EXECUTIVE ENGAGEMENTS
POOL
48477
Number of executives repeatedly engaged by snail & email outreach
INTERACTIONS
16482
Interactions with Platform & by Email
PARTICIPANTS
3626
Unique # Participated
VALIDATIONS
104
Responses Validated*
COMPANIES
23
Responses Validated*
* Login for a full stack data experience
DATE
JAN 2022
TABLES
123
PAGES
183
EDITION
8
PRICE
USD 4950
CODE
MCP10409
*Engagement stats are ongoing and dynamic
RESEARCH MODULES
EXECUTIVES
HIGHLIGHTS & REPORT INDEX
Amid the COVID-19 crisis, the global market for Audience Analytics estimated at US$3.9 Billion in the year 2020, is projected to reach a revised size of US$7.8 Billion by 2027, growing at aCAGR of 10.4% over the period 2020-2027. Solutions, one of the segments analyzed in the report, is projected to record 9.1% CAGR and reach US$5 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Services segment is readjusted to a revised 13% CAGR for the next 7-year period.
The Audience Analytics market in the U.S. is estimated at US$1.2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.4 Billion by the year 2027 trailing a CAGR of 9.8% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.4% and 8.6% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8.5% CAGR.
SELECT PLAYERS
3DiVi Inc.; Adobe Systems, Inc.; Akamai Technologies, Inc.; Analyticowl; Brandchats; Brandwatch; Cadreon; comScore, Inc.; Crimson Hexagon; Cxense ASA; Flytxt; Google LLC; IBM Corporation; Lotame Solutions, Inc.; NetBase Solutions, Inc.; Oracle Corporation; QUIVIDI SAS; SAS Institute, Inc.; Sightcorp BV; Socialbakers; StoryFit; Telmar Group Inc.; Unifi Software Inc.; Verimatrix, Inc.; Verto Analytics Inc.
SEGMENTS
» Application (Sales & Marketing Management, Customer Experience Management, Competitive Intelligence) » Component (Solutions, Services)
GEOGRAPHIES
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World
TABLE OF CONTENTS
| I. METHODOLOGY |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Influencer Market Insights |
| World Market Trajectories |
| Audience Analytics Market: A Prelude |
| Impact of Covid-19 and a Looming Global Recession |
| 2. FOCUS ON SELECT PLAYERS |
| 3. MARKET TRENDS & DRIVERS |
| Increase in Social Media Activity and Need to Draw Qualitative Data Analysis Drives Focus onto Audience Analytics |
| TABLE: Social Media Penetration Worldwide: Number of Active Social Media Network Users as % of Total Population by Country for 2019 |
| TABLE: Leading Social Networking Apps Worldwide: Percentage Share Mix of Combined Minutes of Twitter, Facebook, Instagram and Snapchat in Select Countries |
| TABLE: Popular Social Media Networks in the World: Ranked by Number of Active Users in Millions As of April 2019 |
| TABLE: Most Popular Online Platforms in the US: Percentage of American Adults Using Online Platforms or Messaging Apps for Select Social Media Networks |
| TABLE: Most Popular Social Media Platforms: Active Number of Monthly Users in Millions on Social Media Platforms for the Years 2017 and 2018 |
| With Social Media Witnessing Changes, Marketers Need to Change Strategies to Engage Users |
| Audience Analytics Help Service Providers in Improving User Experience |
| Monitoring Audience Analytics: Among the Strategies for Businesses to Reach Out to the Right Target Audience |
| Audience Analytics Promise to Transform Media and Entertainment Industry |
| Improved Customer Intelligence: A Key Advantage of Audience Analytics for Enterprises |
| Rising Significance of Digital Signage with Audience Analytics for Smart Cities |
| Audience Analytics Critical for Content Creators |
| Google Continues to Transform the Audience Analytics Marketplace |
| Instagram Analytics Aid in Increasing Followers and Engagement Levels |
| PRODUCT OVERVIEW |
| Audience Analysis |
| Audience Analytics |
| 4. GLOBAL MARKET PERSPECTIVE |
| World Current & Future Analysis for Audience Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Audience Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2020 & 2027 |
| World Current & Future Analysis for Solutions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Solutions by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Sales & Marketing Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Sales & Marketing Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Customer Experience Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Customer Experience Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| World Current & Future Analysis for Competitive Intelligence by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| World 7-Year Perspective for Competitive Intelligence by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027 |
| III. MARKET ANALYSIS |
| UNITED STATES |
| USA Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| USA 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
| USA Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| USA 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
| CANADA |
| Canada Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Canada 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
| Canada Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Canada 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
| JAPAN |
| Japan Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Japan 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
| Japan Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Japan 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
| CHINA |
| China Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| China 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
| China Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| China 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
| EUROPE |
| Europe Current & Future Analysis for Audience Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR |
| Europe 7-Year Perspective for Audience Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2020 & 2027 |
| Europe Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Europe 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
| Europe Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Europe 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
| FRANCE |
| France Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| France 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
| France Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| France 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
| GERMANY |
| Germany Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Germany 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
| Germany Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Germany 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
| ITALY |
| Italy Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Italy 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
| Italy Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Italy 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
| UNITED KINGDOM |
| UK Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| UK 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
| UK Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| UK 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
| REST OF EUROPE |
| Rest of Europe Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of Europe 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
| Rest of Europe Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of Europe 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
| ASIA-PACIFIC |
| Asia-Pacific Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Asia-Pacific 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
| Asia-Pacific Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Asia-Pacific 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
| REST OF WORLD |
| Rest of World Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of World 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027 |
| Rest of World Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR |
| Rest of World 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027 |
| IV. COMPETITION |
| Total Companies Profiled: 23 |
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