EXECUTIVE ENGAGEMENTS
OUTREACH
INTERACTIONS
PARTICIPANTS
VALIDATIONS
COMPETITORS
BRANDS
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DATE
APR 2021
TABLES
66
PAGES
144
EDITION
16
PRICE
USD $5450
HIGHLIGHTS
SELECT PLAYERS
Adobe Inc.; Anevia S.A.S; ARRIS International plc; Brightcove Inc.; Cisco Systems Inc.; DJC Media Group; Edgeware AB; Harmonic Inc.; Imagine Communications Corporation; Nokia Corporation; SeaChange International Inc.; Telefonaktiebolaget L. M. Ericsson
SEGMENTS
» Segment (Ad Insertion Servers)
GEOGRAPHIES
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » Spain » Russia » and Rest of Europe » Asia-Pacific » Australia » India » South Korea » and Rest of Asia-Pacific » Latin America » Argentina » Brazil » Mexico » and Rest of Latin America » Middle East » Iran » Israel » Saudi Arabia » United Arab Emirates » and Rest of Middle East » and Africa
TABLE OF CONTENTS
I. METHODOLOGY |
II. EXECUTIVE SUMMARY |
1. MARKET OVERVIEW |
Influencer Market Insights |
World Market Trajectories |
Impact of Covid-19 and a Looming Global Recession |
Ad Insertion Servers Market: Benefiting from Changing Video Consumption Patterns and Focus on Targeted & Personalized Advertising |
Recent Market Activity |
Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industry to Drive Ad Insertion Servers Market |
Proliferation of VOD Content |
Migration of Broadcasters and Cable Operators towards All-Digital Networks |
2. FOCUS ON SELECT PLAYERS |
Adobe Systems Incorporated (USA) |
Anevia S.A.S (France) |
ARRIS International plc (UK) |
Beijing Topreal Technologies Co., Ltd. (China) |
Brightcove, Inc. (USA) |
Cisco Systems, Inc. (USA) |
DJC Media Group (USA) |
Edgeware AB (Sweden) |
Google, LLC (USA) |
Harmonic, Inc. (USA) |
Imagine Communications Corporation (USA) |
Nokia Corporation (Finland) |
SeaChange International, Inc. (USA) |
Telefonaktiebolaget L. M. Ericsson (Sweden) |
3. MARKET TRENDS & DRIVERS |
Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses |
Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses |
Adoption of DAI Technology Tripping on Legacy Carriage Deals |
Dynamic Ad Insertion Enabling VoD Content Monetization |
Dynamic Ad Insertion Propelling Content Monetization |
Server-side Ad Insertion: A Star in Making |
Drawbacks of Client-based Ad Insertion Technology Shift Focus to Server-Side Ad Insertion |
Server-side Ad Insertion Offers Viable Option for Targeted Ads on Multiscreen Devices |
Issues with Server-side Ad Insertion Technique |
Server-Side Ad Insertion Enabling Generation of User-friendly Online Ads |
Seamless Viewing Experience |
Flexible Platforms, Simpler Delivery |
Integrated Personalization Approach |
Advances in Ad Insertion Technologies - Opportunities to Increase Ad Revenues |
Ad Insertion Technology Powering Live Streaming Market |
Personalized Ad Insertion for Live Streaming Content |
Broadcasting Rights Vital for Monetization of Live Streaming Service |
Video Advertising Benefiting from VPAID and VAST Ad Tags |
Video Ad Serving Template (VAST) Ad Tag |
Video Player-Ad Interface Definition (VPAID) |
Cloud Ad Insertion: Service Providers Still in Wait and Watch Mode for Using Cloud-based Ad Insertion Solutions |
Analyzing the Advantages & Drawbacks of Cloud-based Ad Insertion Technology |
4. GLOBAL MARKET PERSPECTIVE |
World Current & Future Analysis for Ad Insertion Servers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR |
World Historic Review for Ad Insertion Servers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
World 15-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2020 & 2027 |
III. MARKET ANALYSIS |
UNITED STATES |
USA Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
USA Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
CANADA |
Canada Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Canada Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
JAPAN |
Japan Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Japan Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
CHINA |
China Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
China Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
EUROPE |
Europe Current & Future Analysis for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR |
Europe Historic Review for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
Europe 15-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2020 & 2027 |
FRANCE |
France Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
France Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
GERMANY |
Germany Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Germany Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
ITALY |
Italy Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Italy Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
UNITED KINGDOM |
UK Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
UK Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
SPAIN |
Spain Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Spain Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
RUSSIA |
Russia Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Russia Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
REST OF EUROPE |
Rest of Europe Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Rest of Europe Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
ASIA-PACIFIC |
Asia-Pacific Current & Future Analysis for Ad Insertion Servers by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR |
Asia-Pacific Historic Review for Ad Insertion Servers by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
Asia-Pacific 15-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2012, 2020 & 2027 |
AUSTRALIA |
Australia Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Australia Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
INDIA |
India Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
India Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
SOUTH KOREA |
South Korea Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
South Korea Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
REST OF ASIA-PACIFIC |
Rest of Asia-Pacific Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Rest of Asia-Pacific Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
LATIN AMERICA |
Latin America Current & Future Analysis for Ad Insertion Servers by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR |
Latin America Historic Review for Ad Insertion Servers by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
Latin America 15-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2012, 2020 & 2027 |
ARGENTINA |
Argentina Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Argentina Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
BRAZIL |
Brazil Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Brazil Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
MEXICO |
Mexico Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Mexico Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
REST OF LATIN AMERICA |
Rest of Latin America Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Rest of Latin America Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
MIDDLE EAST |
Middle East Current & Future Analysis for Ad Insertion Servers by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR |
Middle East Historic Review for Ad Insertion Servers by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
Middle East 15-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2012, 2020 & 2027 |
IRAN |
Iran Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Iran Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
ISRAEL |
Israel Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Israel Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
SAUDI ARABIA |
Saudi Arabia Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Saudi Arabia Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
UNITED ARAB EMIRATES |
UAE Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
UAE Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
REST OF MIDDLE EAST |
Rest of Middle East Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Rest of Middle East Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
AFRICA |
Africa Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR |
Africa Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR |
IV. COMPETITION |
Total Companies Profiled: 48 |
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