1. MARKET OVERVIEW |
Influencer Market Insights |
World Market Trajectories |
Audience Analytics Market: A Prelude |
Impact of Covid-19 and a Looming Global Recession |
2. FOCUS ON SELECT PLAYERS |
3. MARKET TRENDS & DRIVERS |
Increase in Social Media Activity and Need to Draw Qualitative Data Analysis Drives Focus onto Audience Analytics |
TABLE: Social Media Penetration Worldwide: Number of Active Social Media Network Users as % of Total Population by Country for 2019 |
TABLE: Leading Social Networking Apps Worldwide: Percentage Share Mix of Combined Minutes of Twitter, Facebook, Instagram and Snapchat in Select Countries |
TABLE: Popular Social Media Networks in the World: Ranked by Number of Active Users in Millions As of April 2019 |
TABLE: Most Popular Online Platforms in the US: Percentage of American Adults Using Online Platforms or Messaging Apps for Select Social Media Networks |
TABLE: Most Popular Social Media Platforms: Active Number of Monthly Users in Millions on Social Media Platforms for the Years 2017 and 2018 |
With Social Media Witnessing Changes, Marketers Need to Change Strategies to Engage Users |
Audience Analytics Help Service Providers in Improving User Experience |
Monitoring Audience Analytics: Among the Strategies for Businesses to Reach Out to the Right Target Audience |
Audience Analytics Promise to Transform Media and Entertainment Industry |
Improved Customer Intelligence: A Key Advantage of Audience Analytics for Enterprises |
Rising Significance of Digital Signage with Audience Analytics for Smart Cities |
Audience Analytics Critical for Content Creators |
Google Continues to Transform the Audience Analytics Marketplace |
Instagram Analytics Aid in Increasing Followers and Engagement Levels |
PRODUCT OVERVIEW |
Audience Analysis |
Audience Analytics |
4. GLOBAL MARKET PERSPECTIVE |
World Current & Future Analysis for Audience Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
World 7-Year Perspective for Audience Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2020 & 2027 |
World Current & Future Analysis for Solutions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
World 7-Year Perspective for Solutions by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
World Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
World 7-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
World Current & Future Analysis for Sales & Marketing Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
World 7-Year Perspective for Sales & Marketing Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
World Current & Future Analysis for Customer Experience Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
World 7-Year Perspective for Customer Experience Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
World Current & Future Analysis for Competitive Intelligence by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
World 7-Year Perspective for Competitive Intelligence by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
III. MARKET ANALYSIS |
UNITED STATES |
USA Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
USA 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
USA Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
USA 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
CANADA |
Canada Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Canada 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
Canada Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Canada 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
JAPAN |
Japan Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Japan 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
Japan Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Japan 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
CHINA |
China Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
China 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
China Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
China 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
EUROPE |
Europe Current & Future Analysis for Audience Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
Europe 7-Year Perspective for Audience Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2020 & 2027 |
Europe Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Europe 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
Europe Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Europe 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
FRANCE |
France Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
France 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
France Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
France 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
GERMANY |
Germany Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Germany 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
Germany Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Germany 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
ITALY |
Italy Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Italy 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
Italy Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Italy 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
UNITED KINGDOM |
UK Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
UK 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
UK Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
UK 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
REST OF EUROPE |
Rest of Europe Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Rest of Europe 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
Rest of Europe Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Rest of Europe 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
ASIA-PACIFIC |
Asia-Pacific Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Asia-Pacific 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
Asia-Pacific Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Asia-Pacific 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
REST OF WORLD |
Rest of World Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Rest of World 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
Rest of World Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
Rest of World 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
IV. COMPETITION |
Total Companies Profiled: 23 |
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