VALIDATED EXECUTIVE ENGAGEMENTS
POOL + OUTREACH
INTERACTIONS
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DATE
JULY 2020
TABLES
66
PAGES
144
EDITION
16
PRICE
USD $5450
Tapping into New Geographical Markets is a Great Way to Grow!
What's Your Addressable Opportunity in the Ad Insertion Servers Market?
COVID-19 IMPACT SURVEY
GLOBAL EXECUTIVE SURVEY
Impact of Pandemic & Economic Slowdown
Monitor Market Dynamics!
Early March 2020, we reached out to senior enterprise executives who are driving strategy, business development, marketing, sales, product management, technology and operations at competitive firms worldwide. Our ongoing survey is focused on how this will this affect their business ecosystems. We invite you to participate in our survey and add to collective perspectives. Market movements are tracked for 2020, 2021 and broadly for the period of 2022 through 2025. Critical changes are monitored dynamically for the rest of this year. Updated analytics will reflect new and evolving market realities. Our first update scheduled for May 2020 and another in the Fall. Clients receive complimentary updates during 2020. If your company is a recent client for this project, we may have already reached out to your colleagues to participate in our program. If you're an active player in the space but hasn't yet subscribed to our project, we invite you to participate and share your perspectives. Please sign-up here.
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| I. INTRODUCTION, METHODOLOGY & REPORT SCOPE |
| II. EXECUTIVE SUMMARY |
| 1. MARKET OVERVIEW |
| Ad Insertion Servers Market: Benefiting from Changing Video Consumption Patterns and Focus on Targeted & Personalized Advertising |
| Recent Market Activity |
| Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industry to Drive Ad Insertion Servers Market |
| Proliferation of VOD Content |
| Migration of Broadcasters and Cable Operators towards All-Digital Networks |
| Global Competitor Market Shares |
| Ad Insertion Servers Competitor Market Share Scenario Worldwide (in %): 2020 & 2029 |
| Impact of Covid-19 and a Looming Global Recession |
| 2. FOCUS ON SELECT PLAYERS |
| Adobe Systems Incorporated (USA) |
| Anevia S.A.S (France) |
| ARRIS International plc (UK) |
| Beijing Topreal Technologies Co., Ltd. (China) |
| Brightcove, Inc. (USA) |
| Cisco Systems, Inc. (USA) |
| DJC Media Group (USA) |
| Edgeware AB (Sweden) |
| Google, LLC (USA) |
| Harmonic, Inc. (USA) |
| Imagine Communications Corporation (USA) |
| Nokia Corporation (Finland) |
| SeaChange International, Inc. (USA) |
| Telefonaktiebolaget L. M. Ericsson (Sweden) |
| 3. MARKET TRENDS & DRIVERS |
| Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses |
| Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses |
| Adoption of DAI Technology Tripping on Legacy Carriage Deals |
| Dynamic Ad Insertion Enabling VoD Content Monetization |
| Dynamic Ad Insertion Propelling Content Monetization |
| Server-side Ad Insertion: A Star in Making |
| Drawbacks of Client-based Ad Insertion Technology Shift Focus to Server-Side Ad Insertion |
| Server-side Ad Insertion Offers Viable Option for Targeted Ads on Multiscreen Devices |
| Issues with Server-side Ad Insertion Technique |
| Server-Side Ad Insertion Enabling Generation of User-friendly Online Ads |
| Seamless Viewing Experience |
| Flexible Platforms, Simpler Delivery |
| Integrated Personalization Approach |
| Advances in Ad Insertion Technologies - Opportunities to Increase Ad Revenues |
| Ad Insertion Technology Powering Live Streaming Market |
| Personalized Ad Insertion for Live Streaming Content |
| Broadcasting Rights Vital for Monetization of Live Streaming Service |
| Video Advertising Benefiting from VPAID and VAST Ad Tags |
| Video Ad Serving Template (VAST) Ad Tag |
| Video Player-Ad Interface Definition (VPAID) |
| Cloud Ad Insertion: Service Providers Still in Wait and Watch Mode for Using Cloud-based Ad Insertion Solutions |
| Analyzing the Advantages & Drawbacks of Cloud-based Ad Insertion Technology |
| 4. GLOBAL MARKET PERSPECTIVE |
| Ad Insertion Servers Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025 |
| Ad Insertion Servers Global Retrospective Market Scenario in US$ Thousand by Region/Country: 2009-2017 |
| Ad Insertion Servers Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025 |
| III. MARKET ANALYSIS |
| GEOGRAPHIC MARKET ANALYSIS |
| United States |
| Market Facts & Figures |
| United States Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2018 to 2025 |
| Ad Insertion Servers Market in the United States: A Historic Review in US$ Thousand for 2009-2017 |
| Canada |
| Canadian Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018 to 2025 |
| Canadian Ad Insertion Servers Historic Market Review in US$ Thousand: 2009-2017 |
| Japan |
| Japanese Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2018-2025 |
| Ad Insertion Servers Market in Japan: Historic Sales Analysis in US$ Thousand for the Period 2009-2017 |
| China |
| Chinese Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2018-2025 |
| Ad Insertion Servers Historic Market Analysis in China in US$ Thousand: 2009-2017 |
| Europe |
| Market Facts & Figures |
| European Ad Insertion Servers Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025 |
