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AD INSERTION SERVERS

Global Market Trajectory & Analytics

MCP-7666

VALIDATED EXECUTIVE ENGAGEMENTS

POOL + OUTREACH

14491
Number of executives repeatedly engaged by snail & email outreach

INTERACTIONS

1739
Interactions with Platform & by Email

PARTICIPANTS

433
Unique # Participated

VALIDATIONS

196
Responses Validated*
* Login to view program details and full enterprise executive list.

DATE

JULY 2020

TABLES

66

PAGES

144

EDITION

16

PRICE

USD $5450


GLOBAL EXECUTIVE SURVEY

Impact of Pandemic & Economic Slowdown

Monitor Market Dynamics!

Early March 2020, we reached out to senior enterprise executives who are driving strategy, business development, marketing, sales, product management, technology and operations at competitive firms worldwide. Our ongoing survey is focused on how this will this affect their business ecosystems. We invite you to participate in our survey and add to collective perspectives. Market movements are tracked for 2020, 2021 and broadly for the period of 2022 through 2025. Critical changes are monitored dynamically for the rest of this year. Updated analytics will reflect new and evolving market realities. Our first update scheduled for May 2020 and another in the Fall. Clients receive complimentary updates during 2020. If your company is a recent client for this project, we may have already reached out to your colleagues to participate in our program. If you're an active player in the space but hasn't yet subscribed to our project, we invite you to participate and share your perspectives. Please sign-up here.

Amid the COVID-19 crisis, the global market for Ad Insertion Servers estimated at US$1.8 Billion in the year 2020, is projected to reach a revised size of US$2.9 Billion by 2027, growing at a CAGR of 6.8% over the period 2020-2027.
The Ad Insertion Servers market in the U.S. is estimated at US$490 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$624 Million by the year 2027 trailing a CAGR of 10.3% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.7% and 6.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 4.3% CAGR.We bring years of research experience to this 16th edition of our report. The 144-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.
Adobe Inc.; Anevia S.A.S; ARRIS International plc; Brightcove Inc.; Cisco Systems Inc.; DJC Media Group; Edgeware AB; Harmonic Inc.; Imagine Communications Corporation; Nokia Corporation; SeaChange International Inc.; Telefonaktiebolaget L. M. Ericsson
» Segment (Ad Insertion Servers)
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa

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05
1. MARKET OVERVIEW
Ad Insertion Servers Market: Benefiting from Changing Video Consumption Patterns and Focus on Targeted & Personalized Advertising
Recent Market Activity
Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industry to Drive Ad Insertion Servers Market
Proliferation of VOD Content
Migration of Broadcasters and Cable Operators towards All-Digital Networks
Global Competitor Market Shares
Ad Insertion Servers Competitor Market Share Scenario Worldwide (in %): 2020 & 2029
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
Adobe Systems Incorporated (USA)
Anevia S.A.S (France)
ARRIS International plc (UK)
Beijing Topreal Technologies Co., Ltd. (China)
Brightcove, Inc. (USA)
Cisco Systems, Inc. (USA)
DJC Media Group (USA)
Edgeware AB (Sweden)
Google, LLC (USA)
Harmonic, Inc. (USA)
Imagine Communications Corporation (USA)
Nokia Corporation (Finland)
SeaChange International, Inc. (USA)
Telefonaktiebolaget L. M. Ericsson (Sweden)
3. MARKET TRENDS & DRIVERS
Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
Adoption of DAI Technology Tripping on Legacy Carriage Deals
Dynamic Ad Insertion Enabling VoD Content Monetization
Dynamic Ad Insertion Propelling Content Monetization
Server-side Ad Insertion: A Star in Making
Drawbacks of Client-based Ad Insertion Technology Shift Focus to Server-Side Ad Insertion
Server-side Ad Insertion Offers Viable Option for Targeted Ads on Multiscreen Devices
Issues with Server-side Ad Insertion Technique
Server-Side Ad Insertion Enabling Generation of User-friendly Online Ads
Seamless Viewing Experience
Flexible Platforms, Simpler Delivery
Integrated Personalization Approach
Advances in Ad Insertion Technologies - Opportunities to Increase Ad Revenues
Ad Insertion Technology Powering Live Streaming Market
Personalized Ad Insertion for Live Streaming Content
Broadcasting Rights Vital for Monetization of Live Streaming Service
Video Advertising Benefiting from VPAID and VAST Ad Tags
Video Ad Serving Template (VAST) Ad Tag
Video Player-Ad Interface Definition (VPAID)
Cloud Ad Insertion: Service Providers Still in Wait and Watch Mode for Using Cloud-based Ad Insertion Solutions
Analyzing the Advantages & Drawbacks of Cloud-based Ad Insertion Technology
4. GLOBAL MARKET PERSPECTIVE
Ad Insertion Servers Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025
Ad Insertion Servers Global Retrospective Market Scenario in US$ Thousand by Region/Country: 2009-2017
Ad Insertion Servers Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025
GEOGRAPHIC MARKET ANALYSIS
United States
Market Facts & Figures
United States Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2018 to 2025
Ad Insertion Servers Market in the United States: A Historic Review in US$ Thousand for 2009-2017
Canada
Canadian Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018 to 2025
Canadian Ad Insertion Servers Historic Market Review in US$ Thousand: 2009-2017
Japan
Japanese Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2018-2025
Ad Insertion Servers Market in Japan: Historic Sales Analysis in US$ Thousand for the Period 2009-2017
China
Chinese Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2018-2025
Ad Insertion Servers Historic Market Analysis in China in US$ Thousand: 2009-2017
Europe
Market Facts & Figures
European Ad Insertion Servers Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025
Ad Insertion Servers Market in Europe: A Historic Market Perspective in US$ Thousand by Region/Country for the Period 2009-2017
European Ad Insertion Servers Market Share Shift by Region/Country: 2009 VS 2019 VS 2025
France
Ad Insertion Servers Market in France: Estimates and Projections in US$ Thousand for the Period 2018-2025
French Ad Insertion Servers Historic Market Scenario in US$ Thousand: 2009-2017
Germany
Ad Insertion Servers Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025
German Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017
Italy
Italian Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2018-2025
Ad Insertion Servers Historic Market Analysis in Italy in US$ Thousand: 2009-2017
United Kingdom
United Kingdom Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2018-2025
Ad Insertion Servers Market in the United Kingdom: Historic Sales Analysis in US$ Thousand for the Period 2009-2017
Spain
Spanish Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018 to 2025
Spanish Ad Insertion Servers Historic Market Review in US$ Thousand: 2009-2017
Russia
Russian Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2018 to 2025
Ad Insertion Servers Market in Russia: A Historic Review in US$ Thousand for 2009-2017
Rest of Europe
Rest of Europe Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018-2025
Ad Insertion Servers Market in Rest of Europe in US$ Thousand: A Historic Review for the Period 2009-2017
Asia-Pacific
Asia-Pacific Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025
Ad Insertion Servers Market in Asia-Pacific: Historic Market Analysis in US$ Thousand by Region/Country for the Period 2009-2017
Asia-Pacific Ad Insertion Servers Market Share Analysis by Region/Country: 2009 VS 2019 VS 2025
Australia
Ad Insertion Servers Market in Australia: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025
Australian Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017
India
Indian Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018 to 2025
Indian Ad Insertion Servers Historic Market Review in US$ Thousand: 2009-2017
South Korea
Ad Insertion Servers Market in South Korea: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025
South Korean Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017
Rest of Asia-Pacific
Rest of Asia-Pacific Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2018-2025
Ad Insertion Servers Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Thousand for the Period 2009-2017
Latin America
Latin American Ad Insertion Servers Market Trends by Region/Country in US$ Thousand: 2018-2025
Ad Insertion Servers Market in Latin America in US$ Thousand by Region/Country: A Historic Perspective for the Period 2009-2017
Latin American Ad Insertion Servers Market Percentage Breakdown of Sales by Region/Country: 2009, 2019, and 2025
Argentina
Argentinean Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018-2025
Ad Insertion Servers Market in Argentina in US$ Thousand: A Historic Review for the Period 2009-2017
Brazil
Ad Insertion Servers Market in Brazil: Estimates and Projections in US$ Thousand for the Period 2018-2025
Brazilian Ad Insertion Servers Historic Market Scenario in US$ Thousand: 2009-2017
Mexico
Ad Insertion Servers Market in Mexico: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025
Mexican Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017
Rest of Latin America
Rest of Latin America Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2018 to 2025
Ad Insertion Servers Market in Rest of Latin America: A Historic Review in US$ Thousand for 2009-2017
Middle East
The Middle East Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025
Ad Insertion Servers Market in the Middle East by Region/Country in US$ Thousand: 2009-2017
The Middle East Ad Insertion Servers Market Share Breakdown by Region/Country: 2009, 2019, and 2025
Iran
Iranian Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2018-2025
Ad Insertion Servers Market in Iran: Historic Sales Analysis in US$ Thousand for the Period 2009-2017
Israel
Israeli Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018-2025
Ad Insertion Servers Market in Israel in US$ Thousand: A Historic Review for the Period 2009-2017
Saudi Arabia
Saudi Arabian Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2018-2025
Ad Insertion Servers Historic Market Analysis in Saudi Arabia in US$ Thousand: 2009-2017
United Arab Emirates
Ad Insertion Servers Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025
United Arab Emirates Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017
Rest of Middle East
Ad Insertion Servers Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025
Rest of Middle East Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017
Africa
African Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2018 to 2025
Ad Insertion Servers Market in Africa: A Historic Review in US$ Thousand for 2009-2017
Total Companies Profiled : 47

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