| Ad Insertion Servers Market in Europe: A Historic Market Perspective in US$ Thousand by Region/Country for the Period 2009-2017 |
| European Ad Insertion Servers Market Share Shift by Region/Country: 2009 VS 2019 VS 2025 |
| France |
| Ad Insertion Servers Market in France: Estimates and Projections in US$ Thousand for the Period 2018-2025 |
| French Ad Insertion Servers Historic Market Scenario in US$ Thousand: 2009-2017 |
| Germany |
| Ad Insertion Servers Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025 |
| German Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017 |
| Italy |
| Italian Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2018-2025 |
| Ad Insertion Servers Historic Market Analysis in Italy in US$ Thousand: 2009-2017 |
| United Kingdom |
| United Kingdom Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2018-2025 |
| Ad Insertion Servers Market in the United Kingdom: Historic Sales Analysis in US$ Thousand for the Period 2009-2017 |
| Spain |
| Spanish Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018 to 2025 |
| Spanish Ad Insertion Servers Historic Market Review in US$ Thousand: 2009-2017 |
| Russia |
| Russian Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2018 to 2025 |
| Ad Insertion Servers Market in Russia: A Historic Review in US$ Thousand for 2009-2017 |
| Rest of Europe |
| Rest of Europe Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018-2025 |
| Ad Insertion Servers Market in Rest of Europe in US$ Thousand: A Historic Review for the Period 2009-2017 |
| Asia-Pacific |
| Asia-Pacific Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025 |
| Ad Insertion Servers Market in Asia-Pacific: Historic Market Analysis in US$ Thousand by Region/Country for the Period 2009-2017 |
| Asia-Pacific Ad Insertion Servers Market Share Analysis by Region/Country: 2009 VS 2019 VS 2025 |
| Australia |
| Ad Insertion Servers Market in Australia: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025 |
| Australian Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017 |
| India |
| Indian Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018 to 2025 |
| Indian Ad Insertion Servers Historic Market Review in US$ Thousand: 2009-2017 |
| South Korea |
| Ad Insertion Servers Market in South Korea: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025 |
| South Korean Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017 |
| Rest of Asia-Pacific |
| Rest of Asia-Pacific Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2018-2025 |
| Ad Insertion Servers Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Thousand for the Period 2009-2017 |
| Latin America |
| Latin American Ad Insertion Servers Market Trends by Region/Country in US$ Thousand: 2018-2025 |
| Ad Insertion Servers Market in Latin America in US$ Thousand by Region/Country: A Historic Perspective for the Period 2009-2017 |
| Latin American Ad Insertion Servers Market Percentage Breakdown of Sales by Region/Country: 2009, 2019, and 2025 |
| Argentina |
| Argentinean Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018-2025 |
| Ad Insertion Servers Market in Argentina in US$ Thousand: A Historic Review for the Period 2009-2017 |
| Brazil |
| Ad Insertion Servers Market in Brazil: Estimates and Projections in US$ Thousand for the Period 2018-2025 |
| Brazilian Ad Insertion Servers Historic Market Scenario in US$ Thousand: 2009-2017 |
| Mexico |
| Ad Insertion Servers Market in Mexico: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025 |
| Mexican Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017 |
| Rest of Latin America |
| Rest of Latin America Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2018 to 2025 |
| Ad Insertion Servers Market in Rest of Latin America: A Historic Review in US$ Thousand for 2009-2017 |
| Middle East |
| The Middle East Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025 |
| Ad Insertion Servers Market in the Middle East by Region/Country in US$ Thousand: 2009-2017 |
| The Middle East Ad Insertion Servers Market Share Breakdown by Region/Country: 2009, 2019, and 2025 |
| Iran |
| Iranian Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2018-2025 |
| Ad Insertion Servers Market in Iran: Historic Sales Analysis in US$ Thousand for the Period 2009-2017 |
| Israel |
| Israeli Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018-2025 |
| Ad Insertion Servers Market in Israel in US$ Thousand: A Historic Review for the Period 2009-2017 |
| Saudi Arabia |
| Saudi Arabian Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2018-2025 |
| Ad Insertion Servers Historic Market Analysis in Saudi Arabia in US$ Thousand: 2009-2017 |
| United Arab Emirates |
| Ad Insertion Servers Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025 |
| United Arab Emirates Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017 |
| Rest of Middle East |
| Ad Insertion Servers Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025 |
| Rest of Middle East Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017 |
| Africa |
| African Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2018 to 2025 |
| Ad Insertion Servers Market in Africa: A Historic Review in US$ Thousand for 2009-2017 |
| IV. COMPETITION |
| Total Companies Profiled : 47 Click here to request a full table of contents and more details on this project. |
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